2011 09 pardo perceiving travel guggenheim

8/2/2019 2011 09 Pardo Perceiving Travel Guggenheim

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Carlosfe

“Your brain on c

New York, S(all photo

Perceiving travel



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Which is more beautiful

Based on Morris, D. (1978. First published 1977), Manwatching: A Field Guide to Human Behaviour, St Albans, Hertsfordshire, U

(please don’t answer “both”)



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•

What people do/ feel when they trave• What we‟re supposed to feel

• What we did

• What came out…



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This is what you think you‟ll g

THIS IS WHAT YOU GET


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THIS IS WHAT YOU GET



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Sleep



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Talk



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Read

(cc) Jaymi H



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Think ofsomeother

place…



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Hug!



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Be bored



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Hate?



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Love?



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•

What people do/feel when they trave• What we’re supposed to feel

• What we did




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The Theory…

• “Ideal” trip time: 1 hour (Marchetti, Zaha

Metz)

• “commute time is not unequivocally a sodisutility to be minimized, but rather offer

benefits (such as a transition between hoand work ).” Redmond & Mokhtarian.

• Transport is a non-place (Augé)



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A reflection upon speed• “The bicycle was about four times faster than walking and warnings were issued

„bicycle face‟ by moving against the wind at such high speeds” (Kern, 1983)

• “railroad carriages are pulled at the enormous speed of fifteen miles per hour byThe Almighty certainly never intended that people should travel at such breakneAttributed to Martin Van Buren (Government of New York) in letter to Andrew Jac

• “in traveling on most of the railways… the face of nature (is) lost or changed or cto…the screaming engine” (London, 1844)

• “The train was experienced as a projectile, and traveling on it, as being shot thro

landscape” Schivelbusch, 1983.

• “We declare that the splendor of the world has been enriched by a new beautyspeed. A racing automobile with its bonnet adorned with great tubes like serpenbreath ... a roaring motor car which seems to run on machine-gun fire, is more bthe Victory of Samothrace.” (Marinetti, Futurist Manifesto, 1909)



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• What people do/feel when they trave

• What we‟re supposed to feel

• What we did




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• “The Ride”

• Cognitivemaps

• Semanticdifferential



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The Ride

(subway) (walk)Guggenheim

Museum

Union Square

Union

BMW Guggenh



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Cognitive maps

• The instruction: “Draw your trip”

• 15 min to draw subway portion

• 15 min to draw walking portion



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Semantic differential



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• What people do/feel when they trave

• What we‟re supposed to feel

• What we did

• What came out… drumroll please!



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0 0 , 5 1

1 , 5 2

2 , 5 3

3 , 5 4

4 , 5 5

sad-happy



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slow-fast

uaesthetic-aesthetic

ugly-beautiful

old-new

uncomfortable-comfortable

monotonous-varied

simple-complex

easy-difficult

colorless-colorful

short-long

far-near

serious-playful

expected-unexpected

dull-interesting

nonplace-place

thoughtless-thoughtful

secretive-communicative

isolated-sociable

hectic-relaxed

delayed-punctual

s u b w a y

w a l k

1,6

Personality traits



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-0,4

-0,2

0

0,2

0,4

0,6

0,8

1

1,2

1,4

,

s a d - h a p p

y

n o n p l a c e - p l a c

e

t h o u g h t l e s s - t h o u g h t f u

l

s e c r e t i v e - c o m m u n i c a t i v

e

i s o l a t e d - s o c i a b l e

subway walk

2

Aesthetic qualities



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-1,5

-1

-0,5

0

0,5

1

1,5

u a e s t h e t i c - a e s t h e t i c

u g l y - b

e a u t i f u l

o l d - n e w

m o n o t o n o u s - v a r i e d

s i m p l e - c o m p l e x

c o l o r l e s s - c o l o r f u l

s e r i o u s

- p l a y f u l

e x p e c t e d - u n e x p e c t e d

d u l l - i n t e r e s t i n g

subway walk

1,5

Related to quality of service



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-2

-1,5

-1

-0,5

0

0,5

1

s l o w - f a s t

u n c o m f

o r t a b l e - c o m f o r t a b l e

e a s y - d i f f i c u l t

s h o r t - l o n g

f a r - n e a r

h e c t i c - r e l a x e d

d e l a y e d - p u n c t u a l

subway walk

Thanks for your time. Hope you enjoyed it. [email protected] - www



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0 0 , 5 1

1 , 5 2

2 , 5 3

3 , 5 4

4 , 5

short-long

0 0 , 5 1

1 , 5 2

2 , 5 3

3 , 5 4

4 , 5 5

sad-happy



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far-near

serious-playful

expected-unexpected

dull-interesting

nonplace-place

thoughtless-thoughtful

secretive-communicative

isolated-sociable

hectic-relaxed

delayed-punctual

slow-fast

uaesthetic-aesthetic

ugly-beautiful

old-new

uncomfortable-comfortable

monotonous-varied

simple-complex

easy-difficult

colorless-colorful

2011 09 pardo perceiving travel guggenheim

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