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Succeeding with Metrics An SDI and MetricNet Workshop!

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Page 1: Succeeding with Metrics

Succeeding with Metrics

An SDI and MetricNet Workshop!

Page 2: Succeeding with Metrics

2© MetricNet, LLC, www.metricnet.com

HELLOMY NAME IS

Introductions

Page 3: Succeeding with Metrics

The Fundamental

Role of Metrics in

Service and Support

Page 4: Succeeding with Metrics

4© MetricNet, LLC, www.metricnet.com

The Traditional Paradigm for Technical Support

PEOPLE

PROCESS

TECH

Page 5: Succeeding with Metrics

5© MetricNet, LLC, www.metricnet.com

METRICS: An Even More Fundamental Building Block!

METRICS

PEOPLE

PROCESS

TECH

Page 6: Succeeding with Metrics

6© MetricNet, LLC, www.metricnet.com

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1 2 3 4 5

Metrics Maturity Ranking

Deskto

p S

up

po

rt B

ala

nced

Sco

re

The Evidence for Metrics as a Foundation Block

n = 143Ba

lan

ce

d S

co

rec

ard

Pe

rfo

rma

nc

e

Page 7: Succeeding with Metrics

The Metrics

Hierarchy

Page 8: Succeeding with Metrics

8© MetricNet, LLC, www.metricnet.com

The Service and Support Metrics Hierarchy

5 %

10%

10 %

20%

80%

90%

30%

100%

Inc

reas

ing

Valu

e!

60%

Have You Leveraged KPIs for World-Class Performance?

Do You Use Metrics Prescriptively?

Do You Use Metrics to Continuously Improve?

Do You Use Metrics Diagnostically?

Can you Define Your KPI’s?

Do You Use Metrics for Reporting?

Do You Understand KPI Cause-and-Effect?

Do You Have KPIs?

Do You Set Performance Targets with KPIs?

Page 9: Succeeding with Metrics

9© MetricNet, LLC, www.metricnet.com

KPIs, Metrics, and Measures

What’s the Difference?

MEASURES

METRICS

KPIs

ACTIONABLE INFORMATION

Raw Data

Historical Units of Measure

Strategic Value Drivers

Page 10: Succeeding with Metrics

10© MetricNet, LLC, www.metricnet.com

The Most Common Service Desk KPIs

◼ Cost per Ticket

◼ First Level Resolution Rate

Cost Productivity

Service Level

Quality

Call HandlingAgent

◼ Average speed of answer

(ASA)

◼ Call abandonment rate

◼ % Answered within 30

Seconds

◼ Mean Time to Resolve

◼ Tickets per Agent per Month

◼ Agent Utilization

◼ Agents as % of Total FTE’s

◼ Customer Satisfaction

◼ Call Quality

◼ First Contact Resolution Rate

◼ Agent Occupancy

◼ Annual Agent Turnover

◼ Daily Absenteeism

◼ New Agent Training Hours

◼ Annual Agent Training Hours

◼ Schedule Adherence

◼ Agent Tenure

◼ Agent Job Satisfaction

◼ Contact Handle Time

◼ User Self-Help Rate

◼ IVR completion Rate

◼ Percent of calls transferred

And there are hundreds more!!

Page 11: Succeeding with Metrics

11© MetricNet, LLC, www.metricnet.com

The Most Common Desktop Support KPIs

◼ Cost per Ticket

◼ Cost per Incident

◼ Cost per Service Request

Cost Productivity

Service Level

Quality

Ticket Handling

Technician◼ Average Incident Response Time (min)

◼ % of Incidents Resolved in 24 Hours

◼ Mean Time to Resolve Incidents (hours)

◼ Mean Time to Complete Service Requests (days)

◼ Technician Utilization

◼ Tickets per Technician-Month

◼ Incidents per Technician-Month

◼ Service Requests per Technician-Month

◼ Ratio of Technicians to Total Headcount

◼ Customer Satisfaction

◼ First Contact Resolution Rate

(Incidents)

◼ % Resolved Level 1 Capable

◼ % of Tickets Re-opened

◼ Technician Satisfaction

◼ New Technician Training

Hours

◼ Annual Technician Training

Hours

◼ Annual Technician Turnover

◼ Technician Absenteeism

◼ Technician Tenure (months)

◼ Technician Schedule

Adherence

◼ Average Incident Work Time (min)

◼ Average Service Request Work Time (min)

◼ Average Travel Time per Ticket (min)

And there are hundreds more!!

