1.4 | staff responsibilities and ethics. step 1 - learn today we will discuss both ethics and laws....
TRANSCRIPT
1.4 | Staff Responsibilitiesand Ethics
STEP 1 - LEARN• Today we will discuss both ethics and laws.
• View the video Critique and Feedback - the Story of Austin's Butterfly.
• Discuss how the lesson in the video applies to our teamwork.
• View the remainder of this presentation and take notes
• A legal action is one that follows rules that have been written down, like not stealing.
• An ethical action is one that is right but has nothing to do with laws, like communicating honestly and fairly with people.
BEING ETHICAL AND LEGAL
• Each member of a team serves a vital role.
• We all need to communicate clearly and kindly with one another.
• Consistency, in attitude and behavior, is important.
• Inspiration can come from any member of the group.
• Openness to new ideas stimulates creativity.
TEAMWORK
Student journalists have three primary ethical and legal obligations.
• All reporting must be fair and unbiased. The yearbook should not be used as a platform for personal views. Both sides of a story should be told.
1 - FAIRNESS
• All names, quotes and information, including anything submitted by non-staffers, should be checked carefully.
2 - ACCURACY
• Thoughtful decisions and high standards will ensure that the yearbook is free of questionable material such as:
• racist or sexist remarks• ethnic slurs• crude humor• inside jokes or cruel remarks• glamorizing of illegal activities
3 – GOOD TASTE
• A type of speech not protected under the U.S. Constitution.• Libel is printed and is:
• Is false• Words or pictures• Identifies the person• Harms a person’s reputation
LIBEL
A journalist can be considered “at fault” for libel if:A private citizen (like a student)
• Can prove that writer did not verify accuracy of information.
A public figure (like a celebrity)• Can prove that the writer knew the information was
false.• Or prove that the writer acted in a reckless disregard
for the truth.
AT FAULT FOR LIBEL
• Both the writer and the editor, even if they are under 18 and minors, are considered responsible and can be sued in a libel case.
AT FAULT FOR LIBEL
Truth is a defense against a charge of libel.
“I was making a joke” is not a defense.
COPYRIGHT, TRADEMARK AND FAIR USE
• Intellectual property, art and book covers cannot be used by others.
• Most images found on the internet are copyrighted.
• Yearbook staffs must get permission from the owner.
COPYRIGHT
COPYRIGHTDISCUSS:•Can the art and text from this book be used as a yearbook cover?•Why or why not?•Are there parts that can be used?•What would make the use legal?
COPYRIGHT LAW PROTECTS
• A person may use someone else’s photo, music, artwork or text as long as it is being used for educational purposes.
• The use of the work must not diminish it in any way
• The heart of the work may not be used
• Creator must not lose money as a result of use
• Fair use does not cover the use of that work in student newspapers or yearbooks.
• The work can only be used within school walls, like for a report or presentation.
FAIR USE
• Titles, phrases and slogans can be trademark protected.
• This means they cannot be used for commercial purposes by anyone else.
TRADEMARK
STEP 2 – PRACTICE• Work individually or with a partner to
determine how you would handle the situations on Handout 1.4 – You be the Judge.
STEP 3 – USE• Throughout this term, we will be both
ethical and legal in all actions regarding this publication.