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0 Table of Contents

0

1 Overview of Consolidated Financial Results

Internet Advertisement Business

2

3

4

5

6

Business Forecast for FY2014

SAP and Other Media Businesses

Ameba Business

Summary


1 Overview of Quarterly Consolidated Financial Results

1

Overview of Consolidated

Financial Results for 1Q

(October 2013-December 2013)


2

Consolidated

Financial

Results

Entering the Harvest Season

Sales: 43.7billion yen 12.3 increase over the same quarter of the previous year excluding FX business

Operating Profit: 4.2 billion yen 2.7times over the same quarter of the previous year

Quarter Moves into the Black

Sales: 7.9 billion yen 30.9 increase over the same quarter of the previous year

Operating Profit: 34 million yen 3.1 billion yen increase over the same quarter of the previous year

Ameba

Business

1 Overview of Quarterly Consolidated Financial Results

Native Games 1.24 billion yen increase over the same quarter of the previous year

Social Gaming Sales: 11.4 billion yen 4.3% increase over the same quarter of the previous year

Of which, sales of Native Games: 5.2 billion yen 30.8% increase over the same quarter of the previous year

SAP and Other

Media

Businesses

Expanding Well

Sales: 24.2 billion yen 25% increase over the same quarter of the previous year

Of which, sales of Smartphone Advertisements: 11.3 billion yen

1.7 times over the same quarter of the previous year

Internet

Advertisement

Business

First Quarter Highlights (Oct. – Dec. 2013)


3 ※ netprice.com, Ltd. was transitioned from consolidated subsidiary to our equity method affiliate in FY2010.

※※ The stock of VOYAGE GROUP, Inc. was transferred in 3Q FY2012, and so is no longer consolidated.

※※※ The stock of CyberAgent FX, Inc. was transferred in 2Q FY2013, and so is no longer consolidated.

Overview of Quarterly Consolidated Financial Results

Sales for 1Q 2014: 43.7 billion yen

(12.3% increase over the same quarter of the previous year excluding FX)

1 Quarterly Consolidated Sales

13.4 14.5 14.9

15.8 16.4 16.3 16.5

17.3 17.2 17.7

17.0 17.4 17.9

20.5 20.5

22.8

25.1

26.9

25.1

26.5

28.0

31.9 31.9

37.5

38.9

40.3

3.7 3.7 2.9

2.7 2.8 2.9 3.1 3.1 3.4 3.2

3.2 3.1

0.6

0.7 0.7 0.7

0.8 1.0 0.8

1.0 1.2 1.2 1.3 1.5

1.7

1.7 1.8

1.9

2.0

1.9

1.7

2.1

2.1

2.0

0.2 0.2 0.2

0.3 0.6 0.9 1.2

1.8 1.3 1.4 1.4

1.6

1.7

1.8 2.1

1.5

1.5

1.7

2.2

2.2

2.0

1.9

1.8

1.6

1.8 1.0

18.0 19.3 18.8

19.7 20.8 21.2

21.7

23.2 23.3 23.6 23.0

23.7

21.4

24.2 24.6

26.3

28.7

30.6

29.1

30.9

32.1

35.9

33.7

39.2

40.8 41.3

38.0

42.2

43.7

0.0

20.0

40.0

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

FY2007 FY2008 FY2009 FY2010 FY2011 FY2012 FY2013 FY2014

(Unit: billion yen)

Quarterly Consolidated SalesSales of CyberAgent FX, Inc.

Sales of VOYAGE GROUP, Inc.

Sales of netprice.com, Ltd.

Sale under the current conditions


※ Sales from smartphone include advertising, virtual content sales, etc.

