140624 guru-app education technology as a business
DESCRIPTION
Warren Leow from Guru-App gave a presentation on Edtech as a business on 25 June 2014 at LVL.UP KL @ Mindvalley.TRANSCRIPT
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Edtech business modelswithin the Malaysian market
Warren Leow
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What is Guru-App?
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Non-profit
Government
For profit
Lets talk business….
What did I learn?
How can you try to succeed?
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Guru-App assessment
•One stop shop for public references•30,000 references, 15,000 questions•Mobile first, Free to use•Targets localised revision
FAILURE (currently)
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Why a failure?• Insufficient critical
mass• Local market too small
for freemium edtech• CAC is tough without
visibility of LTV
Market could be ready in the future.. But when?
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Malaysian market condition• Self-renewing market•Publishers are not in the apps space• E-books are not yet cool• IAP industry still messy•Kids learn differently nowadays
Challenging (for now)
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Problems in education markets
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A framework is helpfulAre you a substitute or a
supplement?
Is the addressable market big enough?
What is the propensity to pay?
Are you in education?
Are you in technology?
Students Parents Government Business Grants
Content Distribution Assessment Hardware
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Public schooling system
Publish-ing
Govt projects
Where are the Education revenue pools in Malaysia?
Systems
Mobile
Videos
Private higher education
Private schooling
Vocational training &
certification
Preschool
Private tuition
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How to maximise chances of success?
• Government ties• Good content• Distribution• Non-commoditised tech• Recognised accreditation
Follow big market or deep market?
My 2 cents for big bucks
• High volume, low ARPU• Low volume, high ARPU• Unless funded, you need
high LTV products for now
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Tech is an enabler, not the answer
• Distribution platform/marketplace• LMS/VLE/B2B servicing business• Games- especially preschool, primary• Augmented reality, Machine learning
Most Edtech NOT high tech NOR revolutionary
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Local case studiesIP, scale, tech, bricks and mortar
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6 magic phrases in Education Tech
Gamification
Adaptive Learning Mobile first
Efficacy Blended Learning
Flipped Classroom
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Please keep in touchWarren Leow
•CEO- Strategy and product vision, funding and growth, recruitment
•Kuala Lumpur, London-based• [email protected]•Tel: +60126791203•Skype: leowje