The Independent Voice of theMicrosoft IT Community

2007MEDIA KIT

Welcome to Redmond

Redmond has a laser focus on the Microsoft IT community.While we are bullish on Windows technology and Microsoftapplications, we are adamant about telling the true story—whatworks, what doesn’t, what costs too much, what gives greatvalue. We walk in Microsoft IT shoes, and that perspective drivesevery page and every word of our magazine and Web site.

A true IT publication represents its readers and answers only to its readers. Through constant, unceasing interaction withreaders, Redmond identifies key issues, problems and new technologies that offer critical advantage. When readers have aproblem, Redmond investigates and pushes for solutions. Whenimportant technologies emerge, Redmond examines the businesscase, defines the technology and counsels readers on adoption.

Why should you advertise in Redmond? There are 70,896 reasons. That’s how many C-level and IT managers you’ll reach in each issue of Redmond magazine, the largest BPA-auditedmanagement circulation file in the Windows-networking space.

Redmond magazine is part of the 1105 RedmondMedia Group: B-to-B Media Solutions Targeting theMicrosoft Market.

Reaching More C-Level and IT ManagersThan Any B-to-B Windows Publication

Editorial Overview

PRODUCT COVERAGEKeeping the Windows infrastructure running smoothlyrequires a heavy dose of third-party help. Yet thereare literally hundreds of solutions that address thetechnology needs of those who manage the network.Our voluminous reviews and product comparisonsspell out the criteria readers should use in evaluatingtheir technology purchases and provide real-worldjudgments on how effectively these tools do their jobs.

Redmond MVP – When Redmond ’sreviewers evaluate a product, theyassign a numerical rating for several categories like installation, documenta-tion, feature set and so on. Those scoresare averaged to an overall rating.Products earning an overall rating of 9.0 or greater,whether a single product review or within the context ofa Redmond Roundup, earn the Redmond MVP award.

Redmond Roundup Champion – WhenRedmond evaluates a group of similarproducts, such as virtualization tools,blade servers or intrusion detectionsystems, those products are evaluatedfor their own strengths and weaknesses.They’re also compared to similar products and rated todetermine how they stack up with respect to features,ease of use, installation and so on. The product withthe highest rating in each Redmond Roundup earns theRedmond Roundup Champion award.

Readers’ Choice – This is the granddaddyof all Redmond product awards. It istruly the voice of Redmond ’s readersthat determines the winners in theReaders’ Choice awards. We presentour readers with a master list of allknown products in dozens of categories,and then they cast their votes for the best of thebest. The leading product in each category earns thedistinction of Redmond Readers’ Choice. Other top-tier products in each category earn the RedmondPreferred Product award.

READER REVIEWThis is an all-new approach to product reviews. Here we create a formal review framework, but fill in thesecategories with real-world customer experiences, ratherthan the results of a single-lab evaluation.

BETA MANThis column puts pre-release versions of majorMicrosoft products and third-party products throughtheir paces. This helps readers evaluate upcomingproducts, and plan for their possible use.

SECURITY ADVISORJust as network breaches morph monthly, so, too, mustthe techniques our readers use in maintaining the securityof their infrastructures. Security authority Joern Wetternshares insights about tools, methodologies and strategiesfor keeping an organization’s data, servers and clients safein this monthly examination of Windows security.

MR. ROBOTOSystems engineers have little to no spare time in theirwork days. Where they can streamline, they do.Scripting and automation expert, Jeffrey Hicks, willshow readers how to automate common Windowsadministrative tasks.

FOLEY ON MICROSOFTNoted Microsoft watcher Mary Jo Foley has joinedRedmond as our backpage columnist. Foley has covered Microsoft for some two decades as a longtimewriter for PC Week, and now the editor of her own site,Microsoft-Watch.com. Every month Foley offers theinsight that only a true veteran can provide.

WINDOWS INSIDERThis highly technical column by Windows heavyweight,Greg Shields, delves into the inner workings of theWindows operating systems and applications to providevaluable insights on deployment, integration and support.

Editorial MissionRedmond magazine is the authoritative, independent voice of the Microsoft IT community,and provides real-world technical, product, news and industry information for experienced IT professionals working within a Windows platform computing environment. Our readers arethe decision drivers of the industry and include IT managers, network managers, networkadministrators and systems administrators. These technology leaders establish and drive thetechnical goals of their organizations, buy and recommend specific solutions to achieve thesegoals, and manage the implementation, integration and maintenance of the technology.

