Wordpress Workshop

Agenda

• Overview of Content Management Systems and Blogging Platforms

• Wordpress Case Studies and Examples• Class Exercise: Setting up Wordpress.com site• Overview of process for building Wordpress CMS from scratch• Registering a Domain & Setting up Wordpress self-hosted system• Walk through of Wordpress Features

– Administration, Themes, Plugins, Post & Pages, SEO etc..– Class Exercise: Download and Customise Wordpress.org

• Walk through of Using Wordpress Bought Themes– Examples using Woo Canvas Theme

Content Management Systems & Blogging Platforms

Wordpress.org & .com

Drupal

JOOMLA

Expression Engine

Blogging Overview

Introduction to Blogging

• Common Blogging Platforms– WordPress, TypePad, Blogger

• Excellent low barrier to entry publishing platform• Easy to use CMS system to produce and distribute all forms of digital media –

text, audio, video, RSS• Very effective way of building engaged community and improving SEO• Provides a channel for businesses to use a more informal style to communicate• Provides a hub for business to participate in wider conversations and

discussion – Leave comments, interact, generate interest, etc..

• Search Engines – Love regularly well formatted updated content – Blogs are designed to be part of a connected eco-system which is at the heart of

good SEO

Blogging Tips

• Connect to your most important keywords.– Important for Search Engine Optimisation

• Grow the number of influential referral sites. – Critical to get authoritative inbound links to your site

• Create outbound links using relevant anchor text – Be generous with links to other blogs and websites and others will return the favor

and build your traffic for you.• Understand the location of your audience.

– Comparing the geographical distribution of your blog to your company’s website should give you a sense of whether your blog is hitting with the same areas of the world as your website. It could also reveal potential new areas of focus for your salespeople.

• Measure endurance. – Measure return visitor and length of time spent on site

Blogging Tips cont.

• Find and nurture your most important readers and constituents– Make sure you respond to key people – thos who subsribe and comment

• Use Twitter and Facebook to promote blog– If Twitter isn’t one of your highest-ranking referral sites, you’re not using it

properly.– Monitor conversations on both Facebook and Twitter

• Use URL shorteners to gauge subject interest. – UseURL shortener like bit.ly within a Tweet, you can track how many people click

on the content link you offer in your tweets (Use Vanity Urls) • Build cross-referencing across social media tools.

– No social media tool is an island. Tools should cross-reference each other – But don’t necessarily re-publish the same content on each platform

• Embed and measure calls to action. If we can get people to a landing page, we should.

–

Good Digital Marketing Blogs

Some Irish Blogs

Irish Blogs

Blogging Tips

• Connect to your most important keywords.– Important for Search Engine Optimisation

• Grow the number of influential referral sites. – Critical to get authoritative inbound links to your site

• Don’t forget the outbound links. – Be generous with links to other blogs and websites and others will return the favor

and build your traffic for you.• Understand the location of your audience.

– Comparing the geographical distribution of your blog to your company’s website should give you a sense of whether your blog is hitting with the same areas of the world as your website. It could also reveal potential new areas of focus for your salespeople.

• Measure endurance. – Measure return visitor and length of time spent on site

Blogging Tips cont.

• Find and nurture your VIPs. – Make sure you respond to key people – thos who subsribe and comment

• Use Twitter for blog PR.– If Twitter isn’t one of your highest-ranking referral sites, you’re not using it

properly.• Use URL shorteners to gauge subject interest.

– UseURL shortener like bit.ly within a Tweet, you can track how many people click on the content link you offer in your tweets.

• Build cross-referencing across social media tools. – No social media tool is an island. All tools should cross-reference each other – don’t

necessarily re-publish the same content on each platform • Embed and measure calls to action. If we can get people to a landing page, we should.

–

Wordpress Case Studies – CMS & Blogs

Notary on Call

McGarr Solicitors

Simply Zesty

Bloom

James Whelan

New Word City

Radisens

Creative District

Make Up and Beauty

Web Kitchen

DMI

Terenure Enterprise

Building a WordPress CMS from Scratch

NotaryOnCall.ie

NotaryOnCall.ie

Wireframe

Internal Content Page

Internal Content Page

NOC Theme

NOC Widgets

NOC Pages

NOC Reading Settings

Terenure Enterprise Centre

Terenure Enterprise Centre

Internal Pages

Internal Page

TEC Pages

TEC Business Plugin

TEC Plugins

Process of Registering and Deploying Wordpress.org CMS

GoDaddy Registeration

Change DNS Records

Blacknight Hosting Plans

Domain Administration

Point at Domain Root Folder

Add New Database

Wordpress.org Download

Wordpress 5-minute Install Doc

Change the WP-Config File

Download FTP Client

FTP Site Login

Upload Wordpress to Web Server

WP-Content

WP-Themes

WP-Themes Folder

Theme Files

WP-Plugins Folder

Run Script: http://www.website.com/wordpress-folder.com/wp-install

This Installs Wordpress Database and Configures Deployment

Initial Wordpress Screen

Wordpress Backend Administration

Wordpress Dashboard

General Settings

Writing Sessions

Reading

Permalink Settings

Permalink Tags

Add New Post

Create Categories

Appearance

Anatomy of a Theme

Manually Editing Themes

Edit Themes – Style.css

Edit Themes – Index.php

Wordpress Plugins

All in One SEO Pack

All in One Settings

Add To Facebook Plugin

Blubrry Podcast Plugin

Blubrry Settings

Blubrry Audio Player

Podcast Channels

Postie Plugin

Google Analyticator

Google Analyticator Settings

GD LinkedIn Plugin

Google XML Sitemaps

WP-Touch Plugin

WP Mobile Settings

ShareThis Plugin

ShareThis Settings

TweetMeme Plugin

Google Analytics Plugin

Vipers Video Plugin

Database Backup Plugin

Related Posts Plugin

Security Scan Plugin

Super Edit Plugin

SEO Friendly Images

Wordpress Bought Themes and Frameworks

Bought Themes

• Different Licensing and Usage Terms– Single Use, Developer, Enterprise Editions– Pricing reflects flexibility of usage and provided functionality

• Provide Out of the Box Design and Functionality• Enable easy cutomisation of Themes without having to handcraft

CSS code • Provide in-built plugin functionality for SEO, Backups, No-follows,

Google Analytics, JQuery Sliders, Security etc..• Provide multiple theme templates to facilitate creation of Content

Management Systems•

WP Remix Themes

Woo Themes

Woo - Canvas Theme

Woo - Biznizz

Theme Forest

SmallFolio

DIY Themes

Studio Press

Building WP CMS System from Theme Framework

CANVAS Theme – Woo Themes

Woo Canvas – General Settings

Canvas Layout Plugin

Woo General Styling Plugin

Post Styling

SEO Plugin

Other Examples of WOO Themes

Bizznet

Inspire

Thank You