2010 crc showcase urban rail - urban rail demand management r1.107
TRANSCRIPT
Identification, evaluation and appraisal of factors which influence
demand for urban rail services and investigating ways in which these
factors may be influenced to balance demand and capacity of urban rail
to improve efficiency and enable cost effective provision of services.
Urban Rail Demand Management Strategies
Project Code: R1.107
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• Latent Rail Demand
– A Perth Case Study
• Best Practice Review
– City Case Studies
• Peak of the Peak Management
– Modelling and Estimation
3 Component Projects
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Latent Demand Study
Main Questions:
• Where is the likely market for latent demand come from?
• How are features of the trips and trip makers?
• What is the profile of that market?
• What are the major factors impacting the latent demand?
• How to simulate the interactions between policy adjustments and demand change?
2 Stage Project
• Identification of the potential market population through geographical analysis of the relevant journey to work trip data in ABS Census database;
• Estimation of latent demand through behavioural analysis of mode choice modelling by employing local strategic transport model.
Methodology
• Case Study of the Fremantle – Midland urban rail corridor in Perth
Purpose
to explore a viable approach to developing a practical decision-support tool for assessing the short-term impacts of the policy and operational adjustments at rail corridor level on the modal changes in the demand for urban rail transit
Methodology of Adopted Approach is
Verified
More Accurate Latent Demand Estimation
Requires:
1. conduct larger scale and in-depth rail passenger surveys on
travel behaviour, such as mode choice, departure time
choice, etc;
2. explore and measure unrevealed impact factors on travel
mode choice, such as transfer convenience, overcrowding,
and personal social-economical characteristics;
3. develop demand estimation models specifically for rail
transit station, corridor, or network;
Latent Demand Study Main Lessons
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Best Practice Review
Project Outline:
• Initial identification, evaluation and appraisal of factors which influencedemand for urban rail services
• Subsequent investigation of ways in which these factors can be influenced tobalance demand and capacity of urban rail
Methodology
• Review of Current Literature and Research
• Case Studies of Demand Management Practices in Sydney, San Francisco, Munich and Washington DC.
• Synthesis and Performance Benchmarking of International Demand Management Performance
Purpose
to explore established, new and emerging strategic options for coping with peak period demand in
major rail networks – and potentially “smoothing” demand through the concerted application of effective
management, pricing, planning and other options
Many passenger rail systems have lacked
active management of passenger demand
levels for an extended period.
Other agencies are performing reasonably
well from a “demand balancing” point of view.
Rail demand management appears to be re-
emerging as an important discipline in which
passenger demand levels are actively
managed, in order to deliver “smoother”
patronage levels across the day and week.
Best Practice ReviewMain Lessons
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Potential areas of strategy and action include:
better tracking and management of
passenger flows;
efficient pricing structures including peak
surcharges;
encouragements to off-peak travel
including customer outreach;
“responsive and responsible” network
planning, service and infrastructure
measures on the supply-side.
Best Practice ReviewMain Lessons
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Peak of the Peak Management Study
Project Outline:
• Identification and appraisal of instruments for managing urban rail demand
• Validation of the efficacy of targeted instruments
• Recommendations for Further Investigation and for Policy
Methodology
• Review of Current Literature and Research– Best practices in a range of industries
• Industry Expert Consultation– Identification and validation of policy instruments
• “Proof of Concept” Pilot Demand Modeling and Estimation– Development of a “Rooftops” empirical model and application to the Sydney Cronulla – Illawarra
line.
Purpose
To identify and evaluate demand management options for effectively moderating or smoothing peak demand on Australian Urban Rail Networks
Reducing underlying need for service
Changing way in which needs are met
Pricing & Financial Mechanisms
Improve service delivery levels during
shoulder periods
Educating Customers
Other
Peak Smoothing Instruments
Impact social & institutional peak drivers (e.g. office hour flexibility
campaigns/ telecommuting and internet access, etc.)
Land use & transit oriented development to shift travel patterns
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Use other transport mode interfaces and feeder transit
(timetables), incl. role of active transport (walking and cycling)
Increase peak-of-peak fares
Reduce shoulder peak fares
Station-specific surcharges (where high congestion)
Employer incentives and disincentives
Station parking pricing and/ or availability
Fast/express vs. “all stops” services
Service frequency
Passenger flow enhancement mechanisms on rail platforms
Standing vs. sitting carriages
Use transparency in peak fares & crowding levels to shift demand
Rationing, Queuing
Lessons Learnt – Case Studies Reviewed
Sydney
SmartSaver
Melbourne
Early BirdLondon
There is potential for peak smoothing
Significant fare differentiation is required
Target the critical peak period
Service differentiation is key
Don’t make it difficult and inconvenient
Allow enough time for changes to take effect
Reducing underlying need for service
Changing way in which needs are met
Pricing & Financial Mechanisms
Improve service delivery levels during
shoulder periods
Educating Customers
Other
Proof of Concept Study focus
11DRAFT, CONFIDENTIAL
Increase peak-of-peak fares
Reduce shoulder peak fares
Fast/express vs. “all stops” services
Service frequency
Use transparency in peak fares & crowding levels to shift demand
Questions?
THANK YOU
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