20100316 ambassador induction draft6

8/8/2019 20100316 Ambassador Induction DRAFT6

1/20

Communications Group

Awareness Ambassador Induction

Tata Jagriti Yatra


2/20

Wh at we need to do

Be an Ambassador to Keep Social NetworkingGet th e Message Out for TJY1.Success Stories of Role Models2.Power of Enterprise3.Social Entrepreneurs h ipConnect W ith Like Minded People1.Institutions: Colleges, NGOs, Social Enterprises2.Businesses: Wh ere You and Your Friends W ork


3/20

Purpose

To grow t h e Jagriti Yatra ecosystem building onmomentum of eac h yatraTo h elp wit h creative content generationTo position t h e message of Jagriti Yatra wit h in

institutionsTo assist wit h role model interaction andplanning if and w h en requiredTo foster (not organize) gat h erings of interestedpeople


4/20

H ow will we ac h ieve?Awareness t h roug h Nukkad Sab h a (Meeting), Email, Blog, SMSTh roug h Yatrizine, a biweekly newsletter:1. to update JY community on recent activities of JSS, JY and Yatris,

leveraging wit h entrepreneurs h ip events and competitions, interesting job openings

2. to creates general awareness on t h e concept of Yatra t h roug h interviews of t h e Role models and Yatris as well as our variouspartners like TATA.

Develop collaborations between corporate, academic institutions andsocial enterprises & enterprise incubators.Grow th e current network and develop t h e leads identified but notprogressed as yet. Develop new collaborations after approvalDevelop a c h annel of communication between select role modelinstitutions, wit h a view to h elping yatris find interns h ips and jobs wit h th emAssist to maintain a library of t h e documents, p h otos, videosgenerated during t h e Yatra under t h e guidance of JY team.Assist in developing marketing and awareness tools


5/20

Wh o is t h e Communication Group

Communications group are a group of self selectedyatris from t h e 1997 and 2008 Tata Jagriti YatraTh e appointment of t h e members will be for a 12mont h period subject to ad h ering to t h e requirementsof t h e groupTh e communications group reports to t h e Coordinator

[email protected] for new developments or anyqueriesAny Yatri can be Ambassador. S/ H e needs tocommunicate wit h th e Coordinator for availability of presentation kit and communication feedback for

future references


6/20

Dos and DontsTh e communications group will ad h ere to guidance given by t h e

coordinator and t h e c h arter of t h e groupTh e group members will not speak directly to t h e media to be quoted.Th e group members will h ave to maintain objectivity in recommendingarticles to be publis h ed. H ence t h e group member names cannot bepublis h ed as aut h or of any articles. If t h ey wis h to aut h or articles wit h credits, t h ey s h ould step down from t h e Communication group and sendarticles to t h e new group member to review.Th e group members are required to ad h ere to t h e core message of JagritiYatra Awakening t h e Spirit of Enterprise in Yout h . If th ey h ave parallelagendas, t h is s h ould be pursued independently of t h e group activitiesTh e group will only send out information and documents t h at h ave beenreviewed and approved by t h e Project Coordinator.Th e Communication group members will not directly send information to

media outlets. T h is will be centrally coordinated from t h e JY h ead office.Th e group members will not get involved in ground level activism.


7/20

Communication Group: Awareness Structure

Jagriti Board of Directors

JEN Coordinator TJY Coordinator Global Coordinator

Asia

Africa

Australia

America

Europe

East Zone

1. Arunac h al P.2. Assam3. Manipur 4. Meg h alaya5. Mizoram6. Nagaland7. Orissa

8. Sikkim9. Tripura10. W . Bengal

W est Zone

1. Goa2. Gujrat3. Ma h aras h tra4.Dadra H aveli5. Daman Diu6.Laks h adweep

CentralZone

1.Bi h ar 2.C h attisgar h3.J h ark h and4.MadyaPrades h

5. Rajst h an6. Uttarak h and

7. Uttar Prades h

Nort h Zone

1. C h andigar h2. Del h i3. H imac h al P4. Jammu & K5. H aryana6. Punjab

Sout hZone

1. Andaman2. And h ra P3. Karnataka4. Kerala5.Tamilnadu


8/20


9/20

Communications Group

Awareness Ambassador Induction

Tata Jagriti Yatra


10/20

Wh at w e h av e ac h ie ved!

Wh at we h ave ac h ieved?Wh at we need to do?Wh y we s h ould be part of t h e Group?Purpose of Communications Group?

Wh o is t h e Communications Group?

Dos and DontsCommunication StructureAlumni Strategies and PR ObjectivesNext Steps


11/20

Wh at we need to do

Be an Ambassador to Keep Social NetworkingGet th e Message Out for TJY1.Success Stories of Role Models2.Power of Enterprise3.Social Entrepreneurs h ipConnect W ith Like Minded People1.Institutions: Colleges, NGOs, Social Enterprises2.Businesses: Wh ere You and Your Friends W ork


12/20


13/20

H ow will we ac h ieve?Awareness t h roug h Nukkad Sab h a (Meeting), Email, Blog, SMSTh roug h Yatrizine, a biweekly newsletter:1. to update JY community on recent activities of JSS, JY and Yatris,

leveraging wit h entrepreneurs h ip events and competitions, interesting job openings

2. to creates general awareness on t h e concept of Yatra t h roug h interviews of t h e Role models and Yatris as well as our variouspartners like TATA.

