1 National Quality Center (NQC)

NYS HIVQUAL Workshop

Thinking Outside the Box: Fostering Creative Thinking for QI

April 16th, 20109:00 AM – 12:00 PM

Johanna BuckSenior Quality ConsultantNYSDOH AIDS Institute

2 National Quality Center (NQC)04/19/23

3 National Quality Center (NQC)

Why Do WE Need Creativity ?

• Competition

• Customers demand dramatic breakthroughs

• Fiscal

• New technologies

• The old way doesn’t “work” anymore

4 National Quality Center (NQC)

What is Creativity?

• Being able to produce a lot of new ideas

• Being able to break down an old way of doing things in order to take a fresh look at it

• Being able to identify fresh ways of looking at things

5 National Quality Center (NQC)

What Type of Environment Nurtures Creativity?

• Freedom from criticism – people can take risks without embarrassment

• Constant sharing of ideas

• Two way flow of communication so that ideas have a place to go

• Respect for different “gifts” people bring to a situation

• Humor is encouraged

6 National Quality Center (NQC)

“There’s a world of difference between being somber and being serious.”

John Cleese, British humorist

7 National Quality Center (NQC)

How Can Creativity be Encouraged?

• Respect yourself and others

• Actively listen

• Believe that everyone – including yourself- is fallible

• Get out of your office!

• Avoid “killer” phrases

8 National Quality Center (NQC)

How Can Creativity Have Positive, Tangible Results?

• By being able to move creativity into innovation

• Innovation is the process of selecting, combining, refining and turning the very best ideas into reality

• Challenge is to efficiently generate as many good ideas as possible and efficiently convert them into products and services

9 National Quality Center (NQC)

Creativity Tools!

Let’s Play!

10 National Quality Center (NQC)

Resources to Feed Your Creative QI Process • Creativity, Innovation, and Quality, Paul E. Plsek, 1997• Serious Creativity, Edward De Bono , Harper Business; 1992• Creativity, Inc., Jeff Mauzy and Richard Harriman, Harvard Business

School Press, 2003• Conceptual Blockbusting: A Guide To Better Ideas, Third Edition,

James Adams (Stanford University), Perseus Publishing, 2001

• The Game Guide: Interactive Exercises for Trainers to Teach Quality Improvement in HIV Care www.nationalqualitycenter.org

• Innovation Tools (Tools, Resources and Articles) www.innovationtools.com

• Directed Creativity www.directedcreativity.com

11 National Quality Center (NQC)

Don’t Reinvent the Wheel!

NationalQualityCenter.org

12 National Quality Center (NQC)

“When you come to a fork in the road, take it.” - Yogi Berra