Our editorial mission is to provide readers with the information, strategies and behind-the-scenes insight into Microsoft and the Windows-computing platform so they can make better-informed decisions regarding their organizations’ IT infrastructure.

Doug BarneyEditor in ChiefDoug has been a technology journalist for 20 years, serving asa writer, news editor and editor inchief for several publications.Barney was recently editor in chiefof Network Computing. Barneyalso served as executive editor ofnews for Network World newspaper,where he ran both print and onlinenews operations. Currently, he alsoserves as VP and editorial directorfor the Redmond Media Group’sprint and online publications.

Lafe LowExecutive Editor, FeaturesLafe brings nearly 20 years experience as a writer and editorto the team of Redmond. Lowserved in various editorial positionswith inCider, PC Games, InfoWorldand High Color magazines. Whileworking for CIO, he was the 2001Neal Award winner for best singlefeature, and served with the 2001and 2002 ASBPE Magazine of theYear award-winning editorial anddesign team.

Michael DomingoExecutive Editor, New MediaMichael has been tracking IT andsoftware development trends andissues since 1992. While employedwith Advisor Media, Michael wasmanaging editor of Data BasedAdvisor and was instrumental inlaunching one of its most popularsoftware titles, Access/Office/VBAdvisor. As executive editor, newmedia, Domingo manages develop-ment of the MCPmag.com onlinecommunity of IT professionals andmonitors the training and certifica-tion news coming out of Microsoft.

Ed ScannellEditorEd has been a technology journal-ist for more than 26 years at publications such as Infoworld,Computerworld and VAR Businessmagazine. Scannell has coveredMicrosoft from the early days ofMS-DOS through the Windows revolution, and now whereMicrosoft competes in nearlyevery facet of the technologymarket. He has won awards forbest news story of the year fromthe Computer Press Association.

Peter VarholExecutive Editor, ReviewsPeter is an accomplished technologist and technology writerwith more than 20 years of experience in the software industry.He has graduate degrees in computer science and mathematics,and has taught both subjects at thegraduate level. He speaks at severalindustry conferences every year,has written two books on softwaredevelopment topics and has contributed hundreds of technologyarticles to industry publications.

Wendy GoncharManaging EditorWendy’s background in marketing,Web project management andpublishing has served her well inher two stints at 1105 Media, Inc.She has a degree in EnglishLiterature from UCLA.

Becky NagelExecutive Editor, Web InitiativesBecky is an award-winning journalist with more than 12 yearsexperience covering the techindustry. She managesRedmondmag.com along withseveral other Redmond MediaGroup sites.

Editorial Biographies

Redmond has a laser focus on the Microsoft IT community. While we are

bullish on Windows technology and Microsoft applications, our veteran

journalists are adamant about telling the true story-what works, what

doesn't, what costs too much, what gives great value.

Contributing Editors

Greg Shields, MCSE: SecurityGreg’s the author of the WindowsInsider column. He’s a senior consultant with 3t Systems andhas extensive, hands-on experience with architecting andadministering enterprise collaboration systems. He’s alsothe Systems and NetworkTroubleshooting Track leader atthe TechMentor conferences.

Joern Wettern, Ph.D., MCSE, MCT, Security+Author of our popular SecurityAdvisor column, Joern is anexpert in Windows security, aswell as more general areas such asfirewalls. Wettern is the owner ofWettern Network Solutions, a consulting and training firm. He’swritten books and developedtraining courses on a number ofnetworking and security topics.He regularly teaches seminars andspeaks at conferences worldwide,including TechMentor.

Mary Jo FoleyMary Jo is an award-winningreporter and editor who has covered technology for 22 years.For the past dozen years, she hasfocused expressly on coveringMicrosoft. Foley has watchedMicrosoft for eWeek, CNet/ZDNetand Baseline Magazine. For thepast three years, she edited theZiff Davis Microsoft Watch Website and accompanying paidnewsletter. She is the author of theFoley on Microsoft column.

