147,000 more website visits per month?

Three Simple SecretsThat will get your website higher on Google

SEO101

• From 18k to 65k targeted Google traffic per week – 147k/mth extra.

• If purchasing via Adwords it would have cost $50k per week – if it were even possible to get via Adwords

SEO – What is possible

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google organic

google cpc

yahoo organic

www.VSO-Software.fr

16 April 2008 - Popular Mechanics Interview with Udi Manber, Google

Search Quality Vice President

Do you find that the content on the Web is evolving to be more search-engine friendly?“It’s hard to say. It’s definitely still lacking. I wish people would put more effort into thinking about how other people will find them and putting the right keywords onto their pages.”

Most Important Part of SEO - Words

The importance of words/phrases

One word different, and not ranked

• SEO-basics simple, specialised, complex

• Many know some SEO, but don’t do it

• Too hard, ignorant, or time-consuming

SEO in a Nutshell . . .

• SEO has a high ROI• Most websites fail the SEO basics• Implementation of basics:

– Big traffic increases possible

• Good SEO – foundation, future-proofs your website technically

• Good SEO improves usability, efficiency and general performance

• Easy to take a step ahead of opposition

Benefits

1. Search Phrase Selection – selecting an appropriate phrase(s)

2. HTML Head Tags– configuring the Head Tags correctly

3. Page Content– developing & placing content in the right place(s)

The Three Simple Secrets

• What are people searching for???• Select multiple word phrase(s), and single words

https://adwords.google.com/o/KeywordTool

• Use search words including:– Categorisation – Car Parks, Office Lease, Storage, Meeting

Rooms, Kitchens– Regionalisation – Auckland, Remuera, Wellington, Upper Hutt– Synonyms (www.thesaurus.com)– English/American spelling

• Check your opposition’s language & phrases• Check your Adword stats–most clicked/profitable phrases• Group phrases into themes per page – ie offices Auckland

1. Search Phrase Selection

Google Keyword Tool

Select‘exact’

Logging in gives monthly traffic

Google Keyword Tool

Sort by LocalMonthly Searches

Download results

MonthlySearchTraffic

CSV export for ExcelHighlight relevant phrases

The Three Simple Secrets

1. Search Phrase Selection – selecting an appropriate phrase(s)

2. HTML Head Tags– configuring the Head Tags correctly

3. Page Content– developing & placing content in the right place(s)

META Tags: “<title>”

<title>Sharedspace - Find &amp; Share Office Space, Serviced Office, Pop Up Shop, Commercial Kitchen, Event Venues, Meeting Rooms &amp; Shared Boats</title>

META Tags: “<title>”<title>Serviced Offices Auckland, Shared Office Space Auckland, Office Rental</title>

• Use up to around 70 characters (max 12 words indexed)• Google shows up to around 466px width

http://www.webshoptimizer.com/page-title-pixel-meter/• Words at the front of the title have the most power• Use the search phrase at the beginning & combinations of

main phrase(s) – as many related phrases exact matched then broad matched

• Unique title on every page

Create TitleExtra column for noting addition to title/content

• The sales pitch – clickability – your USP• Use proper English & search phrases from the title,

broad matched into description• Max around 155 characters show on Google• On blog post, Google will add date

META Tags: “<description>”

<meta name="description" content="Sharedspace is a simple way to find shared commercial space in New Zealand. Anyone can list their shared office, serviced office,

retail space, car park, storage space, meeting room, event space, commercial kitchen and creative studio." />

Meta Description Rules – Google Snippet:• Google uses the Meta Description (if your

search phrase in there)• Or Google uses first 2-3 instances of the

search phrase in your text/after/sometimes including an h1

• Unique on every page, or don’t have it at all!

META Tags: “<description>”

• Google has stated that they ignore meta keywords, so no need to add

META Tags: “<keywords>”<meta name= "keywords" content= "shared office, office for rent, commercial property, retail space, creative studio, meeting room, commercial kitchen, event space, venue hire,

Serviced office, space for rent" />

The Three Simple Secrets

1. Search Phrase Selection – selecting an appropriate phrase(s)

2. HTML Head Tags– configuring the Head Tags correctly

3. Page Content– developing & placing content in the right place(s)

• “User friendly/dumbed down meta title”• Use <h1> to emphasise top search phrase• Google looks for a signal that the content is

starting – The <h1> is ideal for this• Better to have the 1st <h1> unique with sentence

text immediately following• Google can use the h1 for it’s title or snippet

Page Content: “<h1>” heading

• Place your opening paragraph straight after <h1>

• Best to use main search phrase(s) in opening paragraph – exact matched

• Avoid duplicated content – unique content around search phrases

• (optional) use bold and italics to emphasise the first two instances of the main search phrase

• Scatter the search phrase(s) around the page • Write full sentences, not just lists of keywords

Page Content: Opening Paragraph

Page Content: Opening Paragraph<title>Cheap Contact Lenses Online, Coloured Contact Lens, Bifocal

Contacts</title>

Page Content: Opening Paragraph - opportunity

Summary1. Search Phrase Selection

– selecting an appropriate phrase(s)

2. HTML Head Tags– configuring the Head Tags correctly

3. Page Content– developing & placing content in the right place(s)

The Three Simple Secrets

www.searchmasters.co.nz – SEO Consultancy – SEO TrainingHow can we help you

Starting at $1650 for site SEO

plus $1330 for linking$2980 + GST

Moving on . . .