2010 07 19 social media
TRANSCRIPT
![Page 1: 2010 07 19 Social Media](https://reader038.vdocuments.us/reader038/viewer/2022110220/544f6953af7959157d8ba784/html5/thumbnails/1.jpg)
Social MediaEd Hart
Your Financial Business Support
![Page 2: 2010 07 19 Social Media](https://reader038.vdocuments.us/reader038/viewer/2022110220/544f6953af7959157d8ba784/html5/thumbnails/2.jpg)
Agenda
• What is your Web Site for?• What is Social Media?• Who uses Social Media?• How does Social Media work?• Twitter• Other forms of Social Media• Google Analytics
![Page 3: 2010 07 19 Social Media](https://reader038.vdocuments.us/reader038/viewer/2022110220/544f6953af7959157d8ba784/html5/thumbnails/3.jpg)
How do we promote our businesses?
• Newspapers• Flyers• Magazines• Billboards/Posters• Radio• TV
• say hello to “Social Media”, the best way to promote your website!
![Page 4: 2010 07 19 Social Media](https://reader038.vdocuments.us/reader038/viewer/2022110220/544f6953af7959157d8ba784/html5/thumbnails/4.jpg)
What is your Website for?
1. To generate sales(direct benefit)
2. To promote your business(indirect benefit)
![Page 5: 2010 07 19 Social Media](https://reader038.vdocuments.us/reader038/viewer/2022110220/544f6953af7959157d8ba784/html5/thumbnails/5.jpg)
Websites – what is yours for?
![Page 6: 2010 07 19 Social Media](https://reader038.vdocuments.us/reader038/viewer/2022110220/544f6953af7959157d8ba784/html5/thumbnails/6.jpg)
What is Social Media?
Social Media is a fusion of sociology and technology; transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.
Social Media is also described asuser-generated content (UGC) or consumer-generated media (CGM).
![Page 7: 2010 07 19 Social Media](https://reader038.vdocuments.us/reader038/viewer/2022110220/544f6953af7959157d8ba784/html5/thumbnails/7.jpg)
What is Social Media?
Social Media is a way of marketing your business online.
Social Media is a way of driving traffic to your website.
![Page 8: 2010 07 19 Social Media](https://reader038.vdocuments.us/reader038/viewer/2022110220/544f6953af7959157d8ba784/html5/thumbnails/8.jpg)
Who uses Social Media
Age Profile:
![Page 9: 2010 07 19 Social Media](https://reader038.vdocuments.us/reader038/viewer/2022110220/544f6953af7959157d8ba784/html5/thumbnails/9.jpg)
Who uses Social Media• Facebook claims that 50% of active users log into the site each day. This would mean at least
175m users every 24 hours…• More than 35m Facebook users update their status each day. This is 5m more than in July 2009.• Facebook currently has in excess of 350 million active users on global basis. Six months ago, this
was 250m… meaning around a 40% increase of users in less than half a year.• Back in 2009, the average Facebook user had 120 friends. This is now around 130.• Mobile is even bigger than before for Facebook, with more than 65m users accessing the site
through mobile-based devices. In six months, this is over 100% increase. (Previously 30m). Users who access Facebook through mobile devices are almost 50% more active than those who don’t.
• LinkedIn has over 50m members worldwide. This means an increase of around 1m members month-on-month since July/August 2009.
• Flickr now hosts more than 4bn images.• Wikipedia currently has in excess of 14m articles. It’s 85,000 contributors have written nearly a
million new posts in the last six months.• Twitter now has 75m user accounts, with around 15m regular users globally. A few months ago,
there was an estimated 6-10m regular users.
![Page 10: 2010 07 19 Social Media](https://reader038.vdocuments.us/reader038/viewer/2022110220/544f6953af7959157d8ba784/html5/thumbnails/10.jpg)
Who uses Social Media
Male v Female:
![Page 11: 2010 07 19 Social Media](https://reader038.vdocuments.us/reader038/viewer/2022110220/544f6953af7959157d8ba784/html5/thumbnails/11.jpg)
Which is the most popular website?
Facebook reached an important milestone in the week ending 13 March 2010 by surpassing Google to become the most visited US website.
![Page 12: 2010 07 19 Social Media](https://reader038.vdocuments.us/reader038/viewer/2022110220/544f6953af7959157d8ba784/html5/thumbnails/12.jpg)
Pause for thought
• Any surprises?• Is your audience/customer using Social
Media?• Are you?
• so, how do we use Social Media...
![Page 13: 2010 07 19 Social Media](https://reader038.vdocuments.us/reader038/viewer/2022110220/544f6953af7959157d8ba784/html5/thumbnails/13.jpg)
How does Social Media work?
Social Media is a fusion of sociology and technology; transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.
Social Media is also described asuser-generated content (UGC) or consumer-generated media (CGM).
![Page 14: 2010 07 19 Social Media](https://reader038.vdocuments.us/reader038/viewer/2022110220/544f6953af7959157d8ba784/html5/thumbnails/14.jpg)
Introduction to Twitter
• Some facts...
