17 March

Privacy (finish)Consumer

Privacy

Data & informational privacy• One should ask:

• Who has ACCESS?

• Who should have ACCESS?

• Need to know?

• Why?

• Keep for how long?

• And more …

My rights• Shouldn’t I have a say?

• Why should I care?

– Decisions made about us?

• Any effect if data are Incomplete? Erroneous? Sensitive?

• Visit Data breaches chronology

Importance of Privacy

• Privacy and relationships

• How is it different from pre-computers/networks?

– Electronic alter ego

Some Videos

• Privacy and social networks

• Cameras

• Online identity and convergence

Controversy & Challenge

• My right to Informational Privacy vs. Others’ right to know vs. Security

– Does it have to be “vs”?

• Is it really a zero-sum game?

Everyone Agrees

– Privacy is not absolute in society …why?

– Willing to divulge SOME info in exchange for SOME economic or social benefit….

• BUT! Reasonable expectation about how it’s treated…

Government Surveillance

• Snuggly bear explains warrantless wiretapping

• Cyberspace surveillance plan– The story

Consumer

History of Shopping

Peddlers and door-to-door salesmen Started out at home!

Moved to the city 1964 Petula Clark

Malls Big Box Stores

WalMart

Internet Shopping

1995: Internet unknown 1996: over 95% of general

population aware 1998: online sales increase 200%

$2.2 billion < 1% of total retail sales ($3 trillion)

2006: sales > $100B CyberMonday 2007

Internet Shopping Preference

Many still like to purchase offline Pew survey

Like convenience Use for research and comparisons Security worries

•Consumers Union: financial privacy

•FTC’s Consumer Protection page– FTC's "Paying On Line" : Paying it Safe…

•SafeShopping from the American Bar Assn.

•Consumer Watchdog

• 'Lectric Law: Consumer Rights & Protection

Some Consumer Safety Web sites

Internet Shopping Trends

Comparison Shopping sites What are the most important

features Google shopping (Froogle) vs Bizrate Amazon vs. Half.com

Word of mouth: reviews Gauri et al

Shopping Addiction