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Page 1: 20 years of passion dedicated to beauty - sodip.frsodip.fr/datas/Franck-Olivier_Marketing-Presentation_2014.pdf · DAVANA.FRESSAI.ROSE.VIOLET WATERFLOWER.MELON.PEAR.BLACKCURRANT In

20 years of passion dedicated to beauty

www.sodip.fr

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Franck Olivier

Founded in 1993, Sodip company designs, produces and trades the Franck Olivier brand worldwide through selective distribution. Found internationally in more than 50 countries and distributed by some of the best known foreign distributors, its growing renown and the development of its distribution network means that the company, based in the one of the most beautiful area of Paris, is highly recognized today within the French beauty industry and the exportation market. Amongst the brand’s most faithful clients are found several personalities from the world of entertainment, business and politics. In 2008, the brand experienced a high rate of growth in its commercial activity due, amongst other factors, to the quality of its latest launches and also its creator concern to offer refined products “made in France” which can be adapted to distribution markets in an accessible manner. Moreover, the brand is able to draw upon solid partnerships with its foreign agents in order to better strengthen its presence in the most attractive sales points whilst at the same time retaining that typically French charm which, over the years, has built up Sodip ’s image.

Sodip : A world of elegance

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Franck Olivier A man behind the dream

The Name “Franck Olivier” came into being by combining the first names of the brand founder’s two children, Franck & Olivier. The name has now been famous for over 40 years in women’s ready to wear. Son of a diplomat, this designer admits to having been influenced from a very young age by the magnificence of formal parties, soirees and cocktail events and more particularly by the elegance of the women who attended them. This environment no doubt provided him with a wealth of inspiration for his own designs, still in evidence today.

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Franck Olivier A real success story

His career kicked off by setting up his first clothing factory in the centre of France from 1955/1963, an initiative that was quickly followed by the launch of two other manufacturing outlets. As a professional wanting to marry a mastery of production techniques to all the parameters involved in manufacturing a quality product, Franck Olivier is defined primarily as being highly focused on cut and finishing techniques. However, couture has always been part of a long family tradition; his grandfather being fabric selector for Haute Couture top brands names in Paris. In 1964, Franck Olivier launches in own business in Paris, by making an impact on the French market as a top end designer and manufacturer. Franck Olivier officially showcases its first collection to the public and press in 1965. The designer’s focus rapidly turns to the world of Haute Couture and his desire for it to become widely accessible to the greater public, in contrast to luxury ready to wear.

Franck Olivier sketchs - first collection - 1965

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Franck Olivier Target

Franck Olivier is a designer who has made a real boom in perfume world. Franck Olivier Perfume is a brand of the first line for a well-off grown-up audience. Each new perfume collection is sold out at an unbelievable speed. Target audience of Franck Olivier – girls, who already want to wear clothes and fragrances by the best designers and yet cannot afford buying things from premium collections. The distinguishing feature of his style is mix of the sixties and of the super new fashion trends.

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Franck Olivier

Global marketing

. Built the Franck Olivier house into a strong,

profitable and innovative entity. . Establish Franck Olivier as the leader in creating

and marketing fragrances in a highly competitive industry.

. Develop an exciting and comprehensive marketing

plan that offers innovative promotions, co-op advertising, in-stores programs, public relation press and special events.

. Develop a cohesive visual global presence through

selected expanded distribution that compliments the Franck Olivier’s name.

. Continue to offer value-oriented sets and themed

promotions. . Maintain highly visible public relations campaigns

with synergistic benefits among fragrances and signature items.

. Continue to emphasize specialization,

personalization of event, service-oriented programs, education and training to increase awareness of Franck Olivier brand.

. Offer exceptional values with a high perceived retail

value to encourage new customers and to thank existing loyal customers.

. Develop multiple sales of products line through trial

of new ancillary products. . Expand limited distribution in existing and new retail

outlets.

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To create this good image, Franck Olivier has carefully controlled all levels of its communication. Because its founder knows the most essential element is the ability to communicate the same message consistently, communication, merchandizing looks the same everywhere.

Franck Olivier Global coherence

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Franck Olivier Promotional strategy

Building a long-lasting notoriety without a lot of tricks gimmicks is not easy task. With your help and professionalism, we will be able to present a clean, consistent and quality image to your customers. With the proliferation of new fragrances introductions every year, we are competing for visual, attention and space. It is absolutely vital to stand out from the masses, and we hope that you will make the best of all tools we are providing to you.