![Page 15: 2010 07 19 Social Media](https://reader038.vdocuments.us/reader038/viewer/2022110220/544f6953af7959157d8ba784/html5/thumbnails/15.jpg)
How many people use Twitter globally? Feb 2009
![Page 16: 2010 07 19 Social Media](https://reader038.vdocuments.us/reader038/viewer/2022110220/544f6953af7959157d8ba784/html5/thumbnails/16.jpg)
How many people use Twitter globally? April 2010
![Page 17: 2010 07 19 Social Media](https://reader038.vdocuments.us/reader038/viewer/2022110220/544f6953af7959157d8ba784/html5/thumbnails/17.jpg)
How many people use Twitter in the UK – Feb 09?
![Page 18: 2010 07 19 Social Media](https://reader038.vdocuments.us/reader038/viewer/2022110220/544f6953af7959157d8ba784/html5/thumbnails/18.jpg)
How many people use Twitter in the UK – April 2010?
![Page 19: 2010 07 19 Social Media](https://reader038.vdocuments.us/reader038/viewer/2022110220/544f6953af7959157d8ba784/html5/thumbnails/19.jpg)
How does Twitter work?
• Best way to explain it, is to try it:TWITTER
A STARTERS GUIDE
Step 1 – Join
Step 2 – Follow
Step 3 – Listen
Step 4 – Contribute
Step 5 – Advise
Ed Hart – www.yourfbs.co.uk – 07913 895798
![Page 20: 2010 07 19 Social Media](https://reader038.vdocuments.us/reader038/viewer/2022110220/544f6953af7959157d8ba784/html5/thumbnails/20.jpg)
![Page 21: 2010 07 19 Social Media](https://reader038.vdocuments.us/reader038/viewer/2022110220/544f6953af7959157d8ba784/html5/thumbnails/21.jpg)
Tweetdeck
![Page 22: 2010 07 19 Social Media](https://reader038.vdocuments.us/reader038/viewer/2022110220/544f6953af7959157d8ba784/html5/thumbnails/22.jpg)
How does Twitter work?
![Page 23: 2010 07 19 Social Media](https://reader038.vdocuments.us/reader038/viewer/2022110220/544f6953af7959157d8ba784/html5/thumbnails/23.jpg)
Blog
![Page 24: 2010 07 19 Social Media](https://reader038.vdocuments.us/reader038/viewer/2022110220/544f6953af7959157d8ba784/html5/thumbnails/24.jpg)
![Page 25: 2010 07 19 Social Media](https://reader038.vdocuments.us/reader038/viewer/2022110220/544f6953af7959157d8ba784/html5/thumbnails/25.jpg)
![Page 26: 2010 07 19 Social Media](https://reader038.vdocuments.us/reader038/viewer/2022110220/544f6953af7959157d8ba784/html5/thumbnails/26.jpg)
Does it work?
• How do you know if your website is working?• If you do something different, how do you
measure the impact on your website?
![Page 27: 2010 07 19 Social Media](https://reader038.vdocuments.us/reader038/viewer/2022110220/544f6953af7959157d8ba784/html5/thumbnails/27.jpg)
• Google hunts for text in web pages.• Several hundred million searches are
performed by Google every day.• How do you know if anyone is
looking at your website?
![Page 28: 2010 07 19 Social Media](https://reader038.vdocuments.us/reader038/viewer/2022110220/544f6953af7959157d8ba784/html5/thumbnails/28.jpg)
Google Analytics
![Page 29: 2010 07 19 Social Media](https://reader038.vdocuments.us/reader038/viewer/2022110220/544f6953af7959157d8ba784/html5/thumbnails/29.jpg)
Where are they coming from?
![Page 30: 2010 07 19 Social Media](https://reader038.vdocuments.us/reader038/viewer/2022110220/544f6953af7959157d8ba784/html5/thumbnails/30.jpg)
Where are they coming from?
![Page 31: 2010 07 19 Social Media](https://reader038.vdocuments.us/reader038/viewer/2022110220/544f6953af7959157d8ba784/html5/thumbnails/31.jpg)
Where are they coming from?
![Page 32: 2010 07 19 Social Media](https://reader038.vdocuments.us/reader038/viewer/2022110220/544f6953af7959157d8ba784/html5/thumbnails/32.jpg)
Final Thoughts
• Ideas that are spread through and by groups of people are far more powerful than ideas delivered to an individual, or by an individual.
• Don’t think of Social Media as something that only happens online – it’s a mesh of online activities and physical meetings.
• Learn to lose some control – in return for greater reach.
• Real engagement is when people do things for you that you didn’t ask them to.
![Page 33: 2010 07 19 Social Media](https://reader038.vdocuments.us/reader038/viewer/2022110220/544f6953af7959157d8ba784/html5/thumbnails/33.jpg)
See you in the clouds!Ed Hart
Your Financial Business Support07913 895798
www.yourfbs.co.uk