1. Copyright 2013 Net-Results. Trademarks belong to their respective owners. All rights reserved. M A R K E T I N G A U T O M A T I O N 17 REASONS WHY COMPANIES SHOULD USE MARKETING AUTOMATION 221 Corporate Circle | Suite N Golden CO, 80401 303.771.2552 @NetResults

2. - AcquireB2B +58% MQL: Sales teams process over 58% of marketing- qualied leads with a close rate of more than 23%

3. - MarketingSherpa 138% ROI: Lead Scoring provides an ROI of 138% versus companies that dont score leads (78%)

4. - Focus Research 75% of companies using Marketing Automation see ROI within 12 months, 44% within 6 months

5. - Nucleus Research +14.5%: Marketing Automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead

6. - Chief Marketer 28% of marketers saw an increase in revenue per sale attributable to marketing automation

7. - Acteva 350% ROI and 100% annual revenue growth while saving $400K and generating $2M in incremental gross revenue

8. - Focus 70% companies declare that Marketing Automation met or exceeded ROI expectations

9. - Annuitas Group +451% MQL: Companies using Marketing Automation for nurturing experience a 451% increase in qualied leads

10. - ShipServ 225%: Marketing Automation provides 225% increase in prospect volume that convert to sales opportunities

11. - Bulldog Solutions 60% decrease: Marketing Automation reduces ignored leads from 80% to 25%

12. - Gartner Research +10% revenue: Companies that automate lead management see over 10% increase in revenue in 6-9 months

13. - Annuitas Group 47% of Marketing Automation nurtured leads make larger purchases than non-nurtured leads

14. - Gartner Research 15% savings: Companies achieve a 15% savings on creative productions with Marketing Automation

15. - Forrester Research +50% SQLs: Companies that deploy lead nurturing through Marketing Automation generate 50% more SQLs at 33% lower cost

16. - The Aberdeen Group +14% CTR: Marketing Automation-generated personalized emails improve click- through rates by 14% and conversion rates over 10%

17. - Gartner Research 80% savings: Event-triggered messaging saves approximately 80% of direct mail budget

18. - Jupiter Research 18x revenue: Marketing Automation-generated emails with high relevancy drive 18x more revenue than traditional email blasts

19. - Gartner Research -5% waste: Companies using Marketing Automation achieve 5% less marketing waste than non-MA companies