Jeffrey Hicks, MCSE, MCTJeffrey is a senior network engineer with Visory Group, aswell as principal consultant of JDHInformation Technology Solutions.Hicks has been in the IT industryfor more than 14 years, doingeverything from help desk supportto project management. He’s currently a contributing editor toScriptingAnswers.com and aninstructor at TechMentor conferences. He’s the author of theMr. Roboto column.

2007 Editorial Calendar

Bonus DistributionMarch: TechMentor Conference

June: Microsoft TechEd Conference

July: Microsoft Worldwide Partner Conference

October: TechMentor Conference

FEATURE 1 FEATURE 2 FEATURE 3PRODUCTROUNDUP

SPACE /MATERIALS

January Microsoft vs. ThirdParties

Top 10 WindowsStartups of 2006

What’s New withGroup Policy inWindows Vista

SQL Tools Nov. 27 /Dec. 3

February Laying the Groundworkfor Vista

Finding and Fixingthe Nastiest ActiveDirectory Problems

Does Anyone ReallyNeed Office?

Web Filtering Dec. 26 /Jan. 3

March Readers’ Choice The Reality of WebServices: What UsersThink

Laying theGroundwork for MSOffice 2007

Windows/LinuxManagement

Jan. 19 /Jan. 25

April Does Microsoft Need toChange the Way ItDevelops Products?

Top 10 Tasty TerminalServer Tools

When WSUS GoesBad: TroubleshootingWindows Update

E-mail Archiving Feb. 21 /Feb. 28

May True State of VistaSecurity

IT vs. IM Laying theGroundwork forExchange 2007

Cross-PlatformManagement

Mar. 27 /Apr. 3

June Dealing with Orphanwareand What To Do with a Really Bad Product

Managing Non-Technical Bosses

Finding and Fixingthe Nastiest ActiveDirectory Problems

High Availability Apr. 25 /May 2

July VB Scripting andDatabases

Is Microsoft SeriousAbout Web Services?

How To Be (and Remain) aTechnology Guru

AD Tools May 25 /June 1

August What You Can Do Nowto Secure Your E-Mail

Patching with SMSITMU

8 Hot New WindowsCertifications

Web Security June 25/July 2

September Salary Survey Top 20 MOM Tips SQL Server vs.Oracle

Vista SecurityTools

July 24/July 31

October Integrating LinuxDesktops

Top 64-Bit WindowsApps

IT Project Showcase Physical toVirtual

Aug. 24/Aug. 30

November Top 10 Influential People(You’ve Never Heard Of)

Microsoft and theWorld of Mobile

Laying theGroundwork forLonghorn

ComplianceTools

Sept. 25/Oct. 2

December Editors’ Choice Windows High-Availability BestPractices

When It All GoesSouth: AD DisasterRecovery

Software-BasedFirewalls

Oct. 23/Oct. 30

Note: Editorial calendar is subject to change.

Who to Contact for …Product Reviews: Peter Varhol, pvarhol@redmondmag.com

Article ideas and submissions: Ed Scannell, escannell@redmondmag.com

News: Lafe Low, llow@redmondmag.com

General editorial questions: Wendy Gonchar, wgonchar@redmondmag.com

Katrina Carrasco, kcarrasco@redmondmag.com

Reader ReviewsThis year, our readers will give their evaluations of Windows Vista, Exchange 2007, Office 2007, IIS, SharePoint,Forefront, Certificate Lifecycle Manager, Windows Mobile, PowerShell, ServerCore, Longhorn and Windows SBS.

Circulation

Redmond magazine is a monthly publicationdelivered to 120,000 qualified subscribers

Audited by BPA Worldwide.

*Source: December 2006 BPA Statement

Company Size**

10,000or more

100 to 999

Don’t know

JOB TITLE* CATEGORIES TOTAL QUALIFIED PERCENT OF TOTAL

Management (IS/IT/Network/C-Level) 70,896 58.8%

Administrators (Network/Systems) 28,466 23.5%

Programmers/Developers 9,259 7.7%

Consultants 9,627 8.0%

Other IS/IT 2,401 2.0%

Government: Federal 13.8%

Education/Training 11.7%

Computer/Network Consultant 9.6%

Government: Local/State 8.4%

Manufacturer: Non-Computer Related 6.4%

Solution Provider/VAR/Systems or 6.3%Network Integration/E-business Integrator

Finance/Accounting/Banking 6.2%

Medical/Dental/Health Care 5.3%

Manufacturer: Computer Related 4.6%

1%

21%

23%

26%

29%

Lessthan 100

1,000 to9,999

Top Business and Industry*

Our subscribers are

technology leaders that

establish and drive the

technical goals of their

organizations, buy and

recommend specific

solutions to achieve these

goals, and manage the

implementation,

integration and

maintenance of

the technology.

