What we do

• Trained Social Media to over 300 businesses

• Managed Social Media for 125 businesses

• Currently manage for over 40 SME’s• 7 days a week from 7am till 11pm

Social MediaSuccessStories

SUCCESS STORIES

Local interior design Firm secured dealTo design interior for Worlds most expensive flatAt £27m fromInteractions on Twitter

SUCCESS STORIES

Local kitchen firmSold an ex display Kitchen worthOver £20,000 from a single tweet

SUCCESS STORIES

Local accountantsHave attracted 7 new clients in 2013 worthOver £10,000 in Business from interactions on Social Media

SUCCESS STORIES

Local home storeSold a bath from their online storefor £1499From a single tweet at 2am on a Sundaymorning

SUCCESS STORIES

Online Guru haveAttracted over 80New website andSocial media clientsIn the past 3 yearsThrough our SocialMedia activity!!

But WHAT shall I talk about?• Your business history (Brand)• Your products/services• Special offers/promotions/events• Your team• Your sector• Local area news• Local events• Latest BREAKING news• Cartoons/videos/sayings• Celebrities in the news• RETWEETS RETWEETS RETWEETS

Which Platform Should I Use ?

TWITTER

32% of 18 million UK users use Twitter daily

How do you set up an account?

Go to www.twitter.comPersonal/Business?

Setting up on Twitter• Username (15) check on

namechk.com• Name (20) To identify you• Biography (150) Keywords• Web address• Location• Logo (48px/48px)• Banner (1263px/421px)

@onlineguruUK @investsefton @lpoolchamber

TwitterDo’s and Don’ts

Don’t link to FacebookUse keywords in biography

Add your website/locationTweet regularlyUse hashtaghours

Be generous (retweets)Use Bit.ly accountUse Hootsuite

Use Google Analytics

How to get followers• Follow local businesses, suppliers,

customers• 2000 limit so then unfollow• Be compelling with your content• Ask for RT (Retweets)• Get involved in #hours• Comps (follow us on Twitter to

win ?? On emails, Facebook, instore etc

#HASHTAGS

1) Use to identify keywords on a specific topic

#websites #socialmedia #liverpool

2) Use to show emotion #soexcited #reallybusy

3) Use for competitions etc to win, tweet answer using

#gurucomp#socialcommscamb

LISTS

Set up lists for........ Clients, suppliers, staff, prospects, Networking events

You don’t need to follow to addMake them private or publicShare the list with your teamSubscribe to other peoples lists

Facebook Advertising

Perfect way to reach your markets precisely.

Your business can advertise to your exact audiences based on specific social and geographical information.

Age, gender, location, personal interests, job functions etc can all refine targeting.

Set your own budgets. From 25p per click.

Linked InBest for Networking and Finding Leads

11 Million Profiles In The UK – 23% of Workers

Linked In Set-up

• Set up profile• Set up business page• Find connections

• Ask for recommendations• Join groups

Profile

Contact Details

Summary

Projects

Endorsements

Endorsements

Search for people you know

Advanced Search

Home Page/Posting

Shmoozing!!

Check daily

Linked In Business Page

Settings

Ask for recommendations

Who viewed your profile?

Searching contacts

Getting introduced to 2nd degree

Who sees activity feed?

Where do you rank for views?

Linked In Groups

Who follows you|?

Sponsored Posts

Linked In stuff

• Use keywords in profiles• Get recommendations

• Join groups where targets are and be involved

• Respond to who viewed profile• Personalise invites

• Post daily and schmooze regularly

• Use after networking events• Use pre meeting

Using Hootsuite• Schedule posts of all platforms• Manage multiple accounts• Set up recurring tweets• Monitor lists• Good for security (users)• Set up hierarchy/assign tasks• Set up draft messages (opening times

etc)• Good mobile apps

Hootsuite

Bit.ly

Thanks for listening

Phil Gee Goldberg

Follow me on @onlineguruUK

07865-399127