Workload

◼ Tickets per Seat per Month

◼ Incidents per Seat per

Month

◼ Service Requests per Seat

per Month

◼ Incidents as a % of Total

Ticket Volume

Page 12: Succeeding with Metrics

12© MetricNet, LLC, www.metricnet.com

TOOLDownload eBooks of KPI Definitions

metricnet.com/sdi19dxb

Page 13: Succeeding with Metrics

13© MetricNet, LLC, www.metricnet.com

The 80/20 Rule for Service Desk KPIs

◼ Cost per TicketCost

Productivity

Quality

Call Handling

◼ Agent Utilization

◼ Customer Satisfaction

◼ First Contact Resolution Rate

Agent ◼ Agent Job Satisfaction

Aggregate ◼ Balanced Scorecard

TCO ◼ First Level Resolution Rate

Page 14: Succeeding with Metrics

14© MetricNet, LLC, www.metricnet.com

The 80/20 Rule for Desktop Support KPIs

◼ Cost per TicketCost

Productivity

Quality

Call Handling

◼ Technician Utilization

◼ Customer satisfaction

◼ First contact resolution rate (incidents)

Technician ◼ Technician Satisfaction

Aggregate ◼ Balanced scorecard

TCO ◼ % Resolved Level 1 Capable

Service Level ◼ Mean Time to Resolve

Page 15: Succeeding with Metrics

15© MetricNet, LLC, www.metricnet.com

Reporting: A Good Start

80%

65%

$17.00

AGENT UTILIZATION

J F M A M J J A

FIRST CONTACT RESOLUTION

J F M A M J J A

COST PER CONTACT

J F M A M J J A

CUSTOMER SATISFACTION

J F M A M J J A

60

Sec

80%

90%

CALL ABANDONMENT

J F M A M J J A

BALANCED SCORE

J F M A M J J A

COST PER TICKET CUSTOMER SATISFACTION

FIRST CONTACT RESOLUTION RATEAGENT UTILIZATION

AGENT JOB SATISFACTION AVERAGE SPEED OF ANSWER

Page 16: Succeeding with Metrics

Industry Benchmarks

Page 17: Succeeding with Metrics

17© MetricNet, LLC, www.metricnet.com

Industry Averages and Ranges for Service Desk KPIs

1st Quartile 3rd Quartile2nd Quartile 4th Quartile

$12.01 - $15.69 > $24.97< $12.01Cost per

Inbound Contact

Customer

Satisfaction

Agent Utilization

Net First Contact

Resolution Rate

Agent Job

Satisfaction

Average Speed

of Answer

(seconds)

Service Desk

Balanced Score

$15.69 - $24.97

> 94.0%

> 52.0%

> 80.3%

> 77.1%

< 21

> 66.0%

94.0% - 85.2%

52.0% - 46.8%

80.3% - 74.0%

77.1% - 73.4%

21 – 34

66.0% – 55.0%

85.2%-76.3%

46.8% - 39.5%

74.0% - 68.3%

73.4% - 66.4%

34 – 82

55.0% - 47.0%

< 76.3%

< 39.5%

< 68.3%

< 66.4%

> 82

< 47.0%

Best Performers Worst Performers

Page 18: Succeeding with Metrics

18© MetricNet, LLC, www.metricnet.com

Industry Averages and Ranges for Desktop Support KPIs

1st Quartile 3rd Quartile2nd Quartile 4th Quartile

$68.82 - $98.98 > $135.01< $68.82Cost per Ticket

Customer

Satisfaction

Technician

Utilization

Incident First

Visit Resolution

Rate

Technician Job

Satisfaction

MTTR Incidents

(business hours)

Desktop Support

Balanced Score

$98.98 - $135.01

> 94.7%

> 63.0%

> 87.0%

> 84.3%

< 4.8

> 67.3%

94.7% - 90%

63.0% - 56.6%

87.0% - 80.5%

84.3% - 78.5%

4.8 – 7.2

67.3% – 62.4%

90%-83.2%

56.6% - 47.3%

80.5% - 76.6%

78.5% - 75.7%

7.2 – 9.5

62.4% - 50.4%

< 83.2%

< 47.3%

< 76.6%

< 75.7%

> 9.5

< 50.4%

Best Performers Worst Performers

Page 19: Succeeding with Metrics

19© MetricNet, LLC, www.metricnet.com

Cost vs. Quality – The Foundation Metrics

Lower CostCost per Ticket (Efficiency)

Qu

ality

(E

ffecti

ven

ess

)

Top Quartile

Efficient and Effective

Lower Quartile

Middle Quartiles

Effective but not Efficient

Middle Quartiles

Efficient but not Effective

Your Service and Support

Peer Group

Higher Cost

Lower

Quality

Higher

Quality

Page 20: Succeeding with Metrics

The Balanced

Scorecard

Page 21: Succeeding with Metrics

21© MetricNet, LLC, www.metricnet.com

Introduction to the Balanced Scorecard

Step 1

Six critical

performance

metrics have been

selected for the

scorecard

Step 2

Each metric has been

weighted according to its

relative importance

Step 3

For each performance metric,

the highest and lowest

performance levels in the

benchmark are recorded

Step 4

Your actual

performance for

each metric is

recorded in this

column

Step 5

Your score for each

metric is then calculated:

