MEDIA KIT

MagazineVisual StudioE x p E r t S o l u t i o n S f o r . n E t D E V E l o p m E n tE x p E r t S o l u t i o n S f o r . n E t D E V E l o p m E n t

With a circulation of 85,000 BPA-audited subscribers, Visual Studio Magazine delivers more development professionals than any other developer print publication.

By combining print media with online and events, we serve all the information needs of our loyal, responsive developer community year-round.

Visual Studio Magazine provides news, analysis and how-to, practical articles that teach software developers how to create applications with Visual Studio better, faster and more easily.

AwArd-winning EditoriAl rEAchEs thE corE of thE Microsoft dEvElopEr coMMunity

scope of purchasing

98% U.S. companies

89% involved in purchasing

75% have 10+ years of development experience

59% actively involved in management

34% work for companies with $100 million+ in revenue

rEAch 168,000+ dEvElopErs with purchAsE powEr*

Enterprise-wide (worldwide/global)

Enterprise-wide or multiple sites (U.S. only)

* (includes pass along)

16%

22%

40%

22%

Single division or department

Workgroup

SoUrcE, rEADEr SUrVEy, ocT. 2009

type of Application development

78% read 3 or 4 out of 4 issues

78% visit advertisers’ Web sites

65% search for more information regarding advertised products

58% download information or demos

56% pass information onto colleagues

ActivE rEAdErs rEspond to print AdvErtisEMEnts

corporate applications forinternal use by company

51%

19%

21%

commercial applications

for resell

Applications as a service

or consultant

9%

other

SoUrcE, rEADEr SUrVEy, ocT. 2009

Software development/programming 74%

Database design/development 60%

Application or data integration 59%

Software analysis/design/architecture 56%

Internet application development 54%

Systems design/integration/programming 48%

Web design/analysis 48%

Project management 47%

Software testing/quality assurance 47%

Web services development 44%

research and development 43%

Database administration 42%

top Job functions pErforMEd or MAnAgEd

SoUrcE, rEADEr SUrVEy, ocT. 2009

Visual Studio 2008 74%

Visual Studio 2005 57%

Visual Studio 2003 19%

Eclipse 17%

Sun NetBeans 6%

codeGear (Borland) Delphi, c#, or c++ 5%

IBM WebSphere 5%

IBM rational 4%

intEgrAtEd dEvElopMEnt EnvironMEnts

SoUrcE, rEADEr SUrVEy, ocT. 2009

.NET 87% J2EE 19% Linux 29% Unix 17% Windows 2000 (client) 13% Windows Mobile (Pocket Pc/Smartphone) 20% Windows Server 2003 63% Windows Vista 38% Windows Vista Server Edition 11% Windows XP 72% Windows XP (Tablet Edition) 8% Windows 7 58% Adobe/Macromedia tools 41% Apache Web Server 26% BEA WebLogic 5% Eclipse 16% IBM DB2 9% IBM WebSphere 9% IBM/rational 6% JBoss 8% Microsoft .NET compact Framework 38% Microsoft office 2003 40% Microsoft office 2007 79% oracle (application development platform) 11% oracle (database) 28% oracle application server 9%

dEvElopMEnt tEchnologiEs

SoUrcE, rEADEr SUrVEy, ocT. 2009

.NET compact Framework 27% .NET Framework 3.0 (Vista development) 52% ADo/ADo.NET 57% ASP 29% ASP.NET 70% ASP.NET AJAX 43% c/c++ 31% c# 65% coBoL 8% Java 34% LINQ (Language Integrated Query) 26% oracle 25% PHP 17% SQL Server 73% VB Script 41% Visual Basic .NET 51% Visual Basic 6.0 or previous version 27% Visual SourceSafe (any version) 24% Visual Studio .NET 2003 17% Visual Studio .NET 2005 50% Visual Studio 6.0 25% Visual Studio Team System (any) 22% Visual Studio. NET 2008 68%

lAnguAgEs

SoUrcE, rEADEr SUrVEy, ocT. 2009

top ApplicAtions .NET-based 85% Database 78% Web client 59% Web Services 56% Windows client 55% Windows Server 46% AJAX-based 46% XML-based 35% Business intelligence 33%

top dEvElopMEnt tools Development Tool 78% Web Design and Development 64% PDF Tools 54% Bug & Feature Tracking 48% Image & Graphics 42% Installation, Setup & Deployment 42% Data Editing, reporting & Analysis Tools 40% component Suites for .NET – Desktop & Web 38% UI components: Web 35% Software Design, Frameworks & Modeling 35% Data, Network & Web connectivity 34% UI components: Desktop 32% Performance, Profiling, Testing & Debugging 30%

