A presentation about how we use data to back up our statement: (CaterTrax) helps their clients achieve year over year growth on average of 15%.

How to Prove 15% Growth…

Improving the quality of life for caterers, foodservice operators and the customers they serve.

To continually drive the design and implementation of innovative technology and services to ensure that caterers and foodservice providers have the solutions and support they need to promote, grow, manage and sustain their businesses.

Our Vision…

Our Mission…

• Headquartered in Rochester, New York• Founded in 2000 • Four generations of foodservice experience • 52 employees and growing• Over 1,500 Implementations worldwide • Diverse product offering• Dedicated support staff• In-house professional services• SAS70 Certified• PCI Compliant

Highlights

Geographic Distribution of CaterTrax Sites

XXX In Operation71 In the hopper23 Cancelled

Over 1,600 implementations

Background For The Data

• We measured the YOY % growth in Revenue and Order Count and Check Average from 2010 to 2011.

• We took into consideration the start date of the CaterTrax implementation in relation to the sales data we polled. This allowed us to measure the YOY % growth in relationship to how long they have been using CaterTrax.

• We polled data from 429 Customer Sites that recorded sales for 12 consecutive months from Jan. 1st 2010 to Dec. 31st 2011 across all

market sectors.

(For example, if a site started using CaterTrax in 2007 then the 2010-2011 revenue data used for this report was data from their 4rd and 5th years using CaterTrax.)

Year Using CaterTrax

Year Using CaterTrax

Year Using CaterTrax

Year-over-Year % Growth 2010 to 2011

On average, across the all market segments, year-over-year sales increased =

# of Sites $Revenue 2010 $Revenue 2011 $ Difference YOY % GrowthBusiness & Institution 156 $48,894,679.58 $61,996,445.01 $13,101,765.43 27%

1 91 $23,563,547.32 $30,302,446.73 $6,738,899.41 29%2 43 $15,634,634.03 $20,019,860.51 $4,385,226.48 28%3 10 $4,794,538.77 $5,670,071.68 $875,532.91 18%4 3 $1,072,074.33 $1,153,047.57 $80,973.24 8%5 9 $3,829,885.13 $4,851,018.52 $1,021,133.39 27%

College & University 207 $180,547,643.40 $201,531,419.58 $20,983,776.18 12%1 73 $52,554,162.74 $58,334,862.13 $5,780,699.39 11%2 73 $72,918,108.23 $81,979,892.66 $9,061,784.43 12%3 39 $34,765,985.17 $37,337,181.22 $2,571,196.05 7%4 11 $10,127,727.69 $12,781,243.58 $2,653,515.89 26%5 11 $10,181,659.57 $11,098,239.99 $916,580.42 9%

Healthcare 48 $27,936,057.64 $30,261,875.55 $2,325,817.91 8%1 18 $12,040,825.64 $12,600,382.03 $559,556.39 5%2 21 $12,337,144.08 $13,698,857.18 $1,361,713.10 11%3 9 $3,558,087.92 $3,962,636.34 $404,548.42 11%

Grand Total 411 $257,378,380.62 $293,789,740.14 $36,411,359.52

15%

All Sectors

5%

10%

15%

20%

25%

30%

0%

% Growth Revenue% Growth Orders

% Growth Check Average

Year-over-Year % Growth

(College & University, Healthcare, Business & Institutions)

1st Year Using CaterTrax 2nd Year Using CaterTrax 3rd Year Using CaterTrax 4th Year Using CaterTrax 5th Year Using CaterTrax

Business & Institutions

5%

10%

15%

20%

25%

30%

0%

% Growth Revenue% Growth Orders

% Growth Check Average

Year-over-Year % Growth

1st Year Using CaterTrax 2nd Year Using CaterTrax 3rd Year Using CaterTrax 4th Year Using CaterTrax 5th Year Using CaterTrax

College & University

5%

10%

15%

20%

25%

30%

0%

% Growth Revenue% Growth Orders

% Growth Check Average

Year-over-Year % Growth

1st Year Using CaterTrax 2nd Year Using CaterTrax 3rd Year Using CaterTrax 4th Year Using CaterTrax 5th Year Using CaterTrax

Healthcare

Year-over-Year % Growth

1st Year Using CaterTrax 2nd Year Using CaterTrax 3rd Year Using CaterTrax 4th Year Using CaterTrax

5%

10%

15%

20%

25%

30%

0%5th Year Using CaterTrax

% Growth Revenue% Growth Orders

% Growth Check Average

Average annual YOY revenue growth (2010 vs. 2011) was 15% per location

• The average annual revenue increase represented $69,000 per year per location • The average monthly revenue increase represented $5,800 per month per location

For customers in their… 1st year 2nd year 3rd year 4th year 5th year

15% 15% 9% 21% 13%

Average annual YOY order count growth (2010 vs. 2011) was 9% per location

• The average annual order count increase represented 146 events per year per location • The average monthly order count increase represented 12 events per month per location

For customers in their… 1st year 2nd year 3rd year 4th year 5th year

11% 12% 7% 5% 5%

Average annual YOY $ per order growth (2010 vs. 2011) was 8% per location

• The average increase in order $ value represented $27 per event

For customers in their… 1st year 2nd year 3rd year 4th year 5th year

7% 7% 4% 14% 7%

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• Customer on-line ordering• Kitchen production management• Customer CRM management• Menu Integration• Automatic up-selling• Real-time reporting• Fully hosted web solution• Payment approval & processing

• Complete web site with content management•Template-driven for ease in managing multiple locations• Dedicated URL• Template-driven web publishing content management• Fully integrates with all of our on-line ordering modules

One Complete Solution - One Provider

Product Portfolio

Our Flagship Solution

•Ease to replenish stock for hospitality stations in a hospital, corporate office, or education campus.•Forecast customer demand •Streamline operations and improve customer relationships•On-line ordering• Flexible business rules• Unlimited product catalog• Fully hosted web solution

• Mobile Ordering interface• Express on-line ordering• Menu integration• Flexible business rules• Fully hosted web solution• Lead-time management• Automatic up-selling•Loyalty E-Points• Repeat orders management• Payment approval & processing

• Express on-line ordering• Product Integration• Flexible business rules• Unlimited product catalog• Fully hosted web solution •Multiple applications: Company Store Pantry Management Gift Basket Gift Shop

5 easy steps to have a site go live

Information Gathering • Desired URL: www.YOU.catertrax.com• Your Menu, logos

Integration Interview •Online meeting to gather your business rules, branding, ect•Hours of operation, order cut-off times, payment options, ect

Build • Build and test the site to ensure that it’s functioning as you desire •No action required by you

Train •Complete orientation workbook (scenario based)•Provide live online administrator orientation

Go Live •Self training service and marketing tools to support a successful launch! You are now online!

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Post-Launch Support Includes:

• Excellent Service Levels– Technical Support Available 24/7/365– Operational Support Available 7a-7p/Monday - Friday

• On-going Training Resources– TRAX Learning Center– Personal Training Sessions

• Consistent Communication about platform updates and new product releases– TRAX Tribune– TRAX Huddle Webinar Series

• Ability to provide valuable feedback – Customer Forum– CaterTrax Blog– Twitter – Face Book– LinkedIn– Google+

For more information about CaterTrax or to read what our customers think visit us online

Twitter: http://www.twitter.com/catertrax

Facebook: http://www.facebook.com/catertrax

YouTube: http://www.youtube.com/catertrax

LinkedIn: http://www.linkedin.com/company/catertrax

Google+: https://plus.google.com/s/catertrax

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