My 20 Year Marketing Plan

Mitra Eftekhar

December 2010

Chocolate

Outline

• Vision/ mission• Product portfolio/ Roles• Brand launch• Framework• Now Vs. 20 years later• Milestones For Winning

Vision/ Mission

• As an over thinker of situations and people, I’m planning on working it out with the right information towards achieving personal and professional successes in the near and far future.

1/4 nice daughter

1/3 nice sister

Supportive & fun friend

Hard Working MBA student

Artist

Brand Launch; Mitra Eftekhar

Me Tra

Eft Kar

Company I was with for 2 year

Path of Skill

Framework; BCG Matrix

Market Share (Cash Generation)

High Low

Market Growth

(Cash

Usage)

High

Low

Managerial skills

IT

Sociability

knowledgeability

Art

Study

Shopping

French language

Distant

friendships

Memorial stuff

Family

Close

Friends

Partying

Having fun

Now Vs. 20 years later

•1/4 nice daughter•1/3 nice sister•Supportive & fun friend•Hard working MBA student•Distant friend•Artist•Foreign resident•Single

•1/4 nice daughter•1/3 nice sister•Supportive & fun friend•Hard working manager•Responsible citizen•Always there friend•Sweet wife

Milestones For Winning

•Passion

Its my life and that gives enough reason to be passionate about it•Great skills

Technological, communication , managerial, …•Superior ingredients

To rise the quality of life, other parts need to be qualified; personality, style, even surroundings!

Milestones For Winning

•Design

My essence and creativity to

make things my way•Experience

Practice makes perfect•Refine Process

There are no shortcuts to success

My 20 Year Marketing Plan

Mitra Eftekhar

December 2010

Chocolate