1411 ibi beyond bowling

32 IBI November 2014

’m writing this at 30,000 feet, heading home havingconnected on a flight through DFW. Air travel has allowedme to connect with hundreds of industry partners and

customers in the last 10 days (Bowling University, East CoastBowling show, F2FEC conference planning, client visits). I’mabout to connect to the Internet, allowing me to communicatewith people worldwide. I’ll bet you have a smartphone,certainly some kind of cell phone, in your pocket. It can keepyou connected while in the office or on the beach, 24/7.

Connectivity promotes integration. So it is with the BEC.An BEC is more than just adding a game room, or laser tag,or a real restaurant. It is connecting all the attractions with thebowling centerpiece and molding them together into anintegrated experience for your guests.

“Beyond Bowling” is one way IBI is connecting readers withthe best ideas and practices in the BEC segment of thebusiness. We are happy to have David Garber join the IBI and“Beyond Bowling” teams. David comes to us with deep rootsin bowling, a passion for the health of the industry, and acommitment to its future. It is great to have him here.

IAAPA is a great place to sharpen your BEC ideas. Be sureto check out our second annual IAAPA preview article inthese pages for an advance look at what the show has to offer.There are few better places to find the products, theinformation and educational experiences necessary to masterthe skills of operational integration for multi-attraction venues.We hope you enjoy this edition.

According to George From David’s Desk

INTRO

I hey say you can’t go home again, but I have foundthat getting away and coming back make for a positiveexperience. I have been in the bowling business for

more than 25 years. I started as a top amateur player, followedby positions as a regional manager for bowling manufacturers,then as director of both coaching and Team USA for USBC,and finally in sales in the Las Vegas casino/bowling arena.

Last year, I took a hiatus from bowling to review where I hadbeen and to decide where my future might lie. I became aconsultant for Siesta Key Oyster Bar, or SKOB for short. Persquare foot, it is the highest-grossing restaurant in Sarasota, FL.What I learned working in that amazing place, which attractedboth tourists and locals, easily relates to the bowling industry.

People look for places to spend their dollars that givethem a one-stop shop. SKOB understood that. They offeredgreat food, cold drinks, live music, and a staff that appreciatedthe customers, which translated into guests returning dayafter day and year after year even though the competition wasfierce on the key.

In today’s market, bowling center proprietors are clearlygetting the one-stop shop message as they add laser tag, go-karts, redemption games and debit card systems to theirvenues. Of course, adding these types of amenities is great,but without a top-notch staff to attend to your guests, it canall be for naught. The most important thing to remember is thatpeople want to spend their money where they feel appreciated.

My year’s sojourn brought me back around to what Ilove—bowling. I learned that it’s a jungle out there dealingwith food and beverage, but in bowling centers that is onlya piece of what the business plan is about. Bowlingproprietors have a great opportunity to increase their ROIwith additions, but it really comes down to the fact that a top-notch staff can make the biggest difference.

Enjoy this quarterly issue of “Beyond Bowling.”

T

George McAuliffePresident, PinnacleEntertainment Advisors

David GarberAssociate PublisherInternational BowlingIndustry

PREVIEW: IAAPA

or those of you unfamiliar with the acronym ‘IAAPA,’it stands for International Association of AmusementParks and Attractions. The annual conference and

trade show, the IAAPA Expo, is often shortened to IAAPAand takes place this year Nov. 17-21 in Orlando, FL.

IAAPA members include amusement parks, water parksand other assorted amusement facilities worldwide along witha strong supplier sector. Because bowling-based FECs arethe fastest-growing model in IAAPA, the show has becomea “must attend” for many proprietors.

27,000 attendees are expected to descend on the OrlandoConvention Center for this year’s show. 1,000+ exhibitors willbe showing the latest products, from games and laser tag,to roller coasters, to all of the things that go into attractingand entertaining guests.

Trade Show

The trade show opens on Tuesday the 18th; theconference, a day earlier. Bring comfortable shoes. This is abig trade show floor—literally miles of aisles. I can tell you,having attended 26 IAAPAs, that those aisles are chock fullof ideas to help improve your business.

