20 components of a strategic campus recruiting program
DESCRIPTION
Presentation delivered by John Flato of Universum Communications on 12/7/2011 and 12/8/2011 at The George Washington University at the FedCollege recruiting conference co-organized by RECSOLU and CollegeRecruiter.com.TRANSCRIPT
College Recruiting ForumTwenty Components of a Strategic Campus Recruiting Program
John Flato, Vice President - Consulting December 7 and 8, 2011
WWW.UNIVERSUMGLOBAL.COM
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• CORPORATE LEADERSHIP: ALLIEDSIGNAL (NOW HONEYWELL), CIGNA, AND
ERNST & YOUNG/CAPGEMINI
• UNIVERSITY: GEORGETOWN MBA
• CONSULTING FOR 7+ YEARS WITH UNIVERSUM, VAULT AND OWN BUSINESSES
• NUMEROUS AWARDS FROM NACE AND EMA
JOHN FLATO, CAMPUS RECRUITING VETERAN
INTRODUCTION
• Strategy design and implementation• Global school selection• Custom surveys• Training, documentation, outsourcing and more
PROJECTS INCLUDE
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“Campusrecruiting is a war won one student
at a time.”
Jack Beighley,Deloitte Consulting
INTRODUCTION
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1. EXECUTIVE LEVEL SUPPORT AND PARTICIPATION- Example: Honeywell, Eli Lilly
2. VISION STATEMENT AND BUSINESS CASE FOR UNIVERSITY RELATIONS ARE DEVELOPED AND UNDERSTOOD
- Example: Tyco International, Ingersoll Rand
WHAT MAKES A CAMPUS RECRUITING PROGRAM STRATEGIC?
Twenty Components of a Strategic Campus Recruiting Program
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WHAT MAKES A CAMPUS RECRUITING PROGRAM STRATEGIC?
Twenty Components of a Strategic Campus Recruiting Program
OUR COMPANY IS VIEWED GLOBALLY AS AN EXCITING PLACE TO WORK FOR OUTSTANDING TECHNICAL GRADUATES.
OUR COMPANY HIRES A STEADY STREAM OF DIVERSE CAMPUS GRADUATES INTO THE FUNCTIONS AND BUSINESS UNITS IN ORDER TO CULTIVATE THE LATEST INTELLECTUAL CAPITAL TO FUEL CONTINUOUS INNOVATION, AS WELL AS ADDRESS THE WORKFORCE SKILL GAPS RESULTING FROM GROWTH.
OUR COMPANY’S CAMPUS RECRUITING & RELATIONS VISION STATEMENT
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3. FORECASTED ANNUAL GOALS WITH LITTLE FLUCTUATION- Example: The Big 4 accounting firms
4. WELL-CONSTRUCTED POSITIONS THAT DEVELOP PARTICIPANTS AND CONSISTENT ON-BOARDING STRATEGY
- Example: Teach for America
5. KEY SCHOOLS ARE IDENTIFIED, AND STRONG RELATIONSHIPS AT EACH UNIVERSITY ARE CULTIVATED AND MAINTAINED
- Example: Citigroup, Merck
WHAT MAKES A CAMPUS RECRUITING PROGRAM STRATEGIC?
Twenty Components of a Strategic Campus Recruiting Program
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6. CLEARLY IDENTIFIED COMPETENCIES FOR CAMPUS NEW HIRES- Example: McKinsey, Microsoft
7. CO-OP AND INTERN PROGRAMS ARE USED APPROPRIATELY
- Example: Deloitte, GE
8. CAMPUS RECRUITING EFFORTS ARE COORDINATED WITH RIGHT PEOPLE INVOLVED AND TRAINED
- Example: Ford
9. FLAWLESS AND REPEATABLE PROCESS FROM YEAR TO YEAR
- Example: Investment banks, Marathon Oil
WHAT MAKES A CAMPUS RECRUITING PROGRAM STRATEGIC?
Twenty Components of a Strategic Campus Recruiting Program
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CAMPUS RECRUITING AND RELATIONS TIMELINE BY MONTH
Twenty Components of a Strategic Campus Recruiting Program
JUNE– Collect goals, school requests and job
descriptions from the business/function units
– Obtain approval for the requisition process– Submit data to third party for scheduling– Identify interviewers– Select strategic schools
JULY– Form and train campus-based teams– Develop campus presentation
AUGUST– Train line staff to recruit– Establish campus recruiting calendar– Confirm salary guidelines– Extend offers to interns for full-time
positions– Hold kickoff meeting
SEPTEMBER– Select and train peer advisors– Attend national and school career fairs– Commence information sessions
OCTOBER/NOVEMBER– Conduct on campus interviews and second
round interviews– Extend offers to candidates– Assign peer advisors to candidates
DECEMBER– Obtain spring recruiting objectives– Turn scheduling data over to outsourced
vendor
JANUARY-MARCH– Complete follow up activities with those
offered positions
APRIL-MAY– Conduct post-offer survey for recruits and
hiring managers– Plan for intern programming– Analyze metrics and report to management– Conduct debrief meetings with campus
teams– Develop the strategy for campus recruiting
2008-9
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10. CAMPUS RECRUITING PROGRAM IS ADEQUATELY STRUCTRED, FUNDED AND RESOURCED
- Example: Accenture, ConocoPhillips
11. PHILANTRHOPY AND RESEARCH ARE ALIGNED WITH RECRUITING SCHOOLS- Example: Lockheed Martin, Coca-Cola
12. SBUs, RECRUITERS AND CAMPUS TEAMS ARE HELD ACCOUNTABLE FOR RESULTS- Example: Teach for America, Capgemini
13. METRICS ARE AGREED UPON AND REPORTED TO MANAGEMENT- Example: Schlumberger, Goldman Sachs
14. CONTINUOUS IMPROVEMENT, PRODUCTIVITY AND PERSONAL DEVELOPMENT ARE PROMOTED AMONG STAFF
- Example: Enterprise
15. DEPLOY AND OPTIMIZE THE USE OF TECHNOLOGY
- Example: P&G, Intel
WHAT MAKES A CAMPUS RECRUITING PROGRAM STRATEGIC?