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Franck Olivier Institutional advertising

Institutional advertising is designed to create brand awareness through all the available medias and with the ultimate aim of creating an image and stimulating demand. A good advertising will generate a curiosity towards our brand which will be remembered and reinforced at the point of sales with the POS materials. To produce press advertising or light transparencies, ask our export department or simply download on our web site the desired datas.

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F R A G R A N C E S C O L L E C T I O N

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Franck Olivier

FRANCK OLIVIER WOMEN

75ml – 50ml – 25ml – 7.5ml Eau de Parfum Natural spray

GRAPEFRUIT.CASSIS.PLUM

A complete line with very suggestive forms. An uncommon look to the packaging, sober on the exterior, but with brilliant colors on the inside. Just as sculpted stone, this monolith bottle becomes a precious and authentic collector’s piece.

JASMINE.YLANG YLANG

SANDAL.VANILLA.WHITE MUSK

OLFACTIVE SIGNATURE

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Franck Olivier

NATURE FRANCK OLIVIER WOMEN

75ml – 50ml – 25ml – 7.5ml Eau de Parfum Natural spray

JASMINE.LILAS.GREEN APPLE.CINNAMON

BERGAMOT.LYCHEE.TAGETE.LEMON

SANDALWOOD.WHITE MUSK.CEDARWOOD

This is the awakening of nature at its most glorious, the sun rising over everything that surrounds us that we love. The bottle delicately adorned with a light and sylphlike butterfly steers us towards the discovery of a sophisticated and harmonious whole with a softness and tenderness in its shape that blows us away. The bottle and packaging with its understated and minimalist presence of luminous – yet very alluring – motifs demonstrates just how beautiful and mysterious nature really is.

OLFACTIVE SIGNATURE

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Franck Olivier

PASSION FRANCK OLIVIER WOMEN

75ml – 50ml – 25ml – 7.5ml Eau de Parfum Natural spray

ROSE.HELIOTROPE.TIARE.JASMIN.VIOLET

ORANGE.MANDARINE.PEACH.PAPAYA

APPLE TREE.AMBRETTE SEED.SANDALWOOD

Passion, a passionate approach, the infinite and love all characterize the very nature of this bottle’s design. Inspired by beating heart, this bottle articulates a message of tenderness and hope to better guide us towards what’s important in life. Simple and understated, minimalist and harmonious, the radical yet highly feminine shape makes it charmingly seductive and reassuring.

OLFACTIVE SIGNATURE

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Franck Olivier

PASSION EXTREME FRANCK OLIVIER WOMEN

Unsetting passion, intoxicating passion; the bottle is an invitation to libertinism, the subtle game of seduction and discovery of another person. Sensually adorned and taking no prisoners, the bottle invites us to pick it up, touch it and tame it.

75ml – 50ml – 25ml – 7.5ml Eau de Parfum Natural spray

FREESIA.LILY OF THE VALLEY.MAGNOLIA.ROSE

BERGAMOT.BLACKCURRANT.BUSH PEACH

MUSK.PEROU BALSAM.SANDALWOOD.VANILLA

OLFACTIVE SIGNATURE

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Franck Olivier

PASSION FRANCK OLIVIER MEN

75ml – 50ml Eau de Toilette spray

PEPPERMINT.CARDAMON.CINNAMON.CYPRES

MANDARIN.BERGAMOT.GREEN APPLE.PEPPER

GREY AMBER.SANDALWOOD.VANILLA.MUSK Tough and sensual, elegant and sophisticated, a soft blend of contrast and harmony mixed with modernism and classicism, this newly-borned perfume for men invites us to travel through masculine experiences. The whole composition and general design expresses a harmony full of contrast where imagination and dream give a undeniable feeling of masculine comfort and rare sensations.

OLFACTIVE SIGNATURE

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Franck Olivier

EAU DE PASSION FRANCK OLIVIER MEN

75ml – 50ml Eau de Toilette spray

VETIVER.LAVENDER.GERANIUM.CLOVE BUD

ITALIAN LEMON.BERGAMOT.MANDARIN.ANANAS

MUSK.AMBER.MOSS

The power of the bottle is reinforce by its unequivocal design, a powerhouse of strength and size. The courage and passion of man is reflected and highlighted by this bottle. Visionary and classical, contemporary and minimalist, osmosis is evident, identifiable and abundant here. Eau de passion is a contrast of senses.