Some booths that would be worth your while:

BAYTEK GAMES, booth 1024Baytek is a class act among game manufacturers. If you

ever find yourself in Wisconsin, try to squeeze in a visit to thiscompany’s facility. If you do, you’ll feel the commitment ofthe people in this company to their customers and to theultimate players of their games. If you have a Baytek gameyou understand my point: their physical quality and reliabilityare second to none. And they consistently release games that

make money. “Big Bass Wheel,” “CrankIt,” and “Dizzy Chicken” are just fewexamples. Prize Hub is the innovativeautomated redemption center allowingfor redemption to be introduced tounattended locations or as a satellite to give guests an option inbusier centers.

Baytek will be showing their latest game, “Flappy Birds.”Based on the popular app (downloaded over 50 million times),Flappy Bird is now life-size. With Baytek’s usual skill they’vecreated a super attractive “videmption” piece with a huge verticalflat-screen monitor. Players test their skill by maneuvering the birdthrough pipes, avoid a “game over” when pipes are touched, andearn tickets with each set of pipes that the bird successfullypasses through. Players can compete for the daily high score orthe all-time high score.

BRUNSWICK, booth 4831One of the leading

providers of bowlingequipment and supplies,Brunswick offers today's investors a dynamic range of opportunitiesto achieve their goals. Brunswick is a leader as a single-sourceprovider with a long, successful history of supporting successfulnew bowling center development projects.

BMI MERCHANDISE, booth 824Beyond the hottest items, BMI's automated

reorder system (ARS) syncs with all leading POSsystems. The result is the world's most

efficient, just-in-time redemption inventory management.Locations utilizing ARS receive on-site set-ups and refreshes,virtual websites depicting digital plan-a-grams (which are easily

F

IAAPA Growing Resource for theBowling Entertainment Center

By George McAuliffe


IBI's annual insider's guide to the 2014 IAAPA trade show in Orlando.

See you at IAAPABooth #1031

followed for ez merchandising), and much more.

CREATIVE WORKS, booth 602Creative Works, the designers and builders of

entertainment venues, with over 20years of experience designing andtheming facilities worldwide, will beshowing their custom laser tag arenacapabilities along with their “LaserFrenzy” fully immersive laser tag experience. Rounding outthe booth will be “Cosmic Golf”; “Color Crush,” a compactgame installed on the wall; and “Reactor,” their arcadeshowpiece.

INTERCARD, booth 1031Debit card systems are the most powerful tool to enter the

amusement game market in my 36years doing business in that world,hands down. Of the 75+ bowlingentertainment center facilities we’vehelped to add a redemption gameroom in the last five years, we might have done tokens in one.All the rest were done with debit card systems. They provideguest convenience, labor savings, cash control, pricingflexibility, great reporting, and a long list of marketing toolsto help drive guest satisfaction and sales in your facility.Intercard is at the forefront of debit card installations in FECs.

LASERTRON, booth 3206Lasertron will be showing their brand new LT-12 Briefing

Video which comes in five different versions for their mostpopular game formats.Briefing Video #1 showsthe new “Choose Your

Own Power Ups.” It’s easy to activate and fun to play. TheLasertron team will be there to share the details on their latestinstallations and features.

LIVE OAK BANK, booth 4640Live Oak Bank is a lender that

specializes in providing financingsolutions to the amusementindustry with a keen focus within family entertainmentcenters, bowling centers, roller skating centers, small parksand water parks nationwide. Ben Jones, a former operatorand amusement park industry leader, is one of the stars ontheir team.

QUBICAAMF, booth 1039The new Highway 66, the world’s best-selling mini bowling

attraction ever, delivers the ultimate in state-of-the-art on-

lane entertainment and features eightnew and exciting themes to “wow”customers and maximize their overallexperience They will be showing theirnew newest attraction—The Suite Spot, the “ultimate attractionto maximize group and party business.”

REDEMPTION PLUS, booth 800We’ll have some surprises in store

this year in our newly designed booth.Rather than the same old productconversations (which we already haveevery day and our customers know to

see at http: redemptionplus.com), we will be listening to ourcustomers and talking about how we can help build their business.

