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Page 1: Teen Trend 2009 Rate Card
Page 2: Teen Trend 2009 Rate Card

The Magazine for Teens ... real teens ... just teens!That’s what Teen Trend is all about.

Teen Trend captures the down-to-earth, real world ofage 12 to18-year-olds. Its fresh editorial content empowersteenagers by presenting positive messages with an uncom-promising voice.

Most importantly, it provides a trustworthy medium foryou and other advertisers who need an editorial environ-ment that’s consistent with their brand image. An environ-ment rarely available today AND it delivers a valuablesegment of the teenager market that has been undeserved.

Since 2005, Teen Trend has served a special nichedefined by its positive and uncompromising voice to andfor teenagers. Presenting today’s lifestyle trends in a funyet realistic and useful way, it is editorially responsibleand devoid of mixed messages and contradictory advice.

Teenagers don’t live in a fantasy world with their livespatterned after celebrities, and they need information theycan depend on.

TODAY’S TEENAGERS:• Are the most educated in their generation.

• Will attend college in record numbers.

• Have more buying power than ever.

• Increase spending by 3.5% annually.

• Make informed purchases.

• Trust magazines the most of all media.

• Teens will also spend an estimated $238.7 billion in 2009, up from $199.7 billion in 2007.

Welcome toTeen Trend

Our Readers

Page 3: Teen Trend 2009 Rate Card

In Teen Trend, you reach today’s real teens in a magazine they recognize as a “clean breath of freshair,” a magazine they can trust.

Teen Trend cuts through the clutter of “gossip”magazines and gives teens real world information andadvice they can use.

Teen Trend is the perfect environment for youradvertising.

Reaching

Today’s Teens

Who’s ReadingTeen Trend?

INSIDE EVERY ISSUEFlavor of the MonthTech/Music Review

College 101Pop Quiz

College ProfileMy Experience

Best of the BestGet involved

Off the Beaten PathListen UpHoroscope

WebCrawlerVidiot - Game Review

Poster

ISSUE FOCUS

Spring: PROM SPECTACULAR(COLLEGE DIRECTORY)

Summer: SCHOOL’S OUT/SUMMER CAMP GUIDE

Fall: HARVEST FESTIVAL(COLLEGE DIRECTORY)

Winter: WINTER WONDERLAND

Issue features subject to change

EditorialCalendar

Teen Trend’s readership consists of teens ages

12-18, parents, teachers, school administrators and

educators across the United States. Teen Trend is one

of the most sought after publications in school libraries.

Teen Trend magazine subscriptions are available

through Amazon.com, Magazines.com and several

other subscription sales services.

Teen Trend is distributed on newsstands throughout

the US and is also shipped to selected middle, junior

high, high schools and libraries in more than 40 states.

Page 4: Teen Trend 2009 Rate Card

PUBLICATION SPECIFICATIONSTrim Size: 8.15” x 10.75”Printing: Sheet Fed OffsetColumn width: 2.281”Binding: Saddle Wire

DIGITAL AD REQUIREMENTSAds submitted must meet the publisher’s pro-duction guidelines

PREFERRED AD SUBMISSION METHODWe accept PDF files with fonts embedded (preferred), Composite JPG, or TIF files with thecolor mode CMYK at 300-600 dpi.

DIMENSIONSAll ads must be configured to fit the ad sizes asindicated. Be sure to crate documents in theproper trim size, However, be certain to includebleed on full page bleed ads. On full page adsdo not put text outside the live area.

PREPARATIONIf the publisher’s production department consid-ers a digital ad to be incorrectly set up by theadvertiser, the advertiser may correct and resub-mit the ad. OR the advertiser may request thepublisher to alter the ad to meet specifications.Please call if you have any questions regardingyour file set up.

PRODUCTION ASSISTANCEComplete production services are available.Layout, art, type (including key changes). colorseparations, etc. will be billed to advertiser inaddition to the space rate. Agency discounts donot apply to production charges. All images sentin electronically must be high resolution 300 dpiphotos or 800 dpi line-art.

SPECIAL POSITIONSEvery effort will be made to comply with adver-tiser requests but special positions cannot beguaranteed. No premium is required for position-ing.

