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Joris De Bruyne February 2017 IIEX 2017: Investor pitch 2/8/2017 EyeSee 1

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Page 1: 14 20 Joris and Katarina Eyesee - Insight Innovationinsightinnovation.org/wp-content/uploads/2017/03/PDF/EU/JorisKata… · Joris De Bruyne Partner EU +32 9 265 02 62 joris.debruyne@eyesee-research.com

JorisDeBruyneFebruary2017

IIEX2017:Investorpitch

2/8/2017 EyeSee 1

Page 2: 14 20 Joris and Katarina Eyesee - Insight Innovationinsightinnovation.org/wp-content/uploads/2017/03/PDF/EU/JorisKata… · Joris De Bruyne Partner EU +32 9 265 02 62 joris.debruyne@eyesee-research.com

8/02/2017 EyeSee 2

Profitable

3yago

30+talents

18months

Founded TeamOurbase

Page 3: 14 20 Joris and Katarina Eyesee - Insight Innovationinsightinnovation.org/wp-content/uploads/2017/03/PDF/EU/JorisKata… · Joris De Bruyne Partner EU +32 9 265 02 62 joris.debruyne@eyesee-research.com

Understandingengagement,visibility&conversion

2/8/2017 EyeSee 3

Page 4: 14 20 Joris and Katarina Eyesee - Insight Innovationinsightinnovation.org/wp-content/uploads/2017/03/PDF/EU/JorisKata… · Joris De Bruyne Partner EU +32 9 265 02 62 joris.debruyne@eyesee-research.com

TOMORROW:DigitalembeddedatthePOSasadriverofconsumerengagement

2/8/2017 EyeSee 4

traditionalPOS+digitalscreen/content+productdisplay

Pretestingofintegratedconcepts

Measuringlivetheimpactofacampaign

Standout,explore,ENGAGE,CONVERT

Page 5: 14 20 Joris and Katarina Eyesee - Insight Innovationinsightinnovation.org/wp-content/uploads/2017/03/PDF/EU/JorisKata… · Joris De Bruyne Partner EU +32 9 265 02 62 joris.debruyne@eyesee-research.com

Connectingimplicitdatasources

2/8/2017 EyeSee 5

Understandingtheomnishopper

ConsumerbehaviouratthePOSwhileusingthemobile

Possibilitiestoconnectthedots:• Geolocation• Behaviour:before/after(browsing,

apps,…)• Nearfuture:connectaFitBite.g.

understandtriggerslikehearbeatthekey:strongENGAGEMENTwiththeconsumer

Page 6: 14 20 Joris and Katarina Eyesee - Insight Innovationinsightinnovation.org/wp-content/uploads/2017/03/PDF/EU/JorisKata… · Joris De Bruyne Partner EU +32 9 265 02 62 joris.debruyne@eyesee-research.com

Thevision:integrateaccessiblebehavioralinsights

Businessmodel• Clients:

– FMCG,retailers,healthcareandtech

• Product:– FromreporttoSASplatform

• Monetization:– Fromprojectbased15ktosubscription

50k-1M

• Potential– 50milliondollars

Crosssellingopportunities• Before

– ET– FC– Interactiveshopper– OnlineUX– Diditbeforewithfacialcoding(new

method)

• Next– Integratemobilebehavior

8/02/2017 EyeSee 6

Page 7: 14 20 Joris and Katarina Eyesee - Insight Innovationinsightinnovation.org/wp-content/uploads/2017/03/PDF/EU/JorisKata… · Joris De Bruyne Partner EU +32 9 265 02 62 joris.debruyne@eyesee-research.com

Competitivelandscape

8/02/2017 EyeSee 7

Page 8: 14 20 Joris and Katarina Eyesee - Insight Innovationinsightinnovation.org/wp-content/uploads/2017/03/PDF/EU/JorisKata… · Joris De Bruyne Partner EU +32 9 265 02 62 joris.debruyne@eyesee-research.com

Uniqueopportunity:=remotequantitativemobiletesting

8/02/2017 EyeSee 8

Page 9: 14 20 Joris and Katarina Eyesee - Insight Innovationinsightinnovation.org/wp-content/uploads/2017/03/PDF/EU/JorisKata… · Joris De Bruyne Partner EU +32 9 265 02 62 joris.debruyne@eyesee-research.com

Growingourteam

8/02/2017 EyeSee 9

DATA&TECH RESEARCH CUSTOMER

MGT

Page 10: 14 20 Joris and Katarina Eyesee - Insight Innovationinsightinnovation.org/wp-content/uploads/2017/03/PDF/EU/JorisKata… · Joris De Bruyne Partner EU +32 9 265 02 62 joris.debruyne@eyesee-research.com

Ourclients

8/02/2017 EyeSee 10

Page 11: 14 20 Joris and Katarina Eyesee - Insight Innovationinsightinnovation.org/wp-content/uploads/2017/03/PDF/EU/JorisKata… · Joris De Bruyne Partner EU +32 9 265 02 62 joris.debruyne@eyesee-research.com

Onlinebehavioralinsights

2/8/2017 11EyeSee

OlivierTilleuilPartnerUSA

[email protected]

JorisDeBruynePartnerEU

[email protected]