Francesca Acerbi PR Manager adidas Italy

Continued Strong Momentum In Running

• Sales increase 7%

currency-neutral in Q1

• Strong performance of

Boost and Springblade

franchises

• Western Europe,

European Emerging

Markets and Japan all

up at double-digit rates

• Running apparel sales

increase 17%

Employees: internal activation

Employees: Milano Relay Marathon

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Publication: newspaper Circulation: 374.662 Issues: 4 (3rd, 4th, 6th, 7th April)

Publication: weekly magazine Circulation: 331.926 Issues: 2 (29th March, 5th April)

Recipients: all participants and registered Issues: 6 (1/week in the last 6 weeks before the competition)

100 sm for 2 areas (brand + own retail/merchandising) Energy Boost, Supernova Glide Boost and Milano Marathon creative for the graphic setting € 6.830,00 net sales income (51% men 32,4% woman - 65,7% app 26,13% ftw 8,1% hardware )

product test with supernova glide boost, energy boost and revenergy boost (available all shoes of the sales area) 142 complete gait analysis in the 2,5 days of the expo

#cityrunners invited to the booth to have their gym bag and partecipate to the last mental training session (mental coach Patrizio Pintus, vip/asset Davide Cassani and Aldo Rock) Photo session with guest and #cityrunners

over 14000 runners, 4500 for the marathon and 9500 for the relay marathon

2 adidas top runners on the 1st and 2nd position in the absolute Marathon (Kiprop Francis in 2:08:53 and Tum Stephen Kipkemei in 2:10:41) 2 adidas assets (men and women) on the 1st position for the Italian Championship in the Marathon (Danilo Goffi in 2:17:20 and Claudia Gelsomino in 2:51:21)

27 pacers outfits 2 portals (start/finish) and 4 inflatable arches 2 km of TNT adidas boost 3 carpets “endless energy” 42 km boards, podium backdrop

8% in the Marathon (+12% vs 2013 and +66% vs 2012) @ 8,7% in the Relay Marathon (4th fraction)

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