(worst case – actual

performance) / (worst

case – best case) X 100

Step 6

Your balanced score for each

metric is calculated: metric

score X weighting

Worst Case Best Case

Cost per Ticket 25.0% $46.23 $12.55 $37.10 27.1% 6.8%

Customer Satisfaction 25.0% 56.2% 98.4% 98.4% 100.0% 25.0%

First Contact Resolution Rate 15.0% 43.8% 91.7% 67.2% 48.9% 7.3%

Agent Utilization 15.0% 25.4% 63.9% 25.4% 0.0% 0.0%

Agent Job Satisfaction 10.0% 57.0% 89.3% 78.9% 67.8% 6.8%

Average Speed of Answer (ASA) (seconds) 10.0% 327 18 28 96.8% 9.7%

Total 100.0% N/A N/A N/A N/A 55.6%

Metric ScoreBalanced

ScorePerformance Metric

Metric

Weighting

Performance Range Your Actual

Performance

Page 22: Succeeding with Metrics

22© MetricNet, LLC, www.metricnet.com

The Balanced Scorecard Benchmark

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

Ba

lan

ced

Sc

ore

s

High 86.5%

Average ----- 50.3%

Median 50.3%

Low 13.8%

Your Score 55.6%

Balanced Scores

Key Statistics

Page 23: Succeeding with Metrics

23© MetricNet, LLC, www.metricnet.com

The Balanced Scorecard Trend

40%

45%

50%

55%

60%

65%

70%

75%

80%

85%

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Se

rvic

e D

esk B

ala

nce

d S

co

re

12 Month Average Monthly Score

Page 24: Succeeding with Metrics

24© MetricNet, LLC, www.metricnet.com

TOOLDownload Balanced Scorecard Template

https://www.metricnet.com/scorecard/

Page 25: Succeeding with Metrics

KPI Cause-and-

Effect Relationships

Page 26: Succeeding with Metrics

26© MetricNet, LLC, www.metricnet.com

Important Desktop Support KPI Correlations

Cost per Ticket Customer Satisfaction

Technician

UtilizationFCR

(Incidents)

Technician

Satisfaction

Coaching Career Path Training Hours

SL’s

MTTR

Work/

Travel TimeTechs/

Total FTE’s

Absenteeism/

Turnover

First Level

Resolution

Scheduling

Efficiency

Service

Levels: MTTR

Page 27: Succeeding with Metrics

27© MetricNet, LLC, www.metricnet.com

First Contact Resolution Drives Customer Satisfaction

20%

40%

60%

80%

100%

20% 40% 60% 80% 100%

First Contact Resolution

Cu

sto

me

r S

ati

sfa

cti

on

Page 28: Succeeding with Metrics

28© MetricNet, LLC, www.metricnet.com

New Agent Training Hours vs. First Contact Resolution

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0 50 100 150 200 250 300 350

New Agent Training Hours

Fir

st

Co

nta

ct

Res

olu

tio

n R

ate

Page 29: Succeeding with Metrics

29© MetricNet, LLC, www.metricnet.com

Veteran Agent Training vs. First Contact Resolution

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0 20 40 60 80 100 120 140

Veteran Agent Training Hours

Fir

st

Co

nta

ct

Res

olu

tio

n R

ate

Page 30: Succeeding with Metrics

30© MetricNet, LLC, www.metricnet.com

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

Ne

t F

irs

t L

ev

el R

es

olu

tio

n

Remote Diagnostic Software No Remote Diagnostic Software

The Effect of Remote Diagnostic Tools on FCR

Average = 77.8% FCR

Average = 61.4% FCR

Fir

st

Co

nta

ct

Reso

luti

on

Rate

Page 31: Succeeding with Metrics

31© MetricNet, LLC, www.metricnet.com

The Effect of a Mature Knowledge Base on FCR

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

0 1 2 3 4 5 6

KBase Maturity

Ne

t F

irs

t L

ev

el R

es

olu

tio

nF

irst

Co

nta

ct

Reso

luti

on

Rate

Page 32: Succeeding with Metrics

32© MetricNet, LLC, www.metricnet.com

Agent Utilization Drives Cost per Contact

$0

$5

$10

$15

$20

$25

$30

$35

$40

$45

20% 30% 40% 50% 60% 70% 80%

Agent Utilization

Co

st

per

Co

nta

ct

Page 33: Succeeding with Metrics

33© MetricNet, LLC, www.metricnet.com

Agent Utilization Defined

❑ Agent Utilization is a measure of the actual time agents spend providing direct customer

support in a month, divided by total time at work during the month

❑ It takes into account both inbound and outbound contacts handled by the Agents, and

includes all contact types: voice, voice mail, email, web chat, walk-in, etc.