dEvElopMEnt plAtforMs

Microsoft .NET 87% Microsoft ASP.NET 71% Microsoft coM/coM+/DcoM 27% Microsoft Active X 24% Silverlight 21% Java running on Windows Server 23%

dEvElopMEnt tArgEts

Windows 95/2000/XP 65% Windows Server 2003/2000/NT 60% Windows Server 2008 38% Windows Vista 35% 64 Windows Server 31% Windows 7 29% 64 Windows Desktop 24% Linux Desktop/Server 15% Windows Mobile Device 13% Java Desktop/Server 9% Mac oS 6%

SoUrcE, rEADEr SUrVEy, ocT. 2009

pErcEnt Job titlE* totAl QuAlifiEd of totAlApplication Development Manager 9,096 10.7%Director of Software Development 3,248 3.8%Software Architect/Designer 11,900 14.0%Software Team/Project Leader 5,819 6.8%Software Engineer Supervisor 1,742 2.1%Executive Management 9,598 11.3%Programmer/Software Developer 13,946 16.4%Sr. Programmer/Software Developer 8,875 10.4%ISV 329 .4%IT Management 4,321 5.1%IT Staff 6,158 7.2%corp/Business Management 4,754 5.6%other 5,298 6.2%

top business and industryGovernment: Federal 9.1%Government: Local/State 7.8%Web/Software Dev/Vendor 7.7%Sol Prov/VAr/Sys/Net Integrator 7.5%Mfg. & Process Industries 6.0%Finance/Accounting/Banking 5.7%Education/Training 5.6%Independent Software Vendor 5.0%

visuAl studio MAgAzinE dElivErs 85,000 bpA AuditEd subscribErs EAch Month

AUDITED By BPA WorLDWIDEBPA JUNE 2009 coVEr

prActicAl solutions to rEAl problEMs in thE businEss world

Ask Kathleen is written by Kathleen Dollard who has been developing business applications for more than 20 years. Dollard covers topics from the relatively basic to the very advanced, and neatly splits the difference between c# and VB.NET, reflecting the close to even split of c# and VB.NET business developers who comprise the magazine’s core audience.

c# corner is written by Bill Wagner, a Microsoft regional director, Visual c# MVP and commercial developer. Wagner’s column highlights highly pragmatic solutions that rely on

c# and emphasizes techniques that help our readers get the most out of c# in the context of maximizing their productivity.

frameworks is written by Michael Desmond, editor in chief. Desmond focuses on broad development industry trends and issues related to VSM’s coverage of the industry.

on vb is written by Bill Mccarthy, Microsoft MVP and one of the foremost .NET language experts specializing in Visual Basic. Mccarthy provides a sampling of two to four tips and tricks to help our readers get the most out

of VB.NET. These tips and tricks serve not just to highlight what is possible in VB, but what is possible with the framework.

redmond review is written by Andrew Brust, a Microsoft MVP and regional Director who is also chief, New Technology at consultancy twentysix New york. Brust offers a unique and critical perspective on Microsoft’s development industry efforts, helping developers and managers alike make better decisions about emerging tooling and technologies.

Authors

KAthlEEn dollArd bill wAgnEr MichAEl dEsMond bill MccArthy AndrEw brust

2010 EditoriAl cAlEndArEditoriAl focus spotlights / shows Ad closE MAtEriAls duE

JAN AdjustingtoAzure Nov25 Dec1

FEB InsideSilverlight4 Dec18 Dec22

MAR DevelopingforWindows7 GraphicsandImagingSpotlight/MIX Jan25 Jan27

APR VisualStudio2010and.NET4SpecialIssue Feb25 Mar1

MAY BetterALMinVS10 Mar30 Apr1

JUN ExtendingVisualStudio/WorkingwithMEF TechEd Apr28 Apr30

JUL SharePoint2010DevelopmentinVisualStudio May21 May25

AUG ParallelProgrammingandConcurrency Buyer’sGuide/VSLive! Jun25 Jun29

SEP DataDevelopmentinVisualStudio/InsideEF4 Jul30 Aug3

OCT MobileDevelopment(WindowsMobile7,SilverlightMobile) Aug27 Aug31

NOV HybridCloud/On-PremiseAppDevelopment PDC/SharePointLive Sep24 Sep28

DEC SecurityDevelopmentLifecycleandVisualStudio2010 Oct21 Oct25

cALENDAr IS SUBJEcT To cHANGE. 01/13/2010

Visual Studio 2010Visual Studio Team SystemExpression BlendWindows Presentation Foundation Windows communication Foundation Windows Workflow Windows Identity Foundation SilverlightWindows 7Windows Mobile 7/Mobile DevelopmentWindows Azure/cloud App Dev

