©2007. ©2007 ©2007 what is qualifying? why do you qualify? when do you qualify? how do you...
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• What is qualifying?
• Why do you qualify?
• When do you qualify?
• How do you qualify?
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Why Does an Agent Qualify?
• Time Savings
• Client Relations
• Buyer-Property Match
• Increasing Confidence
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When Does an Agent Qualify?
• As soon as possible
• Gather basic information during the first contact
• You should never stop qualifying!
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How Does an Agent Qualify?
• Avoid Insulting Suspects
• Explain-and-Request Method
• You must work in a manner comfortable for both the agent and the buyer or seller
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Qualifying Issues Checklist
• Name• Family Size• Local Residents or Out of Towners• Current Real Estate Situation• Urgency of Purchase• Special Requirements
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Qualifying Issues Checklist
• Special Requirements
• Lifestyle
• Decision-Making Ability
• Financial Situation
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Qualify versus Afford
• Qualify amount– what people should invest in real estate based
on averages for a particular market area
• Afford amount– what the person feels comfortable investing
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Buying Motives
• Size change• Financial reasons• Pride of ownership• Prestige/social • Career • Technology change• Desire for change
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Chapter Key Terms
• Afford amount• Buying motives• Explain-and-request method• Qualify amount• Qualifying