2. cyberagent presentation 2011

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CyberAgent, Inc.President & CEO Susumu Fujita

2011/9/16

The Necessary Things to grow upfor Managements and Companies

which I found through my success and crisis

22

Susumu Fujita　 CyberAgent, Inc. President & CEO

■ literary work ■BLOG http://ameblo.jp/shibuya/

■Twitter susumu_fujita

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Company Overview

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44

Company overview

CyberAgent, Inc （ Tokyo Stock Exchange MOTHERS, Ticker:4751 ）

Head Office Tokyo Japan

Brunch Office Osaka, Nagoya, Fukuoka, Shikoku,　　　　　　　　　 The U.S, Vietnam, China, Taipei, Indonesia

Established 18th, March, 1998

Capital 　　 6,838,510,012JPY

Sales 　 9.665 Billion JPY 　（ FY2010 ）

Our Business “Ameba” relating business, Internet Media business,

Internet Ads Agency, Venture Capital

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Net sales(Unit: million

yen)

Operating Profit

(Unit: million yen)Business Forecast for FY2011

Sales 　 110.0 billion yen (13.8 ％ increase from the previous year ）

Operating Profit 　 11.0 billion yen (17.8 ％ increase from the previous year ）

FY2000 FY2001 FY2002 FY2003 FY2004 FY2005 FY2006 FY2007 FY2008 FY2009 FY2010 FY2011

(Forecast)

Sales of netprice

Consolidated sales excluding netprice Operating profit

Consolidated Business Forecast for FY2011

Company overview1

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Virtual content sales is healthyQuarterly Sales of Ameba Business

Ameba事業四半期売上高

2,507

2,229

151320

844425185

565649

824

1,166

1,710

1,897

1,801

606595

427453

701

837

677

1,0561,206

1,116

283223191246 329

1,407

1,788

4,404

4,030

852

1,157

620

1,6211,855

1,940

761650

445458329283223191246

2,573

3,499

-

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q

2007 9年月期 2008 9年月期 2009 9年月期 2010 9年月期 2011 9年月期

単位：百万円

課金広告その他売上高

Note: Net sales on the Ameba Business refers to the sales on Ameba Business, poupeegirl,inc., and AMoAd, Inc.

Quarterly Ameba business sales(Unit: million yen)

FY2007 FY2008 FY2009 FY2010 FY2011

Virtual content sales Ads, other sales

Company overview1Increase 2.3 times over the

same quarter of the previous year

77

Introduction

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Entered Aoyama Gakuin University

Went crazy about “Mahjong”…

Repeated a year…

Worked at Bar…

In my University days

2 Introduction

99

Started a salesman as part-time job

at the venture advertise agency

Meeting the book “Visionary Company”.Thought that want to create the visionary company

like that.

I decided to create the

company that symbolizes the

21st century.

21 years old

In my University days

2 Introduction

1010

Entered Intelligence,Ltd.Days of working like crazy, and studying hard.

Got the Top Sales among the rookies.

Made up my mind to start own company

2 Introduction

In my University days23 years old

1111

Establish CyberAgent,Inc.But, when started,

I didn’t decide any business plan…

Listed stocks onthe Tokyo Stock

Exchange MOTHERS.

2000

Succeeded to get about 250M USD from this market.And started prior investment to potential business..

2

1998

Introduction

24 years old

26 years old

1212

CA’s stock price was going down…

Member left our company…

Heavy criticisms from outsiders…

　

Burst of Japanese Internet bubble

Crisis of M&A from others

200127 years old

2 Introduction

1313

Got Breakeven

200430 years old

Started “Ameba” business

At that time, Japanese Venture and internet companies were in negative mood to market.On the other hand, CA continued to invest to the “Ameba” business.

2

200329 years old

Introduction

1414

Number of Employees: 2,100

Sales 1.2 Billion USD (FY2010)

2010

“Ameba” become a surplus business. Continue to increase profit.

38 years old

2

200935 years old

Introduction

1515

About Unique system of CyberAgent

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1616

System of CA “CA 8”

3 About Unique system of CyberAgent

Changing 2 board directors once in two years.

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Started in 2004. Twice per year, every employees can entry this contest.

System of CAPenetration of The DNA for creating new business.

Naming “Jigyo Tsuku” (business plan contest)

Entry: 359 ideas from employees.


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Started in 2006. Once in a year.

System of CA

Naming “Ashita Kaigi” (MTG of new business creation by board members of CA)


Penetration of The DNA for creating new business.

1919

The winning one director promote Vice President of CyberAgent.

SAP business competition within 2 board directors


System of CAPenetration of The DNA for creating new business.

2020

“CAJJ System” Clarification of the Quitting business rule

We make clear that how the new business goes up or quits.

Making decision by this rule. Not emotion.


System of CA

2121

Summary

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Think running

Create small, Bring up big

Best or Fastest

What is the important thing for growing company?

4 Summary

2323

5

We create the company that symbolizes the 21st century.

Summary

2424

Q & A

2. cyberagent presentation 2011

Technology