4

1 Overview of Consolidated Financial Results

Smartphone Sales: 28.0 billion yen (39.5% increase over the same quarter of the previous year) Quarterly Sales from Smartphone

0.6 0.9

1.6

3.1

4.3

7.3

9.5

15.9

20.1

22.5

22.6

26.3 28.0

2.2% 3.2%

5.7%

10.3%

13.6%

20.5%

28.2%

40.7%

49.2%

54.5%

59.4%

62.3%64.1%

-10%

0%

10%

20%

30%

40%

50%

60%

70%

0.0

10.0

20.0

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

FY2011 FY2012 FY2013 FY2014

(Unit: billion yen) Quarterly Sales f rom Smartphone

Sales from Smartphone

Smartphone ratio


5 ※ The number of employees of the old consolidated firms: netprice.com, Ltd., Voyage Group, Inc., and CyberAgent FX, Inc. is excluded.

※※ Retroactive revision due to segment change.

Overview of Quarterly Consolidated Financial Results 1 Increase of 61 Employees over the previous quarter

Employees in Ad Technology Business and SAP Business increased

Quarterly Number of Employees

in Consolidated Companies

186 188 229 229 231 236 282 298 295 306407 438

658765

956 976 993 1,0021,142 1,098 1,058

586 574630 622 594 577

621 623 632 671

732 676

504

497

572 582 598 587

660668 726

616 638

648 638 639529

540 536 538563

612 610621

636

778804 801 767

828 858905

14 13

12 1212

1213 16 18

18

1920

22

23

2524 27

22

30 3033

64 68

74 74 75

74

70 71 7172

65 6270

72

9293 92 111

117 110103

1,466 1,481

1,593 1,575 1,551

1,428

1,526 1,544 1,5541,630

1,835 1,8061,875

1,993

2,4232,479 2,511 2,489

2,777 2,7642,825

0

1,000

2,000

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

FY2009 FY2010 FY2011 FY2012 FY2013 FY2014

(Unit: person) Quarterly Number of Employees in Consolidated Company

Headquarters (management)

Investment development

SAP/Other media

Internet ad business

Ameba


6

Overview of Quarterly Consolidated Financial Results 1 Generally a side shift from the previous quarter Quarterly SG&A Expenses