❑ But the calculation for Agent Utilization does not make adjustments for sick days, holidays,

training time, project time, or idle time

❑ By calculating Agent Utilization in this way, all Service Desks worldwide are measured in

exactly the same way, and can therefore be directly compared for benchmarking purposes

Agent

Utilization

((Average number of inbound Contacts handled by an Agent in a month) X (Average inbound handle time in minutes) +

(Average number of outbound Contacts handled by an Agent in a month) X (Average outbound handle time in minutes))

(Average number of days worked in a month) X (Number of work hours in a day) X (60 minutes/hr)=

Page 34: Succeeding with Metrics

34© MetricNet, LLC, www.metricnet.com

Example: Service Desk Agent Utilization

❑ Inbound Contacts per Agent per Month = 375

❑ Outbound Contacts per Agent per Month = 225

❑ Average Inbound Contact Handle Time = 10 minutes

❑ Average Outbound Contact Handle Time = 5 minutes

Agent

Utilization

((375 Inbound Contacts per Month) X (10 minutes) + (225 Outbound Contacts per Month) X (5 minutes)

(21.5 working days per month) X (7.5 work hours per day) X (60 minutes/hr)= =

50.4%

Agent

Utilization

Agent

Utilization

((Average number of inbound Contacts handled by an Agent in a month) X (Average inbound handle time in minutes) +

(Average number of outbound Contacts handled by an Agent in a month) X (Average outbound handle time in minutes))

(Average number of days worked in a month) X (Number of work hours in a day) X (60 minutes/hr)=

Page 35: Succeeding with Metrics

35© MetricNet, LLC, www.metricnet.com

Agent Utilization: Benchmarking Results

26.0%

28.0%

30.0%

32.0%

34.0%

36.0%

38.0%

40.0%

42.0%

44.0%

46.0%

48.0%

50.0%

52.0%

54.0%

56.0%

58.0%

60.0%

62.0%

64.0%

Ag

en

t U

tilizati

on

High 63.3%

Average ----- 45.4%

Median 46.3%

Low 30.0%

Key Statistics

Agent Utilization

Page 36: Succeeding with Metrics

36© MetricNet, LLC, www.metricnet.com

ASA Drives Cost per Contact

$0.00

$5.00

$10.00

$15.00

$20.00

$25.00

$30.00

$35.00

$40.00

0 50 100 150 200 250

Average Speed of Answer (sec)

Co

st

per

Co

nta

ct

Page 37: Succeeding with Metrics

37© MetricNet, LLC, www.metricnet.com

Call Abandonment Rate Also Drives Cost per Contact

$0.00

$5.00

$10.00

$15.00

$20.00

$25.00

$30.00

$35.00

$40.00

$45.00

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%

Call Abandonment Rate

Co

st

pe

r C

on

tac

t

Page 38: Succeeding with Metrics

38© MetricNet, LLC, www.metricnet.com

ASA vs. Customer Satisfaction

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

0 5% 10% 15% 20%

ASA as a % of Total Handle Time

Cu

sto

mer

Sati

sfa

cti

on

Page 39: Succeeding with Metrics

39© MetricNet, LLC, www.metricnet.com

Call Abandonment Rate vs. Customer Sat

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

0.0% 5.0% 10.0% 15.0% 20.0% 25.0%

Call Abandonment Rate

Cu

sto

mer

Sati

sfa

cti

on

Page 40: Succeeding with Metrics

Introduction to

Benchmarking

Page 41: Succeeding with Metrics

41© MetricNet, LLC, www.metricnet.com

Your IT Service and

Support Performance

Performance of

Benchmarking Peer

Group

Determine How Best in Class Achieve

Superiority

Adopt Selected Practices of

Best in Class

Build a Sustainable Competitive Advantage

The ultimate

objective of

benchmarking

COMPARE

The Benchmarking Methodology

Page 42: Succeeding with Metrics

42© MetricNet, LLC, www.metricnet.com

The Goal of Benchmarking

Cost per Ticket HigherLower

HigherBEST-IN-CLASS

PERFORMANCE CURVE

AVERAGE PERFORMANCE CURVE

AFTER BENCHMARKING

STARTING POINT: BEFORE

BENCHMARKING

Page 43: Succeeding with Metrics

43© MetricNet, LLC, www.metricnet.com

Yet fewer than 20% of all IT support

groups engage in benchmarking.

Yet fewer than 20% of all IT

support groups engage in

benchmarking!

There is a 1:1 Correspondence

Between Benchmarking and

World-Class Performance.

The Role of Benchmarking

Page 44: Succeeding with Metrics

44© MetricNet, LLC, www.metricnet.com

A Note on Valid Benchmarking Comparisons

Scope

Complexity

Scale

Geography

IDEAL PEER

GROUP

Page 45: Succeeding with Metrics

45© MetricNet, LLC, www.metricnet.com

Case Study Using Actual Service

Desk Benchmarking Data Group Exercise

Sample Data Only! Not Intended for Benchmarking Purposes!

