2 and 2 challenge
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Presented by USA HockeyTRANSCRIPT
2 and 2 Challenge Program Overview Levels and Incentives
Contents:
2 and 2 Challenge Program Overview Levels and Incentives
Contents:
Message from the President
challengeThe 2 and 2 Challenge is a call-to-action for local associations. It is a blueprint that guides youth hockey leadership through national programs and tools to accomplish their growth goal of acquiring two additional players and retaining two additional players than the previous season’s total.
click here to accept the challenge!
2 and 2
By participating in the 2 and 2 Challenge, your program will achieve the following: 1.Youwilldriveparticipationinthe8&underagegroupandensurethatyourprogramcontinuestogrowastheseplayersgraduatetoolderagelevels.2.Yourassociationwillestablishitselfnotjustasthebesthockeyprogramlocally,butasthebestyouthsportsoptioninyourcommunity!
RonDeGregorioPresident,USAHockey
To complete the 2 and 2 Challenge, committed associations will utilize three programs that drive growth — Retention, Acquisition & Conversion.
2 and 2 CHALLENGE programs
August
1 2 3 4
8 9 105 6 7
12 13 14
19 20 21
26 27 28
11
15 16 17 18
22 23 24 25
29 30 31
Email to 8 & under players that need to register for 2012-13
SeptemBer 12 3 4
85 6 79 10 11 12 13 14 1516 17 18 19 20 21 2223 24 25 26 27 28 2930
Try Hockey for Free online training**
Recorded phone call from Olympian to previously registered participants
Customizable promotional material available
Welcome Back WeekSeptember 17 – 23, 2012*
A National Program to Retain More of Your Youth Hockey PlayersWith almost half of entry-level players leaving the sport by the age of 9, reaching out with a personal invitation to return is vital. During the week of September 17 - 23, 2012, participating associations will personally call
and invite families back for another season.
Local Association Coordinates: A group of enthusiastic volunteers to make phone calls to unregistered families
USA Hockey Provides: Email reminders to unregistered players Reminder phone message from an Olympian Step-by-step instructions List of players that need a personal phone call
* Associations in Minnesota, Maine and North Dakota will host Welcome Back Week October 15 - 21, 2012
Scrollover iconsto hear 2011 Welcome Back messages
Retention
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Welcome Back Week dates
Try Hockey for Free Day dates
Transition Program dates
Key
**Clinic organizers participate in one brief session conducted throughout the week.
Tim Thomas & Meghan DugganOlympic Silver Medalists
2 and 2 Challenge--Silver:Capitalize on the 2 and 2 Challenge by participating in one additional initiative below to achieve Silver Status.
Silver Initiatives:
Girls’ Hockey Weekend (October 13 - 14, 2012)
Additional Try Hockey For Free Day during Hockey Weekend Across America (February 16, 2013; tentative)
Red, White & Blue 8 & under program— American Development Model
2 and 2 Challenge--Gold:Achieve Silver status and participate in two of the initiatives below to reach Gold Status.
Gold Initiatives:
Purchase OneGoal Starter Equipment
Apply for a growth grant
Host a season kick-off event
Implement your own original growth idea
Send an 8 & under focused newsletter
Hold an equipment drive
Participate in two online Program Services webinars
Send end-of-season postcard
Administer female focused initiatives within your coed 8 & under program
Send end-of-season survey
2 and 2 Challenge:Achieving the
By taking advantage of all three national programs(Welcome Back Week, Try Hockey For Free Day and host a Transition Program), your association will be recognized as achieving the 2 and 2 Challenge and be rewarded with the following: National recognition on USAHockey.com and in USA Hockey Magazine
Banner for display in your rink
Web banner for your website
Four sets of OneGoal Starter Equipment
Eight sets of OneGoal Starter Equipment (Silver)
Twelve sets of OneGoal Starter Equipment (Gold)
National recognition on USAHockey.com and in USA Hockey Magazine
Banner for display in your rink
Web banner for your website
click here to accept the challenge!
Rewards:
Tocompletethe2and2Challenge,committedassociationswillutilizethreeprogramsthatdrivegrowth—Retention,Acquisition&Conversion.
2 and 2 CHALLENGE programs
August
1 2 3 4
8 9 105 6 7
12 13 14
19 20 21
26 27 28
11
15 16 17 18
22 23 24 25
29 30 31
Email to 8 & under players that need to register for 2012-13
SeptemBer 12 3 4
85 6 79 10 11 12 13 14 1516 17 18 19 20 21 2223 24 25 26 27 28 2930
Try Hockey for Free online training**
Recorded phone call from Olympian to previously registered participants
Customizable promotional material available
Welcome Back WeekSeptember 17 – 23, 2012*
A National Program to Retain More of Your Youth Hockey PlayersWithalmosthalfofentry-levelplayersleavingthesportbytheageof9,reachingoutwithapersonalinvitationtoreturnisvital.DuringtheweekofSeptember17-23,2012,participatingassociationswillpersonallycall
andinvitefamiliesbackforanotherseason.
