MEDIA KITMAGAZINE

MEDIA KIT& ADVERTISING PLANNER

ALL NEW FOR 2010-2011Updated with a new look, fresh columns,new e-newsletter, and user-friendly newwebsite! Digital and print ad packagesnow available.

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ABOUT US 2

FOR RETAILERS AND GALLERISTS, NICHE IS …

TRUSTED | BUSINESS-SAVVY | RELEVANT | STYLE-CONSCIOUS | SMART

WHERE ART + DESIGN = SUCCESS

� A sourcebook of contemporary, handmade designer products.

� A portfolio of new artisan-made jewelry, furnishings and fashions.

� A trusted source of expert and peer advice for small businesses.

� A relevant guide to luxury retailing’s style trends, best practices, marketingand e-commerce strategies, economic forecasts, tools and books.

� A champion for U.S. and Canadian artists, and the stores committed toshowcasing their work.

“NICHE was the first publication we subscribed to beforewe began our business 17 years ago. It brought us closer to

artists and craftspeople who were the cornerstone for ourbusiness plan. Today, it is our first choice of publication as

we plan for our product presentation each season, and whetsour appetite for finding new artists to include in our shop.”

—Sue Landon, Poopsie’s, Galena, Ill.

RABBIT CANYON DESIGNS

SUSAN ELENA ESQUIVEL PATRICIA TSCHETTER STICKS VITRIX HOT GLASS STUDIO

WHY US 3

YOUR PRODUCTS WILL BE SEEN BY TOP RETAILERS.

NO OTHER MAGAZINE CAN GUARANTEE ...

STUDIO ARTISTS RELY ON NICHE …

� To promote their stories and their work to qualified wholesale buyers.

� To identify the top retailers of the highest quality handmade goods.

� To advocate for strong and fair artist-retailer relationships.

� To reach stores in high-traffic resort communities, urban and suburbanmain streets, and cultural and arts districts.

ADVERTISING DRIVES SALES …

42 percent of craft artisans surveyed in 2009 by the PhiladelphiaMuseum of Art Craft Show rated advertising in craft trade mag-azines as very or extremely important to their success. “After my ad ran in NICHE

magazine, my sales increased,and more galleries knew myname and my work. I wasamazed at its success, andrecommend advertising inNICHE to everyone.”

—Cheryl McNeill, Rabbit Canyon Designs,Mesa, Ariz.

YOUR REACH 4

EXTEND YOUR REACH

� Buyers Market of American Craft – Winter

� Buyers Market of AmericanCraft – Summer

� The Buyers Market Presents NICHE: The Show – JewelryWeek in Las Vegas

� American Craft Week

� JCK

� Museum Store Association

� Philadelphia Gift Show

� JA

� Profitable Glass Quarterly

� Craft Retailers & Artistsfor Tomorrow

NICHE RETAILER NEWS

� E-newsletter with NICHEbonus content

� What’s new at NICHE

� Sneak peek at coming issues

NICHE MARKETPLACE

� Online gallery of U.S. andCanadian artisans

� Round-the-clock access for qualified buyers

� Artists post up to 100 imagesof their work

NICHE TOP RETAILER AWARDS

� Honoring top craft galleries, museum stores, guild shops

� Commitment to craft made inthe United States and Canada

� Dedication to best practices andfair dealings with artists

NICHEMAGAZINE.COM

� Featured artists, bonus content

� Industry news updates

� Business resources and archives

NICHE: Distribution, Partnerships and Promotions

ED & KATE COLEMAN

“NICHE is our best sourcefor ad response by far.Great results, and we havelanded some killer accountsfrom these ads.”

—Frank Tuuri, Renaissance Glass Studio, Asheville, N.C.

READERSHIP 5

ART GALLERIES � LUXURY GIFT RETAILERS � JEWELRY STORES �MUSEUM GIFT SHOPS � GUILD AND NONPROFIT SHOPS �

PUBLIC STUDIOS* � INTERIOR DECORATORS � CORPORATE BUYERS

NICHE SUBSCRIBERS ARE ...

GROVEWOOD GALLERY

*About one-third of studio artists also own a retail store or gallery.