1.15 0.93 0.99 0.89 0.70 0.68 1.42

1.01 1.29 1.26 1.72 1.48 1.24

1.72 1.86 2.17

4.35

2.40 2.96

1.75 2.25

3.41 3.31 3.40 3.47

3.03 3.09

3.20

3.19 3.33 3.36

3.71 3.51 3.72

4.01 3.99 3.68

3.75

3.66

3.87

3.83

3.94

0.66 0.64

0.69 0.67

0.30 0.31

0.35 0.47

0.54 0.59

0.58 0.70 0.84

1.11 1.21

1.74

1.76

1.76

1.53

1.511.06

0.65 0.70

0.69 0.70

0.56 0.46

0.38 0.41

0.40 0.43

0.46 0.51 0.54

0.60 0.64

0.79

0.82

0.87

0.87

0.860.92

0.09 0.09

0.08 0.07

0.07 0.08

0.07 0.07

0.08 0.07

0.07 0.08 0.08

0.09 0.09

0.10

0.09

0.10

0.10

0.10 0.10

1.39 1.47

1.43 1.39

1.18 1.45

1.24 1.46

1.34 1.49

1.50 1.80 1.66

1.99

2.43

2.48

2.53

2.25

2.30

2.332.41

0.86

1.03

0.51

0.79

7.38 7.16 7.30 7.22

5.85 6.09

6.68

7.50

7.01 7.22

8.07

9.15

8.11

9.53

10.25

11.50

13.34

11.06

11.65 11.19

10.71

0.00

5.00

10.00


FY2009 FY2010 FY2011 FY2012 FY2013 FY2014

(Unit: billion yen) Quarterly SG&A Expenses

Earnings Incentives

Others

Consolidated adjustment

Office costs

Sales related costs

Personnel

Advertisement costs


0.40 0.57 0.11

0.62 1.08

1.46 1.43 1.77 1.88

1.53

0.38

-0.34

-3.06

-1.49

-2.64

-1.04

0.03

0.43

0.59

0.46

0.77

0.98

0.86

0.30

0.27

0.92

2.17

1.25

0.66 0.97

2.17

2.82 2.48

2.15 0.48

0.94

0.80

0.65

1.13

1.20

0.86

0.88

1.34

1.92

1.47

2.09

2.06

2.25

1.78 2.18

2.03

1.00

1.05

1.20

0.58

0.53

0.64

0.99

1.02

1.09

0.90

0.95

0.69

1.07

0.61

-0.06 -0.17 -0.05 -0.05 -0.05

0.04

-0.06 -0.16 -0.06 -0.06

0.02

-0.10

0.62

0.10

-0.05

0.02

0.05

2.11 2.70 2.22 2.29 3.55 4.05 3.22 3.51 4.91 3.49 2.85 1.54 3.62 1.64 3.50 4.26

-0.14 -0.30 -0.30 -0.27 -0.12 -0.17 -0.31 -0.28

-0.27 -0.31 -0.60 -0.14

-0.13

-0.01

-0.26

-0.15

-0.02

-4

-2

0

2

4

6

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

FY2010 FY2011 FY2012 FY2013 FY2014

(Unit: billion yen)

Quarterly Operating Profit by Business Segments

Adjustment

Investment Development Business

FX Business



Ameba Business

7

Ameba

Business

SAP and Other

Media

Businesses

Investment

Development

Business

Internet

Advertisement

Business

Overview of Quarterly Consolidated Financial Results 1

4.28

Adjastment

※ Retroactive revision due to segment change.

The adjusted amount is a portion of all company expenses that fluctuate seasonally.

Ameba Business Moves into the Black Quarterly Operating Profit by Business Segments

<Operating Profit> Unit: billion yen

-0.2

-0.47

-0.36 -0.33

-0.18

-0.38 -0.44

-0.34 -0.38

-0.58

-3.19

-1.5

-2.95

-1.19

2.31

3.15

2.57 2.62

3.72

4.21

3.58

3.94

5.23

6.52

4.07

3.44

4.72

5.13

4.6

4.68

-0.02

-0.17

-0.6

6.14

-3.20

1


Unit: million yen Oct-Dec 2013 Oct-Dec 2012 Change

Net sales 43,715 40,825 7.1%

Gross margin 14,974 14,890 0.6%

SG&A expenses 10,710 13,346 -19.8%

Operating profit 4,263 1,543 176.3%

Operating profit margin 9.8% 3.8% 6.0points

Ordinary profit 4,323 1,622 166.5%

Extraordinary income 230 6,328 -96.4%

Extraordinary loss 582 1,255 -53.6%

Current net pretax profit 3,972 6,695 -40.7%

Current net profit 2,066 3,251 -36.5%

8

Overview of Quarterly Consolidated Financial Results 1

※ October – December, 2012 Extraordinary Income 6,068 million yen profit on sales of investments in subsidiaries and affiliates due to transfer of stocks of Cygames Inc.

Operating Profit 4.2 billion yen (2.7times over the same quarter of the previous year)

Operating Profit Margin 9.8% (6.0 point increase over the same quarter of the previous year)

P L


Unit: million yen End of Dec 2013 End of Sep 2013 Change

Current assets 54,576 60,916 -10.4%

Cash deposits 21,709 28,455 -23.7%

Fixed assets 21,927 20,509 6.9%

Total assets 76,503 81,425 -6.0%

Current liabilities 24,147 29,861 -19.1%

(Income tax payable) 743 6,971 -89.3%

Fixed liabilities 1,003 976 2.8%

Net assets 51,352 50,587 1.5%

9

Overview of Quarterly Consolidated Financial Results 1 B S


2 Business Forecast for FY2014

10



3.2 6.3

10.8 16.2

26.7

43.2

60.1

76.0

87.0

93.8 96.6

119.5

141.1

162.4

180.0

0.0

90.0

180.0

FY2000 FY2001 FY2002 FY2003 FY2004 FY2005 FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY2012 FY2013 FY2014

(Unit: billion yen) Yearly Consolidated Sales

11

2

(forecast)

Consolidated Sales:180.0 billion yen (10.8% increase over the previous year)


Forecast

Yearly Consolidated Sales


-1.6 -0.1 -0.2 -0.1

1.7

2.6

4.3

5.5

4.6 4.4

9.3

14.3

17.4

10.3

20.0

-2.0

5.0

12.0

19.0


(Unit: billion yen) Yearly Operating Profit

2

(forecast)


