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Tip 1: Keep your target customer in mind when writing your ads.

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Tip 2: Your ads need to be entirely accurate for the landing page advertised.

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Tip 3: Use negative keywords.

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Tip 4: Implement keyword targeting to your ads.

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Tip 5: Use mobile-preferred ads within your enhanced campaigns.

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Tip 6: Implement conversion tracking.

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Tip 7: Monitor and tweak your campaigns.

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Tip 8: Use Google's Remarketing Option.

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Tip 9: Always include one of your main keywords in your ad copy or header.

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Tip 10: Use clear call-to-action words.

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Tip 11: Target new mobile devices.

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Tip 12: Text messages work better for local advertising.

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Tip 13: Use online advertising, these adverts can be text adverts, text and image adverts,

image adverts or rich media and video adverts.

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Tip 14: Use creativity. It is the function of online advertising.

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Tip 15: Use impressive language and create curiosity.

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Tip 16: Use high quality images and emotional appeal.

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Tip 17: Ad must be communicative and thematically sound.

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Tip 18: It must be interesting and have credibility.

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Tip 19: Draw the attention of target marketplace.

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Tip 20: Use creative style, tone, words, format and color.