Average Min Median MaxCost/Contact $28.17 $22.96 $6.59 $22.56 $38.44

First Level Resolution Rate 59.0% 81.0% 59.0% 83.0% 88.0%

Contacts/Agent-Month 429 504 373 487 699

Agent Utilization 46.7% 53.1% 25.9% 53.9% 71.1%

Average Speed of Answer (ASA) in seconds 18 45 12 34 187

Percent Answered in 30 Seconds or Less 86.6% 72.1% 36.5% 71.3% 100.0%

Call Abandonment Rate 2.9% 8.1% 1.4% 7.6% 25.2%

Call Quality 68.4% 79.9% 43.8% 75.8% 94.5%

Customer Satisfaction 63.0% 79.0% 41.9% 75.5% 96.6%

Annual Agent Turnover 29.5% 31.7% 1.7% 26.4% 94.0%

Daily Absenteeism 19.2% 13.2% 0.1% 13.0% 29.8%

New Agent Training Hours 36 79 20 69 241

Ongoing Agent Annual Training Hours 12 34 0 20 130

Agent Satisfaction (% satisfied or very satisfied) 71.0% 75.4% 33.8% 70.1% 94.5%

Agents as a Percent of Total FTE's 77.9% 70.5% 57.1% 69.3% 88.4%

Contact Handle Time (min:sec) 12:41 11:18 2:47 9:34 19:55

First Contct Resolution Rate 51.3% 71.2% 45.4% 67.8% 94.1%

IVR Completion Rate 6.7% 22.0% 0.0% 18.9% 44.8%

Agent

Call Handling

Cost

Productivity

Service Level

Quality

Metric

Type Key Performance Indicator (KPI)

Your

Score

Peer Group

Page 46: Succeeding with Metrics

The Synergy of

Process and

Performance

Page 47: Succeeding with Metrics

47© MetricNet, LLC, www.metricnet.com

Is This You?

Page 48: Succeeding with Metrics

48© MetricNet, LLC, www.metricnet.com

Customer

Enthusiasm

Nine-Part Model for Service Desk Best Practices

Model Component

Leadership

Policy and Strategy

People Management

Resources

Processes and Procedures

Managing Employee Satisfaction

Managing the Customer

Experience

Management Information and

Performance Results

Corporate Social Responsibility

Page 49: Succeeding with Metrics

49© MetricNet, LLC, www.metricnet.com

Process Drives Performance!

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Bala

nce

d S

co

re

Process Assessment Score

Process Assessment Score 59.0%

Balanced Score 68.6%

Your Performance

Your Score Global

Database

Page 50: Succeeding with Metrics

50© MetricNet, LLC, www.metricnet.com

Ranking Explanation

★Reactive - Service desk performance is measured against service

level agreements or agreed and documented service targets at

least monthly.

★★Proactive - Performance results reports are readily available to

service desk staff and other IT groups.

★★★Customer-led - Service desk leadership regularly provides

information that gives direction to the service desk team and other

support groups about service performance.

★★★★Business-led - Stakeholders have access to timely, meaningful

and relevant service performance information that can be used to

make business decisions.

Best Practices Evaluation Criteria

Page 51: Succeeding with Metrics

51© MetricNet, LLC, www.metricnet.com

Leadership

◼ 10 Criteria

Managing the

Customer Experience

◼ 8 Criteria

Corporate Social

Responsibility

◼ 8 Criteria

Policy & Strategy

SDI's Best Practice Standard has 9 Concepts & 138 Criteria

◼ 9 Criteria

Process & Procedures

Management Information

& Performance Results

People Management

Resources

◼ 44 Criteria

◼ 23 Criteria

◼ 12 Criteria

◼ 15 Criteria

Total Score from 138 to 552 (converted to scale of 0% to 100%)

◼ The lowest score possible on the Best Practices Process Assessment is 104:

Maturity Level ★ (Reactive) X 138 Criteria = 138 (0%)

◼ The highest score possible on the Best Practices Process Assessment is 552:

Maturity Level ★★★★ (Business-Led) X 104 Criteria = 552 (100%)

Managing Employee

Satisfaction

◼ 9 Criteria

Page 53: Succeeding with Metrics

53© MetricNet, LLC, www.metricnet.com

Take the Online Service Desk Assessment

sdceval.servicedeskinstitute.com

Page 54: Succeeding with Metrics

54© MetricNet, LLC, www.metricnet.com

Process Maturity vs. Scorecard Performance

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Bala

nce

d S

co

re

Process Assessment Score

Company XYZ

Global Database

Average = 52.8%

Avera

ge =

43.0

%

World

-Cla

ss =

75.0

%

Process Assessment Score 80.1%

Balanced Score 66.5%

Company XYZ Performance

Page 55: Succeeding with Metrics

55© MetricNet, LLC, www.metricnet.com

Company XYZ Can Improve Process Maturity Over Time

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Bala

nce

d S

co

re

Process Assessment Score

Company XYZ

Global Database

Average = 52.8%

Avera

ge =

43.0

%

World

-Cla

ss =

75.0

%

Process Assessment Score 80.1%

Balanced Score 66.5%

Company XYZ Performance

Page 56: Succeeding with Metrics

The ROI of Service

and Support

Page 57: Succeeding with Metrics

57© MetricNet, LLC, www.metricnet.com

Cost Center vs. Value Center

❑ Responsible for cost control

❑ Not responsible for…

▪ Revenue generation

▪ Profits

▪ Investment decisions

Cost Center Value Center

VS.❑ Creates value

❑ Demonstrates value

▪ Cost savings

▪ Cost Benefit Analysis

▪ ROI Analysis

▪ The vast majority of IT Service and Support organizations operate as cost

centers

▪ They are expected to control costs, but are not expected to make any explicit

financial contribution to the enterprise

▪ The focus in a cost center is on minimizing costs

▪ The focus in a Value Center is on maximizing value!

