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© ACS 2010
Open Payment Systems and Fare Collection2010 Fare Collection Workshop
Michael Nash
© ACS 2010. ACS® and the ACS design are trademarks of ACS Marketing LP in the US and/or other countries. XEROX® and XEROX and Design® are trademarks of Xerox Corporation in the United States and/or other countries.
Evolution of Transit Fare Payment
Magnetic Stripe
TokensCoinsSmart Cards
(closed)
Contactless(open)
NFC
Open
Banking
Payments
NOT
Ticketing
Flash Passes
Source: Greg Garback: WMATA Presentation CTST 2007
© ACS 2010. ACS® and the ACS design are trademarks of ACS Marketing LP in the US and/or other countries. XEROX® and XEROX and Design® are trademarks of Xerox Corporation in the United States and/or other countries.
The Merchant Approach
ACCOUNT BASED SYSTEM• Cards are registered
• into the system by use
• or customer choice
© ACS 2010. ACS® and the ACS design are trademarks of ACS Marketing LP in the US and/or other countries. XEROX® and XEROX and Design® are trademarks of Xerox Corporation in the United States and/or other countries.
Atlas on Line Delivers the Merchant Approach
Slide 4Slide 4
Customer Care
Atlas on LinePayment Platform
•Account Management•Fare Payment Data•Communications &
Authorizations•Reconciliation
•Management & Transit Reports
PaymentProcessing/Aggregation
Bus
Customers
Issuing Banks
Subway
MasterCard, Visa, AMEX
Open
Standard
Contactless
Devices
CommunicationNetworks(EVDO)
Transit Agency
Acquiring Bank
AgencyAccount $
NFC
Contactless Credit, debit,
prepaid cards
SMSIVR
Web Server
Phone
Internet
Ferry
© ACS 2010. ACS® and the ACS design are trademarks of ACS Marketing LP in the US and/or other countries. XEROX® and XEROX and Design® are trademarks of Xerox Corporation in the United States and/or other countries.
NYC Transit Trial –Customer Experience
5
Simply Tap and Go (no pre-registration or purchase required)
Aggregated fares periodically posted to credit or debit account
© ACS 2010. ACS® and the ACS design are trademarks of ACS Marketing LP in the US and/or other countries. XEROX® and XEROX and Design® are trademarks of Xerox Corporation in the United States and/or other countries.
NYC Transit Trial - Phase I Results
6
More than half of
participants used
PayPass stations 5+
times per week
Users preferred
to use
PayPass over
MetroCard
Two-thirds of
participants surveyed
rated MasterCard
PayPass positively
overall
Most common
improvement
suggestion was to
expand coverage
Trial won Leadership
Transportation Award
from New York
University
Customers went to the
issuer instead of the
transit agency for
payment questions
Nearly ¾ of users:
“pilot approach was
equal or better than
current system”
Fraud risk and
acceptance problems
were reduced
Source: MasterCard, Citibank and MTA PayPass Qualitative Report, PayPass MTA A&U Study – Top line Report
Over 15,700 Citi PayPass cards involved (credit and debit)
© ACS 2010. ACS® and the ACS design are trademarks of ACS Marketing LP in the US and/or other countries. XEROX® and XEROX and Design® are trademarks of Xerox Corporation in the United States and/or other countries.
Current Procurements & Programs
Programs
NYCTA/PATH/NJ Transit – Expanded pilot
Utah Transit Authority- Full Program
Procurements
CTA
WMATA
SEPTA
International
Stagecoach – UK
RATP – Paris
© ACS 2010. ACS® and the ACS design are trademarks of ACS Marketing LP in the US and/or other countries. XEROX® and XEROX and Design® are trademarks of Xerox Corporation in the United States and/or other countries.
Agency Perspectives
© ACS 2010. ACS® and the ACS design are trademarks of ACS Marketing LP in the US and/or other countries. XEROX® and XEROX and Design® are trademarks of Xerox Corporation in the United States and/or other countries.
Universal Transportation Account
Slide 9Slide 9
Data gained by linking
parking, toll and transit
activity in one account
offers customers added
convenience, and
managers new policy
tools
One Account
One Service Point
Many Services
RailBus
Hot Lanes & TollsAirport/Off Street
Parking On Street Parking Multi spaceMeter Transit Fare Collection
Key Fobs Cell phone- NFC
License Plate Smart Cards Transit or Bank Issued
Transponders
All transportation Industries
Are moving to common Open
Standards. Open bankcard
systems provide the platform to
Do it Now
Coordinating all modes
of transportation is
a critical element in
achieving modern
transportation
management goals
© ACS 2010. ACS® and the ACS design are trademarks of ACS Marketing LP in the US and/or other countries. XEROX® and XEROX and Design® are trademarks of Xerox Corporation in the United States and/or other countries.
“Let me emphasize here, Mr. Chairman……………... The farecards
that we use for Metrorail here in Washington, D.C. are only the first
generation of what promises to be a versatile tool…… future
farecards may be the same card you use for automatic teller
machines. Solid plastic with an integrated microchip they would
be used for buses, parking and buying gas.
They could also be integrating multiple transit operators and
electronic toll collection systems thereby providing a single
payment media for all transportation”
………….Former FTA Administrator Gordon LintonHouse Investigations and Oversight Subcommittee
Committee on Public Works and Transportation
July 21, 1994
© ACS 2010. ACS® and the ACS design are trademarks of ACS Marketing LP in the US and/or other countries. XEROX® and XEROX and Design® are trademarks of Xerox Corporation in the United States and/or other countries.
Practical Considerations
Number of contactless bankcards
On-Line system performance
Achieving point of entry transaction times
Transaction Approvals
Costs/Bank fees
© ACS 2010. ACS® and the ACS design are trademarks of ACS Marketing LP in the US and/or other countries. XEROX® and XEROX and Design® are trademarks of Xerox Corporation in the United States and/or other countries.
Number of Contactless Bankcards
US Based issuance over 100 million and growing
Bank Commitments
Prepaid card programs can convert to contactless cards
50%- 60%
Unbanked
Riders
can be served
with a
Variety of
Prepaid
products
Many riders
have Mag.
Stripe Credit
or
Debit Cards
30%-40%
Prepaid can support
until banks convert to
contactless
© ACS 2010. ACS® and the ACS design are trademarks of ACS Marketing LP in the US and/or other countries. XEROX® and XEROX and Design® are trademarks of Xerox Corporation in the United States and/or other countries.
On-Line System Approach
© ACS 2010. ACS® and the ACS design are trademarks of ACS Marketing LP in the US and/or other countries. XEROX® and XEROX and Design® are trademarks of Xerox Corporation in the United States and/or other countries.
Costs & Bank Fees
Reduced need for fare media & management lowers costs
Customer service reduced
Bankcards replace transit cards
Bank fees already a part of agency costs
Conversion to open system will impact bank fees
Aggregation may lower costs
Incremental transactions will raise costs
Agency should develop understanding of costs as baseline
© ACS 2010. ACS® and the ACS design are trademarks of ACS Marketing LP in the US and/or other countries. XEROX® and XEROX and Design® are trademarks of Xerox Corporation in the United States and/or other countries.
Conclusions
Open Payments gaining momentum in industry domestically and abroad
Lowers operating costs – Outsourcing
Broader distribution to all economic segments
Less cash
Technology well proven in other industries and now succeeding in transit