summerschool@unecon.ru +7 (812) 310 1963 www.unecon.ru

S A I N T - P E T E R S B U R G S T A T E U N I V E R S I T Y O F E C O N O M I C S

1650 ˆ

“Doing Business in Russia”

Summerschool

20 15

Duration: 2 weeks

Workload: 4 ECTS (8 US credits)

Language: English

Major: Economics, Business, International Studies, Political Science, Liberal Arts

Enrolment Cost:

included: accommodation - 14 nights (DBL), meals - breakfasts & lunches, lectures & excursions as per the program.

Special offerfor partner universities: 1400 ˆ

16 - 30 AUGUST 2015

Application deadline: July 1, 2015

To learn more and apply for the program please contact us at:

Program Content: • Global Economy, Competitive Strategies in Russia, Marketing and Management; • field assignments (hostel, coffee house, fashion store, brewery, etc.); • excursions, tours, entertainment (The Hermitage, St Peter & Paul Fortress, Peterhof, folk-show, etc.).

lectures on Russian history in the context of

Ji Hun Lim, South Korea“I didn’t know about Russia anything before I came here. But after the program I real-ized how great Russian history is. Also, I want to let foreign students to know that Rus-sia will be able to become one of the most powerful economic countries soon. I really want to do a business in this country if I get a chance”.

Allison Tauchen, USA“I think the program is great. I learned very much from the lectures that were presented in the class. All the cultural programs were amazing!”

Who is eligible:The program is aimed at students from all over the world, who think outside the semester, want to get an experience of staying and learn-ing in Russia and wish to gain an insight into the Russian mentality, culture and business climate.

Accommodation: Students are provided with double rooms in the guarded on-campus dormitory equipped with cooking and laundry facilities, bed linen and free wi-fi.

Program Objectives:

Russia as a player in the global economy and to understand special characteristics of the Russian business environment; • To develop skills in team working, marketing and business planning, students are supposed to work in groups on their own business projects within 2 weeks. • The projects will be focused on setting up an enterprise in the Russian market (travel agency, hotel, translating company, restaurant, etc.)

• The program is tailored to help students see

Angela Covre, ItalyI really enjoyed the course, I learned lots of interesting things, but more than during lessons I learned a lot from my classmates. Now I feel more... cosmopolitan! Thanks for that!

Franziska Wehnert, GermanyGreat-great people! All of the team of the international office and professors have been really nice. Always interested in all our needs, always an open ear and ready for fun. Now I know Russians are nicepeople and they can smile! Also I see the opportunities of the Russian market - so maybe I will come back for business.

summerschool@unecon.ru +7 (812) 310 1963 www.unecon.ru

To learn more and apply for the program please contact us at:

The Concept of the Summer School Program “Doing Business in Russia” University Saint-Petersburg State University of Economics Period of implementation August 2015 Place St. Petersburg, Russia Concept of the program The Summer School Program “Doing Business in Russia” is tailored to help international students see Russia as a player in the global economy and to understand special characteristics of the Russian Business environment, to develop skills in team working, marketing and business planning. The program is aimed at students from all over the world, who want to get an experience of staying and learning in Russia and wish to gain an insight into the Russian mentality, culture and business climate. Content of the program Summer School 2015 includes three main courses: Russian History in the context of Intercultural Management (1 ECTS), Doing Business in Russia (2 ECTS) and Competitive Strategies in Russia (1 ECTS). The first course examines the evolution of Russian society and culture from the earliest times to the present day with focus on historical events, foreign influences and prominent personalities that have shaped Russian culture through centuries. It introduces students to the development of core values and norms of the Russian people. The second course aims to make students familiar with the current economic situation in the Russian Federation; to give them an insight to the Russian market and understanding of the needs of potential customers from Russia. The course includes Business Game where students apply in practice the acquired knowledge about Russian market business segments. The third course let students to build understanding of the principles of competitive struggle on the Russian markets; to catch the specifics of the Russian business environment; to choose relevant competitive strategies in different business situations and explain the choice. Besides theoretical courses students are divided into multinational teams that take part in the project competition that lasts throughout the entire period of the Summer School program. During two weeks the teams work on their own enterprise establishment in the Russian market (shop, micro-brewery, coffee house, bar, language school, hostel, etc.). The program also includes:

Guest speakers from business; Field assignments according to the team target enterprise (shop, micro-brewery, coffee

house, bar, language school, hostel, etc.) Excursions (Hermitage, Peter and Paul Fortress, folk-show etc.) Tour to Peterhof.

Final assessment Every team is to defend its project at the final presentation where projects are to be assessed considering:

Concept of the project Relevance of the project Usage of skills and knowledge gathered with the program Team work Perspectives of the project implementation in the real business life.

SAINT-PETERSBURG STATE UNIVERSITY OF ECONOMICS

Summerschool

20 15

Focus on

Event Event marketingEvent project management

budgeting

EVENT MANAGEMENT

Project-based Program

LecturesCase studiesBusiness TripsBusiness Quest

Target Group

How to apply

Please mail us your motivation letter:

summerschool@unecon.ru

Culturevisits

The Hermitage PeterhofFolk-showetc

General Info

Dates:Enrolment Cost:

4 ECTS

July 20 - August 02

1650 ˆ 1400 ˆ for partner schools

Students of majors:EconomicsBusinessTourismArt & Humanities

Event Management Summer School 2015 UNECON, St. Petersburg, Russia

St. Petersburg as Russia's Culture capital hosts thousands of different events every year from famous Russian ballet shows at Mariinsky theatre to Champions League matches and the All-Russian Graduation party «The Scarlet Sails». The Event Management School is tailored to give participants the opportunity to study the theory and practice of managing large-scale international music, sporting, arts and city events based on St. Petersburg unique experience.

Application deadline: May, 31, 2015

Program benefits: Enrich your professional skills in event management Make new friends from all over the world Experience studying, learning and cooperating in Russia

Enrollment cost includes: Accommodation - 14 nights (DBL). Students are provided with double-rooms in the guareded on-campus dormitory equipped with fire alarm, free wi-fi, washing machines. Breakfasts & lunches Lectures & excursions as per the program (The Hermitage, Peterhof, St. Peter & Paul Fortress, Tsarskoe Selo, theater, folk-show, etc)

Contactssummerschool@unecon.ruWe are waiting for your motivation letter:

Program Content: Experienced lecturers presenting material on managing, marketing, budgeting and projecting events Professional event managers sharing cases and practical questions Tour of St. Petersburg's key event venues, including a stadium, theatre and art centre and open air city event Team and individual projects Social event on a boat