… DECISION-MAKERS WITH BUYING POWER:

84 % Small business owners7 % Store managers

… QUALIFIED WHOLESALE BUYERS:

90 % Own brick-and-mortar stores, online stores or catalogs

Every buyer registered to attend the Buyers Market of American Craft wholesale tradeshows receives a subscription to NICHE. All NICHE subscribersprovide credentials to confirm their participation in wholesale trade businessin North America.

… INFLUENCED BY ADVERTISING:

97 % Read the advertisements85 % Have visited a website after reading about a product in NICHE55 % Have requested more info via e-mail after seeing an advertise-

ment in NICHE40 % Have purchased a product or service based on an advertisment

in NICHE27 % Have referred a business associate to an advertisement

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JewelryStores

9%

ArtGalleries

19%

GiftShops

22%

CraftGalleries

40%

Boutiques

4%

E-Retailer/Catalog

3%Furniture

Stores

3%

WHO READS NICHE?

PLANNER 6

2010 EDITORIAL & ADVERTISING PLANNER(EDITORIAL CONTENT SUBJECT TO CHANGE WITHOUT NOTICE)

WINTER 2011WINTER TRADE SHOWS EDITION

SPECIAL ADVERTISING SECTION: NICHE AWARD FINALISTS

� Spotlight on the NICHE 2010 Top Retailers of American Craft� NICHE Awards Finalists� Philadelphia 2011 BMAC Winter Show Preview

ADVERTISING DEADLINE: NOV. 8, 2010 � MAILS: DEC. 28, 2010

SPRING 20102010 JEWELRY EDITION

SPECIAL ADVERTISING SECTION: FINE & FASHION JEWELRY

� Special Section: Art Jewelry Forecast, plus a portfolio of new workby studio craft artists from coast to coast

� Announcing the 2010 NICHE Award Winners� Las Vegas 2010 NICHE: The Show Preview

ADVERTISING DEADLINE: FEB. 15, 2010 � MAILS: MARCH 30, 2010

SUMMER 2010SUMMER TRADE SHOWS EDITION

SPECIAL ADVERTISING SECTION: GIFTS UNDER $100

� Special Section: Guerrilla Marketing for Holiday Dollars� Foolproof sales strategies� Advertising that really works� Using social media to find new customers

� Philadelphia 2010 BMAC Summer Show Preview

ADVERTISING DEADLINE: MAY 17, 2010 � MAILS: JUNE 29, 2010 (QUICK-SHIP ISSUE)

AUTUMN 2010SPECIAL ADVERTISING SECTION: HOLIDAY SHOWCASE

� Special Section: The colorful world of accessories and art-to-wear� How to Create Great Visual Store Displays � Announcing the NICHE 2010 Top Retailers of American Craft� Philadelphia 2011 BMAC Winter Show Preview

ADVERTISING DEADLINE: AUG. 16, 2010 � POSTS ONLINE: SEPT. 14, 2010

(QUICK-SHIP ISSUE)

SPRING 2010ISSUEAdvertising Reservation Due:Feb. 15, 2010

Materials Due:Feb. 19, 2010

Mails & Posts Online: March 30, 2010

SUMMER 2010ISSUEAdvertising Reservation Due: May 17, 2010

Materials Due:May 21, 2010

Mails & Posts Online: June 29, 2010

AUTUMN 2010ISSUEAdvertising Reservation Due: Aug. 16, 2010

Materials Due:Aug. 20, 2010

Posts Online: Sept. 28, 2010

WINTER 2011ISSUEAdvertising Reservation Due: Nov. 8, 2010

Materials Due:Nov. 12, 2010

Mails & Posts Online: Dec. 28, 2010

ONLINE ISSUE

AD RATES 7

ARTIST ADVERTISING RATESDisplay Rates

1-3x 4-6x

Full Page Call for pricingFull Page Bleed Call for pricing2/3 Vertical Call for pricing2/3 Vertical Bleed Call for pricing1/2 Horizontal Call for pricing1/2 Vertical Call for pricing1/3 Square Call for pricing1/3 Vertical Call for pricing1/4 Vertical Call for pricing1/6 Vertical Call for pricing

Artists Showcase & MarketplaceThese catalog-style sections contain productphotos and include business name, addressand booth number (where applicable), plusa brief description (cannot exceed 15 words)of the designer’s work. Advertisers may alsochoose three of the following to include: tele-phone number, fax number, e-mail addressor web address. Good-quality color slide orhigh-resolution, digital image is required.Publisher reserves the right to edit copy andcrop photos as needed. All advertorials mustdepict products that are handcrafted and pro-duced by American or Canadian craft artists.

