Sponsorship Prospectus

1

Contents Introduction ............................................................................................................................................ 2

JCU Motorsport ....................................................................................................................................... 3

JCU Motorsport in 2010 ...................................................................................................................... 4

About the Car: Technical Specifications .................................................................................................. 5

What is Formula SAE? ......................................................................................................................... 5

The Cars............................................................................................................................................... 6

Brief Formula SAE-A Technical Specifications ..................................................................................... 6

Sponsorship Benefits .............................................................................................................................. 7

Why Sponsor JCU Motorsport?........................................................................................................... 7

Support Local Education ................................................................................................................. 7

Employment Opportunities ............................................................................................................ 7

Company Exposure ......................................................................................................................... 8

Sponsorship Packages ........................................................................................................................... 10

JCU Motorsport Sponsorship Packages ................................................................................................ 11

Sponsorship: Non-monetary ......................................................................................................... 11

Level of Sponsorship: Goods and Services .................................................................................... 11

Sponsorship: Support ........................................................................................................................ 12

Contact JCU Motorsport ................................................................................................................... 13

Marketing, Public Relations and Sponsorship Coordinator .......................................................... 13

Project Manager............................................................................................................................ 13

Faculty Contact ............................................................................................................................. 13

JCU Motorsport Office .................................................................................................................. 13

JCU Mechanical Engineering Workshop ....................................................................................... 13

2

Introduction

Thank you for taking the time to learn about James Cook University Motorsport (JCU

Motorsport) and our involvement in Formula Society of Automotive Engineers Australasia

(SAE-A) competition. This sponsorship proposal outlines the sponsorship packages available,

as well as the benefits that your organisation will receive by supporting the JCU motorsport

team. Also included is information about the JCU Motorsport and the Formula SAE-A

competition.

Current chassis design

3

JCU Motorsport JCU Motorsport was formed in late 2005 by mechanical engineering students with a

common interest in cars and motorsport. Over the course of 2006 to 2009 the team

progressed and expanded with the valuable help of fellow James Cook University students

from the electrical engineering, marketing and accounting disciplines. In 2010 we have

expanded our membership and include more students from other disciplines looking to lift

the JCU FSAE vehicle to a competitive stage.

Over the course of its existence, JCU Motorsport has had the benefit of having many

enthusiastic, knowledgeable, and talented students as members of the team. With each

year, more and more groundwork has been laid by the preceding team in development of a

competitive vehicle including both generating processes and databases of information for

the use of future team members, and to cultivate relationships between JCU Motorsport

and the community.

2009 Team photo

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JCU Motorsport in 2010

The main goal for JCU Motorsport in 2010 is to design and build a complete race car by the

end of the year, before beginning a testing and development program to prepare the car for

the 2011 Formula SAE-A competition. Other goals for the project include:

Establish an infrastructure for future James Cook University Engineering students to

build on.

Promote James Cook University and demonstrate its facilities and its students’

capabilities.

Establish on-going support relationships with local and national businesses.

Promote motorsport in Townsville and surrounding regions in North Queensland.

Create exposure for our sponsors and ourselves.

JCU Motorsport is an organization that relies on the support of the local community to

achieve its objectives. Our team is made up of enthusiastic and resourceful students who

are all working hard to produce an outstanding first entry and make James Cook University,

Townsville, and its sponsors respected names amongst the FSAE-A ranks

Engine management system

5

About the Car: Technical Specifications

What is Formula SAE?

Formula SAE is a competition for university students to design, construct and race a small

open-wheel style race car. It was originally developed in the USA by the Society of

Automotive Engineers (SAE), and has now been adopted by many countries, with the local

Australasian division (FSAE-A) commencing in year 2000.

Today, Formula SAE-A has become popular with engineering students from nearly all-

Australian universities, as well as students from universities from New Zealand, Japan,

Malaysia and India. It is also common to see European teams - especially from Denmark and

Germany - coming to the competition held in Melbourne every December.

Formula SAE-A teams consist entirely of engineering students, from designers through to

management. Financially, the teams rely on the generous support of private businesses and

companies.

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Engine

60-80 HP with required Intake Restrictor; 610 cc or less; air or water cooled

Transmission 4/5/6 speed or CVT

Differential Conventional or LSD

Suspension Free (but with at least 50.8mm travel)

Aerodynamics Wings/ground effects

Brakes Free (but must operate on all 4 wheels)

Cornering ‘G’ 1.4G potential (production car 0.8)

Fuels 98 RON Unleaded Pump Fuel

Fuel Economy Measured as part of the design evaluation event

Safety Mandatory inclusion of impact protection and safety features

Top Speed in Event 105 kph

The Cars

The main task for the students is to conceive, design, fabricate, and compete with a small

open-wheel style race car. Restrictions on the design of the race car are minimal so as to

challenge students’ knowledge, creativity, and imagination. Therefore, it is common to see

many different concepts and inventions created in response to these restrictions.

Brief Formula SAE-A Technical Specifications

The intended sales market is the non-professional weekend autocross racer. Therefore, the car must have very high performance in the areas of acceleration, handling and braking. The car must also be low-cost (under $40,000), easy to maintain, and reliable. It is then judged on technical inspection, cost, presentation and engineering design, solo performance trials, and high performance track endurance.

