2007 ACM SIGKDD Data Mining

Practice Prize Winners

Brendan Kitts (co-chair), iProspect

Gabor Melli (co-chair), Simon Fraser University

Gregory Piatetsky-Shapiro, PhD., KDNuggets

Richard Bolton, PhD., KnowledgeBase Marketing, Inc.

Pip Courbois, PhD., Amazon

Simeon J. Simoff, PhD., University of Technology Sydney

Gang Wu, PhD., Microsoft

Teresa Mah, PhD., Microsoft

Tom Osborn, PhD., Verism Inc.

Ed Freeman, Washington Mutual

Luis Adarve-Martin, Microsoft

Karl Rexer, PhD., Rexer Analytics

John Elder, PhD., Elder Research

Jing Ying Zhang, PhD., Microsoft

Organizers

Special ThanksMary Crissey, SAS

Faye Merrideth, SAS

Francoise Soulie Fogelman,PhD., KXEN

Synopsis OnTarget automates sales force by estimating the probability of purchase at the product-brand level, and provides field-validated analytical estimates of future revenue opportunity in each operational market

Revenue impact7,000 users, 0.2MM report downloads, used in 29% of won sales, 5x ROI, 2 years in operation

TechniqueProbabilty of Purchase Prediction, Quartile regression

Practice Prize Runner Up

AuthorsRichard Lawrence Clauda Perlich Saharon Rosset Ildar Khabibrakhmanov Shilpa Mahatma Sholom Weiss

AuthorsRichard Lawrence Clauda Perlich Saharon Rosset Ildar Khabibrakhmanov Shilpa Mahatma Sholom Weiss

PaperAnalytics-driven solutions for customer targeting and sales force allocation

Synopsis: “We describe a system that has been in operation for the past two years that builds and monitors over 15,000 separate baseline models and the process that is used for generating and investigating alerts using these baselines…”

Revenue impact: $2 billion, ROI 10x

Technique: Anomaly detection

Practice Prize Winner

AuthorsJoseph BugajskiRobert L. GrossmanChris Curry David LockeSteve Vejcik

AuthorsJoseph BugajskiRobert L. GrossmanChris Curry David LockeSteve Vejcik

PaperData Quality Models for High Volume Transaction Streams