Showcase image dimensions:

3.5” W x 3.125” H

Marketplace image dimensions:

Horizontal: 2.604” W x 1.824” H

Vertical: 1.8” W x 3.066” H

1-3x 4-6x

Artists Showcase Call for pricingMarketplace Call for pricing

Classifieds$1.50 per word. All ads must be pre-paid.Send check made payable to NICHE, alongwith typed copy, by advertising reservationdeadline. Please include your telephonenumber and name of contact person.

Terms: Payment in advance for all first-timeadvertisers. All other payments due 30 daysafter date of billing. In the event of non-payment, publisher reserves the right tohold the advertiser and/or its agency liablefor such monies as are due and payable tothe publisher.

Closing Dates: Consult your ad representa-tive for a complete schedule. The publisherreserves the right to run the most recentadvertisement if the materials date is missed.

Inserts: Quotes for printing and bindinginserts can be obtained through your adver-tising account manager. All inserts musthave the publisher’s approval.

General Rate Policy: All advertising ratesand contracts are subject to change uponnotice from the publisher. The publisher re-serves the right to reject any advertisement.All advertisers are required to send in aninsertion order for each issue. Payment isdue by reservation deadline for new adver-tisers. The advertiser agrees to indemnifyand protect the publisher from any claims ofexpenses resulting from the advertiser’sunauthorized use of any name, photograph,sketch or words protected by copyright ortrademark. Advertising which simulates editorial must carry the words “PAID ADVER-TISEMENT” at the top.

Cancellations: All cancellations must be inwriting and postmarked before the ad closingdate. Under no circumstances will cancel-lations be accepted after the closing date.If copy or materials are not received by theclosing date and the insertion order hasnot been cancelled, the previous ad will run.Advertising ordered at a frequency discountand not earned within one year from thefirst insertion will be billed at the earned(short) rate. In the event of an error on thepart of NICHE, credit may be given in theform of future advertising space.

Full PageBleedFull Page

2/3V 2/3VBleed

1/2H

1/2V

1/3S

1/3V

1/6V

1/4V

Full Page7” W x 10” H

Full Page BleedBleed: 81/2” W x 111/8” HTrim: 81/4” W x 107/8” HLive: 75/8” W x 101/4”H

2/3 Vertical41/2” W x 10” H

2/3 Vertical BleedBleed: 51/4” W x 111/8” HTrim: 51/8” W x 107/8” HLive: 413/16” W x 101/4” H

1/2 Horizontal7” W x 4 7/8” H

1/6 Vertical21/8” W x 4 7/8” H

1/2 Vertical33/8” W x 10” H

1/4 Vertical33/8” W x 47/8” H

1/3 Vertical21/4” W x 10” H

1/3 Square41/2” W x 47/8” H

NICHE Retailer News—E-newsletterRelevant. Timely. Business-savvy. NICHE magazine’s e-newsletter reaches nearly 10,000subscribers who are retailers of artist-made luxury goods, jewelry, and home and fashionaccessories.

Extend your reach with NICHE Retailer News. Published between issues of the magazine,and on the eve of each magazine release, our e-newsletter puts your products in front ofqualified buyers.

2010 Schedule: Spring, Bonus Show Issue, Summer, Holiday Bonus Issue, Autumn, Winter

Upgrades: Enhance your ad to gain more attention

� Shadow box (supersizes the ad on contact with cursor) Call for pricing � Roll-over (design elements change on contact with cursor) Call for pricing

Specs for digital advertising on NICHEmagazine.com

Please submit your finished ad as a jpeg, preferably with high-resolution images (72 dpiminimum and 300 dpi maximum). No Flash or animation. Create your ad to size, and pro-vide a link to your website for click-throughs.

Digital Design Services: based on size of the ad and labor involved

Hire our professional designers to create your digital ad for NICHEmagazine.com. Supplyyour text, your artwork (72 dpi minimum and 300 dpi maximum), and a link to your websitefor click-throughs. We will supply an estimate, and a proof of the final ad for your approval.