OLFACTIVE SIGNATURE

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Franck Olivier

75ml – 50ml Eau de Toilette spray

PEPPERMINT.CARDAMON.CINNAMON.CYPRES

MANDARIN.BERGAMOT.GREEN APPLE.PEPPER

GREY AMBER.SANDALWOOD.VANILLA.MUSK

Audacity, strength and charism characterise this new fragrance. An amazing bottle, with masculine lines and the colours of fire, bring this new perfume to life. A creative style that is very modern, combining both modernity and luxury, bring an undeniable sensation of strenght to the ensemble.

IN BLACK FRANCK OLIVIER MEN

OLFACTIVE SIGNATURE

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ORANGE BLOSSOM.JASMINE.TUBEROSE

APPLE.RASPBERRY.LEMON

MUSK.SANDALWOOD.PATCHOULI

OLFACTIVE SIGNATURE

Franck Olivier MISS FRANCK OLIVIER WOMEN

75ml – 50ml – 25ml – 7.5ml Eau de Parfum Natural spray

Elegant, understated and minimalist are the adjectives that best describe this evocatively-rich, new fragrance. Its sweet, captivating scent is an invitation to discover beauty and the senses. A top note bursting with Italian lemon, blackcurrant, pear and pineapple gives way to fresh, pleasurable middle notes of lily of the valley and jasmine with overtones of peony and green apple to delight the senses. The powerful and sensual base leads into warm notes of Lebanon cedar, tree moss and white musk.

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Franck Olivier

SUNRISE FRANCK OLIVIER WOMEN

75ml – 50ml – 30ml – 7.5ml Eau de Toilette spray

ORANGE BLOSSOM.JASMINE.TUBEROSE

APPLE.RASPBERRY.LEMON

MUSK.SANDALWOOD.PATCHOULI

While remaining faithful to the creative codes characteristic of French perfumery, this new range is also more modern and contemporary. The fragrance that has been created is sensual and so feminine, a visual and olfactory delight.

OLFACTIVE SIGNATURE

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Franck Olivier

SUNRISE FRANCK OLIVIER MEN

PEPPERMINT.CARDAMON.CINNAMON.CYPRES

MANDARIN.BERGAMOT.GREEN APPLE.PEPPER

GREY AMBER.SANDALWOOD.VANILLA.MUSK Classic and pure lines characterise this new range for men. True to the creative spirit of the perfume house, the whole is harmonious and elegant and purely and profoundly design oriented. A clear and sweet fragrance that enchants the senses and takes us on a celebration of original fragrance sensations.

75ml – 50ml- 7.5ml Eau de Toilette spray

OLFACTIVE SIGNATURE

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Franck Olivier SUNRISE URBAN FRANCK OLIVIER MEN

ORANGE BLOSSOM.JASMINE.TUBEROSE

APPLE.RASPBERRY.LEMON

MUSK.SANDALWOOD.PATCHOULI

75ml Eau de Toilette spray

OLFACTIVE SIGNATURE

While remaining faithful to the creative codes characteristic of French perfumery, this new range is also more modern and contemporary. The fragrance that has been created is sensual and so masculine, a visual and olfactory delight.

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Franck Olivier

BLACK TOUCH FRANCK OLIVIER MEN

GERANIUM LEAVES.ORANGE BLOSSOM.MAGNOLIA

BERGAMOT.SPICES.CARDAMON

CEDAR.VETIVER.PATCHOULI.MUSK

100ml – 50ml Eau de Toilette spray

Elegant and mysterious, subtle and radiant, the bottle and packaging invite us into an irrepressibly masculine and virile world. The hard lines that define them remain simple and discrete but dominant and powerful nevertheless. The whole expresses a harmony full of contrast that appeals to our visual and creative senses.

OLFACTIVE SIGNATURE

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Franck Olivier

OUD TOUCH FRANCK OLIVIER

DAVANA.FRESSAI.ROSE.VIOLET

WATERFLOWER.MELON.PEAR.BLACKCURRANT

SANDALWOOD.MUSK

In the pure tradition of Oriental fragrances, Oud Touch pour homme is a fragrant symphony which stimulates the senses. Rich and voluptuous, dark and powerful, it takes us on a long voyage through time and exotic scents.

100ml Eau de Parfum spray

OLFACTIVE SIGNATURE

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Franck Olivier

BLUE TOUCH FRANCK OLIVIER MEN

VETIVER.SAGE.WHITEWOOD.MELON

LEMON.MANDARIN.SUMMER FRUITS

WHITE MUSK.AMBER

100ml – 50ml Eau de Toilette spray

A magnificent and resolutely modern design for this new range for men. Powerful and captivating, its design and original fragrance reveal a world that is totally masculine. This luxurious fragrance finishes on a final bouquet that is rich and stunning.

