2009-2010 rate card
DESCRIPTION
2009-2010 Advertising Rate cardTRANSCRIPT
The Pine Log profile The Pine Log is the official newspaper of the students of Stephen F. Austin State University. It is published each Monday and Thursday during the fall and spring except during University holidays and final exams. College newspapers like The Pine Log are considered by students to be their most personal, honest and credible news source. Not only is The Pine Log the most effective medium to reach the SFA college target market, it is also the most efficient. There is no wasted circulation and no need for costly duplication.
1 column inch1.77” x 1.0”
(Actual Size)
retail display ad rates
Local Flat Rates (includes on-campus):
$6/column inch1/4 page $160 1/2 page $320 Full page $600
Local Discount Rates (4+ consecutive runs):
$5/column inch1/4 page $140 1/2 page $280 Full page $550
Local Special Discount Packages:
10 Consecutive Ads2x5 (reg. $60) $485 3x5 (reg. $90) $725 1/4 pg. (reg. $160) $1,250
National Flat Rates:
$8.50/column inch1/4 page $260 1/2 page $520 Full page $1,040
National Discount Rates (4+ consecutive runs):
$7.50/column inch1/4 page $215 1/2 page $430 Full page $860
Color Charges Per Ad:Spot Color $60 Four Color $100
Columns Inches1 1.772 3.65
3 5.524 7.405 9.276 11.15 depth of broadsheet
page area is 21 inches.
mechanical measurements
university profile Stephen F. Austin State University is located in Nacogdoches, Texas, a town of about 30,000. The University averages 11,500 students in each regular semester and 4,500 students each summer term. In addition there are about 1,300 faculty and staff members. The University provides housing for approximately 42 percent of SFA’s students, both married and single. Other students live off-campus in private housing or commute from other communities in the East Texas area.
circulation information
The Pine Log’s circulation is 7,000 during the Fall Semester and 6,500 during the Spring Semester. The paper reaches more than 11,500 students and 1,300 faculty and staff members. The Pine Log is distributed on campus free of charge. Subscriptions by mail are available at $30 per academic year or $20 per semester.
Advertisers must pay for all advertising in advance of publication deadlines unless credit has been established.
Phone:Main Office (936) 468-4703Ad Manager (936) 468-1346Fax (936) 468-1016
Mail:The Pine LogStephen F. Austin State UniversityP.O. Box 13049, SFA StationNacogdoches, Tx 75962
Delivery:1936 North StreetBaker Pattillo Student CenterRoom 2.308Nacogdoches, TX 75961
online:[email protected]
Advertising Guide & Rate Card
The Pine Log
2009-2010 Cod
y D
erou
en/T
he P
ine
Log
online ad ratesContact the advertising manager at pinelogads.sfasu.edu for online rate schedule.
The Pine Log profile The Pine Log is the official newspaper of the students of Stephen F. Austin State University. It is published each Monday and Thursday during the fall and spring except during University holidays and final exams. College newspapers like The Pine Log are considered by students to be their most personal, honest and credible news source. Not only is The Pine Log the most effective medium to reach the SFA college target market, it is also the most efficient. There is no wasted circulation and no need for costly duplication.
1 column inch1.77” x 1.0”
(Actual Size)
retail display ad rates
Local Flat Rates (includes on-campus):
$6/column inch1/4 page $160 1/2 page $320 Full page $600
Local Discount Rates (4+ consecutive runs):
$5/column inch1/4 page $140 1/2 page $280 Full page $550
Local Special Discount Packages:
10 Consecutive Ads2x5 (reg. $60) $485 3x5 (reg. $90) $725 1/4 pg. (reg. $160) $1,250
National Flat Rates:
$8.50/column inch1/4 page $260 1/2 page $520 Full page $1,040
National Discount Rates (4+ consecutive runs):
$7.50/column inch1/4 page $215 1/2 page $430 Full page $860
Color Charges Per Ad:Spot Color $60 Four Color $100
Columns Inches1 1.772 3.65
3 5.524 7.405 9.276 11.15 depth of broadsheet
page area is 21 inches.
mechanical measurements
university profile Stephen F. Austin State University is located in Nacogdoches, Texas, a town of about 30,000. The University averages 11,500 students in each regular semester and 4,500 students each summer term. In addition there are about 1,300 faculty and staff members. The University provides housing for approximately 42 percent of SFA’s students, both married and single. Other students live off-campus in private housing or commute from other communities in the East Texas area.
circulation information
The Pine Log’s circulation is 7,000 during the Fall Semester and 6,500 during the Spring Semester. The paper reaches more than 11,500 students and 1,300 faculty and staff members. The Pine Log is distributed on campus free of charge. Subscriptions by mail are available at $30 per academic year or $20 per semester.