SQL ServerSharePoint Serveroffice/office Web AppsVisual Basic .NETc#Dynamic Languages ASP.NETASP.NET MVc and Silverlight MVVMManaged Extensibility Framework AJAX for ASP.NETADo.NET

LINQEntity FrameworkMicrosoft Software Licensing and Protection ServicesWeb ServicesAgile DevelopmentTesting & DebuggingGenerics and refactoringApp PerformanceDatabase PerformanceSecurity and Microsoft SDLobfuscation

ToPIcS THAT WILL FIGUrE ProMINENTLy IN VSM’S EDITorIAL MIX DUrING THE yEAr INcLUDE:

visualstudioMagazine.com is a must-visit destination for Visual Studio developers. The site has a growing archive of technical content developers crave. Popular sections include articles, online code downloads, polls and blogs. The site features several regular, well-known guest columnists who tackle subjects as varied as Silverlight, ASP.NET, Visual Studio Team System, mobile computing and even VB6.

integrate banners into your branding or lead-generation campaign. Banner sizes include skyscrapers, leaderboards, rectangles, tickers, roadblocks and dogears.

onlinE MEdiA sErvicEs

E-MAil nEwslEttErs

.nEt insight Twice a week, .NET Insight takes

readers through the maze of Visual Studio and .NET technologies, from development tools and platforms to hosted Web services and migration strategies.

105,000 subscribers

rEdMond dEvElopEr nEwsTwice a week, redmond

Developer Newsletter helps cIos, development managers, software architects and DBAs stay on top of the rapidly-changing Microsoft development market. The newsletter covers new products and technologies from Microsoft and third-party tools for writing Windows software.

30,000 subscribers

sQl pro insight once a week, readers receive

essential content on SQL Server to help with database administration and programming needs. SQL Pro Insight regularly provides tips on performance, management, security, and more.

55,000 subscribers

lEAd gEnErAtion

whitE pApEr listingsPromote your white papers or

case studies in our Tech Library and gather high-quality leads from responsive readers. our registration system requires readers to submit full demographics before they can download any resource.

wEbcAstsInteract with our audience

during these one-hour vendor presentations. you provide the speaker and PowerPoint presentation while we provide the production and promotion of the event. you’ll come away with qualified leads, instant

feedback from the audience through polls, surveys and Q&As, plus a recording of the event for your own use.

rAdArrADAr is a three-month program

consisting of a print advertorial, white paper and Webcast based on a topic of your choice. The custom, turnkey program utilizes our editorial, design and project management experts to help you nurture your brand, increase awareness and generate guaranteed leads.

custoM wEbsitE lAnding pAgEs

“own” a page on our Web site for your logos, product descriptions, white papers, software downloads and more. you provide the copy, we provide the promotion and leads.

custoM rEsEArch survEysconduct valuable research quickly

with online surveys to the audience segments of your choice. you supply the custom questions and we supply the questionnaire design, tabulation and promotion.

22%

VISUAL STUDIO MAGAZINE AD RATES pRINT 2010 rop Color Advertising rates: Gross

VSMMagazine Rate Card

premium position rates

*Sold only as a spread Effective oct. 1, 2009

Click for specifications

Ad Size 1x 3x 6x 12x 18x 24xCover 2* $33,990 $32,990 $32,150 $29,790 $28,600 $27,840

Cover 3 $16,065 $15,575 $15,185 $14,600 $13,520 $13,145

Back Cover $18,735 $18,465 $17,705 $16,420 $15,760 $15,330

Ad Size 1x 3x 6X 12x 18X 24xfull page $13,375 $12,980 $12,660 $11,725 $11,250 $10,965

2/3 page $10,365 $10,060 $9,810 $9,085 $8,720 $8,500

1/2 page $8,565 $8,315 $8,095 $7,510 $7,220 $7,020

1/3 page $6,245 $6,060 $5,910 $5,475 $5,260 $5,115

1105 RMGSales Contacts

Matt Morollo VP Publishingmmorollo@1105media.com 508-532-1418

Chris KourtoglouRegional Sales Managerckourtoglou@1105media.com650-787-9515

William SmithNational Accounts Directorwsmith@1105media.com603-886-3466

Danna Vedder Microsoft Account Managerdvedder@1105media.com 253-514-8015

Al Tiano Training and Certification Sales Manager atiano@1105media.com 818-814-5227