Sure, we are a supplier of redemption merchandise. But wealso have over 100 years of amusement park operatingexperience on our staff. We have played a leading role inadvising on all aspects of operational development to many FECs,and we are in the unique position of working with almost 2,000amusement facility accounts on a daily basis. That puts us inposition to promote best ideas and practices and to share them.We believe we are in the business of “enriching lives throughinsights that empower.”

Education

As you can imagine when the whole amusement world comestogether, the connection power is enormous. If insights canempower, and they do, the communication among owners andoperators, suppliers and customers, is powerful indeed.

A wise man once said, “If you think you know everything, youcan’t learn anything.” There is a lot to learn on IAAPA’s conferenceschedule. As a long-time FEC developer, I often find insights fromthe world of amusement parks or water parks that help me or myclients stand out from competitors. Not to mention the manyseminars on general business practices like employee relationsand marketing.

Here’s what’s in store.

Laser Tag Symposium I. This first of two sessions featuresprominent laser tag operators discussing their experiences andanswering these key questions: How can your vendors createproducts that will work better for you? What do you need or wantfrom your equipment manufacturer? arena designer? POS system?The group will be creating a “wish list” from the industry to itsvendors.

Laser Tag Symposium II. Immediately following the operator-led session, this one features several laser tag providers on thedais, comparing features and benefits from the variousmanufactures side by side. They will answer questions posed bythe independent moderator. Hear what each manufacturer has



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to say about its features, benefits and future development in anopen, clear and accountable presentation format.

The Three Amigos. Industry veterans Rick Iceberg, BenJones, and George Smith will weave real world stories of“change or die” with quick-fire topics inviting audienceengagement and debate.

“Rookies & Newcomers.” This legendary, comprehensivecrash course for those newly arrived or planning an entry to theFEC business actually begins with a social event at a localamusement park, Fun Spot, on Saturday and carries through untilMonday. It is comprehensive and, unlike other independentconferences geared to newcomers, it is not a sales event. IAAPAdoes a great job of keeping the information factual, objective,and realistic.

Constituency Lunch for Birthday Parties. Four of the bestin the birthday party business—Beth Standlee, Frank Price,Dorothy Lewis, and Sheryl Bindelglass—moderate this discussionof all things birthday.

Growing Your Revenue with Adults. Four prominent thinkersdiscuss the possibilities, with a focus on amusement parkattractions. Jim Kessler, Mike Abecassis, Peter Starkel, andRandy White bring their unique perspectives to the discussion.

Redemption Roundtable. Moderated by the always

entertaining and insightful Michael Getlan, a panel ofexperienced operators discuss and answer questions on currenttopics in redemption in front of a (studio) audience. Panelfeatures Linda Fernandez of EK Fernandez Show, Hawaii; CourtHuish of Boondocks, Utah; and Clarence Mabel of The TrackRecreation Center.

I hope this preview helps to at least streamline someactivities from all of the possibilities offered at this show.Check the show program under the ‘IAAPA Expos’ tab atwww.iaapa.org. Please come by our booth, number 800, andsay hello. We will be continuing to improve “Beyond Bowling”in the coming year and would love to hear your thoughts onwhat you find useful. ❖

George McAuliffe is a 35-year family entertainmentcenter operator and president of Pinnacle EntertainmentAdvisors by Redemption Plus, an industry consulting firm(www.grouppinnacle.com). George has operated entertainmentcenters from 2,000 to 150,000 square feet, including redemptionand merchandise games, since 1983 and has assisted numerousbowling center owners develop their FEC side. He is a regularspeaker at industry conventions worldwide, and writes forRePlay magazine. He can be reached at 913-563-4370 or [email protected].

FEATURE

he dollars can be in the details. In the case of PauloTeixeira’s Strikes & Spares, lots of dollars earned bypaying attention to lots of details. The bowling

side of the Mishawaka, Indiana FEC averages better than$55,000 yearly for each of its 20 lanes.

