2 my dream store
TRANSCRIPT
My Dream store
My insights after visiting 6 stores in a trade center:
- a food store- a jewelry store- a coffee store
- a cosmetic store- a shoe store- a bookstore
It pulls a customer into the storeOpen doors
!!!
The sign lettering is sufficiently big to be readable
Suitable stylish
signboard
The environment of the store creates a special
atmosphere
A customer'd liketo take away
a part of the store with himself
Brightly suitable lit in the store
Accent light for coffee cans in a coffee store
Lower accent light in a shoe
store
Appropriate pleasant
musical design
The store has a distinctive smell
Fresh baked goods in a food-store
Coffee scent in a coffee store
Natural leather in a shoe store
Expensive perfume in a jewelry store
It is required in winter!Cloakroom
Cosy environment helps a customer to stay in the store
longerrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr
A small coffee table in a coffee store
A sofa near book shelves in a bookstore
Feeling to be VIP for every customer in a jewelry store
The store should have its own
Legend, enticing story
Customers pay money to join this story
polite and
helpfully
sales persons
The salespeople use the store products
Cashier has bestsellernear their cash desks
Coffee seller drinks coffee
The salespeople have a stylish
uniform matched the stores
image
Special uniform
shues in a shoe store
Evening dress for
the seller in a jewelry
store
Nice colors of cream
and chocolate in a coffee
sellers' uniform
Salespeople in a
bookstore look like
professors from elite colleges
A path scheme of customers exists
it helps
to orientate customers
Logical products location by their function Territorial zoning
Type of goods plates
A product-anchorin the
foreground, attracting interest on the whole
store
There is a central display table with
featured products
There are items that
are “for sale” located in the store together
There are impulse
items near the cash register
Come to visit my
Dream store