2020

PR

ES

S

KI

T

T H E C O M P A N Y

T H E W H Y

T H E H O W

M I L E S T O N E S

T H E P R O D U C T S

T H E C O M M U N I T Y

T H E U S E R S

20

20

PR

ES

S

KI

T

S U M M A R Y

In 2013, Freeletics began disrupting the fitness

industry, a multi-billion-dollar industry previously

dominated by stationary gyms and exclusive

personal trainers. Today, after growing globally

for over five years as a bootstrapped startup,

Freeletics is the creator of one of the world’s

most advanced, effective and popular fitness and

lifestyle apps. Now with over 40 million users,

160 employees and a clothing line, Freeletics

has become one of the fastest-growing

sports and lifestyle companies in the world.

T H E C O M P A N Y

U S E R S

46O

VE

R

Daniel Sobhani

Munich, Germany

C E O

H E A D Q U A R T E R S

O V E R

160 countriesA N D

10 languagesO V E R

160

E M P L O Y E E S

A V A I L A B I L I T Y

T H E H O W

Freeletics was founded with the vision to challenge and inspire everyone to become the greatest version of themselves, both mentally and physically.

Today, it is the leading

provider of AI-based fitness

and lifestyle coaching,

guidieir life, reach their

goals and become the best

they can be – and we will

help them on that journey.

T H E W H Y

Freeletics offers holistic body

and mind coaching to anyone

looking to achieve positive,

life-long change. The Freeletics

app offers hyper-personalized,

AI-powered fitness and mindset

coaching to build lasting habits

and reach long-term health and

fitness goals. It guides people

along their journey of holistic

self-development by putting a

digital personal coach in their

pocket, providing them with

the perfect workout plan and

educational, motivational audio

courses. Nutrition coaching,

community support and a

stream of motivational and

educational content round

out the holistic, long-term

health and wellness journey

users take with Freeletics.

20

13

20

14

20

15

20

16

20

17

20

18

US

ER

S 0

US

ER

S

5 m

illio

n

US

ER

S

11 m

illio

n

US

ER

S

34 m

illio

n

M I L E S T O N E S

US

ER

S

1 m

illio

n J U N E

The first major app update brings social features, new exercises and running to Freeletics.

O C T O B E R

Freeletics Essentials is launched in a new online shop with its debut athleisure collection.

J A N U A R Y The new standalone app Freeletics Running is launched, designed to change the way we run.

M A R C H The new Freeletics Gym app, the world’s first digital barbell workout program, is launched.

M A Y The new Freeletics Nutrition app is launched, a fully personalized program for a clean eating lifestyle.

J A N U A R Y The Freeletics app’s biggest update brings with it scores of new exercises, a second training system, an almost infinite number of workout combinations and an upgraded Coach thanks to new AI and machine learning technology.

O C T O B E R

Freeletics opens its first Training Ground in the heart of Berlin and a new check-in feature is launched, connecting the community both online and offline

N O V E M B E R The Freeletics app is now available in 10 languages: German, English, French, Italian, Japanese, Polish, Portuguese, Russian, Spanish and Turkish.

J U N E A new AI algorithm is released, providing users with the most intelligent digital fitness coach on the market. In addition, 37 new god workouts are released.

N O V E M B E R In a huge update, “Training Journeys” are introduced to the Freeletics app for an even more personalized training experience. For the first time, weights and equipment are also integrated into the previously bodyweight-only training app.

D E C E M B E R To further develop the product and drive global growth, Freeletics closes a Series A funding round worth $45 million.

M A R C H

The first version of the Freeletics Bodyweight app is launched for iOS.

S E P T E M B E R

The first version of the Freeletics Bodyweight app is launched for Android.

US

ER

S

20 m

illio

n

20

19

US

ER

S

40 m

illio

n A P R I L

To banish day-to-day workout excuses, the innovative “Quick Adapt” feature is launched, allowing users to tell their Coach if they don’t have equipment or space, can’t run or only have 15 minutes to train, helping the Coach to optimize that day’s workout.

J U N E

The first female-focused Training Journey “Legs, Curves & Core” is launched, targeting the most commonly requested muscle groups.

A U G U S T

The introduction of new Running Training Journeys sees running integrated into the Freeletics app. With this, the Freeletics fitness platform offers more variety than ever, with the option to choose between running, weights or bodyweight-only training, or a combination, all in one app.

D E C E M B E R

The first Training Journeys by professional athletes are released: “Football Fit” by Marc-André ter Stegen, goalkeeper for FC Barcelona and the German national team, and “Enter the Cage” by MMA fighter Stephen “Wonderboy” Thompson. These new Training Journeys allow anyone to train like a professional, regardless of their fitness level, thanks to AI personalization.