ADVERTISING SPECIFICATIONSSIZE WIDTH HEIGHT

Full Page (with bleed) 8.5” 11”

Full Page (trim size) 8.25” 10.75”

Full Page (live area) 7.75” 10.25”

1/2 Page Horizontal 7.5” 5”

1/2 Page Vertical 3.625” 10.25”

1/3 Page Horizontal 7.5” 3.25”

1/3 Page Square 4.75” 5”

1/4 Page Horizontal 7.5” 2.4375”

1/4 Page Vertical 3.625” 5”

1/6 Page Horizontal 4.75” 2.4375”

1/6 Page Vertical 2.281” 5”

1/12 Page 4.75” 1.21875”

College Directory 1.659” 2.323”

ADVERTISING MATERIAL REQUIREMENTS

Full Page7.75 x 10.25 (live)

Full Page Bleed8.5 x 11

1/2 PageHorizontal

7.5 x 5

Above:1/12 Page

4.75 x 1.21875

1/6Page

Vertical2.281

x 5

1/6 PageHorizontal

4.75 x 2.4375

1/2 PageVertical3.625

x 10.25

1/4 Page Horizontal7.5 x 3.25

1/4 Page Vertical

3.625 x 5

Page 5: Teen Trend 2009 Rate Card

Our numbersat a glance

AddressASM Publishing3495 Winton PlaceBuilding E, Suite 2Rochester, NY 14623

Phone1-800-932-4557

Fax(585) 292-0035

General Information

Director of Marketing and AdvertisingDonald Wolak

Phone1-800-932-4557 x12

[email protected]

Advertising Contact

Art DirectorMelissa Witchey

Phone1-800-932-4557 x18

[email protected]

Production Contact

AdvertisingRates

1X 2X 3X 4X(+)

Back Cover* $1,195 $1,095 $995 $945

Inside Cover* $1,095 $995 $945 $895

Full Page $895 $795 $745 $695

Half Page $795 $695 $595 $495

Third Page $495 $395 $295 $345

Quarter Page $345 $295 $245 $195

Eighth Page $195 $185 $175 $165

Sixth Page $125 $120 $115 $110

Twelfth Page $95 $90 $85 $79

Premium Positioning: Footer ($195), Box ($175), Burst ($395), Cover Banner ($495) and Cover Sponsorship Ads*

*Call for availability of premium pages, cover sponsorship and positioning

Circulation Subscriptions (Individual)

Print 38,080

Single Copy Sales (Newsstand Sales)Print-Newsstand Circulation 15,000Print-Newsstand Sold 9,500

Total Paid 47,580

Readers per copy 4.8Total readership 228,384

Frequency (year) 4 total

Page 6: Teen Trend 2009 Rate Card

Demographic &Publication data

Total paid individual: 47,580

Readers per copy: 4.8

Audience: 228,384

Schools/Libraries: 2,447*

Gender: Female, 56%Male, 44%

Median age: 16.512-14: 35% 14-16: 35%12-18: 98% 13-17: 80%12-17: 83%

Median HHI: $56,725

Cover price: $2.95

Frequency: QuarterlyJan/FebApril/MayJuly/AugustOctober/November

Launched: 2005

URL: TeenTrendMagazine.com

IINNSSIIDDEE:: CCOOLLLLEEGGEE DDIIRREECCTTOORRYY •• ZZAACC EEFFRROONN •• PPOOPP QQUUIIZZ •• IINN TTHHEE SSTTAARRSS

Time for Prom� Prom on a budget� Perfect Prom Planner

Charting a CourseThe life of a veterinarianVol 3 issue 2 • Spring 2009

WINPRIZES!See Page 8

Page 7: Teen Trend 2009 Rate Card

NationwideDistribution

New England – 10.3

ME – 2.0 MA – 2.7

NH – 0.9 RI – 1.1

VT – 1.2 CT – 2.4

Mid-Atlantic – 21.3

NY – 12.4 NJ – 4.2

PA – 4.7

East Central – 5.1

OH – 1.4 MI – 0.7

IN – 1.7 WI – 0.3

IL – 1.0

South Atlantic – 15.6

VA – 2.0 SC – 0.9

WV – 0.7 GA – 2.1

NC – 2.2 FL – 4.7

South East – 11.8

KY – 3.8 AL – 5.3

TN – 2.3

South Central – 10.1

AR – 0.6 OK – 2.7

LA – 0.9 TX – 5.9

North Central – 12.8

MN – 1.1 SD – 0.6

IA – 2.0 NE – 1.8

MO – 3.4 KS – 2.0

ND – 1.6

Pacific – 13.0

CO – 2.8 WA – 2.4

AZ – 1.4 OR – 1.5

UT – 1.3 CA – 3.6

TOTAL: 2,447 – 100.0

The following maps indicate Teen Trend’s presence in schoolsand libraries for eight regions across the United States. Eachstate is listed by its percentage of Teen Trend’s nationwide total.