The figure reflects income to Strikes and Spares BowlingLLC, 65% of business gross. A separate company forinsurance and other purposes, Michiana Interior SpeedwayLLC on the same premises, earns the other 35% of gross.When the latter is factored in, the figure “soars” above$55,000 per lane bed, Teixeira reports.

The two parts of the enterprise equally split the floorspace, 56,000 square feet in a former retail shoe emporiumthat had been vacant for five years when Teixeira and apartner took it over in June 2004.

Armed with a degree in mechanical engineering and anMBA, Teixeira had been a jack-of-many-trades in the design,construction and installation of heavy machinery in his nativeBrazil, specializing in stamping presses. At one time oranother he has been a project manager, production planningand control manager, plant manager and operations VP.

When U.S. auto magnate Lee Iacocca took the helm atChrysler in the 1980s andwent looking for financing,he found few eagerpartners Stateside. He didfind Teixeira’s firm in Braziland the presses it madethere. In ’86, the companymoved Teixeira and hisfamily to Columbus, OH,where he installed thepresses at Chrysler. Hestayed on for 12 years,rising to president and CEOof the firm, then moved tothe South Bend, IN area

and retired. Unsatisfied by life out of work, he decided to becomean entrepreneur in bowling.

Teixeira knew nothing about the bowling business; his partnerdid. But at opening, Strikes & Spares had only 20 lanes, 25 or30 arcade games, a snack bar and a bar. Teixeira was soonconvinced that “to survive, we needed to keep investing andmake it a little more broad, and that [thinking] was not thecase” with the partner.

In particular Teixeira wanted to put in blacklight mini golf.

T

How constant tweaking radically transformed a traditional 20-lanerinto a roaring FEC.

From ‘Trad’ to ‘Rad’

By Fred Groh

Paulo Teixeira


“At that time, around 2004, Brunswick started with theirZone concept,” Teixeira explains. “Their model was 32-40lanes with a very nice bar, maybe even a restaurant, arcadegames, a lot of billiards tables and complementary smallerattractions like laser tag.

“I was looking to the trends and what they were doing.Blacklight mini golf started to be a big hit. Lots of BrunswickZones were installing [that]. I could see that we needed togenerate more revenue in order to be a viable company. Idid not have the financial capability to do bigger things butI knew I needed to do something.”

Mini golf, he decided, would be a good move, “a thingI could afford.” It was a move his partner didn’t want to make,so Teixeira bought him out. They dissolved their venture,Teixeira formed Strikes and Spares Bowling, and he leasedanother 4,000 square feet of the premises. He fit nine holesof circus-themed golf into half the space and an adjacentbirthday party area in the rest of it.

The golf cost $120,000. He had payback in three years.“I always thought I should look to positive cash flow,” says

Teixeira, explaining the approach that radically changedhis traditional center into a spectacularly successful FEC. “Thebanks don’t like too much when you add more to yourdebt—your ratios don’t look good—but if you add $120,000to your debt but produce $30-, 40-, 50,000 in positive cashflow additional to what you have to spend to run thatattraction, I think this is a good decision.”

g g g

Just two years after putting in the golf, Teixeira decidedon another attraction in 2009. This time the spark was notthe bowling industry but his market. Discovering electric go-karts, “I immediately thought, ‘Gosh!’

“I saw that as a hit, especially considering that youattract a different crowd, especially in Indiana, which is

kind of a driving state or racing state,” home to the Indianapolis500. “It is a different crowd that otherwise would not comehere to bowl, but they [would be] attracted to the center to race.”

Electric City, as the 26,000 square feet were named, has a 50-foot oval for the youngest kids and a 700-foot track for olderchildren and adults. Laid out with two S’s, a straightaway and singlecurves, the big track was inspired by the Brazilian Grand Prix forFormula One, Teixeira offers.

In a single four-minute ride, the driver can do 8-14 laps on thelarge go-kart track, the cars running about 15 mph. Speed on thelittle track is about half that or slower, depending on how staff setsthe speed. In case of trouble, one, several or all the cars oneither track can be instantly turned off.