Advertisers must pay for all advertising in advance of publication deadlines unless credit has been established.
Phone:Main Office (936) 468-4703Ad Manager (936) 468-1346Fax (936) 468-1016
Mail:The Pine LogStephen F. Austin State UniversityP.O. Box 13049, SFA StationNacogdoches, Tx 75962
Delivery:1936 North StreetBaker Pattillo Student CenterRoom 2.308Nacogdoches, TX 75961
online:[email protected]
Advertising Guide & Rate Card
The Pine Log
2009-2010 Cod
y D
erou
en/T
he P
ine
Log
online ad ratesContact the advertising manager at pinelogads.sfasu.edu for online rate schedule.
All advertising representatives for The Pine Log are trained in desktop publishing software and will design and produce your ad free of charge. The advertising representative assigned to you is responsible for bringing the ad to you for approval before it is scheduled to run.
The ad must be re-approved every time it changes. If your ad is camera ready, please make sure it meets all of the following criteria before sending it to us via e-mail:
• All pictures and/or artwork in the ad have been savedasEPSorPDFfilesandarebeingsentwiththeadfile.IfadfileisPDF,allartandfontsmustbeembeddedinfile.
• Any special fonts that we may not have access to arebeingsentwiththeadfile.
• The file has been formatted so that it will openin Adobe CS3-InDesign or Adobe Acrobat. (Most commonfileextensionsare.inddor.pdf.)
Although we do accept hard copies of ads to be scanned, we recommend an electronic format since scanning can result in an ad that does not meet your standards of quality. Please e-mail ads to [email protected].
submitting your ad
rules and regulationsThe Pine Log reserves the right to reject any advertising
copy which it considers not in the best interest of the public or the University, because said copy is not in keeping with the usual newspaper standards of propriety, SFA policies or good taste. The advertiser assumes liability for the content of all advertising copy and agrees to hold The Pine Log harmless from all claims arising from that copy.
The Pine Log’s liability for an error shall be limited to the portion of the advertisement affected by the error. Notice of error must be given in time for correction before additional ads are published.
Representatives of The Pine Log are not authorized to make any deviations from the published rate or regulations.
advertising requirementsDisplay ads smaller than 1 column by 3 inches will not
be accepted. All ads more than 18 inches in height must be built tofill thecomplete21-inchpageheightandwillbebilledassuch.Doubletruckadsmustbeeither8,10,or12columns wide and the depth of the page. All double truck ads will be centered through the gutter.
payment and billing Statements, with tearsheets included, will be sent to each
advertiser between the 1st and 5th of each month. Payment will be due by the 10th day after receipt of the statement and will be considered past due after that period. Payment not received after 30 days will result in a halt of further advertising until payment is received. Payment not received after 30 days willbeforwardedtotheUniversityFiscalOfficeforaction.Advertisers are required to prepay for insertions until credit is established.
pre-printed inserts For all sizes, the local insertion rate is $85 per thousand. National rate is $145 per thousand. Inserts follow the same deadline schedule as display ads. Deliver or drop ship inserts to: The Pine Log, c/o Lufkin DailyNews,Attn:FerrisFain,300Ellis,Lufkin,TX75902.
classifiedsClassifiedadsinThePineLogareindividualadvertisements
whichruninanareawitha“ClassifiedAds”heading.Theminimumsizeofaclassifiedadis2columninches(mechanicalmeasurements1.77x2inches).Basepriceforaclassifiedadis$10perinsertionor$17perweek(twoinsertions).Classifiedsthatincludemorethan25wordswillbechargedfor the additional space at the regular rate of $6 per inch per insertion. All ads must be paid for in advance. The Pine Log will notberesponsibleforerrorsafterthefirstdayofpublication.Classifiedadvertisersmaycanceltheiradsatanytime,butpayment will not be refunded.