Forecast

Yearly Operating Profit: 20.0 billion yen (93.8% increase over the previous year)Yearly Operating Profit

12


Ameba business

- 8.34 billion yen

Ameba business

5.0 billion yen

Internet advertisement business 7.99 billion yen


SAP and Other Media Businesses 9.06 billion yen

SAP and Other Media Businesses 5.0 billion yen Investment development business

0.69 billion yen

Earnings Incentives - 0.79 billion yen

FX business 1.68 billion yen

FY2013

10.3 billion yen

FY2014

20.0 billion yen

-9.13 billion yen

Image of Yearly Consolidated

Operating Profit

Ameba Business

Earnings

recovered 13.0

billion yen

19.43 billion yen 20.0 billion yen

2 Business Forecast for FY2014

Image of Yearly Consolidated Operating Profit

13


Unit: million yen Sales Operating Profit Ordinary Profit Net Profit

Forecast for FY2014 180,000 20,000 20,000 10,000

Results for 1Q FY2014 43,715 4,263 4,323 2,066

Progress Rate 24.3 % 21.3 % 21.6 % 20.7 %

14

2

Unit: yen Dividend per share Dividend increase rate

(from the previous term) Total dividend

Estimated dividend for FY2014 40 14.3 % 2.4 billion yen

Dividend for FY2013 35 0 % 2.1 billion yen

Dividend for FY2012 35 0 % 2.2 billion yen

※Trading unit was changed to 100 shares on Oct. 1, 2013.

The past dividends were expressed in accordance with the above standard.


Dividend increase for the first time in 2 terms Payout ratio: 24.9%

Transitioning FavorablyProgress Rate with Respect to the Forecast for FY2014

Dividend Forecast


15



3


16

Advertising Business is Doing Well Sales: 24.22 billion yen (25% increase over the same quarter of the previous year)

Smartphone Advertising Sales: 11.32 billion yen (1.7 times over the same quarter of the previous year)

Internet Advertisement Business 3


Internet Advertising Business Advertising business for Cyber Agent Inc., MicroAd Inc., CyberZ Inc., CA Reward Inc. & 8 Other Companies.

Quarterly Sales

0.02 0.03 0.08 0.08 0.18 0.45 0.811.94

2.813.42 3.53

5.37

6.78

7.97 8.12

10.3211.32

9.739.63 8.85

9.32

9.6411.24

11.32

11.82

12.95

13.6812.29

12.07

12.19

12.8512.14

12.54

11.97

12.0411.25

12.00

12.59

1.34 1.47

1.49

1.701.68

2.19 2.362.46

2.91

3.45

2.88

2.761.74

1.41

1.11

0.78

0.61

0.49

0.37

0.29

0.31

11.07 11.10

10.34

11.0211.35

13.4613.76

14.37

16.05

17.59

16.00

16.77 16.75

17.68

16.79

18.70

19.37

20.51

19.75

22.62

24.22

0.00

10.00

20.00

１Q 2Q 3Q 4Q １Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

FY2009 FY2010 FY2011 FY2012 FY2013 FY2014

(Unit: billion yen)Quarterly Sales of Internet Advertisement Business

Feature phone

PC

Smartphone


17

Agency Business Continues at a High Profit Margin



Internet Advertising Business Advertising business for Cyber Agent Inc., MicroAd Inc., CyberZ Inc., CA Reward Inc. & 8 Other Companies.