OLFACTIVE SIGNATURE

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Franck Olivier

SUN JAVA FRANCK OLIVIER WOMEN

JASMINE.LILY.TURKEY ROSE.MAGNOLIA

LEMON.BLACKCURRANT.PEACH.APPLE

MUSK.AMBER

75ml – 50ml Eau de Parfum Natural spray

The invitation to travel, the pursuit of fulfilment and happiness are reflected in this magnificent fragrance with its burst of colour. With its lovely understated design, Sun Java shares its openness towards others, the discovery of the unknown and the allure of the mysterious.

OLFACTIVE SIGNATURE

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Franck Olivier

SUN JAVA FRANCK OLIVIER MEN

GERANIUM.WATERMELON

BERGAMOT.PEPPERMINT.ORANGE.MANDARIN

PALISSANDRE.WOOD MUSK.AMBER.VANILLA Sober and mysterious, subtle and minimalist, the bottle and packaging take us into a real masculine world full of male images that makes the difference. The hard lines that define them remain simple and secrete but dominant and powerful nevertheless.

75ml – 50ml Eau de Toilette spray

OLFACTIVE SIGNATURE

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Franck Olivier

SUN JAVA WHITE FRANCK OLIVIER WOMEN

PEPPERMINT.CARDAMON.CINNAMON.CYPRES

MANDARIN.BERGAMOT.GREEN APPLE.PEPPER

GREY AMBER.SANDALWOOD.VANILLA.MUSK

75ml – 50ml Eau de Parfum Natural spray

Timeless elegant and bold, the design is pure and minimalist. Long and delicate, the clean, enigmatic lines characterize this new creation by Franck Olivier . It is the very image of beauty and exquisite pleasure, sensual, reassuring and feminine, this bottle is a tribute to women in all their beauty.

OLFACTIVE SIGNATURE

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Franck Olivier

SUN JAVA WHITE FRANCK OLIVIER MEN

PATCHOULI.MINT.SAGE.BLACKPEPPER

BERGAMOT.LEMON.ORANGE.TANGERINE.

MUSK.AMBER Masculine and powerful, yet still tasteful and profoundly elegant, the Sun Java White bottle conveys the rich and fascinating world that characterizes Franck Olivier’s creations for men. A universal style with a contemporary and sophisticated edge giving the design a very unique and truly masculine aura.

75ml – 50ml Eau de Toilette spray

OLFACTIVE SIGNATURE

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Franck Olivier

BAMBOO FRANCK OLIVIER WOMEN

FREESIA.ROSE.LILY.YLANG YLANG

VIOLET LEAVES.BLACKCURRANT.IVY

VETYVER.SANDALWOOD.MUSK

75ml – 50ml Eau de Parfum Natural spray

The Franck Olivier creation is a genuine invitation to enjoy a journey of discovery. Sensual and unique, the Bamboo bottle for women is a delight for the eyes, a timeless and beautifully feminine design. It elegantly embodies a new world, a guarantee of tenderness and intense pleasure.

OLFACTIVE SIGNATURE

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Franck Olivier

BAMBOO FRANCK OLIVIER MEN

BLACKCURRANT.PIN.IMMORTELLE.NUTMEG

BERGAMOT.GRAPEFRUIT.ORANGE.MANDARIN

AMBER.SANDALWOOD.FIR BALSAM.PATCHOULI

75ml – 50ml Eau de Toilette spray

Both powerful and elegant, classical and minimalist, the Bamboo for men bottle delightfully transports us to distant and mysterious destinations that will seduce even the most demanding of men. A desire of seduction, a strong and protective image, Bamboo for men is undoubtedly, a fabulous and bold creation, that characterizes major success.

OLFACTIVE SIGNATURE

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Franck Olivier

BAMBOO AMERICA FRANCK OLIVIER MEN

PEPPERMINT.CARDAMON.CINNAMON.CYPRES

MANDARIN.BERGAMOT.GREEN APPLE.PEPPER

GREY AMBER.SANDALWOOD.VANILLA.MUSK

Distinguished, classic and elegant are the words which best describe the design aims of this magnificent creation for men. True to the creative spirit of the perfume house, the whole is harmonious and elegant and purely and profoundly design oriented. Dedicated to adventurers and lovers of wide open spaces, this new perfume is an invitation to journey to faraway places.

OLFACTIVE SIGNATURE

75ml – 50ml Eau de Toilette spray

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C O F F R E T S & D E O D O R A N T S C O L L E C T I O N

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Franck Olivier

Richly concentrated with exquisite bouquet, Franck Olivier has created a full collection of perfumed deodorants spray in 200ml for the different existing ranges for both men and women.

