REASONS WHY STARTUPS NEED MARKETING AUTOMATION

While traditional marketing automation solutions may be

expensive, monthly or quarterly subscriptions and pay-as-you-

go pricing models work well for start ups.

1. FLEXIBLE PRICING

2. TO BUILD BRAND AWARENESS

Email is one of the most effective

promotional tools for start ups to reach

prospects and to stay in touch with

existing customers.

3. BUILD & SEGMENT LEADS DATABASE

Email marketing helps build and maintain a clean and up to

date marketing leads database. Use detailed data to segment

and fine tune the mailing list.

4. EXECUTE MASS EMAIL CAMPAIGNS

The email tool can also be used at a later stage in the buying

cycle to send highly customized nurture emails to your customers

and prospects. Automation cuts down human error and frees up

time for other tasks.

5. REDUCE NEED FOR LARGE TEAMS

Without automation, managing and monitoring mass email

campaigns would require a large army of marketing folks. With

automation just a handful of marketers can do the job.

6. CUT DOWN REACTION TIME

Get information on your campaigns

instantly. This allows you to react faster. If

a particular campaign is not doing well,

pull the plug.

7. DO A/B TESTING

A/B testing of email campaigns can be done easily

simply by comparing their respective click through

and open rates.

8. TRACK PROSPECTS

Track prospects that check out your online demo, or look at

your pricing page. Pass them onto sales as they are sales-

ready. Other visitors may require further nurturing via a drip

marketing campaign.

9. CREATE & MONITOR LANDING PAGES

Make landing pages quickly and with no assistance from design

or IT. Do A/B testing. See which landing pages and call to

action buttons generate leads.

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EXPERTS AND THEIR EXPERTISE

Startups – Main Challenges Startups start on a shoestring budget. They are short staffed, strapped for cash, and they have one person performing multiple functions. For instance, the only two sales people might also do double duty as marketing. Startups may have a limited IT budget. Yet they need to get the word out, since they are the new kids on the block. They need to tell the world what they sell and why customers should buy from them.