Page 58: Succeeding with Metrics

58© MetricNet, LLC, www.metricnet.com

Shift Left Reduces Total Cost of Ownership

Page 59: Succeeding with Metrics

59© MetricNet, LLC, www.metricnet.com

Contact Deflection into Lower Cost Channels$25.00

$24.50

$24.00

$23.50

$23.00

$22.50

$22.00

$21.50

$21.00

$20.50

$20.00

Co

st

pe

r T

ick

et

Self Service

Average

Cost per

Ticket

Email/Web

Chat

Voice

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60© MetricNet, LLC, www.metricnet.com

0

10

20

30

40

50

60

70

0 1 2 3 4 5

Pro

du

cti

ve H

ou

rs L

ost

per

Em

plo

yee p

er

Year

Quality of Support Drives End-User Productivity

1 (top) 2 3 4 (bottom)

Customer Satisfaction 93.5% 84.5% 76.1% 69.3%

First Contact Resolution Rate 90.1% 83.0% 72.7% 66.4%

Mean Time to Resolve (hours) 0.8 1.2 3.6 5.0

Customer Satisfaction 94.4% 89.2% 79.0% 71.7%

First Contact Resolution Rate 89.3% 85.6% 80.9% 74.5%

Mean Time to Resolve (hours) 2.9 4.8 9.4 12.3

Service Desk

Desktop Support

Performance QuartileSupport Function Key Performance Indicator

37.4 46.9Average Productive Hours Lost per Employee per Year 17.1 25.9

Performance Quartile n = 60

Page 61: Succeeding with Metrics

61© MetricNet, LLC, www.metricnet.com

Example: ROI from Channel Mix

Contact Channel Avg. Monthly Contact Volume Cost per Contact

Voice 37,204 $15.61

Email 17,501 $12.49

Web 303 $12.49

Chat 0 $11.86

Walk-Up 18 $23.42

Other 207 $15.61

Self Service 1,008 $2.00

Monthly Total 56,241 $808,760

Annual Total $9,705,114

$829,950Estimated Annual Savings vs. Voice Only

Page 62: Succeeding with Metrics

62© MetricNet, LLC, www.metricnet.com

Example: ROI from Shift Left

55,233

Peer Group 84.0%

Company XYZ 81.9%

-1,141

$47

-$643,771

Average Monthly Contact Volume

Net First Level Resolution Rate

Monthly FLR Ticket Volume vs. Peer Group

FLR Savings per Ticket

Estimated Annual Shift Left Savings

Page 63: Succeeding with Metrics

63© MetricNet, LLC, www.metricnet.com

Example: ROI from User Productivity Gains

1

Industry Average 25.9

Company XYZ 17.1

8.8

45,000

396,000

1,800

220

$120,000

$26,400,000

Estimated Annual Fully Loaded FTE Cost

Estimated End-User Productivity ROI

Annual Productive Hours Lost per End User

Productive Hours Returned per End User per Year

Number of End Users Supported

Total Productive Hours Returned to End Users

Annual Working Hours per FTE

Estimated FTE Savings

Balanced Scorecard Quartile Performance

Page 64: Succeeding with Metrics

64© MetricNet, LLC, www.metricnet.com

Total Estimated Service Desk ROI is 267%

Channel-Mix ROI $829,950

Shift-Left ROI -$643,771

End-User Productivity ROI $26,400,000

Annual Operating Expense $9,894,357

Annual ROI 267%

Page 65: Succeeding with Metrics

65© MetricNet, LLC, www.metricnet.com

ROI Calculator in Excel FormatTOOL

Channel-Mix ROI $829,950

Shift-Left ROI -$643,771

End-User Productivity ROI $26,400,000

Annual Operating Expense $9,894,357

Annual ROI 267%

Page 66: Succeeding with Metrics

Setting Performance

Targets and Driving

Accountability

Page 67: Succeeding with Metrics

67© MetricNet, LLC, www.metricnet.com

Establishing Performance Goals in Service and Support

Performance Metric Your Performance Target Performance

Cost per Ticket $27.18 $22.00

Customer Satisfaction 83.1% 92.0%

Agent Utilization 42.7% 52.0%

Net First Contact Resolution Rate 73.8% 85.0%

Agent Job Satisfaction 66.3% 80.0%

Average Speed of Answer (seconds) 88 45

Service Desk Balanced Score 44.9% 81.2%

Page 68: Succeeding with Metrics

68© MetricNet, LLC, www.metricnet.com

Industry Averages and Ranges for Service Desk KPIs

1st Quartile 3rd Quartile2nd Quartile 4th Quartile

$12.01 - $15.69 > $24.97< $12.01Cost per

Inbound Contact

Customer

Satisfaction

Agent Utilization

Net First Contact

Resolution Rate

Agent Job

Satisfaction

Average Speed

of Answer

(seconds)

