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1 3 L E S S T H A N O B V I O U SS Y M P T O M S O F A S L O WW O R D P R E S S W E B S I T E

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O n e o f t h e m o s t c o m m o n m i s c o n c e p t i o n sa b o u t w e b s i t e s p e e d i s t h a t t h e o n l y

s y m p t o m o f a s l o w w e b s i t e i s s p e e d i t s e l f .S o w h a t k i n d s o f p r o b l e m s c a n u l t i m a t e l y b e

t i e d b a c k t o s i t e s p e e d ?

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1 . S I T E O U T A G E S D U R I N GH I G H T R A F F I C O R E M A I L B L A S T S

Sporadic site outages are often a sign that your hosting isoverwhelmed with all of the work it needs to do to keep up

with the traffic you're sending to it.

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2 . I M P O S S I B L E T O R E P R O D U C E P R O B L E M S –L I K E F O R M S N O T W O R K I N G

Considering that those forms are the part of your site that movevisitors from window shopping to engagement, it's critical that

they work – particularly if your site involves e-commerce.

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3 . O U T O F M E M O R Y E R R O R S

The more complicated your website is,the more memory it's going to need to be able to run.

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4 . T I M E O U T S

At a minimum they mean that some part of the procesSfor displaying your website is running long.

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5 . T H E W H I T E S C R E E N O F D E A T H

When a blank white screen appears instead of your website,that's a sign that PHP is throwing some sort of error

behind the scenes.

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6 . P A R T I A L P A G E L O A D S , N O S T Y L I N G ,O R M I S S I N G I M A G E S

Can also just be an issue of your browsercaching copies of your site a bit too aggressively

(which browsers do to speed up the web).

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7 . C O N V E R S I O N R A T E S S U D D E N L Y D R O P P I N GD E S P I T E C O N S T A N T T R A F F I C

Remember that all it takes to drop your conversion rateby up to 7% is a single second delay in website load time.

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8 . B O U N C E R A T E S S U D D E N L Y S P I K I N GD E S P I T E C O N S T A N T T R A F F I C

In the words of Analytics expert Avinash Kaushik,bounce rate is best explained as

"I came, I puked, I left."

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9 . H U G E D I F F E R E N C E S B E T W E E NT R A F F I C C O U N T S T A T S

Bear in mind that one of the common causesof this symptom is a website security breach.

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1 0 . H I G H H O S T I N G C O S T S /R E G U L A R H O S T I N G U P G R A D E S

If you're paying too little for hosting,there is only so much that can be done to optimize your site

before a hosting switch is going to be your only option.

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1 1 . T H R E A T E N I N G E M A I L S , I N S U F F I C I E N T R E S O U R C EW A R N I N G S , O U T O F B A N D W I D T H N O T I C E S ,O R P U N I T I V E A C T I O N S B Y Y O U R W E B H O S T

Before committing to a higher hosting package price,make sure that you’ve maxed out efficiency

with the hosting that you have already.

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1 2 . L O G I N F O R M S N O T W O R K I N G A N DT H E N S U D D E N L Y W O R K I N G W / N O C H A N G E

If you experience random errors as you move through the adminon the site a lot of times that means that your siteis under too much load or maxing out its resources.

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1 3 . A D R O P I N S E A R C H E N G I N E R A N K I N G

Speed is one of over 200 site ranking factors, you should talk withyour marketing professional to determine if there is any other

possible cause of the search ranking drop as well.