ROI DRIVEN

SEO

SEARCH ENGINE OPTIMIZATIONOur Method to the Madness

180fusion.com

Our Awards & Accomplishments

Scott Cohen, CEO and Co-Founder of 180Fusion fostered partnerships with groups like Google, Georgetown University and USC. He knew that their brand recognition and status as thought leaders and industry scions would allow his startup to grow much quicker and more effectively. In under 5 years, Cohen took a basement startup and turned it into one of the fastest growing marketing firms in America.

Forbes.com

With over 200 known ranking factors, it is safe to say that SEO can be pretty complicated.

Google is looking to rank the most relevant and authoritative sites at the top of their search engines.

We take into account these factors in putting together your SEO strategy.

20.94%Domain-Level, Link Authority Features(e.g., quantity of links to the domain, trust/quality of links to the domain, domain-level PageRank, etc.)

19.15%Page-Level Link Features(e.g., PageRank, TrustRank, quantity of link links, anchor text distribution, quality of link sources, etc.)

14.94%Page-Level KW & Content Features(e.g., TF*IDF, topic-modeling scores on content, content quantity/relevance etc.)

9.8%Page-Level, Keyword-Agnostic Features(e.g., content length, readability, uniqueness, load speed, etc.)

8.59%Domain-Level Brand Features(e.g., offline usage of brand/domain name, mentions of brand/domain in news/media/press, entity association, etc.)

8.06%User, Usage, & Traffic/Query Data(e.g., traffic/usage signals from browsers/toolbars/clickstream, quantity/diversity/CTR of queries, etc.)

7.24%Social Metrics(e.g., quantity/quality of tweeted links, Facebook shares, Google +1s, etc.)

6.98%Domain level Keyword Usage(e.g., exact-match keyword domains, partial-keyword matches, etc.)

5.21%Domain-Level, Keyword-Agnostic Features(e.g., domain name length, TLD extension, domain HTTP response time, etc.)

Source:

Ranking Factors

Here are some of the Onsite and Offsite elements that we pay attention to:

Keyword Research:

Before we begin providing on-page recommendations and building backlinks, we identify which keywords align with your marketing goals and budget. When doing keyword research, we take the following into consideration:

The difficulty to rank for that keyword

The keyword’s monthly search volume

Your current rank for that keyword

Your monthly budget

SOLARIES

On Page Factors

Ensuring your website is using best practices while being optimized is critical to ranking well within the search engines.

Depending on the type of SEO campaign and the complexity of your website, we’ll provide different on-site recommendations. Some of the items we review and provide recommendations include:

Relevance & User Experience

• Page Speed • Proper usage of robots.txt

and sitemap.xml• Page titles and descriptions• High quality and relevant

on-page content• Identifying and replacing

internal duplicate content• Identifying and fixing broken

links• Optimized internal linking

structure • Site architecture and

navigation• Conversion Rate

Optimization

On PageChecklist

Landing Page AddressTargeted keyword(s) found in URL URL is SEO-friendly (no crazy string of

characters)URL use dashes, not underscores URL is not blocked by robots and is found on

sitemap(s)

Meta DataTitle tag begins with target keyword(s) Description tag has less than 155 characters

Title tag is unique and not repeated on site Description tag is unique and not repeated on site

Title tag is less than 70 characters Description tag includes target keyword(s)

ContentH1 tag uses targeted keyword(s) All images have SEO-friendly file names

Target keyword(s) found in copy 2-3 times All images have alt tags

Text is broken up and not only in large paragraphs One image uses target keyword(s) in file name

Target keyword(s) are bolded, italicized, or underlined One images use target keyword(s) in alt tag

Off Page Factors: AuthorityQuality link building in conjunction with on-page optimizations creates a solid SEO campaign.

Quality over Quantity: Looking to the future, quality link building is critical, whereas the volume of links being built is no longer a contributor to success.

Link Type Diversification: Diversifying your linkscape with different types of links helps keep your link profile natural and keeps you off Google’s radar.

Anchor Text: When building links, we primarily focus on building branded anchor text (hyper-links) versus only targeting your keywords. This appears more natural and will provide better performance long-term. This will also avoid any algorithm updates!

