2010 hot holiday products

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© 2009 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian Information Solutions, Inc. Hot Products for the 2010 Holidays

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Following Black Friday and Cyber Monday, find out what hot products, from toys to electronics, people are searching for this holiday season, and how top performing websites are capitalizing on them.Key Takeaways Include: * This year's hot products and how consumers search for them * The paid and organic search strategies of top performing retailers * Economic trends effecting retail activity * How to use key data insights to improve your online marketing initiatives this holiday season * Additional resources you can leverage at Hitwise including custom data

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Page 1: 2010 Hot Holiday Products

© 2009 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified,

or distributed in any form or manner without the prior written permission of Experian Information Solutions, Inc.

Hot Products for the 2010 Holidays

Page 2: 2010 Hot Holiday Products

2© 2009 Experian Information Solutions, Inc. All rights reserved.

Positive start for the 2010 Holiday season with increased visits to retailers on key shopping days

Thanksgiving +9%

Black Friday +13%

Cyber Monday +16%

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3© 2009 Experian Information Solutions, Inc. All rights reserved.

Apparel & Accessories and Flowers & Gifts were the leading product categories for growth last week

+11%

+28%

+19%

+11%+9%

Page 4: 2010 Hot Holiday Products

4© 2009 Experian Information Solutions, Inc. All rights reserved.

Search & cross-shopping across other retailers accounted for 44% of referrals last week

Page 5: 2010 Hot Holiday Products

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Holiday shoppers comparing prices on tablet computers, video game consoles and toys

Page 6: 2010 Hot Holiday Products

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Monster High dolls, Beyblade, Mobigo and Lalaloopsy dolls are new to the fast movers in Toys

Page 7: 2010 Hot Holiday Products

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Uggs, Crocs and Pandora Jewelry are popular gifts among Apparel & Accessories retailers

Page 8: 2010 Hot Holiday Products

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Cold weather driving increased interest in Uggs, coats and boots

Page 9: 2010 Hot Holiday Products

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Cowboy clothing trend?

Filtered for western, cowboy, cowgirl

Page 10: 2010 Hot Holiday Products

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Sweater dresses, jeggings and jumpsuits popular this season for boutiques

Robyn Rhodes

Miss Me

Seven

Alife

Evitsu

291

Frankie B

Rebecca Taylor

Pour La Victoire

Android Homme

Palladium

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Shoppers are looking to renovate & redecorate their homes for the holiday season

Page 12: 2010 Hot Holiday Products

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Getting ready for cozy holidays with Christmas décor & electric fireplaces

Page 13: 2010 Hot Holiday Products

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Tablets, ereaders, smartphones & game consoles are all hot gifts this season

Page 14: 2010 Hot Holiday Products

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Apple iPad landing page is the main recipient of organic clicks from ‘ipad’ searches

Page 15: 2010 Hot Holiday Products

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Heavy competition to attract search clicks on the popular Xbox Kinect

Page 16: 2010 Hot Holiday Products

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Lower prices & more content availability driving heavy interest for ereaders this year

Black Friday

Page 17: 2010 Hot Holiday Products

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Shoppers still comparison shopping & seeking content around which ereader to buy

Page 18: 2010 Hot Holiday Products

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Men & teenagers are still tough to gifts buy for

Page 19: 2010 Hot Holiday Products

19© 2009 Experian Information Solutions, Inc. All rights reserved.

Increased specificity drives more relevant results for buyers seeking creative gifts

Page 20: 2010 Hot Holiday Products

20© 2009 Experian Information Solutions, Inc. All rights reserved.

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Page 21: 2010 Hot Holiday Products

© 2009 Experian Information Solutions, Inc. All rights reserved.