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March 15, 2015 // 8:00 AM

Cleve xample ofnte active P int A

Written by Jami Oetting | @jamioetting

Whe e Ma kete Go to G o

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MARKETING / 7 days ago15 Clever Examples ofInteractive Print Ads

MARKETING / 1 day agoThe #1 Productivity InvestmentSales Teams Are Making ThisYear [Research]

MARKETING / 2 days agoThis post originally appeared on Agency Post. To read more content likethis, subscribe to Agency Post.

Print ads were once the standard format for creative advertising. But as more andmore advertising dollars are allocated to digital outlets, print advertising is seen asan expensive, untrackable, traditional media format.

You would think the category is void of innovative ideas, but that’s certainly not thecase. In fact, many brands are finding new ways to merge the digital and physicalworld through magazine and newspaper ads.

Here are 15 print ads that should make you rethink the word "traditional."

1) Glacial

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If you’ve ever wanted to speed up the beer-cooling process, you’ll understand theallure of this print ad from Glacial. You soak the ad in water, wrap it around thebottle, and put it in the freezer. The print ad was made with salt particles, whichreduce the freezing point of water.

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2) Nivea This print ad won the Mobile Grand Prix at Cannes in 2014. The ad includes awristband you could attach to your child as he runs around at the beach. The applets you set a distance and receive alerts if the child wandered beyond the limit.

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3) UTECUTEC, an engineering and technology university, wanted to recruit more students.Instead of placing the smiling faces of young graduates on a billboard, it created anad that pulled moisture out of the air in Lima, Peru, which sees very little rain eachyear.

4) Motorola

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The brand teamed up with Wired to promote the Moto X’s custimization. Peoplecould change the color of the phone by pushing buttons.

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5) Kontor Records Kontor Records wanted to get the attention of creative advertising professionals.Instead of mailing out the latest CD, it sent a vinyl record with a paper turntable thatcould be played with an iPhone.

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6) PeugotThis print ad for the car brand features a one-page ad with a front view of the carthat asked people to hit the ad. The spread following it included a mini air bag thatinflated when hit.

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7) LexusIn 2013, Lexus released an ad that, when placed over an iPad, revealed the car inaction with different backgrounds and music.

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8) Lladro LightingWhy advertise lamps when you can give people an ad that transforms into a lamp?The print ads act like a pop-up book, allowing people to create their own lampshape by mounting the paper in a corner.

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9) FordTo show off the features of the Ford Explorer, the brand published three print ads

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with interactive elements. The reader could scan a QR code and then line up thephone on the ad to see the car in action.

10) VolkswagonVolkswagon published a three-page spread so readers could take a test drive. Youcould download an app and can try out different features, including the "LaneAssist" mode that would cause the phone to vibrate when it got too close to oneside of the road.

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11) SoneraThe telecommunications company highlighted its 4G wireless speed with a print adthat served as the game board for an iPhone game.

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12) C&AFashion retailer C&A published a print ad in customized magazine editions thatwere linked to a person’s Facebook account. Readers could Like their favoritelooks on Facebook by pressing the button in the ad. The data was then sent to aleaderboard in the store.

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13) NiveaTo promote its sunscreen products, Nivea created a print ad with a solar panel thatcould charge a cell phone.

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14) Shikun & Binui SolariaIsraeli energy company launched this print ad to promote green energy. The print adjust seems like a simple black and white drawing. However, when you hold it up tosunlight, vibrant colors appear.

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15) CW NetworkThe CW published this print ad in Entertainment Weekly in 2012. The ad featured aLCD screen that is updated with videos from the network and a stream of livetweets.

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the Face of Beauty MarketingWritten by Jami Oetting

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10 User Generated Content Campaigns ThatActually WorkedWritten by Eric Siu

Tired of struggling to crank out the endless streams of content needed to appeasetoday’s consumers? You’re in luck! There is an option for burned out businessowners, and that’s user generated content. This technique, in conjunction with thegrowth of popular social media websites, allows modern businesses to delegatesome of these brand-building responsibilities to an unlikely voice -- their customer.

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The Ultimate Guide to Throwback Thursday:How to Use #TBT in Your MarketingWritten by Laura @Pistachio Fitton

While you've probably seen the hashtags #throwbackthursday and #TBT thrownaround, you might not have tried using them much. Used primarily on Instagram,Twitter, Facebook, and Pinterest, Throwback Thursday posts can liven your

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marketing campaigns up and generate real results -- that is, if you know how to usethem right.

To help you figure out how to navigate this trend, we pulled together everything youneed to know about using #TBT in your marketing.

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The Growth Show: How One Woman Built aFashion Business That Gives BackWritten by Dave Gerhardt

After spending years in the fashion industry and witnessing environmental pollutionand human rights violations, Beth Doane had finally seen enough. But instead ofleaving the industry behind, she wanted to try and change it.

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As an entrepreneur, failure is an everyday activity. It’s howyou manage it that determines your success. [Click To Tweet]“- Beth Doane, Raintees Founder

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