2010 study presentation
TRANSCRIPT
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The Economic Times &
Great Place to Work Institute India
Present
Indias Best Companies to Work For
2010 Study
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Indias Economy has bounced back
7.5
8
8.5
9
owth
GDP Growth
5
5.5
6
6.57
Q-1 Q-2 Q-3 Q-4 Q-1 Q-2 Q-3 Q-4
%G
r
FY 2008-09 FY 2009-10
Source: http://www.tradingeconomics.com/
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However, employee perceptions have
gone down
8683 81
9188
84
7680
90
100
The Grand Mean Scores across all categories have dropped -
even for the Best Workplaces
71
53
62
50
60
70
India Top 5 India Top 25 India Top 50 All Companies Bottom 25
Study 2010 Study 2009
Score mentioned are the Grand Mean of all statements in our employee survey. The score represents percentage
of respondents who gave a positive response out of all those who took the survey
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While perception at lower levels has
dipped the most
7880
76 747780
90
100
69 70
50
60
70
Senior Managerial Managerial Supervisory Below Supervisory
Study 2010 Study 2009
Score mentioned are the Grand Mean of all statements in our employee survey. The score represents percentage
of respondents who gave a positive response out of all those who took the survey
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6972
70 70 6971 71
73 7475
7875
77
7280
90
100
Only very large Organizations have been
relatively unaffected
50
60
Less than250
250 - 500 500 - 1000 1000 - 20002000 - 5000 5000 -10000
Above10000
Study 2010 Study 2009
Score mentioned are the Grand Mean of all statements in our employee survey. The score represents percentage
of respondents who gave a positive response out of all those who took the survey
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Welcome to the Worlds Largest Study on
Workplace Culture
44 Countries, 3800 Companies, >1.5 Million Employees
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And the Largest Study in India
250
373 395
120179 180
121
2003 2004 2005 2007 2008 2009 2010
No. of Registrations: 395No. of Employees Participating: Over 53,000
Registration figures audited by a 3rd party audit firm
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What is a Great Place to Work?
Em lo ee
Trust the people youwork for...
Management
Trust is the keydriver
...have pride in whatyou do...
Job
...and enjoy the people youwork with
Other Employees
Relationships are the key..
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Essential elements of a Great Place to
WorkTwo way Communication
Managers Competence
Integrity Reliability of Management
Professional Support
Collaboration
Demonstrated Caring
TT
RR
UU
CredibilityCredibility
RespectRespect
Individuality is valued
Welcoming Atmosphere
Part of something larger
For the Job
About my Team
With the Organization
EquityImpartiality
JusticeTT
PridePride
FairnessFairness
CamaraderieCamaraderie
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How do we select the Best
Workplaces?
.
Essentially the
employees do!!
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It is not possible to be a Best Workplace
without your employees endorsing youTRUST INDEX (2/3rd WEIGHTAGE)
Captures Employee Responses through 60 statements
Contains two open-ended questions on areas of strength and
areas of improvement.
CULTURE AUDIT (1/3rd WEIGHTAGE)
Through a questionnaire on practices and policies at the
workplace managements response.
Has two parts
Quantitative and qualitative data
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Two Lenses
Trust Index
What Employees Feel:
Culture Audit
What management does:
CredibilityCredibilityTT
RR
UU
PridePride
FairnessFairness
CamaraderieCamaraderie
SS
TT
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WHY SHOULD YOU
AIM TO BE A GREATPLACE TO WORK?