PERFUMED DEODORANT FRANCK OLIVIER WOMEN

FRANCK OLIVIER

WOMEN

Perfumed Deodorant

200ml – 6.6 fl.oz

FRANCK OLIVIER

PASSION

Perfumed Deodorant

200ml – 6.6 fl.oz

FRANCK OLIVIER

PASSION EXTREME

Perfumed Deodorant

200ml – 6.6 fl.oz

FRANCK OLIVIER

NATURE

Perfumed Deodorant

200ml – 6.6 fl.oz

FRANCK OLIVIER

WHITE TOUCH

Perfumed Deodorant

200ml – 6.6 fl.oz

FRANCK OLIVIER

SUNRISE

Perfumed Deodorant

200ml – 6.6 fl.oz

FRANCK OLIVIER

SUN JAVA

Perfumed Deodorant

200ml – 6.6 fl.oz

FRANCK OLIVIER

SUN JAVA WHITE

Perfumed Deodorant

200ml – 6.6 fl.oz

FRANCK OLIVIER

BAMBOO

Perfumed Deodorant

200ml – 6.6 fl.oz

FRANCK OLIVIER

BLUE

Perfumed Deodorant

200ml – 6.6 fl.oz

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Franck Olivier PERFUMED DEODORANT FRANCK OLIVIER MEN

A very creative style with unique designs characterized these deodorants, Associated with the eau de toilette on the shelf, they will catch up consumers’ attention and become a very good purchase complement.

FRANCK OLIVIER

PASSION MEN

Perfumed Deodorant

200ml – 6.6 fl.oz

FRANCK OLIVIER

EAU DE PASSION

Perfumed Deodorant

200ml – 6.6 fl.oz

FRANCK OLIVIER

IN BLACK

Perfumed Deodorant

200ml – 6.6 fl.oz

FRANCK OLIVIER

BLACK TOUCH

Perfumed Deodorant

200ml – 6.6 fl.oz

FRANCK OLIVIER

BLUE TOUCH

Perfumed Deodorant

200ml – 6.6 fl.oz

FRANCK OLIVIER

SUNRISE

Perfumed Deodorant

200ml – 6.6 fl.oz

FRANCK OLIVIER

SUN JAVA

Perfumed Deodorant

200ml – 6.6 fl.oz

FRANCK OLIVIER

SUN JAVA WHITE

Perfumed Deodorant

200ml – 6.6 fl.oz

FRANCK OLIVIER

BAMBOO

Perfumed Deodorant

200ml – 6.6 fl.oz

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Franck Olivier COFFRETS FRANCK OLIVIER FOR MEN

Modern and sophisticated, these coffrets developed by Franck Olivier will be a very nice gift for every occasion. Two selections are available, including Eau de toilette and deodorants or after-shave.

COFFRET BLACK TOUCH FOR MEN

100ml Eau de Toilette spray +

Deodorant spray 200ml

COFFRET SUN JAVA FOR MEN

75ml Eau de toilette spray +

Deodorant spray 200ml

COFFRET SUN JAVA FOR MEN

75ml Eau de toilette spray + After-

shave 75ml

COFFRET SUNRISE FOR MEN

75ml Eau de toilette spray + After-

shave 75ml

COFFRET EAU DE PASSION MEN

75ml Eau de toilette spray + After-

shave 75ml

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Franck Olivier COFFRETS FRANCK OLIVIER FOR WOMEN

Feminine and ravishing, these coffrets for women are an invitation to purchase. Available with Eau de toilette and 200ml deodorants, offer Franck Olivier’ universe with these new selections of coffrets for women.

COFFRET FRANCK OLIVIER WOMEN

50ml Eau de Parfum spray + Perfumed

deodorant spray 200ml

COFFRET PASSION WOMEN

75ml Eau de Parfum spray + Perfumed

deodorant spray 200ml

COFFRET NATURE WOMEN

75ml Eau de Parfum spray + Perfumed

deodorant spray 200ml

COFFRET SUN JAVA WOMEN

75ml Eau de Parfum spray + Perfumed

deodorant spray 200ml

COFFRET WHITE TOUCH WOMEN

100ml Eau de Parfum spray + Perfumed

deodorant spray 200ml

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21, Boulevard Montmartre 75002 Paris

France Tél : +33(0)1 40 26 20 20 - Fax : +33(1) 42 21 08 88

www.sodip.fr

Contact : [email protected]