Service Desk

Balanced Score

$15.69 - $24.97

> 94.0%

> 52.0%

> 80.3%

> 77.1%

< 21

> 66.0%

94.0% - 85.2%

52.0% - 46.8%

80.3% - 74.0%

77.1% - 73.4%

21 – 34

66.0% – 55.0%

85.2%-76.3%

46.8% - 39.5%

74.0% - 68.3%

73.4% - 66.4%

34 – 82

55.0% - 47.0%

< 76.3%

< 39.5%

< 68.3%

< 66.4%

> 82

< 47.0%

Best Performers Worst Performers

Page 69: Succeeding with Metrics

69© MetricNet, LLC, www.metricnet.com

Industry Averages and Ranges for Desktop Support KPIs

1st Quartile 3rd Quartile2nd Quartile 4th Quartile

$68.82 - $98.98 > $135.01< $68.82Cost per Ticket

Customer

Satisfaction

Technician

Utilization

Incident First

Visit Resolution

Rate

Technician Job

Satisfaction

MTTR Incidents

(business hours)

Desktop Support

Balanced Score

$98.98 - $135.01

> 94.7%

> 63.0%

> 87.0%

> 84.3%

< 4.8

> 67.3%

94.7% - 90%

63.0% - 56.6%

87.0% - 80.5%

84.3% - 78.5%

4.8 – 7.2

67.3% – 62.4%

90%-83.2%

56.6% - 47.3%

80.5% - 76.6%

78.5% - 75.7%

7.2 – 9.5

62.4% - 50.4%

< 83.2%

< 47.3%

< 76.6%

< 75.7%

> 9.5

< 50.4%

Best Performers Worst Performers

Page 70: Succeeding with Metrics

70© MetricNet, LLC, www.metricnet.com 70

Step 1

Eight critical

performance metrics

have been selected

for the scorecard

Step 2

Each metric has been

weighted according to its

relative importance

Step 3

For each performance metric, the

highest and lowest performance

levels in the benchmark are

recorded

Step 4

Your actual

performance for each

metric is recorded in

this column

Step 5

Your score for each metric

is then calculated: (worst

case – actual

performance) / (worst

case –best case) X 100

Step 6

Your balanced score for each

metric is calculated: metric

score X weighting

The Agent/Technician Scorecard

Page 71: Succeeding with Metrics

71© MetricNet, LLC, www.metricnet.com

Monthly Agent Performance Rankings

Page 72: Succeeding with Metrics

The Paradox of IT

Service and Support

Page 73: Succeeding with Metrics

73© MetricNet, LLC, www.metricnet.com

The Paradox of IT Support

❑ Less than 5% of all IT spending is

allocated to end-user support

▪ Service desk, desktop support,

field support

❑ This leads many to erroneously

assume that there is little upside

opportunity in IT support

❑ The result is that most support

organizations are managed with the

goal of minimizing costs

❑ But the most effective support

strategies focus on maximizing

valueCorporate IT Spending Breakdown

4%

96%: Non support functions

End-User Support

❑ Application

Development

❑ Application

Maintenance

❑ Network

Operations

❑ Mainframe and

midrange Computing

❑ Desktop Computing

❑ Contract Services

(e.g., disaster

recovery)

Page 74: Succeeding with Metrics

74© MetricNet, LLC, www.metricnet.com

Contact Deflection into Lower Cost Channels$25.00

$24.50

$24.00

$23.50

$23.00

$22.50

$22.00

$21.50

$21.00

$20.50

$20.00

Co

st

pe

r T

ick

et

Self Service

Average

Cost per

Ticket

Email/Web

Chat

Voice

Page 75: Succeeding with Metrics

75© MetricNet, LLC, www.metricnet.com

Shift Left Reduces Total Cost of Ownership

Page 76: Succeeding with Metrics

76© MetricNet, LLC, www.metricnet.com

0

10

20

30

40

50

60

70

0 1 2 3 4 5

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du

cti

ve H

ou

rs L

ost

per

Em

plo

yee p

er

Year

Quality of Support Drives End-User Productivity

1 (top) 2 3 4 (bottom)