Quarterly Operating Profit & Operating Profit Margin

0.48

0.94

0.80

0.65

1.13

1.20

0.86 0.88

1.34

1.92

1.47

2.092.06

2.25

1.78

2.18

2.03

4.2%

7.0%

5.8%

4.6%

7.0%

6.9%

5.4% 5.3%

8.0%

10.9%

8.8%

11.2%

10.6%

11.0%

9.0% 9.7%

8.4%

0.0%

10.0%

20.0%

0.00

1.00

2.00

１Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

FY2010 FY2011 FY2012 FY2013 FY2014

(Unit: billion yen)

Quarterly Operating Prof it of Internet Advertisement Business

Operating profit

Operating profit margin


4.68

6.85

1.91

2.11

2.77

0.73

1.68

4.18

1.30

8.6

14.0

3.9

0.00

5.00

10.00

2012 2013 2014 1Q

(Unit: billion yen) Adtech related sales

Reward Advertisement

Ad network

RTB

18


RTB Business

Smartphone Ad Network Business

Smartphone Reward Advertisements

Internet Advertising Effectiveness Measurement Tools

Ad Technology Business Sales: 3.9 billion yen (17.2 increase over the same quarter of the previous year)

1Q

Advertising effect measurement tool

0.2

0.23

0.05


0.41 0.41 0.39 0.42

0.520.58 0.56

0.73

0.89

1.14

1.23

1.41

1.57

1.8

1.65

1.82

1.91

0

1

2


FY2010 FY2011 FY2012 FY2013 FY2014

Quarterly Sales of MICROAD, INC.

Sales

19


“MicroAd BLADE”

Ad Technology Business

Consolidated Subsidiary MicroAD, Inc. is #1 in the Nation in DSP business

0

( Unit: billion yen)


20

4 SAP and Other Media Businesses


※ SAP: An abbreviation of Social Application Provider


0.23 0.49 0.621.23 1.68 1.72 1.71 1.83

3.21

6.16

7.40

11.4612.41 12.58

11.13 10.95 11.42

6.12 6.05 5.57

6.065.71 5.41 5.07 4.88

4.08

3.94

3.77

3.57

3.34 3.19

3.04 3.403.29

6.36 6.546.19

7.30 7.407.14

6.79 6.727.29

10.11

11.18

15.04

15.75 15.77

14.17 14.3514.71

0.00

5.00

10.00

15.00


FY2010 FY2011 FY2012 FY2013 FY2013 FY2014

(Unit: billion yen)Quarterly SAP and Other Media Businesses Sales

Others (Ads, monthly charge, etc.)

SAP business (social game)

21

SAP and Other Media Businesses 4

※ Retroactive Revision due to Segment Change

SAP(Social Game) Business Cygames Inc., Sumzap Inc., Applibot, Inc., Other Companies

Other Business CA Mobile Inc., Wedding Park Inc., CA Tech Kids Inc., 9 Other Companies

SAP Business Sales: 11.42 billion yen (4.3% increase over the same quarter of the previous year) Quarterly Sales


0.03 0.19

0.93

2.64

3.91 3.95 3.84 4.03

5.27

0.28

1.97

2.72

4.66

4.97

5.75

5.255.24

4.84

0.31

2.16

3.65

7.30

8.88

9.70

9.099.27

10.11

0.00

5.00

10.00

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

FY2012 FY2013 FY2013 FY2014

(Unit: billion yen)Quartaly Sales by Browser and Native Games for Smartphone

SAP business (browser)

SAP business (native)

4.03

5.27

0.00

2.00

4.00

4Q 1Q

FY2013 FY2014

(Unit: billion yen) Quarterly Sales of Native Game

22


In Native Games, New Titles are pulling, resulting in an increase of 1.24 billion

yen over the previous quarter.


SAP(Social Game) Business Cygames Inc., Sumzap Inc., Applibot, Inc., Other Companies

1.24 billion yen

increase

Quarterly Sales of Social Game


23


※ As of January 28, 2014. App Store top sales ranking

1

2

3

4

5 6

Native games We have 6 titles in the top 50!

8 9 8 7


4.

Brand New Product “DRAGON QUEST MONSTERS SUPER LIGHT” Released January 23

DRAGON QUEST MONSTERS SUPER LIGHT

#2 in Sales Ranking within 2 Days of Release※!!

※ App Store Top Sales Ranking, as of January 25, 2014.

※※ ©2014 ARMOR PROJECT/BIRD STUDIO/SQUARE ENIX All Rights Reserved. Developed by Cygames, Inc.

Over

1 million

DLs!

