$20 million what if we could raise $20 million for arizona nonprofits… in one day
TRANSCRIPT
What if we could raise $20 million $20 million for Arizona nonprofits…
in in ONE DAYONE DAY
Overview
What is Arizona Gives Day?What is Arizona Gives Day?
Arizona Gives Day is a day for Arizonans to come together come together to raise as much money as possible for the state’s nonprofits in 24 hours, starting at midnight (12:00 AM) on March 20 March 20 through midnight (12:00 AM) on March 20March 20. It is a completely online giving online giving event. www.azgives.org
Search for Your NonprofitSearch for Your Nonprofit
www.azgives.org March 20March 20
How Does It Work?How Does It Work?
Donation designated for an individual nonprofit
Donor immediately receives a receipt thanking her for contribution
After Arizona Gives Day, nonprofit receives one check totaling 95.1% of all donations designated from Razoo Foundation
4.9% to fees and next year’s campaignNonprofit also receives all donor
information to cultivate relationshipNonprofit may also receive additional cash
award as a “prize” for top performance
What Does It Look Like?What Does It Look Like?
What Does it Look Like?What Does it Look Like?
Most Donors OverallMost Dollars OverallSmall Nonprofits – Most DonorsAlliance Member – Most DonorsGolden Ticket Hours – Most Donors
Over $150,000 available in cash prizes Multiple place winners in each category
How Do People Find Out?How Do People Find Out?
Statewide campaign◦All traditional media◦Internet-focused◦Social media◦Everywhere
Nonprofit participation◦Using social networks◦Reaching out into communities◦Tie-ins with traditional media
March March 20!20!
Which Nonprofits?Which Nonprofits?
Any 501c3 nonprofit is eligible if…◦Doing business in Arizona◦It is not a house of worship◦It registers on the Arizona Gives Day website
Nonprofits find themselves, update information on the website; activate
Nonprofit status is verifiedNonprofits have an individual landing
page – drive traffic to their page
Who is Involved?Who is Involved?
Community-Based Steering CommitteePR Firm: HMATech Partner: RazooPresenting Sponsor: FirstBank$2 million goal in 2013…long term: $20 mFunding required to reach goal: $350,000
◦$200,000 incentive pool◦$150,000 marketing and management
Long term: self-sustaining
March 20March 20
What’s Next?What’s Next?
Nonprofits can now register atwww.azgives.org
Nonprofits can get connected to resources, sign up for workshops and webinars at www.arizonanonprofits.org click on the Arizona Gives Day tab.
Contact Us◦Call 602-279-2966, ext. 13 602-279-2966, ext. 13 to leave a message for Arizona Gives Day Team◦Email Jill Christiansen Jill Christiansen at [email protected]
Questions?Questions?