2009 Where 2.0 Online Conference< Data through 11/15/2009 >

Contact: Ben Loricaradar.oreilly.com/ben

twitter.com/dliman

U.S. iTunes App Store

Time Period (for slides): 7/27/2008 to 11/15/2009

Data mart containing trends in price, sales rankings, ratings, reviews, and # of unique apps.

Sales Rankings: - Within a category- Overall: Top Paid, Top Free, Top Grossing

O’Reilly Research iTunes Data Description

U.S. iTunes App Store - Unique Apps

PAID

FREE

Source: O’Reilly Research

Of the close to 100K unique apps available in the U.S. App Store: - 23% were FREE - 3% were listed in the NAVIGATION category

U.S. iTunes App Store - Unique Apps By Category

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Source: O’Reilly Research

Share of Apps By Category 3 Months Ago and This Week

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Navigation Apps & the Top 100 Lists(Last 8 Weeks)

The Top of the Charts:

U.S. iTunes App Store has three Top 100 Lists- Top 100 Grossing Apps- Top 100 Paid Apps- Top 100 Free Apps

We list Navigation Apps that have appeared on these lists, sometime over the last 8 weeks.

iTunes Top 100 Lists

Navigation Apps on Top 100 Grossing Apps List

TITLE SELLER PRICE ($)

MotionX GPS Drive Fullpower Technologies, Inc. 2.99

MotionX GPS Fullpower Technologies, Inc. 2.99

MotionX GPS Sport Fullpower Technologies, Inc. 2.99

Geocaching Groundspeak Inc. 9.99

Mobile Navigator North America NAVIGON AG 89.99

CoPilot Live North America ALK Technologies, Inc 34.99

TomTom U.S. & Canada TomTom 99.99

MobileNavigator Europe NAVIGON AG 139.99

< US iTunes Apps Store: Last 8 weeks >

Navigation Apps on Top 100 Paid Apps List

TITLE SELLER PRICE ($)

MotionX GPS Sport Fullpower Technologies, Inc. 2.99

MotionX GPS Fullpower Technologies, Inc. 2.99

MotionX GPS Drive Fullpower Technologies, Inc. 2.99

Bionic Eye Presselite 0.99

< US iTunes Apps Store: Last 8 weeks >

Navigation Apps on Top 100 Free Apps List

TITLE SELLER PRICE ($)

WHERE uLocate Communications 0

Layar Reality Browser Layar B.V. 0

< US iTunes Apps Store: Last 8 weeks >

iPhone “Sensor” Apps

Grab set of iPhone apps whose title/description contain one or more of the following words:- GPS- compass- sensor(s)- camera- accelerometer

Data was through 11/15/2009

U.S. iTunes - Definition of “Sensor-related” App

U.S. iTunes App Store - Unique “Sensor” Apps

PAID

FREE

Source: O’Reilly Research

Of the close to 2.8K unique “Sensor” apps available in the U.S. App Store, 22% were FREE.

Rate-of-change in # of unique “Sensor” apps - Year-over-year: +750% - Last 3 months: +50%

U.S. iTunes App Store - Unique “Sensor” AppsNavigation accounted for 25% of all “sensor-related” apps

(data from last 8 weeks)

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Unique Apps By CategorySensor-related Apps

Share of UNIQUE Apps

Sensor Apps on Top 100 Grossing Apps List

TITLE SELLER PRICE ($)

MotionX GPS Drive Fullpower Technologies, Inc. 2.95

Golfshot: Golf GPS Shotzoom Software, LLC 29.99

Best Camera Ubermind, Inc. 2.99

Camera Flash Deluxe wang haiwen 0.99

CoPilot Live North America ALK Technologies, Inc 34.99

McSweeney's McSweeney's 5.99

Camera Genius JEFF MCMORRIS 0.99

Air Mouse Pro RPA Tech, INC 2.16

Max Injury Box Shaped Games 0.99

MotionX GPS Sport Fullpower Technologies, Inc. 2.99

PAC-MAN Namco Networks America 3.37

iRa Pro Lextech Global Services Corp 899.99

ProCamera Jens Damgen 2.99

Super Monkey Ball Sega America 3.99

< US iTunes Apps Store: Last 8 weeks >

Sensor Apps on Top 100 Paid Apps ListTITLE SELLER PRICE ($)

Camera Flash Deluxe wang haiwen 0.99

MotionX GPS Drive Fullpower Technologies, Inc. 2.95

Max Injury Box Shaped Games 0.99

Best Camera Ubermind, Inc. 2.99

Air Mouse Pro RPA Tech, INC 2.16

Camera Genius JEFF MCMORRIS 0.99

TiltShift Generator Art & Mobile 0.99

Camera Flash Bo Yuan 0.99

MotionX GPS Sport Fullpower Technologies, Inc. 2.99

PAC-MAN Namco Networks America 3.1

Spore Origins Electronic Arts 0.99

Camera Zoom 2 Kenneth Kao 0.99

iSpy Cameras SKJM, LLC 0.99

Live Cams Barry Egerter 0.99

Camera Flash & More Chad Rivoli 0.99

McSweeney's McSweeney's 5.99

Shopper Mark Krenek 0.99

OOF Camera - from DragDragDrag aSmartVision Co. 1.99

ProCamera Jens Damgen 2.99

< US iTunes Apps Store: Last 8 weeks >

Sensor Apps on Top 100 Free Apps List

TITLE SELLER PRICE ($)

Fish Food Frenzy Free Mark Andrade 0

Trapster speed trap alerts Tenereillo, Inc. 0

Flash for Free Michael Moon 0

< US iTunes Apps Store: Last 8 weeks >

Game Apps dominate the Top 100 Lists

The Top of the Charts:

U.S. iTunes App Store - Unique AppsOverall, Games accounted for 20% of all apps

(data from last 8 weeks)

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Share of UNIQUE Apps

Unique Apps By CategoryAll AppsSource: O’Reilly Research

20%

3%

U.S. iTunes App Store - Top 100 Grossing AppsGames accounted for 49% of the Top 100 Grossing apps

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Unique Apps By CategoryTop 100 Grossing Apps

Source: O’Reilly Research

Share of UNIQUE Apps

49%

3%

U.S. iTunes App Store - Top 100 Paid AppsGames accounted for 49% of the Top 100 Paid apps

(data from last 8 weeks)

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Unique Apps By CategoryTop 100 Paid Apps

Source: O’Reilly Research

Share of UNIQUE Apps

49%

1%

U.S. iTunes App Store - Top 100 Free AppsGames accounted for 54% of the Top 100 Free apps

(data from last 8 weeks)

1%

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Unique Apps By CategoryTop 100 Free Apps

Source: O’Reilly Research

Share of UNIQUE Apps

54%

1%

Technical Book Sales

U.S. online and offline book sales ~ 70% of the retail market

For each title we, have # of units sold each week

We maintain a dimensional data mart: for each title we assign - Programming Language- Database- Platform- Version- other meta-data

O’Reilly Research - Book Sales Data Description

U.S. Book Sales - The Rise of Objective-C

From last to 4th largest programming language!(From Q1-2007 to Q3-2009: iTunes App store launched in Q3-2008)

U.S. Tech Book Market - Total Units Sold Per QuarterThere has been a sharp decline in the sales of Geo-related titles.

(both time-series Normalized to have a starting value of 100)

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Total Units Sold(Normalized)

U.S. Tech Book Market - Major Geo Book Categories

As book sales in all geo categories drop, users of traditional GIS tools continue to buy more books than web mapping developers.

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Source: O’Reilly Research

Total Units Sold: Geo-related Tech Book Categories

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