2-1 copyright 2010 pearson education, inc. publishing as prentice hall part 1: technology...
DESCRIPTION
Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall 2-3 How Opportunity Happens When entrepreneurs are involved in an active search for opportunities When entrepreneurs have the skills to spot an opportunity in the market When they have experience in an industry or field of endeavorTRANSCRIPT
2-1 Copyright © 2010 Pearson Education, Inc.
publishing as Prentice Hall
Part 1: Technology Entrepreneurship for Scientists and Engineers
Chapter 2: Recognizing and Screening Technology Opportunities
2-2 Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall
Chapter Overview
• Opportunity recognition and creation
• Sources of opportunity
• Screening technology opportunities
2-3 Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall
How Opportunity Happens
• When entrepreneurs are involved in an active search for opportunities
• When entrepreneurs have the skills to spot an opportunity in the market
• When they have experience in an industry or field of endeavor
2-4 Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall
Employing Creative Problem-Solving Skills
• Divergent thinking– Pulls you away from a central point to explore different directions– Used to generate many ideas quickly
• Convergent thinking– Brings you back to focused thought– Evaluate ideas and devise solutions
• Simplistic problems: only one answer• Deterministic problems: a formula produces one answer• Random problems: different answers are possible• Indeterminate problems: many different answers are possible, but you
need all the information or the right formula
2-5 Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall
Restating the Problem
• Initial problem statement: We don’t have enough lab space.
• Restatement: There are too many people for the space we have.
• Restatement: How can we reduce the number of people we have?
• Restatement: How can we use the space we have more effectively?
2-6 Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall
Engineering Approach to Creative Problem Solving – Clegg & Birch
• Surveying– Gather information to solve the problem and set a goal for the end
of the process using divergent and convergent thinking.
• Building– Based on the information gathered, devise a method for getting to
the goals, identifying all potential obstacles
• Waymaking– Turn what is built into a solution. This is an iterative process that
considers the views of all the stakeholders
• Navigating– Determine resources required to implement the solution and
metrics to track progress and signal reaching the goal
2-7 Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall
TRIZ Approach – defining the real problem
• This approach focuses on the problem in the belief that the problem defined may not be the actual problem.
• Problems suitable for TRIZ
– Technical conflict and physical contradiction– Inventive problem – involves a trade-off or invention a solution to
resolve a conflict– Ideal machine – finding the simplest way to make the invention
work – how to simplify the device
2-8 Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall
Sources of Opportunity
• Study an industry
• Search the patent literature
• Talk to customers
• Look into university opportunities
• Investigate government sources
• Find new value in existing technology
2-9 Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall
Screening Technology Opportunities
Gauge technology readiness
Determine intellectual property status or potential for IP
Identify potential market applications
Estimate resource requirements
Determine potential risks & challenges
Select technology opportunity
2-10 Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means,
electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of
America.