Sponsorships and packages

� Build a campaign that combines print and digital promotions� Become the exclusive sponsor of a NICHE Retailer News issue

ONLINE RATES 8

Position Dimensions Price DurationLeaderboard 60 pixels (h) by 500 pixels (w) Call for pricing (1x insertion, 3 months)Premium box 300 pixels (h) by 250 pixels (w) Call for pricing (1x insertion, 3 months)Tile 125 pixels (h) by 125 pixels (w) Call for pricing (1x insertion, 3 months)

ONLINE ADVERTISING RATES

Position Dimensions Price DurationBanner 150 pixels (h) by 125 pixels (w) Call for pricing (1x insertion)Footer 75 pixels (h) by 600 pixels (w) Call for pricing (1x insertion)Tile 125 pixels (h) by 125 pixels (w) Call for pricing (1x insertion)

Specs for NICHE Retailer News

Please submit your finished ad as a jpeg, gif or png file. Submitting ads over 350KB or 600pixels wide will require automatic compression and this may affect image quality. For bestresults, optimize your ad before sending.

� Use your image editor's Save for Web & Devices (Photoshop) or Optimize (various programs)feature to choose a resolution setting that reduces the image's file size to less than 100KB,without noticeably reducing image quality.

� Flatten all of your image's layers. Layering should not be used. � No Flash, animation, or CMYK color formatting

NICHEmagazine.com

Contact Alex Rothstein

at alexr@rosengrp.comor Merle Honey Porter

at merlep@rosengrp.com to inquire about print andweb advertising packages.

NICHE Awards

** Homepage - only Premium for upgrade.

9

www.TopRetailerAwards.com

Position Dimensions Price DurationPremium box 250 pixels (h) by 250 pixels (w) Call for pricing (1x insertion, 3 months)Footer 600 pixels (h) by 150 pixels (w) Call for pricing (1x insertion, 3 months)Tile 125 pixels (h) by 125 pixels (w) Call for pricing (1x insertion, 3 months)

HIGH-TRAFFIC LOCATIONS: Advertise with our winners!

NICHE Top Retailer Awards

www.NICHEAwards.com

Position Dimensions Price DurationPremium box 250 pixels (h) by 250 pixels (w) Call for pricing (1x insertion, 3 months)Footer 600 pixels (h) by 150 pixels (w) Call for pricing (1x insertion, 3 months)Tile 125 pixels (h) by 125 pixels (w) Call for pricing (1x insertion, 3 months)

ANNAESTHETIC LOLLIPOP POTTERY TODD REED CHRISTOPHER MOSEY

ONLINE RATES

MARKETPLACE 10

WORKING FOR YOU ALL DAY, ALL NIGHT

Galleries and retailers who have cut back on travel supplement their inventoriesthrough online orders. They shop at NICHE Marketplace, an online showcase ofhigh-quality, artist-made luxury goods, jewelry, decorative accessories, wearableart and home furnishings.

USE NICHE MARKETPLACE TO:

� Attract orders from qualified buyers � Stay connected all year with buyers who shop major wholesale tradeshows� Display up to 100 images of your new and best-selling product lines� Drive traffic to your own website � Promote your work online if you don’t have a website of your own

MEMBERSHIP FEE—Call for pricing

Your membership includes: � Artist’s profile� Bio or artist’s statement� Up to 100 images of your products and lines

For an additional fee, we can create your profile pages for you.

MEMBERSHIP ELIGIBILITY:

Artists must be: � Working in studios in the United States or Canada� Using no imported goods or finishing� Creating high-quality art products for resale by galleries and shops

NICHE Marketplace is the official catalog of the Buyers Market of American Craft. We do notask for a percentage of sales made through the site. Artists receive the full benefit of their invest-ment. Membership at NICHE Marketplace is free to all exhibitors who participate in the BuyersMarket of American Craft tradeshows, and all artists who purchase advertising worth $500 or morein NICHE or AmericanStyle magazines.

“I have perused this venuemany times to find new talent that I haven't seen at the Buyers Market orACC. I found a perfectmatch with a distinctiveeco-friendly jewelrydesigner. I have placedmultiple orders and expect to continue purchasing.”

—Jill Paul, Designs forTranquility, Frenchtown, N.J.

SUZY LANDA

NICHE MARKETPLACE