Develop collaborations between corporate, academic institutions andsocial enterprises & enterprise incubators.Grow th e current network and develop t h e leads identified but notprogressed as yet. Develop new collaborations after approvalDevelop a c h annel of communication between select role modelinstitutions, wit h a view to h elping yatris find interns h ips and jobs wit h th emAssist to maintain a library of t h e documents, p h otos, videosgenerated during t h e Yatra under t h e guidance of JY team.Assist in developing marketing and awareness tools


14/20

Wh o is t h e Communication Group

Communications group are a group of self selectedyatris from t h e 1997 and 2008 Tata Jagriti YatraTh e appointment of t h e members will be for a 12mont h period subject to ad h ering to t h e requirementsof t h e groupTh e communications group reports to t h e Coordinator

[email protected] for new developments or anyqueriesAny Yatri can be Ambassador. S/ H e needs tocommunicate wit h th e Coordinator for availability of presentation kit and communication feedback for

future references


15/20

Dos and DontsTh e communications group will ad h ere to guidance given by t h e

coordinator and th

e ch

arter of th

e groupTh e group members will not speak directly to t h e media to be quoted.Th e group members will h ave to maintain objectivity in recommendingarticles to be publis h ed. H ence t h e group member names cannot bepublis h ed as aut h or of any articles. If t h ey wis h to aut h or articles wit h credits, t h ey s h ould step down from t h e Communication group and sendarticles to t h e new group member to review.Th e group members are required to ad h ere to t h e core message of JagritiYatra Awakening t h e Spirit of Enterprise in Yout h . If th ey h ave parallelagendas, t h is s h ould be pursued independently of t h e group activitiesTh e group will only send out information and documents t h at h ave beenreviewed and approved by t h e Project Coordinator.Th e Communication group members will not directly send information to

media outlets. T h is will be centrally coordinated from t h e JY h ead office.Th e group members will not get involved in ground level activism.


16/20


17/20


18/20

1. Ca n yatri t h e p r esen ted onl y by p r oje ct o r o r u s in g c o m p ut e r ? Alumni structure is t h e PowerPoint (ppt) format. Additional Awareness kit will be send toall Yatri soon. Yatri can s h ow t h e presentation using projector or can s h are h is/ h er experience wit h paper document as well. During presentation, take names, contactinformation so t h at we can send updates on regular basis.Th e sequence of presentation s h ould be -

1 . Background TJY2008 experience (5 minutes)2. Theme of Jagriti - Middle India, ELD concept, 5 red threads, Impact Analysis (5 minutes)3. Documentary (22 minutes) (optional - can show 1 0 minute video summary)4. TJY 20 1 0 - future plans JEN ( 1 0 mins)

5. Q & A ( 1 5 minutes) - take attendance with contact information, feedback if any.6 . Wh at i f so m eone in te r es ted to c on tribut e f in a n cia lly?

Yes. Please s h are t h e information wit h As h utos h or Nandu. Account details are s h own onweb. T h e sponsors h ip details required approval from Board as process.7 ) Wh at i s r e war d a nd r e c o g n iti on to p r o m o te TJY2009 ?W e are also planning to give certificate / memento to best performers during yatra invitingth e Alumni winners w h o contributed best. H e/S h e will be h aving c h ance to attend t h e

ceremony during yatra events.

FAQ2


19/20


20/20

1. Ca n yatri t h e p r esen ted onl y by p r oje ct o r o r u s in g c o m p ut e r ? Alumni structure is t h e PowerPoint (ppt) format. Additional Awareness kit will be send toall Yatri soon. Yatri can s h ow t h e presentation using projector or can s h are h is/ h er experience wit h paper document as well. During presentation, take names, contactinformation so t h at we can send updates on regular basis.Th e sequence of presentation s h ould be -

1 . Background TJY2008 experience (5 minutes)2. Theme of Jagriti - Middle India, ELD concept, 5 red threads, Impact Analysis (5 minutes)3. Documentary (22 minutes) (optional - can show 1 0 minute video summary)4. TJY 20 1 0 - future plans JEN ( 1 0 mins)

5. Q & A ( 1 5 minutes) - take attendance with contact information, feedback if any.

1. Wh at i f so m eone in te r es ted to c on tribut e f in a n cia lly?Yes. Please s h are t h e information wit h As h utos h or Nandu. Account details are s h own onweb. T h e sponsors h ip details required approval from Board as process.7 ) Wh at i s r e war d a nd r e c o g n ition to p r o m o te TJY2009 ?W e are also planning to give certificate / memento to best performers during yatra inviting

th

e Alumni winners wh

o contributed best.H

e/Sh

e will beh

aving ch

ance to attend th

eceremony during yatra events.

FAQ2

20100316 ambassador induction draft6

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