The small track is Teixeira’s special joy. “The little guys—fouror five years old—they cannot do anything anywhere they go, andhere they come and can drive. They are so excited. After theycome out of the first curve, they are smiling from ear to ear. It’sso nice to see little kids like that.”

He rounded out Electric City last year with eight bumper cars

Go-karts ready to roll at Electric City (note logo on rear fender of the yellow kart).Formula K manufactured the karts, designed and installed the tracks.

Free-form floor plan dispenses with the usual concourse along the lanes. Instead, this serpentine walkway passes the arcade and snack bar (on the left), leads to thebowling counter (behind camera), then winds around to mini bowling, a birthday area, and entry to the vehicle attractions.

41IBI November 2014

in a 24×32-foot space. They attract the same age groups asthe go-karts.

Capitalized at $300,000, the go-karts delivered payback intwo years. The bumper cars did even better: costing $100,000,they were paid back in a single year—“the best investment I everdid.” Vehicle-attractions revenue divides 70% from the big go-kart track, 25% from bumper cars, and 5% from the little karttrack, Teixeira reports.

He was right about the anchor potential of the go-karts,currently estimating 100,000 customers yearly for them. And“so much less investment, and produce so much, compared tothe bowling. But you need a big anchor like [bowling].” Teixeirahas learned well the FEC lesson that propinquity produces profits.

“People come here and [find] that we have all these thingsunder the same roof. It’s very convenient, and they spend a lotof time here. And if they spend a lot of time, they end upspending money [for] food and drink, which is right beside thearcade games,” which are not far from the bowling lanes.

g g g

Teixeira has been just as careful in his thinking about the smallerparts of the business, from signage to a smartphone app:

In 2009, he decides he needs his facade to show his two newattractions. Starting with CAD, he and his son, Mario, devise acheerful exterior that leaves no doubt that go-karts (yellow-on-black signage) and mini golf (white on blue) are found within.

2011: a new website (at www.StrikesAndSpares.us). Teixeiradevotes an entire page of the site to pitching leagues thatcustomers form for themselves. (“You tell us the rules and how

much time you want to spend with us.”) Other pages boomthe FEC for fundraising, offer parties and packages for thego-karts as well as bowling, and advertise free games throughKids Bowl Free.

2012: online reservations debut (through his Brunswickscoring).

2012: cell phone app launched. “We thought this was ahot thing to have, [but] we will probably discontinue becauseit did not produce too much result. Today with Facebook,the app is not so important as it was.”

2013: new menu in the snack bar, upgraded presentationfor the food. The project was led by Mario, who has workedthe business since it opened. Recently returned from gettinghis MBA at Florida International University, he has theresponsibilities of an operations manager of Strikes & Spares.

The core of the original business and still the main anchor.


2013: two lanes of QubicaAMF Route 66 mini bowling are installed, unusual inincorporating at Teixeira’s request the company’s BES X bowler entertainment suite.

2013: redemption arcade revamped. Sweeping change-out of games by the supplierplus new games wherever Teixeira could build-out a few feet of floor space. “Í can’t affordto have any square feet without producing any dollar revenue, so we looked togetherfor areas where we could install more machines.” Current total, about 45. Teixeira reports$250,000 games income.

This year, new lane monitors.“I can tell you that there is no day that I don’t use something I learned throughout

my career—you just have to see opportunities to use what you know—and tried to bringup this business to the next level,” says Teixeira, taking stock.

“I’m a small center with 20 lanes,so it’s tough to have, for instance, bigleagues. I ended up becoming a morefamily entertainment center. So it’svery good to have other attractionsbesides bowling [for] families whocome here not so much because of thebowling.

“I always try,” he continues, andrestating his credo, “to see if it’spossible by adding such-and-suchattraction to generate positive cashflow to keep running the businessand improving and reinvesting in thebusiness.

