17 ways to find speaking opportunities

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Want to accelerate your reputation as an expert?

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Page 1: 17 Ways to Find Speaking Opportunities

Want to accelerate

your reputation as

an expert?

Page 2: 17 Ways to Find Speaking Opportunities

The sure-fire way

to boost your

business box

office is to

Speak!

Page 3: 17 Ways to Find Speaking Opportunities

From quick talks…

Page 4: 17 Ways to Find Speaking Opportunities

…to panel discussions…

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… to auditorium-filled formal presentations-

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speaking catapults you from

Relative unknown to

Business Superstar!

Page 7: 17 Ways to Find Speaking Opportunities

Stumped as to where to find these

business-building opportunities?

Page 8: 17 Ways to Find Speaking Opportunities

Here are

ways To find speaking

engagements

Page 9: 17 Ways to Find Speaking Opportunities

1. Local service clubs

• Every city, big or small has organizations or clubs – think Kiwanis, Lions Club, Chamber of Commerce, and Rotary – that meet regularly.

• These members need content to fill their weekly or monthly meetings.

• Help them out by out by connecting with the programming chair and offering to speak on your specialty.

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2. Colleges & Universities

• Chances are, you live near a university, college, state school, technical school, or some other educational institution.

• Team up with a professor or department head to hold a forum a subject relevant to you and the educator’s interest group.

• Invite people from the community to attend as well!

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3. Business Networking Events

• These lead exchange or facilitated networking groups are designed to be a tightly knit group of individuals from diverse businesses who meet regularly for the purpose of bringing business opportunities to the other members.

• Popular groups are Le Tip, Business Networking International (BNI), and Local Business Network (LBN).

• Join your preferred group and let the members know that you’re interested in speaking opportunities!

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4. Special Interest Clubs

Photography fanatic?

Mother of a preschooler?

Coder with mad skills?

• No matter what your

interest or circumstance, there’s a group for it.

• If you can share information on a topic that’s relevant to its members, they’ll welcome you as a speaker!

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5. Local Business Publications

• Most metropolitan areas have a magazine or newspaper devoted to area business news.

• Check out the periodical’s Events page (in print or online), then contact the organizations listing presentations and pitch them for speaking.

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6. Your Clients • No need to get all fancy and overlook one of your most

highly qualified sources! • Ask your clients what groups they belong to and whether

they accept outside speakers.

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Want

more?

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“You got it, dude!”

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7. MeetUp.com

8. Eventbrite.com

9. LinkedIn Events

10. Facebook Events • Each of these sites provides tools for like-minded people to

organize gatherings around shared interests. • Visit the online site and search for meetings or events by

topic and geographic location. (With LinkedIn and Facebook, events might be in-person or virtual.)

• Attend one or two to see if it’s a good fit for your speaking topics.

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11. InsideInfoMarketing.com

• This site offers an “up-to-date listing of events, teleseminars & training being hosted by the most influential thought leaders in Information Marketing today.”

• If you sell online programs and information products, this is your site!

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12. Online Conference Directories

• All three of these sites are online directories, just for conferences.

• Lanyrd, for example, suggests events for you based on those attended by people you follow on social media and keywords in your profiles.

LANYRD

Plancast

Conferensum

(click to visit!)

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13. Google

Just Google it!

• Search for events in your industry. • Want to get more creative? Search your competitors and

other service providers who target the same clients to find out where they’ve spoken.

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14. Speaker Directories

• Speaker directories are matchmaking services that list speakers for a fee.

• Meeting planners sometimes go to these directories looking for a speaker on a certain topic.

Here are two to check out:

• Speaker Services – speakerservices.com • Speaker Zone – speakerzone.com

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15. Toastmasters Intl.

A non-profit club, devoted to helping its members improve their public speaking skills in a supportive

environment, Toastmasters also has its own speaking bureau.

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Ready to

go big

with

your message?

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Here are

Two ideas

To reach

potentially large

audiences

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16. Trade Associations

Got a topic that an entire industry needs to hear?

• With more than 17,000 national, regional and state trade

associations in the US, associations are fertile ground for speaking opportunities.

• Locate the educational or programming contact, send them an email with a link to a short demo video and then follow up.

• These associations are always looking for dynamic speakers to wow their members.

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www.columbiabooks.com - a great resource. It offers several directories, in print or electronic formats. • The National & Professional Trade Association

Directory lists national conventions, meetings, and trade show dates for over 7,700 trade and professional associations with an annual report published each February.

• The site also offers a Directory of Association Meeting Planners and Directory of Corporate Meeting Planners. Score!

16. Trade Associations (contd.)

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17. Big Companies

Does your speaking topic have a commercial application?

Become a corporate speaker!

• You may be able to get a corporate headquarters or local branch of a company to let you speak during lunch, after hours, or at a business meeting.

• Plus, being associated with a recognizable brand name adds to your business cred.

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Bonus

Resource!

(sweet!)

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While you’re speaking, ask your audience for other suggestions. At the right time (usually at the end, after you’ve wowed

the group with value), you can say something like….

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“As you can tell, I am really passionate about what I do. If you know of a group who could benefit

please let me know about them and let the group

know about me.”

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Enjoy this presentation?

Page 32: 17 Ways to Find Speaking Opportunities

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