Customer Satisfaction 93.5% 84.5% 76.1% 69.3%

First Contact Resolution Rate 90.1% 83.0% 72.7% 66.4%

Mean Time to Resolve (hours) 0.8 1.2 3.6 5.0

Customer Satisfaction 94.4% 89.2% 79.0% 71.7%

First Contact Resolution Rate 89.3% 85.6% 80.9% 74.5%

Mean Time to Resolve (hours) 2.9 4.8 9.4 12.3

Service Desk

Desktop Support

Performance QuartileSupport Function Key Performance Indicator

37.4 46.9Average Productive Hours Lost per Employee per Year 17.1 25.9

Performance Quartile n = 60

Page 77: Succeeding with Metrics

77© MetricNet, LLC, www.metricnet.com

84%

47%

31%29%

22%19%

8%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Service Desk Desktop

Support

Network

Outages

VPN Training Enterprise

Applications

Desktop

Software

Factors Contributing to IT Customer Satisfaction

% S

ayin

g V

ery

Im

po

rtan

t

❑ n = 1,044

❑ Global large cap companies

❑ Survey type: multiple choice

❑ 3 responses allowed per survey

❑ 84% cited the service desk as a very important factor in their overall satisfaction with corporate IT

❑ 47% cited desktop support as a very important factor in their overall satisfaction with corporate IT

Service and Support Drives Customer Satisfaction for All of IT

Page 78: Succeeding with Metrics

78© MetricNet, LLC, www.metricnet.com

Your Opportunity to Excel!

■ Performance Measurement Should be a Holistic Discipline

■ Successful Measurement Goes Well Beyond Tracking and Trending to Produce

Actionable Insights

■ Near Term Goal Improved Performance

■ Ultimate Goal World-Class Performance

■ Effective Performance Measurement and Management is the Key to Becoming World-

Class

■ The Key to Getting Results is to Take Action!

Page 79: Succeeding with Metrics

79© MetricNet, LLC, www.metricnet.com

Course Review

5 %

10%

10 %

20%

80%

90%

30%

100%

Inc

reas

ing

Valu

e!

60%

Have You Leveraged KPIs for World-Class Performance?

Do You Use Metrics Prescriptively?

Do You Use Metrics to Continuously Improve?

Do You Use Metrics Diagnostically?

Can you Define Your KPI’s?

Do You Use Metrics for Reporting?

Do You Understand KPI Cause-and-Effect?

Do You Have KPIs?

Do You Set Performance Targets with KPIs?

Page 80: Succeeding with Metrics

80© MetricNet, LLC, www.metricnet.com

▪ Service consistently exceeds customer expectations▪ Result is high levels of Customer Satisfaction

▪ Top Quartile Customer Satisfaction

▪ Costs are managed at or below industry average levels▪ Cost per Ticket below average

▪ Bottom quartile Cost per Ticket

▪ Service Desk follow industry best practices▪ Practices and Procedures are well defined and well documented

▪ Service Desk follows industry best practices

▪ Every transaction adds value▪ A positive customer experience

▪ Creates ROI > 100%

World-Class Service Desk Defined

Page 81: Succeeding with Metrics

81© MetricNet, LLC, www.metricnet.com

Characteristics of an Optimized Support Organization

5 – Optimized Maturity

4

3

2

1

Pro

cess Matu

rityP

roce

ss Matu

rity

4 – Optimized Maturity

3

2

1

Page 82: Succeeding with Metrics

Questions?

Page 83: Succeeding with Metrics

Thank You!

Page 84: Succeeding with Metrics

Your Course Instructor: Jeff Rumburg

© MetricNet, LLC, www.metricnet.com© MetricNet, LLC, www.metricnet.com

◼ Co Founder and Managing Partner,

MetricNet, LLC

◼ Winner of the Ron Muns Lifetime

Achievement Award

◼ Named one of HDI’s Top 25 Thought

Leaders in 2016, 2017 and 2018

◼ Former CEO, The Verity Group

◼ Former Vice President, Gartner

◼ Founder of the IT Service and Support

Benchmarking Consortium

◼ Author of A Hands-On Guide to

Competitive Benchmarking

◼ Harvard MBA, Stanford MS

84

Page 85: Succeeding with Metrics

Benchmarking is MetricNet’s Core Business

Call Centers

Telecom

Information

Technology

Satisfaction

◼ Technical Support

◼ Customer Service

◼ TeleMessaging/Telesales

◼ Collections

◼ Service Desk

◼ Help Desk

◼ Desktop Support

◼ Field Services

◼ Cost Benchmarking

◼ Customer Satisfaction

◼ Employee Satisfaction

© MetricNet, LLC, www.metricnet.com 85

Page 86: Succeeding with Metrics

28 Years of Service Desk Benchmarking Data

© MetricNet, LLC, www.metricnet.com 86

Nearly 4,000 Service Desk

Benchmarks

Global Database

70+ Key Performance Indicators

Nearly 120 Industry Best Practices

Page 87: Succeeding with Metrics

Meet a Sampling of Our Clients

MetricNet conducts benchmarking for Service Desks worldwide, and across

virtually every industry sector.

© MetricNet, LLC, www.metricnet.com 87

Page 89: Succeeding with Metrics

Thank You!