“I‘m trying to keep up the centerwith newest technology, keep up theproperty always in very, very goodshape. I think it’s extremely important,especially dealing with families. I wantto have a center that’s very clean,smelling good when they go to therestroom; the food is the same thing orbetter than we buy for my own house.”

g g g

Word has gotten around. Teixeira figures his marketing area

as Greater South Bend, population aquarter-million. Customers come fromas far away as Chicago when in thearea for college sports at Notre Dame,but the university and the town ofGranger, each about five miles distant,are the source for most of hiscustomers.

He does a lot of business with NotreDame, he says. Each year, thegraduating class is treated to a weekof special activities after finals. Thisyear, students and parents wereinformed in the printed program thatTuesday night all would be welcomeat Strikes & Spares. The entire centerwas rented for four hours, 10 p.m. to2 a.m. Four hundred students jammedthe place. ❖

Fred Groh is a regular

contributor to IBI and former

managing editor of the

magazine.


SHOWCASE

FLAPPY BIRD APP FLIES HIGHONCE MORE

Downloaded over 50 milliontimes, the Flappy Bird app, releasedas a free app in 2013, became largerthan life. Although removed fromapp stores in early 2014, Bay TekGames negotiated a licensing agree-ment with GEARS Studio and hasproduced a skillful ticket redemptiongame.

Bay Tek’s Flappy Bird draws atten-tion with its large, bright screen anda game play that has participantsflocking back for more. Pressing thered button on the front of the con-sole maneuvers the bird through theopenings in the pipes, scoring tickets; hitting one of thepipes or the ground ends the game. Players can compete fordaily or all-time high scores. The recognizable Flappy Birdartwork, a 42” monitor, and colorful lighting are a great addi-tion to any game room.

For more information, visit Bay Tek Games atbaytekgames.com or call Jenna Woepse at (920) 822-3951,Ext. 1708.

ARS – A PROVEN REDEMPTIONMERCHANDISING SOLUTION

BMI Merchandise has created a proprietary system thatencompasses all facets of redemption management, includ-ing on-site set-up, bar coding, weekly scan/sales activity,updated redemption area plan-a-grams and more. ThisAutomated Reorder System (ARS) is a proven application inuse at leading national and regional FECs including MainEvent, Brunswick Bowl, Royal Pin, Head Pinz and othermulti-unit bowling chains.

ARS reads a location’sPOS usage reports weekly,creating reorders shippedto arrive ready to be placedon display. This way loca-tions always receive thehottest branded, licensedand most innovative mer-chandise. Each item is selected to drive arcade revenue.

ARS is one reason BMI received the 2013 AmericanAmusement Machine Association’s (AAMA) Supplier of theYear award at the March 2013 Amusement Expo. For moreinformation contact Dave Schwartz, V.P., Sales & Marketing at(732) 363-0212 or [email protected].

A PIRATES’ QUESTLaser tag shook off its ‘fad’ persona long ago and has

become one of the most profitable add-on attractions withinamusement facilities around the country. Jeff Schilling, presi-dent of Creative Works, has been in the laser tag industryover, designing, building, operating and marketing laser tagworlds.

One of Schilling’s latest cre-ations is Pirate Quest Laser Tagat Woodland Bowl, Indianapolis.The over-5,000-square-foot,multi-level arena exhibits amaz-ing 3D blacklight murals andprops. Players are taken into asalty pirate’s port surrounded by candle lit halls and burningpirate ships. Players enter a vesting area to suit up and pre-pare to enter this swashbuckling world. There are nets, ropes,sails, anchors, a torch-lit ramp and storefronts that line theport. Props provide great eye-candy against the vibrant col-ored walls and maze obstacles throughout the space.

No space is the same. Imagination is the only limitation.With the growing pressures of competition, it is more impor-tant than ever to stay current and to continue to fine-tune yourbusiness. To find out more about what Creative Works can dofor your business, contact Creative Works at (877) 843-6348.

BOWLMOR AMF SELECTS DEBITCARD SYSTEM

Intercard Inc., a leading provider in cash managementsolutions for the amusement industry, based in St. Louis,MO, has been chosen as the debit card provider forBowlmor AMF’s Bowlero in San Antonio, TX. The formerAMF Country Lanes, Bowlero has undergone a completetransformation, featuring new lanes, a larger arcade area

and upgraded food and bev-erage options. BowlmorAMF now operates morethan 300 centers in NorthAmerica, 20 of which hostthe Intercard system.