Local Association Coordinates:Agroupofenthusiasticvolunteerstomakephonecallstounregisteredfamilies
USA Hockey Provides:EmailreminderstounregisteredplayersReminderphonemessagefromanOlympianStep-by-stepinstructionsListofplayersthatneedapersonalphonecall
*AssociationsinMinnesotaandMainehold theirWelcomeBackWeekOctober15-21,2012
Scrollover iconsto hear 2011 Welcome Back messages
RETENTION
click here to accept the challenge!
WelcomeBackWeekdates
TryHockeyforFreeDaydates
TransitionProgramdates
Key
**Clinic organizers participate in one brief session conducted throughout the week.
2 and 2 Challenge--Silver:Capitalize on the 2 and 2 Challenge by participating in one additional initiative below to achieve Silver Status.
Silver Initiatives:
Girls’ Hockey Weekend (October 13 - 14, 2012)
Additional Try Hockey For Free Day during Hockey Weekend Across America (February 16, 2013; tentative)
Red, White & Blue 8 & under program— American Development Model
2 and 2 Challenge--Gold:Achieve Silver status and participate in two of the initiatives below to reach Gold Status.
Gold Initiatives:
Purchase OneGoal Starter Equipment
Apply for a growth grant
Host a season kick-off event
Implement your own original growth idea
Send an 8 & under focused newsletter
Hold an equipment drive
Participate in two online Program Services webinars
Send end-of-season postcard
Administer female focused initiatives within your coed 8 & under program
Send end-of-season survey
2 and 2 Challenge:Achieving the
By taking advantage of all three national programs(Welcome Back Week, Try Hockey For Free Day and host a Transition Program), your association will be recognized as achieving the 2 and 2 Challenge and be rewarded with the following: National recognition on USAHockey.com and USA Hockey Magazine
Banner for display in your rink
Web banner for your website
Four sets of OneGoal Starter Equipment
Eight sets of OneGoal Starter Equipment (Silver)
Twelve sets of OneGoal Starter Equipment (Gold)
National recognition on USAHockey.com and USA Hockey Magazine
Banner for display in your rink
Web banner for your website
click here to accept the challenge!
Rewards:
2 and 2 Challenge--Silver:Capitalize on the 2 and 2 Challenge by participating in one additional initiative below to achieve Sliver Status.
Silver Initiatives:
Girls’HockeyWeekend(October13-14,2012)
AdditionalTryHockeyForFreeDayduringHockeyWeekendAcrossAmerica(February16,2013;tentative)
Red,White&Blue8&underprogram—AmericanDevelopmentModel
2 and 2 Challenge--Gold:Achieve Silver status and participate in two of the initiatives below to reach Gold Status.
Gold Initiatives:
PurchaseOneGoalStarterEquipment
Applyforagrowthgrant
Hostaseasonkick-offevent
Implementyourownoriginalgrowthidea
Sendan8&underfocusednewsletter
Holdanequipmentdrive
ParticipateintwoonlineProgramServiceswebinars
Sendend-of-seasonpostcard
Administerfemalefocusedinitiativeswithinyourcoed8&underprogram
Sendend-of-seasonsurvey
2 and 2 Challenge:Achieving the
Bytakingadvantageofallthreenationalprograms(WelcomeBackWeek,TryHockeyForFreeDayandhostaTransitionProgram),yourassociationwillberecognizedasachievingthe2and2Challengeandberewardedwiththefollowing:NationalrecognitiononUSAHockey.comandUSAHockeyMagazine
Bannerfordisplayinyourrink
Webbannerforyourwebsite
FoursetsofOneGoalStarterEquipment
Eight sets of OneGoal Starter Equipment (Silver)
Twelve sets of OneGoal Starter Equipment (Gold)
NationalrecognitiononUSAHockey.comandUSAHockeyMagazine
Bannerfordisplayinyourrink
Webbannerforyourwebsite
click here to accept the challenge!
Rewards:
Marketing Tools
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Artwork Templates
Online Registration Website
Customizable Video
Press Release Holiday Themed Grassroots Marketing
Whenyouutilizethe2and2Challenge,therearemanytoolsavailabletohelpyoupromoteyourupcominggrowthprograms.Allofthesetoolsareeasilycustomizableandproveneffective.
TheNationalHockeyLeagueandUSAHockeyarecommittedpartnersinthesharedgoalofpromoting
youthhockeyparticipation.
To accept the
and learn more about the program, visit:
www.2and2Challenge.com
or contact
Program Services at 719.538.1124
click here to accept the challenge!
2 and 2