**Source: Publisher’sOwn Data,March 2007

Redmond Readers Are LoyalTechnology Leaders That PurchaseProducts Enterprise-Wide*

Reader Demographics

96%80%78%76%

Involved in the purchase of hardware and software

Recommend products or suppliers

Read Redmond magazine to learnabout new products and technologies

Read 3 or 4 out of 4 issues ofRedmond magazine

60% Purchase products for their enterprise

Jan-Mar Apr-Jun Jul-Sep Oct-Dec

Technology Buying Occurs Year-Round*

55% 62% 67%58%

Top 10 Products: Purchase Authority**

* Redmond Reader Survey, March 2007** Publishers’ Own Data, March 2007

Servers 52,779

Desktop Computers 49,807

Laptops/Notebooks/Tablet PCs 49,711

Anti-Virus 48,799

Firewalls 43,877

Workstations 43,338

Backup/Recovery Hardware 38,169

Disaster Recovery 36,810

Network Management Tools 36,223

Storage Management 34,825

Media Mix

BANNERSIntegrate banners into your branding or lead-generationcampaign. Banner sizes include skyscrapers, leaderboards,rectangles and dogears.

REDMOND REPORT NEWSLETTERGet immediate and solid response to your advertisementsin the twice-weekly newsletter from the editors ofRedmond magazine. More than 70,000 IT professionalsget the news and analysis they need to not only do theirjob better, but keep an eye on what the future will offer.

TECH LIBRARY/WHITE PAPER LISTINGSPromote your white papers or case studies in our TechLibrary and gather high-quality leads from responsivereaders. Our registration system requires readers tosubmit full demographics and confirm their e-mailaddresses before they can download any resource.

WEB SEMINARS/AUDIOCASTSInteract with our audience during these one-hour vendorpresentations. You provide the speaker and PowerPointpresentation, while we provide the production and promotion of the event. You’ll come away with qualifiedleads, instant feedback from the audience through polls,surveys and Q&As, plus a recording of the event for yourown use.

E-BOOK LISTINGS/SPONSORSHIPSCo-brand your products with technology-specific content crafted by our editorial team and heavily promoted through the Redmond Media Group network.

TEXT LINKSText advertisements, positioned at the bottom of eachWeb site page, provide a cost-effective enhancement toyour campaign.

CUSTOM LANDING PAGES“Own” a page on our Web sites for your logos, product descriptions, white papers, software downloads andmore. You provide the copy, we provide the promotion.

RADIO SPOTSHave your 30-second audio commercial run during ourweekly news radio programs on Redmondmag.com.Augment your visual promotion with sound.

OnlineOur online products offer an array of

brand and lead generation advertising

opportunities, from banner advertising

efforts to custom media programs.

Redmondmag.com is an extension of

Redmond magazine. Launched in

October 2004, the award-winning site

provides readers with the information,

strategies and behind-the-scenes

insight into Microsoft and the Windows-

computing platform through print

articles and online-only content:

• News • Forums• Current Issue • Your Turn• Product Reviews • Newsletters• Columns • Redmond Radio• Features • Salary Surveys• Tech Library • RSS Feeds• Tech Portals

Events

Since 1998, TechMentor Conferences have providedthe Windows networking community with information, insight, education and inspiration toimprove their technical skills and enhance theirprofessional value. The same networking expertswho write for Redmond magazine produce thecontent and it’s this great content that attracts serious, influential attendees.

• Buyers — Reach IT managers and network administrators at the very time they’re activelyseeking solutions to their Windows networkingproblems.

• Platinum, Gold and Silver Sponsorships — Raise your company to the top with premium sponsorship packages.

• Vendor Presentations/Product Showcases —Showcase your products during these 25-minute,highly visible, well-attended exhibit hall presentations. You select the topic and host theevent, we provide the location, signage,audio/visual and promotion.

