©2009 hp confidential1 pos owning the store fy11
TRANSCRIPT
©2009 HP Confidential1
POSOwning the store
FY11
©2009 HP Confidential2
INIT
IAL
CATE
GO
RIE
S
EX
PER
IEN
CES
RETAIL BUILDING THE EXPERIENCE
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SHOPPERS
Clearly identify HP at POS1
SHOPPERS
Be attracted by the experience pool from HP (wow!!)2Step
Ste
p
SHOPPERS
3Step
Experiences
Source and select the right product
Experiences
Selection
NATURAL PROCESS
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CATEGORY:
After a time of analysis and discussion, we determine a Standard of Categories, for our products, which would allow us to standardize a limit for the exhibition of our products in the POS. This new segmentation for families, technical characteristics and differential, they allow us to generate a form easier to sail in the POS for our clients and of finding for what they look
CATE
GO
RI
ES
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HIGH
MEDIUM
LOW
RENDIMIENTO MOVILIDADENTRETENIMIEN
TOPRIMIUM
CATEGORIES OF PRODUCTS
G4 y CQ43 Dm1 DM4 Y Net. DV4 DV5 y DV6 Envy 14 y 17
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EXPERIENCES
One you see the distribution, order Standardized and in view of a sense of car attention for categories, we manage to implement areas of Experience, where our clients will be able TO TOUCH, FEEL, HEAR AND SEE the Experience that HP offers them.
EX
PE
RIE
NC
ES
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Since a way of standing out inside the competition we develop three uniforms that follow a Standard limit. Uniform for ESF of PSG, INTEL Scuad and AMD Scuad. Of way of generating a level of presence in the POS, in order that our client our sellers could be located in rapid form.
UNIFORMS ESF
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BRAND PRESENCE IN STORE
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Low Touch Moderate Touch High Touch
BRAND PRESENCE IN STORE
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POS COVERAGE:MERCHANDISERS
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COVERAGE MODELTRADE & MERCHANDISING
TRADE COORDINAITOR
Proveedor Zona Sur
Proveedor Zona Norte
Merchandiser zona RM
Proveedor central Santiago
KPI MERCHANDISER
DAILY ROUTES for 14 STORES DISTRIBUTION for POP IN STORES CAMPAIGNS IMPLEMENTATION MANAGING HOT SPOTS HEADS AND STORE CONTACT INFORMATION COLLECTION CHEK LIST
Merchandiser zona NORTE
Merchandiser zona RM
Merchandiser zona SUR
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Conceptual Design
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Experience Zones:
•Music & Video: conoce los beneficios de la tecnología Beats Audio® y Video 3D con los equipos HP ENVY. Conviértete en un DJ Profesional y ve tus películas y videos favoritos como nunca antes.
•Gaming: disfruta jugando a 3 pantallas en forma simultánea con el Simulador de Aviones en un HP ENVY 17 y conviértete en un estratega militar con HP TouchSmart y RUSE®.
•The Perfect Office: todo lo que deseabas tener en tu oficina desde el Notebook, Docking Base, Soporte para Monitor con pantalla extendida vívelo con HP EliteBook series. Sorpréndete con los equipos con teclados anti-derrames de líquidos y de nuestra exclusiva Garantía Express.
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