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Performance of "100 BestCumulative return in percentage terms
100 Best vs. Stock Market 1998-2009
Cumulative Return
"100 Best" Russell 3000 S&P 500
SOURCE: Russell Investment Group, 2009. Data from US - Fortune 100 Best
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Voluntary Turnover in India Top 50
6%
13%
9%
10%
23%
19%
Manufacturing & Production
Financial Services & Insurance
FMCG
Voluntary Turnover: Top 50 Vs. Industry Average
*Source Best Companies to Work For 2010 study
13%
14%
11%
14%
14%
13%
0% 5% 10% 15% 20% 25%
Hospitality
Information Technology
Transportation
Overall Industry 2010 India Top 50 2010
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KEY STATISTICS OF
2010 STUDY
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Participating companies come from 20
industries1% 2%
3%
4%
3% 1%
Financial Services &Insurance, 11%
2%
1%4%
4%
3%
4%3%
3%
3%
3%
1%
InformationTechnology, 25%
Manufacturing &Production, 21%
Financial Services & Insurance Information Technology Manufacturing & Production
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Manufacturing now equals IT in the Best
Employers List ( Top 50 )8 8
5
3 3 3 3
2 2
1 1 1 1 1 1 12
3
4
56
7
8
9
10
6
0
Informatio
nTechnology
Manufacturing&Production
FinancialServices&
Insurance
Hospitality
FMCG
ITeS
Telecommunciations
T
ransportation
Healthcare
Retail
Advertising&Marketing
Agro-based/Dairy/Poultry
Indu
stry
Construction
&RealEstate
Electronics
Media
Profess
ionalServices
SocialServicesand
Governm
entAgencies
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Both small and large organizations can be
Great Workplaces
38
5 12 7
4% 10%
9%21%
13%
18%
7957 56 55
40
23
8
Less than250
250-500 501-1000 1001-2000 2001-5000 5001-10000 Above10000
Total No. No. of Companies featuring in the Top 50
35%
However, large companies have better representation in the Top 50 List
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India & the World
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International Comparison on the GPTW
Statement
84
88
92 93
Taking everything into account, I would saythis is a great place to work
UK Top 50 2010 India Top 50 2010 US Top 50 2010 EU Top 50 2010
The score represents percentage of respondents who gave a positive response out of all those who took the
survey
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How do we compare with the rest of the
World?
8078 78
81
8482 81
77
8583
87 8785
90 9089 88 87
91 91
esponses
Credibility Respect Fairness Pride Camaraderie
%Positiv
e
UK Top 50 2010 India Top 50 2010
US Top 50 2010 EU Top 50 2010
The score represents percentage of respondents who gave a positive response out of all those who took the survey
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Key Findings of Study 2010
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The biggest decline in employee perception is about
equity related to fair pay and share of profits
7370
8080 78
85
6767
74
70
80
90
100
Fairness Equity & Justice
Equity Justice
58
51
40
50
60
People here are paid fairly
for the work they do.
I feel I receive a fair share
of the profits made by
this organization.
If I am unfairly treated, I
believe I'll be given a fair
hearing if I appeal.
Top 25 2010 Top 25 2009 All Companies 2010 All Companies 2009
The score represents percentage of respondents who gave a positive response out of all those who took the survey
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Employee Perceptions about Impartiality in the Workplace
went down even more for the best workplaces
7270
79
727680
90
100
Fairness - Impartiality
Impartiality
59
525556
60
40
50
60
Promotions go to thosewho best deserve them.
Managers avoid playingfavourites.
People avoid politickingand backstabbing as ways
to get things done.
Top 25 2010 Top 25 2009 All Companies 2010 All Companies 2009
The score represents percentage of respondents who gave a positive response out of all those who took the survey
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Perceptions about Caring and Collaboration have also
dipped
78 78 7584 82 81
65
5861
7265 6670
8090
100
Respect Caring & Collaboration
Caring Collaboration
40
50
Management shows a
sincere interest in me as a
person, not just an
employee.
We have special and
unique benefits here.
Management involves
people in decisions that
affect their jobs or work
environment.
Top 25 2010 Top 25 2009 All Companies 2010 All Companies 2009
The score represents percentage of respondents who gave a positive response out of all those who took the survey
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Senior managers need to watch out about delivering on
promises
79
84
70
80
90
100
Credibility Integrity
Integrity
63
40
50
60
70
Management delivers on its promises.
Top 25 2010 Top 25 2009 All Companies 2010 All Companies 2009
The score represents percentage of respondents who gave a positive response out of all those who took the survey
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And all of the above has had its impact on camaraderie
among employees
81
8687 90
7471
8080
90
100
Camaraderie Hospitality & Community
Hospitality Community
65
40
50
60
70
This is a fun place to work. We're all in this together.
