6 shops in one shopping centre:

Perfume. Dresses. Toys. Sport stuffs

What is the difference?

How am I feeling in each shop and WHY?

Cheap shops. Insights

• Cheap shops are taught and items often in a mess

• Fonts is bright and big• cheap materials• extremely friendly and simple

Expensive shops. Insights

• Expensive shops are wide • We can see a comfort «way» lettering in• Fonts are “calm”• «nudged aside» but makes people curios