※As of Jan.27

24



22 New Titles Under Development in Native Games

“Sengokuenbu KIZNA ” Released on April 15, 2013 “Sangokushi Puzzle Great Battle” Released on August 26, 2013

“Chaos Drive” Released on August 14, 2013 “Furyoudo Gang Road ” Released on February 6, 2012

January 20th

1.3 million

DLs

iOS 2013

13th

In Combined Top

Sales

January 7th

Released

Android Version

January 20th

4 million DLs

25

4. SAP and Other Media Businesses


“Knights of Glory” ※ mobage

4.

“GRANBLUE FANTASY” ※※ mobage

“Sakatsuku” ※※※ Ameba “Million Brave” ※※※※ GREE

※ Released on November 20, 2013 ※※ To be released in late February, 2014 ※※※ Released on January 8, 2014 ※※※※ Released on September 18, 2013

6 Browser Games Under Development (Of which 4 are for Ameba)

26



5 Ameba Business

Ameba Business

27


28

Ameba Business

Sales: 7.98 billion yen (30.9% increase over the same quarter of the previous year)

5


Ameba Business Ameba Business and AMoAd Inc., AmeStar Inc., Ameba Products Inc.

Quarterly Sales

0.04 0.08 0.15 0.320.56

0.64 0.821.16

1.71

2.222.50

3.16

3.75

4.12 3.763.84

3.95

4.62

4.64

5.605.37

0.570.65 0.68

0.80

1.021.15

1.10

1.40

1.78

1.79

1.87

2.34

2.32

2.49

2.442.68 2.14

2.01

2.12

2.442.61

0.6 0.7

0.8

1.12

1.591.80

1.92

2.56

3.49

4.02

4.37

5.50

6.07

6.61

6.21

6.52

6.10

6.636.76

8.05 7.98

-

3

6


FY2009 FY2010 FY2011 FY2012 FY2013 FY2014

(Unit: billion yen) Quarterly Sales of Ameba Business

Advertisement fee, etc.

Virtual content sales


-0.1-0.09

0.23

-0.1

0.0

0.1

0.2

Oct Nov Dec

Monthly operating prof it

Operating profit

29

Ameba Business 5

Unit Billion yen

Turnaround in 1Q FY2014! Toward Harvest Season Quarterly Operating Profit

Quarterly Operating Profit of Ameba Business (Unit: billion yen)

-3.0

-1.4

-2.6

-1.0

0.034

-3.0

-1.0

1.0

1Q 2Q 3Q 4Q 1Q

FY2013 FY2014


0.2 0.2 0.3 0.4 0.6

0.7 0.7 0.9 1.1

1.4 1.7 1.8

2.3 2.5

2.9

3.7 3.9

5.1

5.6

6.3

6.9

7.6

8.1

8.8 8.8 8.9

9.9

10.7 10.6

11.9

11.4

12.3 12.2 12.0

12.4 12.9 13.0

12.4

13.4

0.00

5.00

10.00

Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

FY2011 FY2012 FY2013

(Unit: billion PV) Monthly page views of “Ameba”

30

Ameba Business 5 The adjustment period has ended, now, on the path to regrowth Monthly Page Views from Smartphones

FY2014


31

2000

1 GIRL’S TALK

3 Ameba Oogiri

7th Pashatto my Pet

5th Simplog

9th GIRLS PIC

8th Pekori

6th Tellme

10th 24log

4th Candy

As of Jan 29: 40 Services

Ameba Business 5

1 Kiiteyo! Mirucho

Monthly unique browsers: 11.01 million※ Community Services

Ameba Community

PV ranking in Dec TOP10

※ As of December, 2013


32

2000

As of Jan 29: 76 titles

1 Girl Friend BETA

2 Tenka-toitsu-

chronicle

3 mogg

4th Tenku no Christaria

7th Farmy

5th Gang Soul

10th Asonde! HuggPet

9th Girlsho (enish)

8th Boy Friend BETA

6th Sengoku SAGA

Ameba Business 5 Games

Ameba Social Game

Coin spent amount ranking in Dec

TOP10


2.42

2.36

2.90

3.30

2

2.5

3

3.5

Oct Nov Dec Jan

Smartphone Monthly Coin Spent Amount

Smartphone

33

Ameba Business 5

Unit billion virtual currency

(estimate)