• Booth Package — Select the most economicalway to meet face-to-face with buyers eager tolearn more about new products and technologies.

• Exclusive PromotionalSponsorships — Gain an edge onthe competition with exclusive promotional sponsorships. You canplace your logo on a variety ofproducts such as conference pens, lanyards and the cyber café.

Media Mix

List RentalGet the most out of your next promotional effort by utilizing the master database of 1105 Media, Inc.,publishers of Redmond magazine. Our award-winning publications and highly respected e-newslettersgive you the ability to reach a large IT audience or target a specific niche. Choose from dozens ofselections. Postal and e-mail lists are available. For more information, visit: www.meritdirect.com.

84%78%60%40%

Attend TechMentor to keep up-to-date on new products and developments

Are responsible for evaluatingbrands/vendors for their companies

Attend only one conference per year

Have 10 or more years of networking experience

36% Work for companies with 5,000 ormore employees

95% Would attend TechMentor again

Attendee Demographics

2007 Calendar• March 26-30, Orlando, FL

• October 15-19, Las Vegas, NV

*Source: TechMentor, Las Vegas,2006 Attendee Survey

19%

20%

14%

10%

8%4%

7%

Attendee Job Title*

IS/IT/NetworkManager

OtherConsultant

Help Desk/Tech Support

SystemsEngineer

SystemsAdministrator

NetworkAdministrator

Sr.Systems

Administrator

18%

1/2 Horizontal

1/3 Square 1/6Vert.

Full Page1/2 Island

Ad sizes are to scale.

Media Shipping (not including pre-printedinserts). Digital files should be provided on thefollowing media: Macintosh formatted 100MBor 250MB Zip or CD-ROM. Please label mediawith the magazine name, issue date andadvertiser name. Include a laser of the mediadirectory with all contents. Ads requiring workto be done by the Publisher will incur an additional charge. Media and advertisingmaterials are kept by the Publisher for oneyear then destroyed. Return material requestsmust be made in writing and are shipped C.O.D.

Send Materials To:Production CoordinatorRedmond [& issue date]1105 Media, Inc.9121 Oakdale Avenue, Suite 101Chatsworth, CA 91311Tel: 818-734-1520, ext. 164Fax: 818-734-1528E-mail: redmondadproduction@1105media.com

Media, files and proofs should be securelypacked and shipped. Contents of the packageshould be identified on the outside as to publication date and type of material contained within.

Contact InformationIf you have questions regarding productionspecifications or insert specifications, pleasecontact your production coordinator. Foradvertising sales information, please contactyour sales representative.

File FormatWe support files generated by Adobe Acrobatusing the 1105 Print Driver and 1105 JobOption Settings for Distiller, with specifications

as listed below. Download printer driver & distiller settings from our Web site atwww.101com.com/DigitalAdRes.aspx. In orderto generate printable PDFs, it is important thatthe native file (QuarkXPress, Adobe InDesignor Pagemaker) is prepared accordingly.

Preparing Native Files for Printable PDFs:• Multiple pages need to be submitted as

single page files• Set bleeds 1/8" beyond trim• All images/scans must be in CMYK mode,

300 dpi resolution• DO NOT use stylized fonts• Embed all fonts• Rules should be .025 point or thicker• All elements must be placed at 100% size• Avoid rotation and cropping of images in

layout program• Do not nest EPS files in other EPS files• Four-color solids should not exceed SWOP

density of 280%

Preparing a PDF File (Preferred Format):• Use 1105 PPD Print Driver• Use 1105 Job Options for Distiller• Set crop marks with a 12 point offset• PDF file needs to be 1 inch larger than trim

size of magazine and include crop marks

Preparing an EPS File (Optional AlternativeFormat):• EPS file formats from Adobe Illustrator,

Adobe Photoshop or Macromedia Freehandmust be a high resolution CMYK EPS file, layers flattened with fonts converted to outlines or paths.

ProofsProvide two digital color proofs at 100% size,

created from the supplied digital file, on acontract-quality, digital halftone proofingsystem in accordance with SWOP Web-coated standards (AGFA Pressmatch, KodakApproval, DuPont Waterproof, etc.). Laser orinkjet proofs are not considered accurate incolor and are supplied for content confirma-tion only. If supplied, the Publisher is notresponsible for color variances between thedigital file and final color reproduction. IMPORTANT NOTE: If proofs are not supplied,the Publisher reserves the right to have themmade at the Advertiser’s expense, and make-goods due to reproduction quality will not behonored.