Velocity: Ensuring your links are being built gradually instead of all at once every month is best practice. Building them all at once will create unnatural spikes and will raise red flags for Google.

10

Different Types of LinksThe landscape of SEO and link building is always changing, and today, the importance of building high-quality links has never been higher.

The need to understand and implement high-quality campaigns is essential if you're going to compete and thrive online, and that isn't going to change any time soon.

• Authority Links• Radio / TV /

Newspaper• Infographics• Link Directories• RSS Feeds• Classified Ads• Social Bookmarks

• Reciprocal Links• Competitor Links• Video Distribution• Content Marketing• Social Media• Press Release• Blog Links

What makes our links better?• Publisher Quality

E.g., Mashable, BusinessInsider.com, Huffingtonpost.com, NationalGeographics.com, Echnoratil.com, and many more

• Content Quality Our team of writers is hand-selected and rigorously vetted for quality of writing and expertise on a broad range of topical expertise, we pride ourselves on our ability to compose content that’s interesting, share-worthy and highly relevant to your client’s industry

• In-content Links Most link building companies get you links in the author bios. Not us. We get real, contextual, relevant, in-content links that provide long-lasting value

Quality Metrics• Domain authority

Based on Moz’s domain authority metric

• RelevanceWe align our publishers with your offering to achieve topical relevance

• Social EngagementWe work with publishers that share and tweet our content

• FreshnessWe work with publishers that publish content regularly

• UniquenessAll our content is 100% unique, developed and written by our team of writers specifically for you

Offsite Process

1Identify

Publisher

2Brainstorm

Topics

3Pitch to publish

4Settle with publisher

5We write

the article

6We insert your link

7We deliver the article

8Editorialreview

9Links

are live!

Though many businesses dismiss Google Plus because they do not acquire clients directly, we see from experience that having a presence here plays a pivotal roll for your position in organic search

Joining circles, adding viral content and become the thought leader in your industry and the search engines will reward you.

100% White Hat Tactics to avoid any algorithm updates

Some of the biggest changes in the SEO industry over the last 4 years have been Google’s improved ability to detect spammy and manipulative methods to boost rankings.

Our SEO Tactics are 100% White hat and our clients rankings improve as Google get smarter.

A Few of these well known algorithm updates are Panda (Onsite), Penguin (Offsite), Pigeon (Local), Hummingbird (Content).

It’s a Jungle Out There..

Competitive AnalysisIn order to beat your competitors you must be doing better work for both onsite and offsite factors.

Several Factors we look at include:

• Domain Authority• Link Velocity• Anchor Text• Onsite Factors

In order to fully assess your ongoing search engine optimization strategy we will analyze, manage and report from both Google Analytics and Search Console (formerly known as Webmaster tools)

AnalyticsAbout visitors

to the siteHow many

visits to the site?How are people finding the site?

What contentis popular?

What are people doing on the site?

Search Console (Webmaster Tools) About how

search enginessee your site

Are all the pages being crawled?

What searchesare leading people

to the site?

Are there anybroken links orother errors?

Is the site configured

correctly for search engines?

For reporting, we have a Client Center platform that allows our clients to log in and check their ranking reports in real time, which outline starting ranking at the beginning of the engagement, ranking during last reporting period, and current ranking.

For reporting, we have a Client Center platform that allows our clients to log in and check their ranking reports in real time, which outline starting ranking at the beginning of the engagement, ranking during last reporting period, and current ranking.

Reporting

125

100

75

50

25T1 T2 T3 T4 T5 T6 T7 T8 T9 T10 T11 T12

SEO Return on InvestmentPredicted Results of Search Engine Optimization for your Company

Time of Engagement

QuantityQuality

150

175

Sales Leads Traffic Lead Quality PPC Cost

Real Results!!

Okay,It kind of is…

SEO IS NOT ROCKET SCIENCE

Jump in! Best ROI

180fusion’s SEO Services Yield

Long Term Results

Higher Organic Traffic High Levels of Trust by Searchers

Higher Conversions More Leads and Revenue

24/7/365 Visibility

Contact UsLos Angeles Office1-877-321-4180

Contact Page

Mail Contactsales@180fusion.com

Web Sitewww.180fusion.com