There was a temporary setback but, there was a new record high consumption amount in January Quarterly Amount of Coin Spent

0.06 0.25 0.40 0.66

1.45

4.24

5.78

8.19 7.68

0.008 0.02 0.11 0.29 0.51 0.60

0.84 1.07

1.64 1.84 1.78

2.38

2.96

3.21 2.70

2.76

2.68

2.41

2.04

2.25

2.13

0.020.07 0.10

0.15

0.25

0.46

0.89 1.17

1.32

1.41

1.49

1.34

1.26

1.07

0.91

0.67

0.61

0.53

0.31 0.58 0.71

1.00

1.33

2.10

2.73 2.95

3.71

4.43

4.96

4.45 4.69

5.22

7.57

8.51

11.05

10.35

0

5

10

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q １Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

FY2009 FY2010 FY2011 FY2012 FY2013 FY2014

(Unit: billion virtual currency)

Quarterly Coin Spent Amount in Ameba Business

Feature phone

PC

Smartphone


34

Ameba Business

Popular Title: Girl Friend BETA

Promising CM Effect! Expected to Smash the Previous Record High Spending of 1.6 Billion in January

5

Members on

January 12th

4 million

Surpassed


35

Ameba Business 5

“Boy Friend BETA” Released on December 13, 2013

“Haripid” Released on December 5, 2013

1 3

100

Browser Game

October – December, Internal Manufactured 5 Titles Release, 9 Under Development

11 days after release

0.2 million

members

“Nazzotte Pigg Kitchen” Released on November 19, 2013

※ No. of titles developing in Ameba business and our consolidated subsidiaries


36

Ameba Business 5

Released on August 14, 2013 Released on December 13, 2013

Native Game

Signs of Breaking 35 Million in the First Month

3 titles are under development in “Ameba Native Game Studio”

Native Game

Monthly Sales Surpassed 100 Million


Summary

Summary

37

6


3.26.3

10.8

16.2

26.7

43.2

60.1

76.0

87.0

93.896.6

119.5

141.1

162.4

180.0

1.7

2.6

4.3

5.5

4.6 4.4

9.3

14.3

17.4

10.3

20.0

0.0

10.0

20.0

0.0

90.0

180.0


Sales Operating profit

38

Summary

-16 -1 -2 -1

“Reform” in 2012“Prior investment”

in 2013

Started Decagraph of “Ameba Smartphone”

Reform of the Internet ad business

Recruitment of many engineers

Large-scale promotion of “Ameba Smartphone”

Developed 100 smartphone services

”Ameba Smartphone” was fifth-ranked in the number of website visitors

No.1 in smartphone ad volume

“Harvest” in 2014

(Forecast)

(fiscal year)

Unit: billion yen

6 FY 2014: Toward the Harvest Season Earnings Forecast (Sales)

Variations in consolidated sales and operating profit

Unit: billion yen


Ameba business

- 8.34 billion yen

Ameba business

5.0 billion yen



SAP and Other Media Businesses 9.06 billion yen

SAP and Other Media Businesses 5.0 billion yen Investment development business

0.69 billion yen

Earnings Incentives - 0.79 billion yen

FX business 1.68 billion yen

FY2013

10.3 billion yen

FY2014

20.0 billion yen

-9.13 billion yen

Image of Yearly Consolidated

Operating Profit

Ameba Business

Earnings

recovered 13.0

billion yen

19.43 billion yen 20.0 billion yen

39

Summary 6 Earnings Forecast (Operating Profit)


Ameba Business Shift to the Harvest Season (13.0 billion yen in earning recovery)

No. 1 way ahead of competitors, through smartphone advertisement.

Internet Advertisement

Business

40

A Company with Smartphone Business of 100 Billion Yen

Establish a Position in a Rapidly Growing Market

Summary

SAP and Other

Media Businesses Aim to Develop New Hit Native Games

6 FY 2014

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