FTP File and Upload InformationName your files with the magazine name, issuedate and advertiser name. Include mediadirectory. Under separate cover, please send toyour production coordinator two digital colorproofs at 100% size, created from theuploaded digital file on a contract-quality, digital halftone proofing system in accordancewith SWOP Web-coated standards.

Uploading Your FileAll uploads should be followed by either aconfirmation phone call or e-mail message toyour production coordinator to verify the filehas been sent. It is important that theuploaded file is placed in the designated101external/production/publication folderdirectory for expedient access.

Host: ftp://ads.1105media.com/User ID: 1105userPassword: 1105passDirectory: /1105external/production/(Publication Folder)

Digital Advertising SpecificationsThe following specifications are for the purpose of controlling

the quality of magazine printing on high-speed Web presses.

All requirements are based on Specifications for Web Offset

Publications (SWOP). Any deviation from these specifications

may result in less-desirable printed results.

Trim Size: 8" x 103⁄4" Bleed Size: 81⁄4" x 11"

Live Size Bleed Size

Full Page 71⁄2 x 101⁄4 81⁄4 x 11

1/2 Horiz. Bleed 71⁄2 x 43⁄4 81⁄4 x 53⁄8

1/2 Horizontal 7 x 47⁄8 n/a

1⁄2 Island 43⁄8 x 61⁄2 n/a

1⁄3 Vertical 21⁄8 x 91⁄2 n/a

1⁄3 Square 43⁄8 x 45⁄8 n/a

1⁄6 Vertical 21⁄8 x 43⁄8 n/a

1/3Vert.

All bleed dimensions include 1/8" bleed for trim. For bleed

ads, please keep live copy 1/4" from trim and crop marks.

CMYK, 4-color process printing only. For PMS ink color

availability, contact your production coordinator.

Specifications

Rate Card

A. Advertising is subject to acceptance byPublisher as to character, layout, text andcontent.

B. The Publisher reserves the right to rejector cancel advertising that is not in keep-ing with the publication’s standards.

C. Advertisers and advertising agenciesassume all liability for all content (including text, illustrations, representation,copyright, etc.) of advertisements printedand also assume total responsibility forany claims arising therefrom against thePublisher.

D. Advertisements are accepted upon therepresentation that advertisers have allthe rights necessary to publish the contents thereof. Advertisements must befactual, not misleading, and should notmisrepresent any competing product orservice or make an unfair, incompletecomparison.

E. Any attempt to simulate the publication’sformat is not permitted and the Publisherreserves the right to place the word“advertisement” with any copy that in thePublisher’s opinion resembles editorialmaterial.

F. Conditions, other than rates, are subjectto change by Publisher without notice.

G. Positioning of advertisements is at the discretion of the Publisher unless agreed toin writing by the Publisher.

H. Publisher shall have no liability for errorsor omissions in key numbers, ReaderInquiry Numbers or Advertisers’ Index.

I. Advertisements not received by space closing date will not be entitled to revisionsor approval by the advertiser or its agency.

J. Cancellations or changes in orders maynot be made by the advertiser or itsagency after closing date.

K. Advertiser is liable for any costs (designfees, set ups, additions or alterations toadvertisements, logos, color, film, reprints,etc.) incurred in the preparation of itsadvertisement.

L. All insertion orders are accepted subjectto the provisions of the current rate card.Proposal or request for advertisementbased on reciprocal dealings will not beaccepted. Publisher’s suppliers, resellersor sales agents are cautioned that solicitation by Publisher’s agents on any

other basis is unauthorized.M. Cancellation of space reservations for any

reason will result in a shortrate based on pastand subsequent insertions to reflect actualspace used at the earned frequency rate.

N. Publisher shall not be liable for any costs ordamages if it fails to publish an advertisement.

O. Publisher shall have the right to holdadvertiser and/or its advertising agencyjointly and severally liable for such moniesas are due and payable to Publisher.

P. No conditions other than those set forth inthis rate card shall be binding on the Publisherunless specifically agreed to in writing.