Twenty Components of a Strategic Campus Recruiting Program
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P&G SUCCESS DRIVERS MANAGEMENT ASSESSMENT TOOL
Twenty Components of a Strategic Campus Recruiting Program
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16. DIVERISTY IS A KEY COMPONENT OF THE PROGRAM- Example: 3M, HP, Accenture, Morgan Stanely
17. BRANDING ON THE CAREER WEB SITE, MARKETING MATERIALS AND RECRUITING COLLATERAL IS CURRENT AND RELEVANT TO STUDENTS
- Example: PwC, Nike, Aon, Raytheon, Progressive
18. ACQUIRE CUSTOMER FEEDBACK AND REACT TO IT
- Example: Qualcomm, Tyco Electronics
WHAT MAKES A CAMPUS RECRUITING PROGRAM STRATEGIC?
Twenty Components of a Strategic Campus Recruiting Program
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WHAT MAKES A CAMPUS RECRUITING PROGRAM STRATEGIC?
Twenty Components of a Strategic Campus Recruiting Program
CLIENT CUSTOMER FEEDBACK
BOTTOM 3
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19. USE OF SOCIAL MEDIA IS APPROPRIATE AND CREATIVE- Example: Ernst & Young, Cisco, Verizon Wireless
20. POST-OFFER FOLLOW-UP PRACTICES THAT KEEP CANDIDATES ENGAGED
- Example: IBM, General Mills, Disney
WHAT MAKES A CAMPUS RECRUITING PROGRAM STRATEGIC?
Twenty Components of a Strategic Campus Recruiting Program
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1. EXECUTIVE LEVEL SUPPORT AND PARTICIPATION
2. VISION STATEMENT AND BUSINESS CASE FOR UNIVERSITY RELATIONS ARE DEVELOPED AND UNDERSTOOD
3. FORECASTED ANNUAL GOALS WITH LITTLE FLUCTUATION
4. WELL-CONSTRUCTED POSITIONS THAT DEVELOP PARTICIPANTS AND CONSISTENT ON-BOARDING STRATEGY
5. KEY SCHOOLS ARE IDENTIFIED, AND STRONG RELATIONSHIPS AT EACH UNIVERSITY ARE CULTIVATED AND MAINTAINED
6. CLEARLY IDENTIFIED COMPETENCIES FOR CAMPUS NEW HIRES
7. CO-OP AND INTERN PROGRAMS ARE USED APPROPRIATELY
8. CAMPUS RECRUITING EFFORTS ARE COORDINATED WITH RIGHT PEOPLE INVOLVED AND TRAINED
9. FLAWLESS AND REPEATABLE PROCESS FROM YEAR TO YEAR
10. CAMPUS RECRUITING PROGRAM IS ADEQUATELY STRUCTRED, FUNDED AND RESOURCED
WHAT MAKES A CAMPUS RECRUITING PROGRAM STRATEGIC?
Twenty Components of a Strategic Campus Recruiting Program
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11. PHILANTRHOPY AND RESEARCH ARE ALIGNED WITH RECRUITING SCHOOLS
12. SBUs, RECRUITERS AND CAMPUS TEAMS ARE HELD ACCOUNTABLE FOR RESULTS
13. METRICS ARE AGREED UPON AND REPORTED TO MANAGEMENT
14. CONTINUOUS IMPROVEMENT, PRODUCTIVITY AND PERSONAL DEVELOPMENT ARE PROMOTED AMONG STAFF
15. DEPLOY AND OPTIMIZE THE USE OF TECHNOLOGY
16. DIVERISTY IS A KEY COMPONENT OF THE PROGRAM
17. BRANDING ON THE CAREER WEB SITE, MARKETING MATERIALS AND RECRUITING COLLATERAL IS CURRENT AND RELEVANT TO STUDENTS
18. ACQUIRE CUSTOMER FEEDBACK AND REACT TO IT
19. USE OF SOCIAL MEDIA IS APPROPRIATE AND CREATIVE
20. POST-OFFER FOLLOW-UP PRACTICES THAT KEEP CANDIDATES ENGAGED
WHAT MAKES A CAMPUS RECRUITING PROGRAM STRATEGIC?
Twenty Components of a Strategic Campus Recruiting Program
WWW.UNIVERSUMGLOBAL.COM
John [email protected]
(201)400 2343
THANK YOU!
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