20

20

J A N U A R Y

Freeletics Mindset is launched, offering audio-based coaching to help users build healthy habits, cope with setbacks, manage stress and improve their focus, recovery and sleep. This is paired with an upgraded AI

algorithm, allowing daily training plans

with the new Today View feature. With

these updates, Freeletics moves closer

towards its vision of helping everyone

to become the greatest version of

themselves, both physically and mentally.M I L E S T O N E S

THE FREELETICS APP

The Freeletics app helps people build

a holistic, healthy lifestyle, whilst also

developing their willpower, motivation

and confidence. The app is made

up of two main components: The

Training Coach and the Mindset Coach.

Advanced AI technology ensures

users have the most personalized

workout experience possible, while

audio coaching supports them on

their long-term journey towards

their health and fitness goals.

T H E P R O D U C T S

T H E P R O D U C T S

THE COACH

The Freeletics Coach is the most advanced digital personal trainer on the market. It creates HIIT workouts and training plans specifically tailored to a person’s individual preferences, fitness level and goals.

FREELETICS TRAINING

Freeletics workouts are all based on

the principal of HIIT (high intensity

interval training) and are incredibly

effective, maximizing calorie burn

and the afterburn effect thanks to

efficiency of interval training. Just a

20-minute Freeletics workout can

easily replace a lengthy session at

the gym. And with over 170 different

exercises and an almost infinite

number of workout variations in the

app, training will never get boring.

There are two kinds of workouts in

the app, timed signature Freeletics

workouts and custom-built interval

workouts. The 57 signature Freeletics

workouts are named after Greek gods

and mythological characters, such as

Aphrodite, Kentauros and Zeus. They

are a community favorite, with users

battling gods together, comparing their

times and challenging each other to

different workouts. Interval workouts

are a more personal experience, as

they are built by the Freeletics Coach

for each individual user according

to their goals and fitness level.

Thanks to its AI technology, the Coach

constantly learns from the 40 million

Freeletics users worldwide, allowing it

to determine exactly which exercises

and workouts best match each user’s

abilities and goals. It continuously

analyses their performance and

feedback to ensure the user is getting

the perfect workout plan to reach their

goals in an efficient, sustainable and

enjoyable way. No matter which fitness

level or goal, the Coach will compile

the perfect training plan. This makes

Freeletics ideal for both beginners

and experienced fitness fans.

If a workout doesn’t match the situation

on that day, the “Adapt Today” feature

allows users to tell the Coach if they

are too sore, need to train quietly, can‘t

run, have no equipment or too little

space for the prescribed workout, or

just want something different. They

will then get a personalized workout

that fits their needs on that day - no

more excuses for skipping a workout.

Training Journeys are designed to

give users a more personalized and

motivating workout experience,

helping eliminate excuses for

skipping a workout and giving

people the freedom they need to

achieve their fitness goals. Thanks

to the variety of Training Journeys

available in the app, including those

specifically for beginners, older

users, women and those short on

time, there is a program for everyone.

And as all are personalized down to

the last exercise, no two users will

follow the same Training Journey.

T H E P R O D U C T S

TRAINING JOURNEYS

Personalized workout plans are

broken down into Training Journeys.

Once a user chooses their Training

Journey, the Coach will adapt the

plan and guide them through it,

week by week, to ensure they reach

their full fitness potential. Users can

track their progress and commit to

their Journey for six to 12 weeks.

Training Journeys comprise various

training methods: bodyweight-only,

weights, running, bodyweight &

weights and bodyweight & running.

Following a weights Training Journey

but suddenly low on time and

equipment? The Coach can switch

out weight training for that day,

so users have short and effective

bodyweight HIIT workouts instead

- no equipment or gym needed.

FREELETICS MINDSET

The Mindset Coach brings body and mind together for more long-term success and a healthier, holistic life.

Freeletics Mindset helps people to build

a balanced, goal-oriented mindset and

maintain the motivation to improve their

overall health and wellbeing with specially

designed audio coaching sessions. Built on

leading scientific research and developed

by Freeletics experts, the Mindset Coach

works with the app’s AI algorithm to

guide the user along their holistic self-

development journey and ensure it is

more comprehensive and successful

than ever before. The audio courses are

designed to help users improve their

mindfulness techniques and learn new

mental and physical training skills.

Lasting between five and 20 minutes,

they teach the listener how to establish

routines, cope with setbacks, manage

stress and improve their focus, recovery

and sleep, building the perfect foundation

for a long-term athletic lifestyle.

FREELETICS NUTRITION

Alongside regular exercise, nutrition plays a vital role in leading a healthy, fulfilled life. This is why Freeletics created a 100% individualized, goal-oriented app to help people eat healthily.

T H E P R O D U C T S

FREELETICS ESSENTIALS

Many members of the Freeletics

Community wear the Freeletics

hexagon as a badge of pride. In the

company’s early years, users wanted

to show their passion for the brand

to the world through a clothing line.

And so, the athleisure brand Freeletics

Essentials was born. Freeletics

Essentials is not just about looking

good; items are athletically tailored

with functional fabrics which support

the Free Athlete lifestyle. All Freeletics

Essentials items are designed

in-house for the utmost comfort and

performance without sacrificing style.

