15 free cro tools
DESCRIPTION
Check out Distilled's own Rob Millard introduces us to some of the tools that he uses in his day-to-day CRO consulting work and shows you how to get the most out of them.TRANSCRIPT
ROB MILLARD
15 Free CRO Tools
ROB MILLARD
SPEAKER NAME - EDIT FOOTER
Getting budget can
stop you from starting
ROB MILLARD
ROB MILLARD
Review,
IterateTest
Wireframin
g
Usability
Feedback
Web Analyti
cs
SPEAKER NAME - EDIT FOOTER
Project Management - Trello
trello.com
SPEAKER NAME - EDIT FOOTER
Project Management - Weekly
teuxdeux.com
SPEAKER NAME - EDIT FOOTER
Project Management - Daily
todokyo.com
Web Analytics
www.google.com/analytics
Web Analytics – Google Analytics
GA
Goals
Ecommerce
Funnel Visualisatio
n
Bounce Rates
Segmentation
New vs. Returning
Exit Rates
Navigation Summary
Web Analytics – Google Analytics
Custom
Variables
Logged in?
Topics
Stock levels
Already purchase
d?
(page)
(page)
(session)
(visitor)
SPEAKER NAME - EDIT FOOTER
Web Analytics - ClickHeat
www.labsmedia.com/clickheat
ROB MILLARD
ROB MILLARD
Review,
IterateTest
Wireframin
g
Usability
Feedback
Web Analyti
cs
Feedback - KISSInsights
www.kissinsights.com
Feedback - Uservoice
www.uservoice.com
SPEAKER NAME - EDIT FOOTER
Feedback – 4Q Survey
www.4qsurvey.com
SPEAKER NAME - EDIT FOOTER
Feedback – Your Own Survey
Use Google Docs Forms to replicate
1. Based on today’s visit, how would you rate your site experience overall?2. Which of the following best describes the primary purpose of your visit?3. Were you able to complete the purpose of your visit today?4a. (If yes) What do you value most about the [sitename] website?4b. (If no) Please tell us why you were not able to fully complete the purpose of your visit today?
http://docs.google.com
SPEAKER NAME - EDIT FOOTER
Feedback - Twitter
twitter.com
SPEAKER NAME - EDIT FOOTER
Feedback - Twitter
Use a hashtag to make curation easier…
http://www.distilled.net/blog/distilled/guide-to-google-docs-importxml/https://seogadget.co.uk/playing-around-with-importxml-in-google-spreadsheets/http://www.brelson.com/2009/11/using-google-spreadsheets-to-extract-twitter-data/
ROB MILLARD
ROB MILLARD
Review,
IterateTest
Wireframin
g
Usability
Feedback
Web Analyti
cs
Usability Testing
1. Recruit representative users (~5)2. Give them representative tasks to perform3. Encourage them to speak aloud4. Capture and review
SPEAKER NAME - EDIT FOOTER
Usability Testing - Recruitment
SPEAKER NAME - EDIT FOOTER
Usability Testing - Silverback
silverbackapp.com
SPEAKER NAME - EDIT FOOTER
Usability Testing - Quicktime
SPEAKER NAME - EDIT FOOTER
Usability Testing - Jing
www.techsmith.com/jing.html
SPEAKER NAME - EDIT FOOTER
Usability Testing - Scripts
• http://www.howto.gov/sites/default/files/usability-test-script.pdf• http://24ways.org/2006/fast-and-simple-usability-testing• http://boagworld.com/usability/what-goes-into-a-user-testing-scr
ipt/
SPEAKER NAME - EDIT FOOTER
Usability (Accessibility?) - Browser
browserlab.adobe.com
SPEAKER NAME - EDIT FOOTER
Usability (Accessiblity?) - Browser
SPEAKER NAME - EDIT FOOTER
Usability - Usabilityhub
www.usabilityhub.com
SPEAKER NAME - EDIT FOOTER
Usability - TheClickTest
SPEAKER NAME - EDIT FOOTER
Usability - TheClickTest
ROB MILLARD
ROB MILLARD
Review,
IterateTest
Wireframin
g
Usability
Feedback
Web Analyti
cs
Wireframing - Cacoo
cacoo.com
SPEAKER NAME - EDIT FOOTER
Wireframing – Google Docs Drawing
docs.google.com
SPEAKER NAME - EDIT FOOTER
Wireframing – Pen, Paper, Camera
ROB MILLARD
ROB MILLARD
Review,
IterateTest
Wireframin
g
Usability
Feedback
Web Analyti
cs
SPEAKER NAME - EDIT FOOTER
Testing - GWO
www.google.com/websiteoptimizer
SPEAKER NAME - EDIT FOOTER
Testing – GA Experiments
http://marketingland.com/google-analytics-content-experiments-12170https://support.google.com/analytics/bin/topic.py?hl=en&topic=1745146
SPEAKER NAME - EDIT FOOTER
Testing – BT Buckets
btbuckets.com
SPEAKER NAME - EDIT FOOTER
BUTfree tools aren’t a
substitute for the real deal.
Thank You Any
Questions
ROB MILLARD