Top 25 2010 Top 25 2009 All Companies 2010 All Companies 2009
The score represents percentage of respondents who gave a positive response out of all those who took the survey
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Scores have gone down more for some
industries
7780
75 7580
90
100
7069
70
50
60
70
Construction & Real
Estate
FMCG IT / ITES Manufacturing &
Production
Study 2010 Study 2009
Score mentioned are the Grand Mean of all statements in our employee survey.
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Key Findings of Study 2010
become a great
workplace?
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Differentiating Statements!?
What are Differentiating Statements? What is their
significance?
Differentiating Statements are derived comparing The Top 25
Best Workplaces with the Average or Bottom 25 Workplaces
verage os ve cores across a e s a emen s.
These statements represent issues or aspects that are difficult
to do very well consistently. They are a tough ask.
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Top Two Differentiating Statements Same
for year 2009 & 20101. I feel I receive a fair share of the profits made by this
organization. ( Fairness- Equity)
2. We have special and unique benefits here. ( Respect
Caring)
Scale of Difference:
Between Top 25 and Lowest 25: More than 120% of the Lowest 25
Between Top 50 and Lowest 50: More than about 90% of the
Lowest 50
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Other Differentiators in 2010 Study
CredibilityManagement's actions match its words. (Integrity)
Management delivers on its promises. (Integrity)
I can ask management any reasonable question and get a straight
answer. (Communication)
People here are paid fairly for the work they do. (Equity)People avoid politicking and backstabbing as ways to get things done.
(Impartiality)
Promotions go to those who best deserve them. (Impartiality)
Managers avoid playing favourites. (Impartiality)
RespectPeople are encouraged to balance their work life and their personal
life. (Caring)
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Employee Comments Analysis
Analysis of unstructured employee comments using softwarebased on Artificial Intelligence principles.
BUZZ ANALYSISDetermination and depiction of most frequently used words in
.
SENTIMENT ANALYSISDetermines the sentiment expressed in the comments and keeps count
and calculates percentages (Positive, Neutral and Negative).
S ti t A l i f Q 1 Wh t k
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Sentiment Analysis for Qn1 What makes
your Organization a great place to work?
?
3.54%
27%
2%
Top 50 Organizations have higher % of Positive Comments and lower
% of Neutral or Negative Comments
Top 50
59.66%
36.80%
Positive Neutral Negative
70%
Positive Neutral Negative
Bottom 50
Q 1 Wh k O i i
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Q 1 What makes your Organization a
great place to work?
Top Words:
environment, team, opportunity, culture, family, facility, job, life, training,
manager
Q 2 Wh t ill k O i ti
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Q 2 What will make your Organization a
better place to work?
Top Words:
salary, team, facility, training, job, policy, environment, opportunity,
manager, growth
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Q1 Q2
Buzz Comparison Q-1 Vs. Q-2
Top words in Q1 not prominent in Q2:
culture, freedom, atmosphere, care,
fun, home
Top words in Q2 not prominent in Q1:
salary, process, promotion, hr, benefits
S ti t A l i f th Q Wh t k
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Positive Sentiments Negative Sentiments
Sentiment Analysis for the Qn What makes
your Organization a great place to work?
66% 66%
56%
59%
62%
60%
65%
70%
cy
4%
4%4%
6%
5%
4.00%
5.00%
6.00%
7.00%
ncy
55%
47%
52%
50%
40%
45%
50%
55%
Fre
quen
Dimensions
Top 50 Bottom 50
2%1%
3%
2%
3%
0.00%
1.00%
2.00%
3.00%Frequ
Dimensions
Top 50 Bottom 50
Fairness is a key differentiator
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Summing Up
To become a great workplace, the following aspects seem
to be critical:
1. Open, two way, honest/straight forwardcommunication.
2. Strong demonstration of integrity walking the talk
.
3. Consultative, collaborative decision making on issuesthat directly affect employees.
4. Creating unique and special benefits tailored to the
employee needs.
5. Encouraging creation of work-life balance.
6. Equitable profit sharing and compensation.
7. Minimizing favouritism and politicking.
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