2009-2010 publication datesSEPTEMBER 2008
S M T W T F S1 2 3 4 5
6 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30
OCTOBER 2008S M T W T F S
1 2 34 5 6 7 8 9 1011 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30 31
NOVEMBER 2008S M T W T F S
1 2 3 4 5 6 78 9 10 11 12 13 1415 16 17 18 19 20 2122 23 24 25 26 27 2829 30
DECEMBER 2008S M T W T F S
1 2 3 4 56 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30 31
JANUARY 2009S M T W T F S
1 23 4 5 6 7 8 910 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 30
FEBRUARY 2009S M T W T F S
31 1 2 3 4 5 67 8 9 10 11 12 1314 15 16 17 18 19 2021 22 23 24 25 26 27
MARCH 2009S M T W T F S
31 1 2 3 4 5 67 8 9 10 11 12 13
SPRING BREAK21 22 23 24 25 26 2728 29 30 31
APRIL 2009S M T W T F S
1 2 34 5 6 7 8 9 1011 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30
MAY 2009S M T W T F S
12 3 4 5 6 7 8
Summer PublicationFRESHMAN ISSUEmailed to home address
JULY 27, 2009
All advertising representatives for The Pine Log are trained in desktop publishing software and will design and produce your ad free of charge. The advertising representative assigned to you is responsible for bringing the ad to you for approval before it is scheduled to run.
The ad must be re-approved every time it changes. If your ad is camera ready, please make sure it meets all of the following criteria before sending it to us via e-mail:
• All pictures and/or artwork in the ad have been savedasEPSorPDFfilesandarebeingsentwiththeadfile.IfadfileisPDF,allartandfontsmustbeembeddedinfile.
• Any special fonts that we may not have access to arebeingsentwiththeadfile.
• The file has been formatted so that it will openin Adobe CS3-InDesign or Adobe Acrobat. (Most commonfileextensionsare.inddor.pdf.)
Although we do accept hard copies of ads to be scanned, we recommend an electronic format since scanning can result in an ad that does not meet your standards of quality. Please e-mail ads to [email protected].
submitting your ad
rules and regulationsThe Pine Log reserves the right to reject any advertising
copy which it considers not in the best interest of the public or the University, because said copy is not in keeping with the usual newspaper standards of propriety, SFA policies or good taste. The advertiser assumes liability for the content of all advertising copy and agrees to hold The Pine Log harmless from all claims arising from that copy.
The Pine Log’s liability for an error shall be limited to the portion of the advertisement affected by the error. Notice of error must be given in time for correction before additional ads are published.
Representatives of The Pine Log are not authorized to make any deviations from the published rate or regulations.
advertising requirementsDisplay ads smaller than 1 column by 3 inches will not
be accepted. All ads more than 18 inches in height must be built tofill thecomplete21-inchpageheightandwillbebilledassuch.Doubletruckadsmustbeeither8,10,or12columns wide and the depth of the page. All double truck ads will be centered through the gutter.
payment and billing Statements, with tearsheets included, will be sent to each
advertiser between the 1st and 5th of each month. Payment will be due by the 10th day after receipt of the statement and will be considered past due after that period. Payment not received after 30 days will result in a halt of further advertising until payment is received. Payment not received after 30 days willbeforwardedtotheUniversityFiscalOfficeforaction.Advertisers are required to prepay for insertions until credit is established.
pre-printed inserts For all sizes, the local insertion rate is $85 per thousand. National rate is $145 per thousand. Inserts follow the same deadline schedule as display ads. Deliver or drop ship inserts to: The Pine Log, c/o Lufkin DailyNews,Attn:FerrisFain,300Ellis,Lufkin,TX75902.
classifiedsClassifiedadsinThePineLogareindividualadvertisements
whichruninanareawitha“ClassifiedAds”heading.Theminimumsizeofaclassifiedadis2columninches(mechanicalmeasurements1.77x2inches).Basepriceforaclassifiedadis$10perinsertionor$17perweek(twoinsertions).Classifiedsthatincludemorethan25wordswillbechargedfor the additional space at the regular rate of $6 per inch per insertion. All ads must be paid for in advance. The Pine Log will notberesponsibleforerrorsafterthefirstdayofpublication.Classifiedadvertisersmaycanceltheiradsatanytime,butpayment will not be refunded.
2009-2010 publication datesSEPTEMBER 2009
S M T W T F S1 2 3 4 5
6 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30
OCTOBER 2009S M T W T F S
1 2 34 5 6 7 8 9 1011 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30 31
NOVEMBER 2009S M T W T F S
1 2 3 4 5 6 78 9 10 11 12 13 14
15 16 17 18 19 20 2122 23 24 25 26 27 2829 30
DECEMBER 2009S M T W T F S
1 2 3 4 56 7 8 9 10 11 12
13 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30 31
JANUARY 2010S M T W T F S
1 23 4 5 6 7 8 9
10 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 30
FEBRUARY 2010S M T W T F S
31 1 2 3 4 5 67 8 9 10 11 12 13
14 15 16 17 18 19 2021 22 23 24 25 26 27
MARCH 2010S M T W T F S
31 1 2 3 4 5 67 8 9 10 11 12 13
SPRING BREAK21 22 23 24 25 26 2728 29 30 31
APRIL 2010S M T W T F S
1 2 34 5 6 7 8 9 1011 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30
MAY 2010S M T W T F S
12 3 4 5 6 7 8
Summer PublicationFRESHMAN ISSUEmailed to home address
JULY 27, 2009
All advertising representatives for The Pine Log are trained in desktop publishing software and will design and produce your ad free of charge. The advertising representative assigned to you is responsible for bringing the ad to you for approval before it is scheduled to run.