Page 8: Teen Trend 2009 Rate Card

Marketing

• Create Buzz

• Increase Sales

• Increase Awareness

• Drive Traffic

• Poly bags • College directory

• Cover stickers • College profile

• Blow in cards • Product sampling

• Advertorials • Email blasts

• Feature/Page sponsorships • Product placement

SPRING 2009 teenTRENDMAGAZINE.COM 27

college PROFILE

>>1-800-862-9616 • [email protected] • www.burlington.edu

Cinema Studies and Film Production

at Burlington College

>> SSmmaallll ccllaasssseess..

>> IInnddiivviidduuaall ffooccuuss..

>> RReeaall lliiffee eexxppeerriieennccee..BURLINGTONCOLLEGE

95 North Ave., Burlington, VT 05401

BACHELOR OF ARTS• Cinema Studies and

Film Production• Fine Arts• Gender Studies• Human Services• Individualized Major• Inter-American Studies• Legal and Justice Studies• Photography• Psychology• Writing and Literature• Transpersonal Psychology

ASSOCIATE OF ARTS• Liberal Studies• Film StudiesPROFESSIONAL CERTIFICATE

• Documentary Filmmaking• Film Production• Paralegal Studies• Screenwriting

OR STUDY ABROAD

TO CUBA!

Welcome to BurlingtonCollege — a progressive, liberalarts institution with a human-istic, interdisciplinary approachand a commitment to individu-alized education.

The community-based mis-sion at Burlington Collegeincludes a commitment to boththe local and global communi-ty, inclusive of people withdiverse backgrounds and cul-tures. The emphasis is on thefact that it is Burlington’s col-lege, and as such, the goal is toreflect the values and principlesthat are synonymous with thebeautiful city, as well as thestate of Vermont.

The long list of challengingprograms at Burlington Collegeincludes Cinema Studies &Film Production, Transpersonal Psychology, Writing & Literature,Inter-American Studies and many more majors, along with certificateprograms and the Institute for Civic Engagement. Burlington alsooffers the option to attend classes on campus, through our low-residen-cy distance learning Independent Degree Program or a combination ofthe two. Burlington College provides a rigorous academic programwith many opportunities for students to merge theory and practice andto discuss history, arts, culture and the relevant issues of the day.

A great deal of informationabout Burlington College isavailable in the school’s catalogand on the Burlington CollegeWeb site: www.burlington.edu.

But the best way to appreci-ate what Burlington College isall about is to visit the campusto really discover the uniquenature of the school and thepeople who work and studythere. Experience firsthand thepersonal attention studentshave come to expect from theiradvisors and professors. Attenda class or two, all small semi-nars with an average of 10 stu-dents. Participate in one of ourpublic forums or neighbor-hood events. Go out on thelake, take a ride on the bikepathor walk downtown or to the

Waterfront Park. Join students in the digital editing lab, at a career daywith professionals in the fields they are studying, or at one of the manyfestivals that take place in the city of Burlington.

Burlington College is the right place for those interested in a collegethat treats each student as an individual, nurtures creativity and devel-ops skills in self-directed learning, encourages civic engagement andstewardship of the environment, and fosters open communication andshared responsibility. Discover the Burlington College difference!

Discover Burlington College

Photo curtesy of Burlington College

flavor OF THE SE A SON

iLuv MiniPortable

StereoSpeakerproduct offers

rich, amazing soundwhile at the sametime taking up so lit-tle room. At only 6

inches long and 3inches wide, portability is a

breeze — it even comes withits own carrying case! This stylish mini music maker can trav-el with ease anywhere you want to go.

