Augmenting Your RealityAugmenting Your RealityAugmenting Your RealityAugmenting Your Reality

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www.t-immersion.com

Thomas Balduff Thomas Balduff Thomas Balduff Thomas Balduff

Sales Director

Germany/Austria/Switzerland/Eastern EU

Phone: +49 (0) 151 22652999Email: thomas.balduff@t-immersion.com

Total Immersion | By the Numbers

Total Immersion Total Immersion Total Immersion Total Immersion is the Global Leader Global Leader Global Leader Global Leader in Augmented Reality since 1999

1111 vision : transform PASSIVE to ACTIVE consumer

3333 main platforms : On-Site, Online, Mobility

11111111 years of AR market expertise

17171717 patents filed

85+ 85+ 85+ 85+ team members

40% 40% 40% 40% growth year to year, profitable

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40% 40% 40% 40% growth year to year, profitable

30% 30% 30% 30% of TI’s team working in AR R&D department

120120120120+ partners worldwide

Over 950950950950 projects delivered since 2008

20+20+20+20+ price winning company in AR market

1st 1st 1st 1st company to :

� create/integrate MLT technology (2004)

� Produce @home AR web product (2008, Nissan Cube)

� Release a browser-based internet solution (2009, Topps)

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Geolocation (location-based)

− Simple mobile AR applications created around location-based services

(LBS) that utilize GPS data have already become widely adopted

− However, next generation AR applications will focus more on leveraging the

integration of tracking and recognition technology combined with the

approximation of GPS localization

Augmented Reality|Definition

Augmented Reality is a leading-edge technology that engages consumers with

advanced digital interactivity. AR mixes the real and virtual worlds together, in real time.

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− With marker-based tracking, AR applications can easily track and recognize

a variety of different objects

− However, marker-based AR solutions have limited applications due to the

marker itself, and also because of the inability to recognize and track targets

like human faces and 3D objects

− Markerless tracking enables any AR application to be activated through

image recognition by a camera. Since there is no marker to be recognized /

tracked, essentially any object in the user’s proximity can be used to trigger

an application

− Markerless tracking improves the ability to recognize & track moving targets

Marker-based Tracking

Markerless Tracking (MLT)

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User Content CreationUser Content Creation

InternetInternet

MobileMobile21th Century Consumer’s Ecosystem

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Social NetworkingSocial Networking

ComputerComputer

Connecting People with ARConnecting People with ARConnecting People with ARConnecting People with ARConnecting People with ARConnecting People with ARConnecting People with ARConnecting People with AR

Keep Digital Contact with Consumer

Increase Digital Revenues

Immersive and Innovative Experience

Product Usage Experience

Consumer Profiling and Feedback

Market Demand

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Consumer Profiling and Feedback

Social Networking

User Generated Content

Instant Digital Content Access

Instant Emotion Sharing

AR everywhere

Cross/Trans Media Apps

Every Where

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Augmented Reality Usages

On Line Marketing In Store Marketing Events

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Consumer Product Culture & Leisure Product Life Management

Transitional playto digital

Engage Consumer with your Product

Provide a highservice Value

Augmented Reality|Main Objectives

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Case Study|Olympus

Industry: Electronics, e-commerceProject: Olympus Pen launchRegion: USACampaign Launch: May 2010Software used: D’Fusion @home

TargetCreate a virtual product demo that lets camera aficionados experience its small size, digital

SLR and HD video features just as if they were holding the actual camera in their hands

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SLR and HD video features just as if they were holding the actual camera in their hands

ResultsAround 257 000 unique visitors & 90 700 in 1st month

17 000 unique you tube videos viewings

51 000 unique interactions with the product

15% repeat visitors on Augmented Reality experience

2 mins average experience time,

Quote“Augmented reality has been used by companies before, but more as a gimmick than as an actual, working, in-depth product

demo. This is as close to having the camera in your hands as you can get without actually having it in your hands.”

–Stephen Mietelski, Mullen

Flash Switch

13,353

experiences

Hot Shoe

7,808

experiences Shutter Button

15,332

experiences

Mode Dial

19,427

experiences

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Situational Shopping: Try & Buy From Everywhere, Any Time!

� +27% of U.S. smart phone owners will use those to research or buy products this holiday season

� 44% of 18+ will shop online for holiday items this yearNational Retail Federation Survey, October 2010

� By 2014, 30% of mobile subscribers having data plans in mature markets will use AR at least once a week

Gartner September 2010

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Gartner September 2010

Industry: Fashion, e-commerceProject: Adriana Karembeu

TargetCreate an at-home, interactive virtual fitting roomGenerate interest in the designer sunglasses that drives visitors to ATOL boutiques

Execution Face tracking, picture saving mode and Facebook connect

AR is Growing Fast in E-commerce with Virtual Fitting

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V2 Augmented Reality CampaignNew AR Version with National TV Spots x6 online searches

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Results• 50% additional traffic on website before the TV spot and 600%after!• 30% unique visitors on Augmented Reality experience• 56,000 visits and 83,000 page views to the AR experience over the course of 8 weeks.• 1.200.000 Downloads of Web application• 80.000 Downloads from App store