Q. Publisher is not liable for delays in deliveryor nondelivery in the event of Act of God,action by government or quasi-govern-mental entity, fire, flood, insurrection, riot,explosion, embargo, strikes (whether legalor illegal), labor or material shortage,transportation interruption of any kind,work slow-down, or any condition beyondthe control of Publisher affecting production or delivery in any manner.

R. Advertisers agree that Publisher has noobligation to maintain the confidentialityof submitted material until publication dateand that while Publisher may, at advertiserrequest, adopt procedures to restrict dissemination of submitted material tolesson risk of disclosure, Publisher has noliability for its failure to do so.

S. As used in this section titled “GeneralConditions,” the term “Publisher” shallrefer to 1105 Media, Inc.

T. Governing Law, Attorney’s Fees. ThisAgreement shall be governed by the lawsof the State of California. Any controversyor claim arising out of or relating to thisAgreement or the breach thereof will besettled by binding arbitration, which shallbe conducted in accordance with the rulesof the American Arbitration Association.There shall be one arbitrator in any suchproceeding. Judgment upon the awardrendered by the arbitrator may be enteredin any court having jurisdiction thereof.The place of arbitration shall be LosAngeles County, California. Should eitherparty commence arbitration to enforce orinterpret this Agreement, the arbitratorshall have the discretion to award the prevailing party reasonable attorney’s fees.

Commissions & Credit Terms15% commission to recognized agencies.Payment of invoices is due upon receipt. Afinance charge will be added at the periodic rateof 1.5% per month (an annual percentage rate of18%) to any outstanding bill over 30 days. The15% agency commission will not be paid after 60days. Any delinquent account is subject to cancellation and shortrate.

Cancellations & Late MaterialNotification of space cancellations must bereceived in writing by the space closing deadline. If cancelled after deadline, the advertiser will be charged for the insertion.Materials received after published deadlines aresubject to a late insertion fee.

Advertising Frequency ContractsFrequency contracts entitle advertisers to thediscount rate as specified under “GeneralAdvertising Rates.” A contract year begins withthe date of the first insertion. Advertisers agreeto pay shortrate for incomplete contracts.Advertisers with a 24-time or greater frequencycontract must run a minimum of one advertise-ment in each issue during the life of the contract,unless they qualify for discounts based on multiple insertions in the same issue. Advertisingrates are subject to change. Advertisers will benotified of any rate changes and all future adsbilled at new rates.

Effective: Jan. 1, 2007

General Conditions

Premium Position RatesCover 2 earned rate plus 20%

Cover 3 earned rate plus 15%

Back Cover earned rate plus 25%

Page 1 earned rate plus 20%

Opposite TOC earned rate plus 15%

Other Premium earned rate plus 15%

Note: Please call for pricing on PMS colors,

inserts, polybags, etc.

*Magenta, cyan or yellow—if more than one

process color is used, the four color rate applies.

Color Rates4 Color Process $1,970

2 Color Process* $900

2007 Black & White Rates

Ad Size 1x 3x 6x 12x 18x 24x 36x

Full Page $11,560 $11,215 $10,530 $9,830 $9,600 $9,135 $8,535

2/3 Page $9,135 $8,866 $8,315 $7,755 $7,585 $7,220 $6,740

1/2 Island $7,520 $7,300 $6,840 $6,395 $6,235 $5,945 $5,560

1/2 Horizontal $6,710 $6,505 $6,100 $5,700 $5,560 $5,280 $4,955

1/3 Page $4,625 $4,485 $4,215 $3,930 $3,815 $3,655 $3,430

B-to-B Media Solutions Targeting the Microsoft Market.

Our growing portfolio includes Redmond magazine, RedmondChannel Partner magazine, Redmond Developer News magazine,Visual Studio Magazine, CertCities.com, ENTmag.com, MCPMag.com,Redmondmag.com, RCPmag.com, RedDevNews.com, TCPmag.com,TechMentor Conferences and nearly a dozen high-circulation e-mailnewsletters. We provide news, in-depth analysis and hands-on information for IT directors, corporate development managers, administrators and a range of partners in the Microsoft community.

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THE REDMOND MEDIA GROUP IS DEDICATED TO SERVING ALL ASPECTS OF THE MICROSOFT MARKET:

THE MICROSOFT CUSTOMER, DEVELOPER AND PARTNER COMMUNITIES.

Redmond Media Group