Smooth Talker 2-in-1 CallusReducer by Ms. Pedicure

No one likes nasty feet. Thank goodness for theSmooth Talker 2-in-1 Callus Reducer by Ms. Pedicure.This handy dandy pedicure tool makes it simple foranyone to get smooth feet right after their shower.Just rub the coarse side to get rid of rough, scalyskin and follow with the fine side to reveal soft,smooth skin. You’ll be ready to go barefoot inpublic in no time at all.

My DoItAllfor Nintendo DS

If you are quick to get bored with avideogame, check out My DoItAll, for NintendoDS. This game, well, does it all. From a bunchof mini-games to staying in touch with friends,reference tools for school or recording yourvoice, it appears as though there isn’t anythingyou can’t do with this game. My DoItAll hassomething for everyone.

Friendship BagLooking for a fun and cute way to show off who your

best friend is? Rather than half of a charm necklace, geta Friendship Bag instead! This cute purse is actually twopurses in one, attached by a zipper. Unzip it, give onebag to your bestie and keep one for yourself. Cute, styl-ish and fun!

Cygnett Groove Atomics are a must-have for anyone on the go. In addition

to a sleek appearance, these earbuds provide unbe-lievably clear sound quality. The cushioned ear-buds offer comfort for hours and endless enjoy-ment. Since they are available in a variety of colors,they will fit anyone’s style.

LIKE THESE? YOU’LL LOVE

THEM WHEN THEYARE FREE! ENTER TOWIN SOME OF THESE

PRODUCTS. SEE PAGE 46 FOR

DETAILS.

8 teenTRENDMAGAZINE.COM SPRING 2009 24 teenTRENDMAGAZINE.COM SPRING 2009

college DIREC TORY

• Private, four year coed college• Two beautiful historic

New England Campuses• 30+ programs from Accounting

to Veterinary Science• NCAA Division III sports• Outstanding internships, co-ops,

on-site facilities and study abroad

61 Sever Street, Worcester, MA 01609

877-5-BECKERwww.becker.edu

Equip your mindEngage your soulChange the world

800-843-9410www.bethany.eduEmail: [email protected]

800 Bethany Dr.Scotts Valley,

CA 95066 BURLINGTONCOLLEGE

Small Classes.

Individual Focus.

Real life experience.

95 North Avenue

Burlington, VT, 0540111--880000--880022--886622--99661166wwwwww..bbuurrlliinnggttoonn..eedduu

email: [email protected]

Cornell offers more than 4,000courses, 70 undergraduate majors,and 93 graduate fields of studyin seven undergraduate colleges;

a graduate school;and professional-degree schools

in business management,medicine, law,

and veterinary medicine.

607-254-4636email: [email protected]

“I would found aninstitution where anyperson can find instructionin any study.”

– Ezra Cornell, 1868

Seize the moment.

Feel the momentum.With 62 majors and 38 minors,

our comprehensive curriculum andmulti-disciplinary approach

immerses you in a broad-basedliberal arts education while helping

you develop real-world skills.

(607) 753-4711www.cortland.edu

Fordham University, theJesuit University of New

York, is committed to the discovery of Wisdom and the

transmission of Learning,through research and throughundergraduate, graduate andprofessional education of thehighest quality. Guided by itsCatholic and Jesuit traditions,

Fordham fosters the intellectual, moral and religious

development of its studentsand prepares them for

leadership in a global society.

wwwwww..ffoorrddhhaamm..eedduu

4 Star Campswww.4StarCamps.com

800-334-7827Discover Your Future...

At the University of Virginia

Where Success is a Tradition.

178 Central Ave.Fredonia, NY 14063

800-252-1212www.fredonia.edu

email: [email protected]

Teaching students to write effectively, learn from each

other and think for themselves.198 College Hill Road

Clinton, NY 13323

((880000)) 884433--22665555wwwwww..hhaammiillttoonn..eedduu

Email: [email protected]

Harvard offers 6,500 undergraduatesand education from distinguishedfaculty in more than 40 fields in theliberal arts as well as engineeringand applied science.

8 Garden St., Cambridge, MA 02138

617-495-1551www.harvard.edu

Located in New York’s stunningFinger Lakes region, Ithaca College

provides a first-rate educationon a first-name basis.