Performance pieces include

ergonomically cut tights and shorts

as well as functional long sleeves and

tanks. Gear such as training mats,

gym bags, pullup bars and resistance

bands support users on their journey.

Whether it’s burpees, barbells or

sprints, the performance products are

built to endure even the most intense

workouts. Moisture wicking fabric

ensures a pleasant body climate, while

flat seams prevent chafing. All Freeletics

Essentials apparel and gear can be

bought online and is delivered to the EU,

USA, Canada, Norway and Switzerland.

A world away from dieting and calorie

counting apps, Freeletics Nutrition was

developed by experienced nutritionists

with a focus on sustainable results, based

on the principle of clean eating. Users

simply tell the digital Coach whether

they want to lose weight, gain mass or

eat healthier. The state-of-the-art Coach

algorithm then takes important parameters

such as food preferences, daily activity

levels and eating habits into account to

create truly individualized weekly meal

plans. Caloric intake, meal numbers

and macronutrients are all tailored to

the user’s unique parameters, without

them having to worry about tracking

anything. This takes out all the guesswork,

recipe hunting and calorie counting.

The app offers an easy way to develop a

sustainable clean eating lifestyle with a

nutritionist in your pocket. With almost 400

meal options in the app, it doesn’t matter

whether users are vegetarian, vegan or

pescatarian. Recipes contain only natural,

whole and unprocessed foods, combined

in simple and delicious recipes, often with

low-budget, easily accessible ingredients.

The Coach creates weekly meal plans

with multiple options, gives personalized

advice and healthy eating-out alternatives.

Users can even integrate their workouts to

automatically recalibrate their meal plans.

T H E C O M M U N I T Y

Anyone who is part of the Freeletics Community will agree that it is special. Be it in a park or an outdoor fitness ground –

people all over the world gather for Freeletics group

trainings. Free Athletes compare their personal

bests, share training tips and connect both online

and offline. With over 1,000 training spots saved

in the app, it is easy to find your local Freeletics

users and hotspots. The Freeletics app features

a social media-like feed which, combined with

local Freeletics groups on social media, forms a

motivating and supportive community. Free Athletes

frequently post transformation pictures and videos

online which, in turn, help to inspire millions.

Freeletics is more than the creator of fitness

apps; it is a lifestyle powered by one of the most

passionate and dedicated communities in the world.

From Brazil to Scotland, people all over the world experience

life-changing transformations with Freeletics. They are living

proof that anything is possible if you really want it enough, and

that Freeletics is about much more than the “perfect body.” T H E U S E R S

A R N E , 2 4

G E R M A N Y

When I finished the first 15 weeks and saw what I had achieved, I knew I could reach any goal in my life with the right mindset. As I learned how to push my body to achieve results, I also learned how to push my mind.”

L E V E N T , 2 5

G E R M A N Y

“Freeletics has helped me become content with my life. But I always want to become a better Free Athlete.”

S U N N Y , 2 4

G E R M A N Y

“When I first started running, I had to keep stopping. I was slower than the others and I was always grasping for air. I couldn’t keep up and I was really struggling during every workout. But I now feel fit, confident and athletic. I have more energy than ever before and I run and run, further than I ever imagined I could.”

A N A , 3 5

B R A Z I L

“Having been sedentary my whole life, I never imagined that after 35 years and two children, I would achieve my best physical form

and even wear clothes I haven’t worn since I was fourteen!”

S E A N A , 2 3

S C O T L A N D

“My new life is amazing. I’m so happy and confident. In my eyes, there is nothing I can’t do anymore. Freeletics is an amazing thing. It was my chance. My opportunity. And the thing that saved me from living a life I knew was below my capabilities.”

J U L I A N , 2 6

G E R M A N Y

“Initially, when I looked in the mirror, I couldn’t believe it. Just a few months ago, I had looked at others and thought “Wow! What they have achieved is just great!” – I thought I could never do that.

And now, all of a sudden, other people say exactly these words to me. Incredible doesn’t even cover it.”

S O N J A , 2 5

G E R M A N Y

“Freeletics is not a magical diet program where you lose weight and gain muscle just by chance. It’s about creating a whole new mindset. Succeeding in the end after having struggled so hard. Finally, it’s about finding new friends and supporting each other.”

O S W A L D O , 2 7

B R A Z I L

“In the end, it was the best decision I ever made. I’m a different person now: the perfect combination of power and confidence. As a result, I go out, meet new people and experience the world which I kept my distance from for so long before.”

If you would like to review the Freeletics apps, register for free at www.freeletics.com

Then simply send your request

to press@freeletics.com,

including the e-mail address

you used to register, and

you will receive full access

to the Freeletics Coach.

Freeletics GmbH

Lothstr. 5, 80335, Munich

Germany

press.freeletics.com

press@freeletics.com

+49 162 164 5036