“We’re very excited to beworking with Intercard,which is the only company

that has live, proven models in our industry that can handlethe sheer number of sites we have now, and the many newsites we have planned for the future,” said Steve Veach,director of amusement operations, Bowlmor AMF.

Jason Mitchell, North America sales manager, Intercard,Inc., said of the One Card Cashless Solution, “Guests will beable to purchase anything, anywhere, in the facility withtheir Intercard play card.”

SHOWCASE

NEW OFFERINGS FROM QUBICAAMFWith the merging of AMF Bowling Products and Qubica

Worldwide in 2005, QubicaAMF has brought innovation toboth the bowling and amusement businesses. At this year’sIAAPA show in Orlando, FL,two new products will beintroduced, New Highway66 and The Suite Spot™.

The New Highway 66, astand-alone, coin operatedattraction, takes QubicaAMF’s best-selling mini bowlinggame to a new level, maximizing the customers’ experi-ence. It is available in eight fun, new themes and deliversthe ultimate visual appeal, along with state-of-the-art on-lane entertainment.

The Suite Spot™, premiering atIAAPA, is uniquely designed forgroup and business parties. It exclu-sively combines the state-of-the-arton-lane entertainment for minibowling, with a unique, relaxing andsocial environment, along with salesand marketing training for staff.

For more info, visit IAAPA Booth 1039 or go towww.amusement.qubicaamf.com.

NIFTY PRIZE PACKSBirthdays are for everyone, especially children… of all

ages. Entertainment centers’ revenues are greatlyenhanced by top notch parties. Redemption Plus ofLenexa, KS, knows how to make any party, especially abirthday party, an occasion to remember. Flashy and funprize bags add value to party packages and generate rev-enue through upsells. Each resealable bag has an assort-ment of fun toys, novel-ties and candy. Howmany parties do youbook each week? Howmany attendees perparty? Visualize what animpact that could makein a year!

Bag of Smiles prizepacks are a top pick byboth parents and kids.Request your free sam-ple at RedemptionPlus.com/prizebag or call (888) 564-7587.

GET IN SYNCSync™ is Brunswick’s revolutionary new scoring and

management system, coming in 2015. Sync™ is all-new toits core. Built from the groundup, it features enhanced man-agement tools covering cloud-based Customer RelationshipManager (CRM), which includesemail addresses from reserva-tions, check-ins and on-laneoffers. It can target in-centermarketing which displays in-game ads with tempting photoson score sheets that also featurea new “Specials” button that’s clickable at any time.

Stylish new consoles combine aesthetics with ultra-dependable, trouble-free performance. Choose betweena keypad or a capacitive touchscreen, available inpedestal- and table-mounted models. Other featuresinclude better on-lane displays and simpler, smartergames, ideal for kids’ parties.

Sync™ is a complete, streamlined, easy-to-use system.Make way for Sync™. For more in depth information go towww.brunswickbowling.com/the-one.

LASERTRON TURNKEY PACKAGESLasertron prides itself on being a “one-stop shopping”

experience, combining the laser tag experience with man-agement and operational systems. With over 25 years in thebusiness, Lasertron’s latest offer is the LT-12 game system,durable and of the highest quality, with cool, playable LEDor blacklight arenas, complete with a POS system, newcloud kiosks and online scoring. The software is easy to useand offers players a multitude of game options.

Once a client, always a client. FunFuzion, NewRochelle, NY, has been part ofLasertron’s family since1999. Most recently, theyupgraded their existingattraction which was single-level to a split level arena incorporat-ing the LT-12 while re-using most ofthe original arena parts. In Pigeon Forge, TN, Lazerport, aclient since 1994, also upgraded from Lasertron’s LT-10 tothe LT-12.

For more info on Lasertron products, go to www.lasertron.com or email Ann Kessler, [email protected].

IBI November 201446

1411 ibi beyond bowling

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