Its Schools of Business, Communications,Health Sciences and Human Performaces,

Humanities and Sciences, and Musicand its interdisciplinary division

offer over 100 majors.

my.ithaca.edu100 Job Hall 953 Danby Rd

Ithaca, NY 14850800-429-4272

www.ithaca.edu/admission

Kenyon welcomes curiosity, creativity, intellectual ambition,and an openness to new ideas.We see learning as a challenging,deeply rewarding, and profoundlyimportant activity, to be sharedin a spirit of collaboration.

Gambier, Ohio 43022

((880000)) 884488--22446688wwwwww..kkeennyyoonn..eedduu

Email: [email protected]

For over 151 years, Lake Erie Collegehas been educating students for theworld after college. We combine a

liberal arts education with practical “real-life” experiences.

391 W. Washington St.Painesville, OH 44077800.533.4996www.lec.edu

email: [email protected]

The best part about attending Le Moyne is theopportunity to get to know

your instructors and classmates in a small setting.

1419 Salt Springs Rd., Syracuse, NY 13214

(800) 333-4733www.lemoyne.edu

Selective. Comprehensive.

Personal.61 S. Sandusky St.Delaware, Ohio, 43015 (740) 368-2000

www.owu.edu

Engaging mindsand opening doors.Life on a great lakeside campus

is interesting, life-changing & fun.

SUNY Oswego • 7060 Route 104 • Oswego, NY 13126Phone: 315-312-2500

Email: [email protected]

www.oswego.eduCOLLEGE

DIRECTORY

Advertorial Product Placement College Directory

Page 9: Teen Trend 2009 Rate Card

Finally, a magazine that speaks toreal issues. Thanks.

Emily, 15, Rochester, N.Y.

The ask Dr. Julie feature shares real issues with substanceand not just celebrity gossip – I appreciate the change!

Aaron, 17, Omaha, Neb.

Love it, love it.Amy, 14, Houston, Texas

I can always count on Teen Trend tobe real, not just fluff and gossip. I feelgood about myself after reading it.

Julie, 16, Albany, N.Y.

”“

”“

”“

”“

Teen Speak

Page 10: Teen Trend 2009 Rate Card

Teachers speak out

Teen Trend is a great learning tool. I challenge mystudents to write articles based on each publication’stheme. Teen Trend selects a winner and publishes thestory in an upcoming issue. My students get excitedand involved all while in the process of learning!

Jason Barrett, Fort Wayne, Ind.

One of the first publications my studentsreach for – even during free time!

Carol Hunt, Easton, Pa.

Teen Trend is the positive voice for teens and presentsa medium that offers real life experiences. Kudos!

Constance Keller, Phoenix, Ariz.

Page 11: Teen Trend 2009 Rate Card

On the Web

Reach teens who are online more than ever before. With the phenomenal growth of online shoppers, your message will be productive, efficient and economical.

A

C

B

D

A – Top Leaderboard

B – Bottom Leaderboard

C – Skyscraper*

D – Box* Skyscraper ads run right or left rail

Advertising Options

A, B – 728 pixels by 90 pixels

C – 160 pixels by 600 pixels

D – 180 pixels by 600 pixels

Advertising Sizes

TeenTrendMagazine.com

ADVERTISING AGREEMENTAll advertising orders accepted by the publisher are subject to the same terms and provisions of the current rate card. The previously run admaterial will be used if new instructions are not received by the material deadline for the next scheduled insertion. The publisher reserves theright to reject any advertising, or to request alteration in content prior to publication. Advertisements are accepted and published upon repre-sentation that the agency and/or advertiser is authorized to publish the entire contents and subject matter thereof. The agency and/or adver-tiser will indemnify and hold harmless from and against all loss or expense resulting from claims or suits based upon contents or subject mat-ter, including, without limitations, claims or suits for libel, violation of rights of privacy, plagiarism and copyright. The publisher shall have theright to hold advertiser and/or its agent jointly and severally liable for such monies as are die and payable to publisher for advertising that adver-tiser or its agent ordered and that was published.DISCOUNTS AND COMMISSIONSTerms: 15% commission on space recognized agencies for camera-ready copy if invoices are paid. Frequency rates are extended only whena multiple insertion contract is signed. Orders issued on a per issue basis will be charged at the 1X rate.