The ad must be re-approved every time it changes. If your ad is camera ready, please make sure it meets all of the following criteria before sending it to us via e-mail:
• All pictures and/or artwork in the ad have been savedasEPSorPDFfilesandarebeingsentwiththeadfile.IfadfileisPDF,allartandfontsmustbeembeddedinfile.
• Any special fonts that we may not have access to arebeingsentwiththeadfile.
• The file has been formatted so that it will openin Adobe CS3-InDesign or Adobe Acrobat. (Most commonfileextensionsare.inddor.pdf.)
Although we do accept hard copies of ads to be scanned, we recommend an electronic format since scanning can result in an ad that does not meet your standards of quality. Please e-mail ads to [email protected].
submitting your ad
rules and regulationsThe Pine Log reserves the right to reject any advertising
copy which it considers not in the best interest of the public or the University, because said copy is not in keeping with the usual newspaper standards of propriety, SFA policies or good taste. The advertiser assumes liability for the content of all advertising copy and agrees to hold The Pine Log harmless from all claims arising from that copy.
The Pine Log’s liability for an error shall be limited to the portion of the advertisement affected by the error. Notice of error must be given in time for correction before additional ads are published.
Representatives of The Pine Log are not authorized to make any deviations from the published rate or regulations.
advertising requirementsDisplay ads smaller than 1 column by 3 inches will not
be accepted. All ads more than 18 inches in height must be built tofill thecomplete21-inchpageheightandwillbebilledassuch.Doubletruckadsmustbeeither8,10,or12columns wide and the depth of the page. All double truck ads will be centered through the gutter.
payment and billing Statements, with tearsheets included, will be sent to each
advertiser between the 1st and 5th of each month. Payment will be due by the 10th day after receipt of the statement and will be considered past due after that period. Payment not received after 30 days will result in a halt of further advertising until payment is received. Payment not received after 30 days willbeforwardedtotheUniversityFiscalOfficeforaction.Advertisers are required to prepay for insertions until credit is established.
pre-printed inserts For all sizes, the local insertion rate is $85 per thousand. National rate is $145 per thousand. Inserts follow the same deadline schedule as display ads. Deliver or drop ship inserts to: The Pine Log, c/o Lufkin DailyNews,Attn:FerrisFain,300Ellis,Lufkin,TX75902.
classifiedsClassifiedadsinThePineLogareindividualadvertisements
whichruninanareawitha“ClassifiedAds”heading.Theminimumsizeofaclassifiedadis2columninches(mechanicalmeasurements1.77x2inches).Basepriceforaclassifiedadis$10perinsertionor$17perweek(twoinsertions).Classifiedsthatincludemorethan25wordswillbechargedfor the additional space at the regular rate of $6 per inch per insertion. All ads must be paid for in advance. The Pine Log will notberesponsibleforerrorsafterthefirstdayofpublication.Classifiedadvertisersmaycanceltheiradsatanytime,butpayment will not be refunded.
2009-2010 publication datesSEPTEMBER 2008
S M T W T F S1 2 3 4 5
6 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30
OCTOBER 2008S M T W T F S
1 2 34 5 6 7 8 9 1011 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30 31
NOVEMBER 2008S M T W T F S
1 2 3 4 5 6 78 9 10 11 12 13 1415 16 17 18 19 20 2122 23 24 25 26 27 2829 30
DECEMBER 2008S M T W T F S
1 2 3 4 56 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30 31
JANUARY 2009S M T W T F S
1 23 4 5 6 7 8 910 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 30
FEBRUARY 2009S M T W T F S
31 1 2 3 4 5 67 8 9 10 11 12 1314 15 16 17 18 19 2021 22 23 24 25 26 27
MARCH 2009S M T W T F S
31 1 2 3 4 5 67 8 9 10 11 12 13
SPRING BREAK21 22 23 24 25 26 2728 29 30 31
APRIL 2009S M T W T F S
1 2 34 5 6 7 8 9 1011 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30
MAY 2009S M T W T F S
12 3 4 5 6 7 8
Summer PublicationFRESHMAN ISSUEmailed to home address
JULY 27, 2009