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Sponsorship Benefits

Why Sponsor JCU Motorsport?

Support Local Education

By sponsoring JCU Motorsport, you help undergraduate James Cook University students

develop their knowledge and understanding in their chosen degree. This is done by enabling

the students to gain real world experience in areas of:

Team Management: Running a motorsport team is similar to running a business. This

includes management of time, utilisation of resources, and events planning.

Communication: Develop students’ communication skills to team members,

sponsors, media and other professionalisms.

Design and Construction: Students apply their knowledge in designing a race car

while at the same time, gain knowledge in constructing their designs.

Employment Opportunities

With real world experience, students are better

prepared for the workforce, which in turn

improves their employment opportunities.

Sponsors of JCU Motorsport will have first hand

communication with the students through social

events, team presentations and at track outings.

This gives the opportunity for the students to

show their skills and build relationships with

potential employers.

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Company Exposure

Sponsoring JCU Motorsport gives your organisation exposure on three levels; local, national

and international.

Local

Community awareness.

Coverage through local papers and

magazines.

Local events such as motor shows

and university social events.

Local radio and TV coverage.

James Cook University events, such as the JCU Open Day, University Experience, and

the CN Barton Medal presentations for the best theses from each discipline of

engineering at JCU.

National

Exposure at the Formula SAE-A competition.

Exposure through travel to and from the competition.

Coverage through national TV.

Coverage through national magazines. In the past, articles have been in the

magazine Wheels and also in other car and motorsport related magazines.

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International

Exposure to international teams and spectators.

Coverage through international magazines. Industry magazines Race Tech and Race

car Engineering consistently cover both local and international Formula SAE

competitions.

Such exposure is achieved through various mediums. Asides from placing your

organisation’s logo on the car, it will also appear on the team’s website, apparel and

promotional posters/banners.

Finite element stress strain analysis of differential design

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Sponsorship Packages

Bronze

(Level of Support: Up to $999)

Silver (Level of Support: $1,000 to $4,999)

Gold (Level of Support: $5,000 to $9,999)

Platinum (Level of Support: $10,000 to $19,999)

Principal (Level of Support: $20,000+)

Logo on side of Car X X X X X Framed Certificate of Appreciation X X X X X Name and Logo on Website X X X X X Name shown at all Public Events X X X X X Logo on Sleeve of Team Shirts X X X X Logo on Front Page of Website X X X X Logo Displayed at all Public Events X X X X Logo on Both Sides of the Car X X X X Framed Poster of Car X X X X Small Logo on Back of Team Shirts X X X Noticeable Logo Displayed at Public Events

X X X

Noticeable Logo on Both Sides of the Car

X X X

Access to the Car on a Limited Basis for Promotional Purposes (AGM, Displays etc)

X X X

Networking Events Invitation X X X Complimentary Race Shirt 2 shirts 5 shirts 10 shirts Large Logo on Back of Team Shirts X X Feature Logo on Both Sides of the Car X X Feature Logo Displayed at all Public Events

X X

Large Framed Poster of the Car X X When Possible Sponsors will be Mentioned through any Media Coverage

X X

On Special Requests, your Products can be Tested on our Car

X X

Logo on the Front of Team Shirts X Logo on all Promotional Material X Most prominent Logo on Both Sides of the Car

X

Most Prominent Logo Displayed at all Public Events

X

Named at all Media Events and Featured at Competitions (inc. International)

X

Naming Rights to an Event or Major Car Components

X

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JCU Motorsport Sponsorship Packages

Sponsorship: Non-monetary

Level of Sponsorship: Goods and Services

While monetary funding is our main need from sponsors, JCU Motorsport also requires

goods and services from sponsors. The objective of these packages is to attain donations of

time, advice, use of workshops, products and/or services as well as discounts.

Some of the items that we are sourcing are:

Various mechanical parts

Engine Management System

Brake, steering and suspension components

Wheels, tyres, rims

Safety gear (helmets, fire suits, harnesses, etc)

Dyno time

Track time

Miscellaneous Equipment (tools, fluids, etc)

Transportation fares

Accommodation

NB: Package benefits may change due to demand and advertising space. For more

information, please don’t hesitate to contact us.

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Sponsorship: Support Level of support required: Support

Newsletter

Details on website

Invitation to UWA Motorsport events

Poster of the car

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Contact JCU Motorsport

Marketing, Public Relations and Sponsorship Coordinator Brad Maxwell

Email: Brad.Maxwell@jcu.edu.au

Mobile: (+61) 405 196 559

Project Manager Larissa Daveson

Email: Larissa.Daveson@jcu.edu.au

Mobile: (+61) 424 896 220

Faculty Contact Dr Rong Situ

Email: rong.situ@jcu.edu.au

Phone: +61 (7) 4781 4172

JCU Motorsport Office Phone: +61 (7) 4781 6128

JCU Mechanical Engineering Workshop Mr. Curt Arrowsmith

Phone: +61 (7) 4781 4541

For more information about JCU Motorsport, the competition and sponsorship, please visit:

http://www.jcumotorsport.com

© 2009 JCU Motorsport